INDEX

Sr. No NAME OF CHAPTER Page No.

01 INTRODUCTION AND RESEARCH 1-9

METHODOLOGY

1.1 INTRODUCTION

1.2 COMPANY PROFILE

1.3 RESEARCH METHODOLOGY

1.4 PROBLEM STATEMENT

1.5 AIMS AND OBJECTIVES

1.6 SCOPE AND LIMITATION

1.7 HYPOTHESIS

02 LITRATURE REVIEW 10

DATA COLLECTION 11
03
 Primary Data
 Secondary Date

ANALYSIS OF DATA AND 12

04
HYPOTHESIS

05 CONCLUSION AND SUGGESTION 13

BIBLIOGRAPHY 14
 1.1 INTRODUCTION
A Study Of Financial Performance Of Samsung Company
Samsung is a South Korean multinational enterprise company headquartered
in Samsung town, Seoul. It comprises numerous subsidiaries and affiliated businesses; most
of them united under the Samsung brand, and is the largest South Korean chaebol (business
conglomerate).Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over
the next three decades the group diversified into areas including food processing, textiles,
insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and
the construction and shipbuilding industries in the mid-1970s; these areas would drive its
subsequent growth. Following Lee's death in 1987, Samsung was separated into four business
groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s
Samsung has increasingly globalized its activities, and electronics, particularly mobile phones
and semiconductors, have become its most important source of income. For over 70 years,
Samsung has been dedicated to making a better world through diverse businesses that today
span advanced technology, semiconductors, skyscraper and plant construction,
petrochemicals, fashion, medicine, finance, hotels, and more. Samsung Electronics leads the
global market in high-tech electronics manufacturing and digital media. Through innovative,
reliable products and services; talented people; a responsible approach to business and global
citizenship; and collaboration with our partners and customers, Samsung is taking the world
in imaginative new directions. As stated in its new motto, Samsung Electronics' vision for the
new decade is, "Inspire the World, Create the Future." This new vision reflects Samsung
Electronics’ commitment to inspiring its communities by leveraging Samsung's three key
strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- And to
promoting new value for Samsung's core networks -- Industry, Partners, and Employees.
Through these efforts, Samsung hopes to contribute to a better world and a richer experience
for all. As part of this vision, Samsung has mapped out a specific plan of reaching $400
billion in revenue and becoming one of the world’s top five brands by 2020. To this end,
Samsung has also established three strategic approaches in its management: “Creativity,”
“Partnership,” and “Talent.” Samsung is excited about the future. As we build on our
previous accomplishments, we look forward to exploring new territories, including health,
medicine, and biotechnology. Samsung is committed to being a creative leader in new
markets and becoming a truly No. 1 business going forward.
 Samsung Town in the Gangnam Station area of Seoul, South Korea

Native name

Type conglomerate

Industry Conglomerate

Founded 1 March 1938; 81 years ago in Daegu, Japanese Korea

Founder Lee Byung-chul

Headquarters 40th floor Samsung Electronics Building, 11, Seocho-daero 74-

gil[1],
Seocho District, Seoul
,
South Korea

Area served Worldwide

Key people Lee Kun-hee

(Chairman)
Lee Jae-yong
(Vice Chairman)

Products Apparel, automotive, chemicals, consumer electronics, electronic

components, medical equipment, semiconductors, solid state
drives, DRAM, ships, telecommunications equipment, home
appliances[2]

Services Advertising, construction, entertainment, financial services,

hospitality, information and communications technology, medical
and health care services, retail, shipbuilding

Revenue US$208,49 billion (2018[3])

Net income US$37.1 billion[4] (2017)

Total assets US$265 billion[4] (2017)

Total equity US$188.9 billion[4] (2017)

Number of 320,671[5] (2017)

employees

Subsidiaries Samsung Electronics

Samsung Engineering
Samsung C&T Corporation
Samsung Heavy Industries
Samsung SDS
Samsung Life Insurance
Samsung Fire & Marine Insurance
Cheil Worldwide

Website samsung.com
 1.3 RESEARCH METHODOLOGY

The essential part of any report is research methodology. The field study wasconducted to
analyze the market share and understand the distribution channelrelationship.The Samsung
Group is a multinational conglomerate corporation headquartered inSamsung Town, Seoul,
South Korea. It is the world's largest conglomerate by revenuewith annual revenue of
US$173.4 billion in 2008 and is South Korea's largest chaebol.The meaning of the
Koreanword Samsung is "Tri-Star" or "three stars".The Samsung Group is composed of
numerous international affiliated businesses, mostof them united under the Samsung brand
including Samsung Electronics, the world'slargest

SAMPLE SIZE
The sample size is 50.
SAMPLE SELECTION
The sample was selected through the simple random technique with a sample of
50
questionnaires.
COLLECTION OF DATA
Data used of this report is mainly primary data, which are collected first hand
by
survey in the field. In some area secondary data may also be taken into
consideration.
COLLECTION OF PRIMARY DATA
The data was collected through the primary source by survey method using
structured
questionnaire and taking respondent’s personal interview.
COLLECTION OF SECONDARY DATA
The data collected from text books, journals and interne
 1.4 PROBLEM STATEMENT
Study on Human Resource Development is extremely important as it reveals
and identifies the areas where the organization can improve for the betterment
of the organization as well as the industry.
 1.5 AIMS AND OBJECTIVES

PRIMARY OBJECTIVES
The primary objective of the study is to analyze the market share and
understand
the distribution channel relationship with reference to SAMSUNG
ELECTRONICS
INDIA PVT LTD.
SECONDARY OBJECTIVES
To find out the counter share of SAMSUNG LCD TVs.
To find out the counter size of the dealer as well as the different brands kept by
different dealers.
 To record who are the major players of LCD TVs.
 To find out which is the largest selling model among all the segments?
 To know whether the dealer is aware of current pricelist.
 To find out whether the dealer is having brochure of the product.
 To know what benefits a dealer wants so that he is satisfied in selling
 1.6 SCOPE OF THE STUDY

 Improve the current situation of the Human Resource Development

activities in the company.
 Recruiting the employees within the dimension and responsibilities for
developing human resources.
 Increase the performance of the employees and ultimately the company.
 Train all employees in acquiring new technical skills and knowledge.
 1.7 LIMITATIONS OF THE STUDY

 During the dealer study, some of the dealers did not give the exact
information
 about number of products sold by them in a month.
 The market size of SAMSUNG LCD TVs achieved is exclusive of
B2C
 market.
 This study does not take into account the market in Kolkata as
whole, but only
 50 dealers.
 Study was conducted with dealers selling mostly Samsung
products, with most
 of them selling LG, SONY etc. products in lower quantities.
Therefore, this
 might skew the results a bit.
 The period of the project was not sufficient to study all the factors
in deep.
 Many consumer and dealers/retailers showed less interest in
providing
 information and haven’t cooperated.
 \1.8 HYPOTHESIS

Human Resource Development helps to motivate the employees of the

company, also it helps to improve individual performance of the employees.
  Chapter 2
 LITRATURE REVIEW
 A literature review is a type of review article. A literature review is a
scholarly paper, which includes the current knowledge including
substantive findings, as well as theoretical and methodological
contributions to a particular topic. Literature reviews are secondary
sources, and do not report new or original experimental work. Most often
associated with academic-oriented literature, such reviews are found in
academic journals, and are not to be confused with book reviews that may
also appear in the same publication. Literature reviews are a basis for
research in nearly every academic field. A narrow-scope literature review
may be included as part of a peer-reviewed journal article presenting new
research, serving to situate the current study within the body of the
relevant literature and to provide context for the reader. In such a case,
the review usually precedes the methodology and results sections of the
work.
 This study attempts to analyze the Human Resource Development in A
Study Of Financial Performance Of Samsung Company. A diagnostic
research design is followed in the present study.
 Chapter 3

DATA COLLECTION

Primary data is collected through

Particular Deaerls Percntage

Less Than 30% 612

Between 51% 2754

Primary data

Particular No Responded Percentage

Between 0-19 27 54
Between 20-39 14 28
Between40-60 7 14

Particulars No of respondents Percentage

Between 0- 19 27 54
Between 20- 39 14 28
Between 40 60 7 14
More than 60 2 4
Total 50 100