History of Media Notes - Unit 2
History of Media Notes - Unit 2
The printing press is one of the most important inventions of all time. Its
development would destroy the hegemonic control of information in Europe and
change the course of history forever. The quick, cheap and easy distribution of
information would ultimately lead to the Protestant Reformation (more on this
later), the Renaissance, the Scientific Enlightenment, and Industrial Revolution.
Around the late 1430s, a German man named Johann Gutenberg was quite
desperate to find a way to make money. At the time, there was a trend in
attaching small mirrors to one’s hat or clothes in order to soak up healing powers
when visiting holy places or icons. The mirrors themselves were not significant,
but Gutenberg quietly noted how lucrative it was to create mass amounts of a
cheap product.
During the 1300s to 1400s, people had developed a very basic form of printing.
It involved letters or images cut on blocks of wood. The block would be dipped in
ink and then stamped onto paper. Gutenberg already had previous experience
working at a mint, and he realized that if he could use cut blocks within a
machine, he could make the printing process a lot faster. Even better, he would
be able to reproduce texts in great numbers.
Instead of using wood blocks, Gutenberg used metal instead. This became known
as a "movable type machine," since the metal block letters could be moved
around to create new words and sentences. With this machine, Gutenberg made
the very first printed book, which was naturally a reproduction of the Bible.
Today the Gutenberg Bible is an incredibly valuable, treasured item for its
historical legacy. When someone mentions the printing press most will
instinctively think of Johannes Guttenberg and his revolution 15th Century
(1440 AD) technology. Whilst his invention was revolutionary in its own right it
wasn't in fact, the first printing press to be developed. Not by a long shot.
Before the printing press was invented, any writings and drawings had to be
completed painstakingly by hand. Several different materials were used to
transcribe books: clay and papyrus, wax, and parchment. It wasn’t just anyone
who was allowed to do this; such work was usually reserved for scribes who lived
and worked in monasteries.
https://visual.ly/community/infographic/history/printing-history-timeline
Evolution of Newspapers
In Britain the first Sunday newspaper was the British Gazette and Sunday Monitor
published in 1780. In 1785 the Daily Universal Register was first published. In
1788 it was renamed The Times. In 1814 The Times was printed with a steam-
powered press for the first time. In 1848 The Times used a rotary printing press
with the printing face wrapped around a cylinder for the first time.
Meanwhile the Observer was founded in 1791. The Daily Telegraph was first
published in 1855. The Manchester Guardian was founded in 1821. It changed its
name to The Guardian in 1959. The Sunday Times was first published in 1822.
The Financial Times began in 1888. Meanwhile The News Of The World was
published in 1843. Meanwhile the first Australian newspaper was published in
1803. It was called the Sydney Gazette and New South Wales Advertiser.
Newspapers became far more common in the late 19th century. In the 18th
century and the early 19th century stamp duty was charged on newspapers,
which made them expensive. However in 1855 stamp duty on newspapers was
abolished and they became cheaper and more common. In the mid-19th century
newspaper reporters began to use the telegraph as a means to get news to their
newspapers quickly. Then in 1880 The New York Graphic became the first
newspaper to print a photo. In Britain the first tabloid newspaper was the Daily
Graphic published in 1890. In 1891 it became the first British newspaper to print
a photo.
In the 20th century newspapers became still more common. The Daily Mail was
first published in 1896, The Daily Express was first published in 1900 and the
Daily Mirror began publication in 1903. In 1964 The Daily Herald became The
Sun and The Daily Star was founded in 1978. Meanwhile, The Sunday Telegraph
was founded in 1961 and in 1962 The Sunday Times became the first newspaper
to publish a Sunday color supplement. The Mail on Sunday began in 1982. The
Independent was first published in 1986. Also in 1986, Today became the first
color newspaper in Britain.
By the beginning of the 20th century Fleet Street was the center of the British
newspaper industry. However, in the 1980s newspaper owners moved away from
Fleet Street. At that time computer technology replaced the old labor intensive
methods of printing. The Press Complaints Commission was created in 1990.
Metro, a free newspaper for commuters was first published in Britain in 1999.
Then in 2010, an abbreviated version of the Independent called i was launched
However in 2011 The News Of The World ceased publication.
Penny Press
The Penny Press was the term used to describe the revolutionary business
tactic of producing newspapers which sold for one cent. The Penny Press is
generally considered to have started in 1833, when Benjamin Day founded The
Sun, a New York City newspaper.
Day, who had been working in the printing business, started a newspaper as a
way to salvage his business. He had nearly gone broke after losing much of his
business during a local financial panic caused by the cholera epidemic of 1832.
His idea of selling a newspaper for a penny seemed radical at a time when most
newspapers sold for six cents. And though Day merely saw it as a business
strategy to salvage his business, his analysis touched upon a class divide in
society. Newspapers that sold for six cents were simply beyond the reach of
many readers.
Day reasoned that many working class people were literate, but were not
newspaper customers simply because no one had published a newspaper
targeted to them. By launching The Sun, Day was taking a gamble. But it proved
successful.
Besides making the newspaper very affordable, Day instituted another
innovation, the newsboy. By hiring boys to hawk copies on street corners, The
Sun was both affordable and readily available. People wouldn’t even have to step
into a shop to buy it.
Influence of The Sun – Penny Press
Day did not have much of a background in journalism, and The Sun had fairly
loose journalistic standards. In 1834 it published the notorious “Moon Hoax,” in
which the newspaper claimed scientists had found life on the moon.
The story was outrageous and proven to be utterly false. But instead of the
ridiculous stunt discrediting The Sun, the reading public found it entertaining.
The Sun became even more popular.
The success of The Sun encouraged James Gordon Bennett, who had serious
journalistic experience, to found The Herald, another newspaper priced at one
cent. Bennett was quickly successful and before long he could charge two cents
for a single copy of his paper.
Subsequent newspapers, including the New York Tribune of Horace Greeley and
the New York Times of Henry J. Raymond, also began publication as penny
papers. But by the time of the Civil War, the standard price of a New York City
newspaper was two cents.
By marketing a newspaper to the widest possible public, Benjamin Day
inadvertently kicked off a very competitive era in American journalism. As new
immigrants came to America, the penny press provided very economical reading
material. And the case could be made that by coming up with a scheme to save
his failing printing business, Benjamin Day had a lasting impact on American
society.
PRB act and Vernacular Press act
The Press and Registration of Books Act 1867 is a result of many previous
draconian laws being repealed and or being merged into one. It has been in
existence for 151 years! In many ways it has outlived its utility. But its existence
continues to plague Indian academic publishing. The biggest sufferer has been
Indian Journal publishing.
The legacy begins with the Censorship of Press Act, 1799 which was imposed
by Lord Wellesley to gag the press ahead of a French invasion of India. This was
retracted in 1818 by Lord Hastings.
The Act, when applied to publishing an academic journal, follows the process
defined below:
2.The publisher, the editor and the printer of the journal are subject to multiple
levels of verification including police verification.
3.The police verification entails visiting the house of the publisher and the editor.
Here the following documents are required to be submitted:
a. Proof of Indian citizenship (non-Indians cannot be editors)
b. Address proof
4.Printer has to be verified using an archaic form which lists the type of press he
uses for printing the journal. Residence verification of the printer too is required.
https://www.business-standard.com/article/current-affairs/press-and-registration-
of-books-act-1867-its-history-and-impact-118121200321_1.html
After the 1857 revolt relation between the British government and the Indians
turned bitter. Indians knew that the British people did not know their language,
so, they used this to their advantage and decided to communicate through
newspapers which were published in vernacular language. This way the British
would not understand what was written in the papers. Lord Lytton who was the
viceroy then was convinced that the vernacular press was critical of the
Government and strongly condemned these papers. The British Government
wanted to ‘better control’ the vernacular press and prevent and punish seditious
writings. So, Lytton passed the controversial Vernacular Press Act of 1878. The
whole purpose of the Act was to stop the growing opposition against Government
and to prevent the expression of criticism toward British policies.
Interestingly and naturally, nearly one-third of the founding members of the INC
in 1885 were journalists. In fact, almost all the major political leaders in India
either owned a newspaper or were contributing their writings to one or the other.
The circulation was not confined only to cities or large towns. Newspapers used
to reach remote villages. A reader would then read them to the others who, most
probably, were not able to read. Gradually the trend of libraries started all over
the country. A single newspaper would be made the center of a local ‘library’.
The main assets used to be a table, a bench or two or a charpoy. Every piece of
news or editorial comment would be read or heard and discussed thoroughly.
The newspapers were started to be considered as political educator and reading
or discussing them became a form of political participation. Newspapers were
not published with business intentions but as a national or public service. They
were patronized and financed by rich, aware philanthropists.
It played the role of an institution of opposition for the Government. As a grudge,
almost every act and every policy that the Government went forward with, was
criticized ruthlessly. In this regar Lord Dufferin, the Viceroy, wrote in March 1886,
‘Day after day, hundreds of Sharp-witted babus pour forth their indignation
against their English Oppressors in very pungent and effective diatribe.’ Again in
May he writes, ‘In this way there can be no doubt there is generated in the minds
of those who read these papers. . . a sincere conviction that we are all enemies
of mankind in general and of India in particular.‘
Since 1870 Section 124A of the Indian Penal Code stated that ‘whoever attempts
to excite feelings of disaffection of the Government established by law in British
India’ was to be punished with transportation for life or with imprisonment upto
three years or for any term.
Indian journalists used tricks to stay outside the Section 124A. They would
publish anti-imperialist extracts from London-based socialist and Irish
newspapers or letters from radical British citizens. Indian (British) Government
could not discriminate against the Indians in taking action against them without
punishing the offending Britishers too.
The Vernacular Press Act of 1878, against Indian language newspapers, was
passed at a single sitting of the Imperial Legislative Council. The Act ordered the
confiscation of the printing press, paper and other materials of a newspaper if
the Government believed that it was publishing instigative materials and had
flouted any warning from the government. Nationalist public bodies and the
Press campaigned against this Act. Eventually, it had to be repealed in 1881 by
Lord Ripon.
One of the most prominent journalists, activists and Congressman was Bal
Gangadhar Tilak. He owned two newspapers, one in Marathi called Kesari and
another in English called Mahratta. His growing agitation accumulated many
leaders and led many movements. That is why he started to be called
Lokamanya Tilak. These activities led to his arrest and trial. But Indian Press did
not let its role get diminished.
Press in Post Independent India
Free India constitution provided the citizens right to freedom of speech and
expression, which included the freedom of the press. However, unlike Pandit
Jawarharlal Nehru, Mrs. Indira Gandhi was always at unease with the press. Even
during emergency in 1975 when pre-censorship was imposed, underground
presses were active.
Today print media have grown enormously both in terms of dailies and
periodicals and their circulation which is known as the periodical or magazine
explosion.
In the Western World, the explosion of newspapers came with the passion for
power. In India, popular journalism grew from the revolt of the subject class.
Newspapers were a vehicle of the freedom struggle. Most media owners of the
50’s had their roots in the freedom struggle.
The big changes took place in ’90s, with the increasing consumerism, press
advertising volume grew three times over, from Rs. 800 crore to Rs. 2,600 crore
in the first five years of the decade. The national dailies sectionalized their
editorial offering, adding gloss and glamour with the purpose of drawing
advertisement from the white goods and services sector. Looks and readability
wise, the quality of newspapers and magazines have improved.
The publishing industry in India has moved a long way from its, socially
committed roots. All this does not mean that investigative journalism is dead.
Newspapers and magazines are indeed breaking far more stories on corruption
than ever before. This forces the print media system to become increasingly
accountable. Publishers have understood the fact that truth can be reported only
if message and medium are market driven.
The number of dailies has steadily increased in India. The number of daily
newspapers in 1994 increased to 4043 from 3740 in 1993 thereby registering an
increase of about 8.1%. Between 1985 and 1994, the number of dailies
increased by 124.36%.
The Press in today’s media scenario has become instrumental in setting the
political, economic, social and cultural agenda of the country. From 1990s India
has witnessed an explosion in electronic media, online news services. Media has
acquired such great control on the mind of the masses that it now controls and
shapes the liking, disliking and interest in different segments of news items to a
considerable extent. Compared to the print media, electronic media has grown
faster in view of advantage of visual impact enjoyed by it. The Indian press is
going through transformation because of changes occurring in today’s polity of
the country on account of rapid socio economic strides.
Unfortunately, media is failing to play its role as fourth estate effectively. What is
witnessed in today’s media scenario is that instead of making newspaper rich in
news contents and addressing serious issues for better governance of the
country and improve socio economic disparities, the media driven by market
forces and in unending urge to make more profits, is indulging in trivilisation and
sensationalisation and tainted corporate communication. It is interesting to note
that media is cleverly attempting to keep under wrap such deplorable design, by
covertly under playing trivilisation of news contents and biased news and views
sub serving interests of advertisers and corporate houses in order to remain
gainfully floated with market forces.
Such clever manipulation has been aptly described as ‘feeding the readers
spinach with the ice-cream.’ The changes in technology and marketplace are
shaping the growth and development of Print India. In India, almost all
newspapers are accessible through the Internet and provide up to date news and
information not only relating to India but other parts of the globe as well. Today’s
readers are not satisfied with traditional news contents but something more
giving insight to what is happening all around.
Unfortunately, in their anxiety to get more or more readers and particularly more
and more advertisers and 12 corporate sector as client, the print media is by and
large turning to be a commercial enterprise and the newspaper as a commodity.
Journalism in today’s media scenario appears more as a profession than a
mission. The print media is consciously oblivious to its role as Fourth Estate. To
say the least, this trend is not only unfortunate but deserves to be condemned
by civil society in no uncertain term.