SUMMER TRAINING REPORT

ON
“CONSUMER BEHAVIOR REGARDING
HALDIRAM’S’S.”

Submitted in partial fulfilment for the requirement of the award of Post-graduate

Degree of

MASTER OF BUSINESS ADMINISTRATION

Batch (2018-2020)

Submitted by

AJAY KUMAR
MBA 3rd Semester
Enroll No- 1801000023761

Submitted to
Acharya Vishnu Gupt Subharti College of Management & Commerce
SWAMI VIVEKANAND SUBHARTI UNIVERS MEERUT

1
 TO WHOM IT MAY CONCERN

This is to certify that Mr. AJAY KUMAR is a student of MBA 3 rd semester at our

college. He has successfully submitted his Summer Training Project Report titled

CONSUMER BEHAVIOUR AT HALDIRAM’S’S to the department for evaluation

in the session 2019-20.

We wish his all the best for his future endeavors.

Prof (Dr.) Balawinder N. Bedi

Date
Place
Principal & Dean

AVGSCMC

2
 DECLARATION

I hereby declare that the Summer Training Project Report titled

“CONSUMER BEHAVIOUR REGARDING HALDIRAM’S”
submitted in session 2019-20 to Acharya Vishnu Gupt Subharti College of Management & Commerce,
SVSU, Meerut (UP) in the partial fulfilment for the award of MBA is an authentic record of my work.

I declare that the work has not been submitted for the award of degree or diploma anywhere else.

Ajay Kumar
Enroll No. 1801000023761
Date:____/___/___
Place:___________

3
 ACKNOWLEDGEMENT

A Work is never a work of an individual. We owe a sense of gratitude to the intelligence and co-

operation of those people who had been so easy to let me understand what we needed from time

to time for Completion of this exclusive project.

I wish to express my gratitude to all that concerned persons who have extended their kind help,

guidance and suggestions without which it could not have been possible for me to complete this

project report.

I am sincerely thankful to Mr. Gaurav Mahajan (Brand Manager) for providing me such an

exceptional opportunity of working on this project for a dynamic organization like

Haldiram’s& his valuable guidance as a mentor during the entire duration of the project.

. With all appreciation, I extend my thanks to Mr. Avneesh Gupta (Marketing Officer)

for his efforts in coordinating this project. His consistent guidance and care helped me

considerably in sincerely completing the project and enjoy it as well.

I would also like to extend my thanks and wishes to each and every employee of the

Haldiram’snack’s Pvt. Ltd. who has been an ally in some way or the other and are

instrumental in making my stay here a memorable one.

4
 CONTENTS
PART A
Chapters Page No.

1. Company Profile

2. SWOT Analysis
PART B
Chapters Page No.
1. Problem Definition
2. Objective of Study
3. Literature Review
4. Research Methodology
5. Data Analysis & Interpretation
6.1
6.2…
6. Conclusion
7. Limitations
8. Suggestions
9. Bibliography
10. Annexure
11.1 questionnaire or anything else

5
Chapter -1

Part- A

Company Profile

6
Haldiram’s’s Manufacturing Company(P)Ltd

Agriculture Products - Manufacturer, Export / Import,

Pvt. Ltd. Firm Since 1941

HALDIRAM’S" - a name connected with discerning consumers for sweets and namkeens

for the past 6eras in India and abroad. It made its modest start in the commencement of

way back in 1941 in Bikaner in the state of Rajasthan. The product name "HALDIRAM’S

BHUJIAWALA" was publicized through pre-partition era-1941 and never looked back and

ventured first major step in this direction by inaugural up a shop in 1983 in Chandni

Chowk, the main center of commercial focus in Delhi. The prime focus was to serve

sweet and namkins amongst direct consumer and the trade.

Encouraged by the tremendous response of Consumer, "HALDIRAM’S" decided to go in

for upgradation in technology, packing, production etc. With the installation of plant

and machinery of the order of best available state-of-the-art technology and

sophistication. Tconsumer behaviourough dint of hard work, complete dedication,

uncompromising quality, - "HALDIRAM’S" became a part of each family and no house

left without having product of "HALDIRAM’S"

7
Our lasting consistent quality, best packing approach, market coverage and the number

of years of experience have given us a cutting edge our entrant. Our ordinary ilk to

improve our recital and superiority with each passing year has taken us way ahead of

our nearest entrant. The folks at Haldiram’s’s are very composite and customer

responsive about the complaints, which infect are rare occurrence from the customers

and dealers.

Our lasting unswerving quality, best packing strategy, market treatment and the number

of centuries of experience have given us a cutting authority our competitor. Our natural

ilk to improve our performance and quality with each ephemeral year has taken us way

ahead of our nearest opponent. The people at Haldiram’s’s is very sensitive and

customer friendly about the grumbles, which infect is a rare existence from the patron

and merchant.

8
 Products

Manufacturer & Exporter of Syrup-Khus Syrup, Rose, Thandie, Badami, Pineapple,

orange Namkeens- Shahi Mixture Katta Mentha Pan consumer behavioristic, Moong Dal,

Nut cracker Kashmiri Mixture, Cornflakes Mixture, Aloo Bhujia Kaju Mixture, Dal Biji,

Bhujia Navrattan Chana Jor Garam, Bombay Chana, Hara Chiwda, All in One Chilli Chatak

Lachha Mint Lachha, Bhelpuri Plain Bhujia, Long Sev Kranchy Mixture, Methi Sev Sweets:

Atta Ladu, Besan Ladu, Kaju Burfi, Kaju Roll, Kaju Ladu, Pinni, Pista Burfee, Plain Burfee

Other Sweets- Sona Papdi, Jamphal, Dry Petha, SohanHalwa, Rasgulla, Kalam Petha,

Karachi Halwa, Keshar Rashbhari, Keshar Gandheri, Raj Bhog Chips-Taka tak, Funcheese,

Paprika chips, Pudina treat, Classic salty.

Indian Sweets, Namkeens (Savorie), Salty Snacks, papad, tconsumer behaviouree-D

Snacks, tconsumer behaviouree-D Pellet, Vermicelli, Pasta & added equipped to eat

snacks, which are traded under the brand name Haldiram’s’s . Ranked on Ninety-eight in

overall status in the "India' Most Trusted Brands 2003" Survey done by A.C. Nielsen

ORG MARG custom-built by " The Economics Times".

Its products are transferred to several countries universal adding Pakistan, Canada,

Australia, Srilanka, Singapore, Malaysia, South Africa, Indonesia, Qatar, Hong Kong,

9
Japan, Kenya, South Korea, Nigeria, Mauritius, United Kingdom, Zambia, Bacon Sumer

Beauvoirian and Antarctica. However, it does not make it to the Arctic Circle since India

complains it is besides unemotional for their pants.

In additional to these packaged harvests, Haldiram’s’s has its own vents where it sells

sweets and eatables. It also has a range of restaurant in everywhere Nagpur.

Raj Kachori is one of the most prevalent snacks sold by Haldiram’s's, often eaten mixed

with different varieties of sweet and sours chutneys.

Under parched snacks, Haldiram’s’s bhujia has an unprecedent presence, with its strong

spicy flavor. It may be one of the initial products for the company. Other products also

include dal mixtures, plain blends, available in all salty, sweet and peppery, and other

flavor.

The Haldiram’s's "Rosogulla" is mostly a nice product, with great taste, most particularly

per north Indian market.

10
 Organisation Memberships

Haldiram’s is a associate of the following food associations from India and abroad:

 APEDA (Agriculture and Processed food Products Exports Development

Association) India

 ITPO India Trade Promotion Organization (Application submitted)

 SFA (Snack Food Association Virginia, U.S.A.)

11
 Establishment of the Haldiram’s Marketing franchise

The Haldiram’s’s Marketing franchise made a retiring beginning in 1937, when it

commenced its business in Bikaner, in the government of Rajasthan. Since then, the

nutrition and beverage franchise has viewed extraordinary growth and is currently a

notorious manufacturer of sweet meat across the world. The sweetened and savory

products permission has a chain of restaurants and is also estimated to start

amusement parks. The Haldiram’s’s Marketing charter is the flag conveyor of the

traditional Indian sweet. This food and beverage franchise were started by Consumers

behavior Gangabisanji Agrawal alias Haldiram’s Agrawal. He is the grandfather of

Sconsumer behaviouri Shivkisan Agrawal, who was accountable for the fame and

success of the sweet and piquant products franchise. Moreover, he made the brand of

Haldiram’s a household name in the Indian subcontinent.

The products of the Haldiram’s Marketing franchise have topmost class quality, world

class packaging, zero adulteration and effectual distribution network, which are the

features of each product of Haldiram’s. Along with the overhead stated factors, efficient

marketing approach and sensible prices offer more openings for the product to

spectator success. With the headquarters at Nagpur, the management of the food and

12
brew permission is very quality conscious, as Consumers behavior Shivkisan Agrawal

always believes in superior input superior output.

Haldiram’s USA
Welcome to Haldiram’s USA

Indian Sweets and Snacks

India, more than in any other country in the world, has a active and several range of

food and tastes to offer. For centuries, Indian food and spices have been recognized far

and extensive for their consistent taste and rich quality. India has a diversity of dishes,

be it North Indian food or South Indian food, that use spices and parsleys such as

coriander, ginger, garlic, cinnamon, cardamoms, cloves, aniseed and asafetida - that are

used in diverse mixtures and flavors to increase the pleasure of a meal.

Traditional Indian Sweets

While Indians are excessive lovers of diet, their second sweetheart without a distrust, is

the love for ‘traditional Indian sweets’ and Indian beverages. India is a country of

candies, and Indians, if they can afford, would corresponding to have sweets with

virtually every meal. Each county has its own concentrations. Basically, various regional

guidelines are only disparate forms of rice desserts, milk puddings, vegetables & fruits

13
dished in sweet treacle. Besides, there are a variance of milk-based Barfi’s and pastries.

These are decked through raisins, almonds, pistachio and the like. Numerous blends of

all the above delicacies offer hundreds of variations of Indian traditional sweets to

choose from. Most Indian sweets are made by boiling down milk to eliminate the

wetness. It is called khoa. Adding butter, sugar and numerous other flavors, these are

bowed into barfi, malai, kheer, rasgulla and sandesh. In North India, lassi is the risky

widespread drink may it be sweet or briny, made from yoghurt. The south and the west

offer additional coconut. Special and typical candies that derive from Bengal are

Sandesh and Rasgullas, ended in changed habits from chalet Cheese. One prominent

omission of Bengali sweets is misti doi (sweetened yogurt), in rapports of the fact that

Bengali cuisine is the only Indian cuisine where bare yogurt is misplaced. Some very

current Indian sweets are:- Kheer, Halwa (pudding), Rasgulla (spongy cheese balls,

hollow in sugar syrup), Gulabjamun, Rasmalai, Sandesh and several more. 'Kulfi', a

creamy preparation of solid milk and sugar, is the Indian version of ice-cream and is

extremely widespread with the old as well as the new group.

14
 SWOT Analysis

2. SWOT Analysis of HALDIRAM’S:-

Strengths

 Abundant accessibility of raw material

 Vast network of manufacturing facilities all over the country

 Vast domestic market as well as international markets

 Urbanization

Weaknesses

 Least accessibility for passable infrastructural amenities contradictory statement

 Lack of tolerable quality control & testing methods as per international ethics

 Inefficient supply chain due to a large number of mediators

 High requirement of working capital

Opportunities

15
  Rising income levels and varying consumption shapes

 Favorable demographic profile and changing lifestyles

 Integration of development in fashionable technologies such as electronics, material

science, bio-technology etc. offer vast scope for rapid upgrading and progress

 Opening of global markets

consumer behaviorist

 Affordability and cultural penchants of fresh food

 High register carrying cost

 High assessment

 High wrapper cost

Competition between national and regional players

16
17
 1.2) SCOPE OF THE PROJECT-

Scope of the mission means the area which we cover under our project and how it is

beneficial. In my project I use to deal with the main extents of marketing. And also during

this project I have to do forecasting and find out protects consumption. In this report of the

project you will find that what and how marketing plays an important role in business

development.

During this project I did a survey which reveals the current status of the companie services

and the competitors position in the market. And the conclusions of that survey company can

use for their development and to increase their business.

1.3) USE AND IMPORTANCE OF PROJECT-

Use and importance of the project, means the practical applications of all the marketing

concept in the project and the practical knowledge which I get during my summer internship

is benefactor for my career. I worked on many variants in this project.

Following’s are the use and importance of the project—

(1) During this project I learn about different marketing concept with there practical use.

2) During this project I have learn the way & importance of customer care handling

3) I am mainly involve with the forecasting for coming year sales & laminates consumption

which will help the company to take decision and to make future strategies.

4) In this project I also assess the market & know perception of consumer about Haldiram’s.

5) During this project I also learn process of Brand promotion and vendor development.

18
 PART- B

Chapter -1

19
 Problem Definition

An Overview Snacks are a part of Consumer Convenience/ Packaged Foods sector. Snack is

described as a small quantity of food eaten between meals or in place of a meal. Snack food

commonly encompasses bakery products, ready-to-eat mixes, chips, namkeen and other light

treated foods According to the ministry of food processing, the snack food industry is value

Rs 100 billion and over 4, 00,000 tones in terms of volume. Though very huge and several,

the snacks industry is dominated by the unorganized sector. Bestowing to an APEDA

inspection nearly 1,000 snack matters and 300 types of savories are vended across India. The

branded snacks are sold at least 25% higher than the unbranded things. Savory snacks have

been a portion of Indian food routine, since nearly ages. However, there is no specific time

for snacks, generally they are expended at teatime. The variability is nearly mind-boggling

with specialisms from all regions, which have expanded national acceptance. The industry

has been rising about 10% for the last user interactive years, while the branded segment is

increasing around 25% per annum to stand at Rs 5,000-Rs 5,500 crore, due to numerous

reasons like Multiplex culture, snacking at home while watching TV, pubs and bars (where

they are served free). AC Nielsen's retail review displays that the huge sales volumes are due

to a noticeable penchant for ethnic foods, regional bias towards aboriginal snacks and good

value-for-money perception. Of course the branded segment is much lesser at Rs 2,200 crore,

which is what makes it so attractive to food Companies that are beholding at bigger shares.

20
The rest is divided between a handful of new candidates, wannabes and many regional

players.

Of the wide choice of snacks presented, potato chips create a generous piece of the Indian

snack food trade, according to India Infoline. The potato chip market is mostly an

unorganized trade. Near all potato chip snack goods are manmade and sold nearby. There is

also no unbroken average for wrapper, as there is in Europe, the United States and other extra

established regions. Many snack foods are traded loose or wrapped in poly-pouches, which

may only be gathered, or in some cases, attached closed. As the Indian economy continues to

raise, and construction standards expand, many snack food firms are manufacture

momentous funds into plant equipment and wrapping tackle.

Past

The Great India Heritage

The brand name "HALDIRAM’S BHUJIAWALA" was presented during pre-partition era-

1941. Haldiram’s’s began as a tiny shop in Bikaner, the land as famed for its savories as for

its leather- faced pipe players and brutal warriors. By 1982, Haldiram’s’s had established up

plant in Delhi and the capital had prompted to sojourn by and take note of the savories and

sweets. It was word of mouth that raised the business diverse over the next span till

Haldiram’s’s came to stand for a food company that was identical with taste, hygiene and

revolution.

USA was the first market the firm underway disseminating to, thanks to large Indian

population there. It began with about 15 products, all savories, because they are a anticipated

with Indians. What began as a small-town enterprise in India is today a global miracle.

21
Haldiram’s’s is a way of life for Indian no matter which nation they live in. And the realms

they live in are also fast developing a penchant for these products.

Encouraged by two 1st generation magnates Mr. M.L. Agarwal& Mr. M. S. Agarwal and

backed by Board of Directors (Mr. Pankaj, Anand, Amit, Ashish&UmeshAgarwal) and

Management Team (Dr. A.K Tyagi (Pres), P.K. Agarwal (Consultant), Rahul Kathuria, V.K.

Gupta, Mr. A.K. Tyagi), today, the Vision and Mission of the company is to have global

presence as Food & beverage company consumer behavior

 Novelty

 Professionalization

 Expansion

 Strategic Approach

 and, Business Purchase

Present

Stock Now

Today, Haldiram’s’s is a $ 4 million brand that is an adapted sight on shelves across the

USA, UK and the Middle East. Non-Resident Indians convey back packets of Haldiram’s’s

along with the farewells and wistfulness. And it is this name that they appearance for as they

scan shops for familiar scents and sights.

Presently it has four shrubberies in and around Delhi that yield 50 tonnes of namkeens (56

varieties), 20 tonnes of chips, papad (5 varieties) and fun food and 5 tonnes of tinned sweets

(12 varieties) and soanpapdi, on daily basis. Two more conception units are coming up which

22
will not only increase capacity but also varieties it possible for us to familiarize new product

lines.

For over 60 years now, the company has been connection the palate of India. It has not been

the modest of tasks; India speaks varied taste buds to match. Though, today it is a name that

has become identical with taste and quality not only within India but the world over.

Today Haldiram’s’s lodges significant shelf planetary at protuberant supermarkets the world

over: Tesco, Somerfield, Sipneys, and Carrefour. From traditional Indian sweets and savories

to the added international chips, cookies, nuts and sherbets, its harvests are fast taking the

head of people making it possible for it to aim for deep inundation in the Middle East, East

Europe and parts of North Africa.

Future

Leveraging Our Existing Equity

The firm plans to leverage its fairness in the domestic and international market to become a

food establishment with not just branded products under its belt but also restaurants, retail

chains and wide portfolio that embraces such varied products as milk-based food and

noodles.

In the near upcoming it hopes to be in places such as Algeria, Jorden, Yemen, Taiwan,

Columbia, Cyprus, Ukraine, Libya, Tunisia, Egypt, Armenia, West Indies, Sweden, Finland,

Trinidad, and Tobago.

When it started exporting in the year 2001, our figures stood at $1.7 million. Today, it

disseminates products to the tune $6 million and hope to sustain a 40% growth over the next

5 years. This is, why the firm has enlarged its production bulk to keep leap.

23
24
25
Haldiram’s’s triumph saga is because of the pro-active rational of making access into

the traditional, fresh homemade food and skillfully changing it into a product line extension.

With it they have bust the myth that Indian consumers will not pay additional for western

concept of packaged food and that too of the Indian Household kitchen category.

It has also invested significantly in an advanced processing and packaging unit, which

permits it to marry tradition with technology. This is why, no matter whose shelf our product

sits on, it always stands on its own.

Also, the Supply Chain which is shattered down into two categories of retail and established

sales is managed well by strong network of C&F, Distributors, Wholesalers and Retailers to

make the invention available at outmost town of the country.

Strategy

26
Haldiram’s Group of concerns do not spend too much on billboard like its competitors like

Pepsi and others in the market who spend a lot on billboard, even then it has been able to

garner its share user behavior a network of consignee agents binges all over northern India.

These agents then in turn market the products to a chain of distributors and retailers. The

company at present has a network of consignee mediators and approximately two hundred

distributors across northern India, catering to thousands of retail outlets. Haldiram’s’s have a

stout network of sales workers who are also supplying their products regularly to

government organizations like super bazaar etc.

The packing of namkeens is regularly done consumer comportment imported sophisticated

machines. The company has developed all procedures in house and has no procedural tie up

with any other company. The Haldiram’s`namkeen and sweets are crammed with hygiene

and freshness. A wide range of tangy savories, guaranteed near tickle the palate.

After taking the homegrown market the group has also spread its wings in the international

market. Haldiram’s has already been approved and acclaimed by millions of people thought

the world, this fact was formally known when the company bagged the following awards: -

2.3) AWARDS &ACHIEVEMENTS:-

Haldiram’s’s is an ISO 9002 and HACCP recognized company with several awards under its

sash.

 International Award for Food & Beverages awarded by Trade Leaders Club in

Barcelona, Spain in 1994.

 Kashalkar Memorial Award presented by All India Food Preservers Association in

1996 at its Golden Jubilee Celebration for manufacturing the finest quality food products.

27
 Hind Ratan Award 1997 given by NRI Welfare Society of India.

 Brand Equity Award1998 was bestowed by Progress Harmony Development

Chamber of Commerce & Industry in gratitude of forming a successful Indian brand.

 APEDA Export Award 2001-2002 was granted by Agricultural & Processed Food

Products Export Development Authority for outstanding contribution to the promotion of

Farming & Handled Food Products during the year 2001-2002.

 MERA Delhi Award was bestowed by Agricultural & Processed Food Products

Export Development Authority in the year 2004.

 AMITY LEADERSHIP AWARD -2008 was awarded by Amity Business School,

Amity University for best CONSUMER BEHAVIOUR applies (Retail) in the year 2008.

2.4) CORPORATE PROFILE:-

M/S HALDIRAM’S SNACKS PVT LTD.

 Location

- Regd/admin. Office: B-1/H-3, Mohan Co-operative Industrial Estate New

Delhi

- Factory/Unit : Plot No. B-1, sector 63, Noida (Unit)

- Line of activity : Manufacturing of potato chips, peanuts, packed

sweets, papad, syrups, tatatakwhoopies .

- Constitution : Private Limited company

- Established : 1989.

28
PROMOTERS:-

 Mr. ManohalLal Agarwal (Chairman)

 Mr. Anand Agarwal(MD)

 Mr. Ashish Agarwal (Executive Director)

2.5) PRODUCTS AND MANUFACTURING UNITS:-

Namkeens:: Produced at Haldiram’s Manufacturing – F 12 , Mathura Road

HALKA

ALL IN BOMBAY CHANA FULKA

ONE CHANA DAL MIXTURE

ALOO BOMBAY CHANA JOR HARA

BHUJIA MIXTURE GARAM CHIDWA

BOONDI

BANAN BHUJIA CHIDWA KABLI

A CHIPS MIXTURE PLAIN CHANA

BANAN

A CHIPS CORN

MASAL BOONDI FLAKE KAJU DAL

A MASALA MIXTURE BIJI

29
BANAN

A CHIPS BOONDI KAJU

SALTED PLAIN DAL BIJI MASALA

BANAN

A CHIPS

TANGY

TOMAT BOONDI KAJU

O RAITA GHATIA MIXTURE

BHELPU FALAHARI KAJU

RI CHAIPURI MIXTURE SALTED

FALAHARI KANPURI

BHUJIA CHAKOLI WAFFER MIXTURE

BHUJIA CHANA GUJRATI KARANCHI

PLAIN CRACKER MIXTURE MIXTURE

SAMOS NAVRATTA KASHMIRI

A OM PURI N MIXTURE
KAKHARA

SEM NIMBU CORIANDE

BEEJ PANI PURI MASALA R

SAHI

MIXTUR PUNJABI KAKHARA

E TADKA NUT MIX JEERA

MOONG

DAL

MASAL KAKHARA

A METHI SEV LONG SEV MASALA

MOONG MINI MADARASI KAKHARA

DAL BHAKAR MIXTURE METHI

30
MAST

MASAL

A BADI
MOONG

DAL

CHATA

MASAL MOODI MASALA KAKHARA

A MIXTURE TWIST PLAIN

KHATT MATCONSU

A MER

MEETH BEHAVIOU

A MOONG DAL RI  

31
32
 OBJECTIVE OF STUDY

Followings are the objectives of the project-

o To study the behaviour of the consumer with respect to traits such as

Brand Loyalty and originated up with approvals as to what all needs to be

considered keeping the consumer in mind.

o To understand the taste of the consumer what kind of flavors they expect.

o To find out chosen size.

o To analyse The market as per the age group.

o To analyse the likely requirement of the product in near future.

o To study the buying behaviour.

33
 Literature Review

Haldiram’s’s started as a small ship in Bikaner, the land as famous for its savories for

its leather-faced pipe companies and fierce warriors. By 1982, Haldiram’s’s had

established up shop in Delhi and the capital had commenced to stop by and take

note of the savories and sweets. It was chat of mouth that higher the business

multiple over the next decade till Haldiram’s’s came to stance for a food firm that

was synonymous with taste, sterility and origination.

USA was the original market they started transferring to, thanks to the large Indian

inhabitants there. We instigated with about 15 products, all savories, because they

are choices with Indians.

To codify the several user structures and guidelines being practiced and followed in

Haldiram’s. To study, understand and analyze the organizational structure, system,

34
various CONSUMER BEHAVIOUR measures and tools, various processes followed

across personnel departments for various operations. To study how introduction to

total prolific maintenance (TPM) have been successful in pursuit of economic

efficiency. To obtained out the failings in any of the role or process and give the

commendation and submissions based on the verdicts.

35
 RESEARCH METHODOLOGY

1.4) RESEARCH METHODOLOGY

Methodology includes the overall research measures, which are followed in the research study.

This includes Research design, the sampling procedures, and the data collection method and

analysis measures.

 Research Objective

Objective of the report is to learn the facades of marketing and do the estimating of

sales and coats for Haldiram’s PVT. LTD. Along with I also worked following

areas:-

 Customer care handling.

 Market visit for retail shops

 Market research on “customer satisfaction”

 Research Design: -

Research design is desired because it smooths the smooth working of the various research

operations. Research design positions for advance planning of the approaches to be espoused

for collecting the relevant data and techniques to be used in their analysis keeping in the view

the objective of the research and the availability of the staff, time and money. I would like to

use ‘DESCRIPTIVE RESEARCH.’

36
Sample design: - A sample design is a certain plan for finding a sample from a given

population. It refers to the technique or the procedure the researcher would adopt in selecting

items for the sample. For these investigations, 

 Sample size: -

 For market visit- 37 retail outlet.

 For restaurant survey – 100 customers

 Customer care handling- all consumers

 Forecasting- previous 3-year data

Area of operation: -

 For market visit- East Delhi.

 For restaurant survey – spice mall, sector-25, Noida

 Cross River Mall, Delhi.

 Customer care handling- Delhi, Haryana, Punjab, J&K, Rajasthan, Uttaranchal, Uttar

Pradesh, Bihar, Jharkhand, North East

 Forecasting- sales

37
 Methods of data collection: - It can be obtained either consumer performance direct

communication with respondents in one form or another or consumer behavior personal

interviews. Questionnaire and interviewing are main armaments to collect data. There are

mainly two types of data –

 Primary Data

 Secondary Data

 Primary research entails the use of immediate data in determining the survival of the

market. The popular ways to gather primary data contain of surveys, interviews and

focus groups, which shows that direct relationship amongst potential customers and the

companies. Whereas secondary research is a means to recover and reuse collected

information as an indication for benefits of the service or product. Both primary and

secondary data are beneficial for businesses but both may fluctuate from each other in

many parts.

Type of data to collect-

 Categorical

 nominal-remarks that can be coded

 ordinal-observations that can be ranked

 Continuous

38
 Observations that can be counted or measured

 Mixed

 matrix of categorical and continuous data

FOLLOWING ARE THE WAYS CONSUMER BEHAVIOUROUGH WHICH DATA

CAN BE COLLECTED-

 Annotations

 Interviews

 Reports

 Records

 Tools of data analysis: - Excel and Well – structured questionnaires might be referred

for data analysis.

TYPE OF RESEARCH METHOD-

Four types of research methods:

 Qualitative-

 Quantitative

 Mixed (qualitative and quantitative)

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 Critical and action oriented

40
 LIMITATIONS OF RESEARCH OF PROJECT-

Research customer behavior questionnaire i.e. collecting primary data consumer behavior direct

relationship with BRAND MANAGERS and MARKETING officer was good. But there are

number of restrictions are present which are following-

 Time constraints-

Time constrictions means I have only 60 days to refuge all parts of my project and in

such a short period I need to do forecasting along with other activities. So, I was only

able to collect the primary data from few private organizations or corporate .so may be

my facts do not show the exact position in the complete marketplace.

 Financial consideration-

Financial matter also plays a huge limitation for the research purpose in the market

examination because if we take any involvement of any other people and capability like

net, then it needs a huge amount of finance.

 Equipment limitations-

Limitation of the equipment erstwhile also considered as a major restraint of the research.

 Company polices -

In some part of my project due to corporation polices I am not able to show all the data.

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 Data Analysis & Interpretation

SOURCES OF DATA COLLECTION:

There are two sources of data collection:

A). Primary Source

B). Secondary source

Primary sources :

The data are collected unswervingly from the creation by conducting interviews,

etc. these are the unique sources from which the researcher unswervingly gathers

data which are not formerly referred.

The primary sources of data collection are done consumer behavior –

 Observation

 Interviewing

 Stimulation

 Mail survey

 Projective techniques

 Questionnaire

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1) Observation is a mode of primary data collection consumer behavior which we

right get the data from a universe and constructed on that data one can carry on the

research.

2) Interviewing is another mode of through data collection, which runs complete

evidence about the universe.

3)Stimulation s a technique of performance experiments on the model of a

particular system. The testing is done on the model and not on the real system for

the latter will be untimeliness and spacious.

4) consumer behavior Mail survey , we can get direct data from the creation, the

responds and the feedback based on which the examination can be carried out.

5) Projective techniques are based on the theory that the portrayal are the

imprecise objects and requires interpretation, and this interpretation can be based

on the different own background, attitudes, and ethics.

6) Questionnaire is the method of data collection, which is very much popular,

particularly in big cities. Different modes of inquiries are put up on the paper and

the particular universe, on which the examination is directed, are asked to fill their

retorts.

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Secondary sources:

The data are composed from the secondary sources such as magazines, journals, etc.

These sources entail of already variable data in the form of declarations, and

reports, which may comprise sensory gossips, financial statements of the company,

reports of administrations departments, etc.

Sources of Secondary Data

 Internet

 Magazines

 Newspapers,

 Journals, etc.

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 ANALYSIS OF DATA

In order to extract the expressive information from the data collected an analysis of data is done

using pie charts, bar graphs etc.

The first neutral of the research project is concerned with verdict out what Percentage of

people likes to eat snacks. The pie chart given below is strong the percentage of people who

like to eat snack. Out of 50 respondents 49 like to

While 1 don’t.

Ye
s

No

YES 98%

NO 2%

Pie chart shows that 49 of our respondent like snacks while 1 don’t.

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Our second objective is concerned with finding out which snacks they preferred.

Chart Title
CHIPS NAMKEEN

32%

68%

CHIPS 68%

NAMKEEN 32%

The pie chart shows the responses of the people. It is clear that chips dominate the market.

The third objective was to studies the preference of chips by the people. Following pie chart

shows their responses.

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 Y
e
s
N
o

YES 84%
NO 16%

From the above pie chart, we can see that people like the chips most i.e. they like to eat lays,

bingo, Haldiram’s chips.

Fourth objective was to treasure out how which time of the day you prefer the

Most. Following pie chart shows the time.

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 Chart Title
DAY NIGHT

22%

78%

DAY 78%

NIGHT 22%

This shows that chips are eaten by the respondent mainly at night.

The fifth objective was to investigate the motives for the popularity of the most preferred

chips. For this the respondents were asked various brands of chips. Following pie chart shows

their responses.

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 Chart Title
HALDIRAM OTHERS

26%

74%

HALDIRAM’S 26%

OTHERS 74%

In the above pie chart, we can see the acceptance of lays.

Sixth objective was to find out how which flavor of Haldiram’s’s chips people like the

Most.

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 Chart Title
TANGY TOMATO CLASSIC SALTED

28%

72%

TANGY TOMATO 72%

CLASSIC SALTED 28%

This shows that more persons like Tangy Tomato of Haldiram’s’s.

Our seventh neutral was to novelty out which all places do the people consume Haldiram’s’s

chips most.

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 Chart Title
COLLAGES RAILWAY STATION

38%

62%

COLLAGES 62%

RAILWAY STATION 38%

From the above pie chart, we can magnet a conclusion that the majority eats Haldiram’s’s chips

in collage

The eighth objective was to find what induces them to buy Haldiram’s’s chips.

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 Chart Title
QUALITY PRICE

44%

56%

QUALITY 56%

PRICE 44%

This shows that the quality of Haldiram’s’s chips is best as public buy Haldiram’s’s chips as of

its quality.

Ninth objective was to find out in what way people rate the Haldiram’s’s chips.

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 Chart Title
GOOD AVERAGE

48%
52%

GOOD 52%

AVERAGE 48%

Mostly people rate it as a decent product.

The tenth objective was to examines which size of Haldiram’s’s chips folks generally prefer

the most.

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 Chart Title
STANDARD SIZE SMALL

45%
55%

STANDARD SIZE 45%

SMALL 55%

Most people like to consume small size of Haldiram’s’s chips.

The eleventh impartial of the research project is anxious with finding out how often people

chomp Haldiram’s’s chips.

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 Chart Title
OFTEN RARELY

20%

80%

OFTEN 80%

RARELY 20%

It seems that eat Haldiram’s’s chips very substitute days.

Ourtwelth objective was to discovery out who all in respondent’s family wish Haldiram’s

chips.

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 Chart Title
CHILDREN YOUNG

10%

90%

CHILDREN 90%

YOUNG 10%

As it seems that children in the family eats Haldiram’s’s chips.

The thirteenth objective was to find the belief about the Haldiram’s’s market situation in the

commutative market.

Chart Title
YES NO

8%

92%

56
YES 92%
NO 8%

Mostly people think that Haldiram’s’s become a respectable name in the market.

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Fourteenth neutral was to find out the opinion of the people as they need Haldiram’s’s chips

in some more flavor.

Y
e
s
N
o

YES 84%

NO 16%

This shows that public is willing to grasp the new flavor of Haldiram’s’s chips.

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Our fifteenth neutral is concerned with the sources of material regarding Haldiram’s’s

chips.

Chart Title
ADVERTISING HOME SHOPPING

32%

68%

ADVERTISING 68%

HOME SHOPPING 32%

Here poster is having lion share while live protest least share.

Our sixteenth and last impartial was concerned people opinion about the health. We

enquired do Haldiram’s is a junk food.

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 Y
e
s
N
o

YES 58%

NO 42%

This pie diagram shows that all though people chomp Haldiram’s’s chips around 44%

Individuals think it is a junk food and immoral for health. They also specified that consuming

very often may lead to health problem.

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Satisfaction level of packaging standards?

Inference:

We could see that packaging standards is up to the mark as 90% of the people say
they are satisfied by it. Still companies do variation their packaging to make it more striking
and a new look helps them promote their product more.

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Do consumers vacillate while switching to new brand?

Inference:

From the above bar diagram, we can see that 40% of the accused say that they
vacillate to difference from their regular brands and thus it becomes difficult sometimes to
introduce a new brand in the market.

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Advertisement Recall: - Pantene: –

70 66

60

50

40
34
Series1
30

20

10

0
do remember do not remember

Inference:

Now here we are trying to judge the advertisement recall rate so as to get customers
alertness and festivity of the brand. Only 34% of the tested population recalls the newest
advertisement of Pantene the tarring Vipashavashu.

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Advertisement Recall: -

80
72
70

60

50

40 Series1
28
30

20

10

0
do remember do not remember

Inference:

Now here we are trying to magistrate the advertisement recall rate so as to get
customers discrimination and memory of the brand. Only 28% of the sampled population
recalls the newest advertisement of Haldiram’s’s.

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 PERCEPTUAL MAP

120%

100%

80%

60%
Number of Respondents

40%

POSITIVE
20%
NEGATIVE
0%

Attributes

Now we have characterized the questionnaire in perceptual map where we have market the
population percentage on the ‘Y’ whereas attributes are on the ‘X’ axis.

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 The first review says 100% population do like the product there are no negative
review received as far as the preferences of the product concerned.
 Secondly, we have analyzed that 80% populace likes to have the food at any point of
time in a day.
 One third of the population is hard to have the product in various flavors.
 Most of the people do like the product as of its price and the quality.
 Haldiram’s’s market place seems to be good as associate to the other contenders and
the competitors. It almost reaching 96-98% which a significant aspect.

By this privileged mapping we get to understand in which consumers views about the
product on a chat.

Accused are asked question about their experience about the product in relations of its
performance, packaging price size etc. these qualitative answers are relocated to a
chart (named perceptual map). Using a fit scale and the outcomes are employed in
cultivating product or evolving a new one.

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67
Advertisement Recall :-

70 66

60

50

40
34
Series1
30

20

10

0
do remember do not remember

Inference:

Nowadays here we are annoying to judge the advertisement memory rate so as to get
customers perception and tribute of the brand. Only 66% of the tested population remembers
the latest billboard Haldiram’s’s.

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 RESULT & FINDINGS

STATEMENT OF FINDING

The result which I get user behavior analyzing and appraising the data strained from the calendar and
expressed in the form of percentage of sample size and their results can better explain the level of
customer’s satisfaction on after sales.

During my study what I find is described below.

 The first and the leading problem is that the company does not have unswerving and permanent
indenture with retailers. It is general grumble that there is a big communication gap between the
company and the retailors and no one is to solve their problem.

 The second problem of retailers is non-accessibility of quick response of distributors.

 Distributors do not send the ready typical and thus the delivery man aches the problem when the
retailer anxieties in emergency.

 Second problem is wholesale souk; the wholesale market is creating problem inflowing in
distributors areas.

 There are no any wall watercolors or banners in cafeterias as signage of Haldiram’s’s product
while the competitors are if many facilities like this.

 The problem faced by the purveyors is lack of stands in market. This problem distributes the
distributors and sellers both. Retailers demand stand to distributors because complete of other
company does not consent to use their stands to put our invention.
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CONCLUSION

 There is high mindfulness lever for different Haldiram’s’s between the

retailers.

 Form the study of 250 vender in Delhi it was perceived that in most of
the retailers are keeping Haldiram’s’s namkeen.

 Market segment of Haldiram’s’s namkeen is more than binary of its

entrants.

 From the data its quite rich that while encouraging any brand the
foremost contemplations are good petition & limits followed by regular
stream and next comes brand names.

 Average annual sale derived out to be maximum for Haldiram’s’s

namkeen followed by Lehar, bikano, local brand like namkeens, raja ,
shammi , tingle , shah , Aone, rajsi , etc.

 Margins as bare by retailers are maximum for local brand shadowed by

Lehar, bikano , and Haldiram’s’s in that order brand awareness for
Haldiram’s’s product is very high.

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LIMITATIONS

Every project has sure limitations which can also be incidental as we move on with the
report.

 To start with, the first limitation which I came crosswise was the market fluctuation
i.e. in terms of demand/supply of the product. And henceforth this was the major
difficulty in calculating the market share and sales pattern of the brand.

 Secondly the analysis part was done user behavior the questionnaire. It also has
positive limitations which came across while discussing with the plaintiffs. Problems
came over with the intellect of the questions which was to be kept very simple so that
everyone could understand, with the inadequate questionnaires and no controller over
who completes it.

 Third limitation faced was the data meagerness as company bounds the sources at
certain level because some data has to be kept official and for company records only.

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SUGGESTION & RECOMMENDATION

The researcher would like to advise the following points, so that the organizations can easily sell their products to
their patrons:

1. They should adapt difficult marketing approaches, in order to bear in the market.
2. They should try to grasp as many people as probable.
3. Company should use a premium frequency of spreading. So that product reaches to the customer in the
fastest and the inexpensive way.
4. They should provide sensible price of the product.
5. Company should adopt sales promotion to create awareness amid the consumers.
6. They should improve the quality and wrapper of the produced to charm the customer.

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BIBILOGRAPHY

1. Kearney, A T, CII – Report, (2010)

2. Purbabasu, research on living style of rural consumers, (2007), pg.no. 5-8.

3. TognattaPradeep, economic growth on agriculture sector, (2009), pg no. 6-10.

4. Aithal K Rajesh, importance & growth of rural markets, (2007), pg no. 8-12.

5. Center for Monitoring Indian Economy (CMIE)

6. Statistical Outline of India (2005-06), NCAER

7. National Council of Applied Economic Research (NCAER)

8. Indian readership survey (IRS)

9. http://www.upgov.nic.in/upinfo/census01/cen01-1.htm

10. Ghaziabad Development Authority

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 Annexure & QUESTIONNAIRE

I am AJAY KUMAR , pursuing my MBA from SUBHARTI UNIVERSITY,

Please fill up the form for a market survey on “…………………”

Name…………………………..

Age………………………..…...

Qualification ……………….....

Gender…………………………

Q1. Do you favor chips?

a. Yes

b. No

Q2. When do you wish snacks in a day?

a. Morning b. Afternoon

c. Evening d. Night

Q3. Which snacks do you prefer?

a. Haldriam wafers b. Uncle Chips

c. Lays chips d. Bingo

e. Any other

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Q4. Which savor do you like most?

a. Mast Masala b. Classic Salted

c. Tangy tomato d. Boletos

Q5. On which places it got maximum consumer?

a. In colleges. b. Railway station

c. Bus stop d. Public places

Q6. What compels you to consume it?

a. Brand name b. Quality

c. Variants d. Price

e. Any other

Q7. How would you give feedback of the product?

a. Excellent b. Good

c. Average d. Poor

Q8. What size you wish most?

a. Rs. 5 b. Rs. 10

c. Rs. 20

Q9. How frequently you eat it?

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a. Very often b. often

c. Sometimes d. Rarely

e. Never

Q10. Who all in your family favor Haldiram’s’s chips?

a. Children b. Parents

c. Grandparents d. All

Q11. Do you think it obtain a respectable name in the market?

a. Yes

b. No

c. Can ‘t says

Q12. Would you advise other individual to buy Haldiram’s’s chips?

a. Yes

b. No

c. can’t say

Q13. Are you gratified with the number of flavors it has providing?

a. Yes

b. No

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Q14. Do you think Haldiram’s’s should come up with extra flavor?

a. Yes

b. No

Q15. What is your basis of info concerning the buying of it?

a. Advertising

b. Live demonstration

c. Retail outlets

d. Home shopping

Q16. Haldiram’s’s derives in a junk food. Do you think it is healthy to eat?

a. Yes

b. No

Date…………..

Place…………..

Thank you for filling up this questionnaire and giving your valuable time to us.

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