Business Plan
Business Plan
Business Plan
Cover Sheet – Contains name of the business, names of principal(s), address and phone number of
business, e-mail and web-site addresses, name and address of person who wrote the plan.
Statement of Purpose and Executive Summary – An operating and policy guide for your business. If
funds are needed, state how will they be used and what effect these funds will have on the business.
Table of Contents
B. Market
1. Who buys your product or service
2. Who needs it
3. Size of the market
4. Growth potential
C. Competition
1. Names and address of competitors
2. Their share of the market
3. What you have that your competitors do not have
4. Further effects of competitors
5. Comparison of your project with respect to competition
E. Management
1. Your background and experience
2. Experience of management employees
3. Analysis of strengths and weaknesses of management, including your own
4. Needs for the future and plans to hire
5. Job descriptions and training program
F. Personnel
1. Number of employees and experience
2. Strengths and weaknesses
3. Skills needed for the future
4. Plans to hire and training program