Sub:Principles of Management B.E Iii Sem (Cse, It) Nov 2019
Sub:Principles of Management B.E Iii Sem (Cse, It) Nov 2019
While designing the layout of a plant, the following principles should be kept in mind:
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(vi) To make the workers handle materials, machines and equipment efficiently and thus
to check wastage of time and resources.
(vii) To prepare workers for promotion to higher jobs by imparting them advanced skills.
Honesty.
Ability to delegate.
Communication.
Sense of humor.
Confidence.
Commitment.
Positive attitude.
Creativity.
Section B
11. A. outline the functions of management
1. Planning
It is the basic function of management. It deals with chalking out a future course of action
& deciding in advance the most appropriate course of actions for achievement of pre-
determined goals. According to KOONTZ, “Planning is deciding in advance - what to do,
when to do & how to do. It bridges the gap from where we are & where we want to be”. A
plan is a future course of actions. It is an exercise in problem solving & decision making.
Planning is determination of courses of action to achieve desired goals. Thus, planning is
a systematic thinking about ways & means for accomplishment of pre-determined goals.
Planning is necessary to ensure proper utilization of human & non-human resources. It is
all pervasive, it is an intellectual activity and it also helps in avoiding confusion,
uncertainties, risks, wastages etc.
2. Organizing
It is the process of bringing together physical, financial and human resources and developing
productive relationship amongst them for achievement of organizational goals. According to Henry
Fayol, “To organize a business is to provide it with everything useful or its functioning i.e. raw
material, tools, capital and personnel’s”. To organize a business involves determining & providing
human and non-human resources to the organizational structure. Organizing as a process involves:
Identification of activities.
Classification of grouping of activities.
Assignment of duties.
3. Staffing
It is the function of manning the organization structure and keeping it manned. Staffing has
assumed greater importance in the recent years due to advancement of technology, increase in
size of business, complexity of human behavior etc. The main purpose o staffing is to put right man
on right job i.e. square pegs in square holes and round pegs in round holes. According to Kootz &
O’Donell, “Managerial function of staffing involves manning the organization structure through
proper and effective selection, appraisal & development of personnel to fill the roles designed un
the structure”. Staffing involves:
Manpower Planning (estimating man power in terms of searching, choose the person and
giving the right place).
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Recruitment, Selection & Placement.
Remuneration.
Performance Appraisal.
4. Directing
It is that part of managerial function which actuates the organizational methods to work
efficiently for achievement of organizational purposes. It is considered life-spark of the
enterprise which sets it in motion the action of people because planning, organizing and
staffing are the mere preparations for doing the work. Direction is that inert-personnel
aspect of management which deals directly with influencing, guiding, supervising,
motivating sub-ordinate for the achievement of organizational goals. Direction has
following elements:
Supervision
Motivation
Leadership
Communication
5. Controlling
It implies measurement of accomplishment against the standards and correction of
deviation if any to ensure achievement of organizational goals. The purpose of controlling
is to ensure that everything occurs in conformities with the standards. An efficient system
of control helps to predict deviations before they actually occur. According to Theo
Haimann, “Controlling is the process of checking whether or not proper progress is being
made towards the objectives and goals and acting if necessary, to correct any deviation”.
According to Koontz & O’Donell “Controlling is the measurement & correction of
performance activities of subordinates in order to make sure that the enterprise objectives
and plans desired to obtain them as being accomplished”. Therefore controlling has
following steps:
c. Comparison of actual performance with the standards and finding out deviation if
any.
d. Corrective action.
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12. (a) differentiate management and organization
Management is all about plans and actions, but the administration is concerned with framing
policies and setting objectives. ... The manager looks after the management of the organization,
whereas administrator is responsible for the administration of
the organization. Management focuses on managing people and their work
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Taylor has referred to such a situation as a ‘Mental Revolution’. Taylor firmly believed
that the occurrence of a mental revolution would end all conflicts between the two
parties and would be beneficial to both of them.
The business decision making process is commonly divided into seven steps. Managers may
utilize many of these steps without realizing it, but gaining a clearer understanding of best
practices can improve the effectiveness of your decisions.
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your decision is a key component of executing your plan effectively, so be prepared to address any
questions or concerns that may arise.
Review your decision. An often-overlooked but important step in the decision making process is
evaluating your decision for effectiveness. Ask yourself what you did well and what can be improved next
time.
13(b) compare product layout and process layout.
the individual stages of the strategic planning process and how they affect your business.
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1. Identify Your Strategic Position
The first stage prepares you for the rest of the strategic planning process. To achieve your
goals, you must first have a clear vision. Start by defining both your short-term and long-term
objectives. In short, what do you hope to achieve? Next, determine what steps you will take to
accomplish these objectives. When identifying your strategic position, remember that your
goals should be realistic and measurable. For help with this step, look back to your mission
statement, corporate values, and work culture.
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departments to prevent one person or group of people from becoming overwhelmed. Also
take the time to check back with these individuals or groups to ensure that you are staying on
track. If you find that you are not meeting your objectives, make any necessary changes.
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15. (a)compare formal and informal organization
15 (b) summarise the merits and demerits of line and staff organization.
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Advantages of Line and Staff Organisation
1. Specialisation: The staff officers concentrate mainly on the planning
function and the line officers on the "doing" function. By this method,
specialisation is attained.
2. Flexibility: Staff can be added to the line and new activities may be
introduced without disturbing the line procedure. Hence, there is greater
flexibility in the organisation.
3. Expert Advice: The staff officers provide expert advice and guidance to
line officers and by this, the enterprise as a whole gets benefit.
4. Sound Decisions: In this type, the decisions are made by experts and
hence, there is a possibility of making sound managerial decisions.
5. Relief to Line Executives: The Staff officers look after the detailed
analysis of each important managerial activity which is a big relief to the line
officers.
6. Opportunities for Advancement. In this type, a greater variety of
responsible jobs are available and this provides more opportunities for
advancement of capable workers.
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Disadvantages of Line and Staff Organisation
1. Confusion: If the pattern of authority relationship between line and staff
executives is not clearly indicated, there may be considerable confusion
throughout the organisation.
2. Advice Ignored: As the staff officers lack authority to put their
recommendations into practice, their advice may be ignored by the line
executives.
3. Encourages Carelessness: As the staff officer is not concerned with the
execution of the plan, he may not take proper precautions and care before he
advises the line officer. Thus, this system may encourage carelessness on the
part of the staff officer.
4. Expensive: This type requires the appointment of a large number of
experts involving heavy expenditure. Hence, it is quite expensive and small
and medium-sized concerns cannot afford it.
5. Conflict between Line and Staff: One more important disadvantage is the
conflict between the line and staff officers. The viewpoints of both line and
staff of this conflict are given below:
A. The Line Viewpoint. The line managers have the following to say about the
staff people:
(i) Staff authority undermines line authority and interferes in the work of line
managers.
(ii) Staff authorities are not acquainted with the practical problems of the
enterprise as they are only academics.
(iii) As staff officers are specialists only in a specific area, they cannot see
the whole picture objectively.
(iv) Advice given by the staff is not always sound. Advice is only theoretical
and unrealistic.
(v) Staff take credit if the programme (as per the advice of the staff) is
successful and blame the line if it is not successful.
B. The Staff Viewpoint. Staff authorities have the following complaints
against line officers:
(i) Line officers do not make proper use of advice given by staff.
(ii) Line officers reject the advice without giving reasons.
(iii) Line officers are slow to accept new ideas and they resist change.
(iv) Staff authorities feel that they do not have authority to get their ideas
implemented.
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Methods of training
There are wide ranges of training methods which are suitable as per the different
categories of personnel in the organization. It depends upon the organization to select
the relevant training method as per the organization needs. The various training
methods are as follows:
It is the most effective training where the workers are given training at the place of
work. It means they learn in the actual working environment which means they are
learning while doing. This type of training is cheaper and less time-consuming as it
involves learning the skills that can be learnt in a short span of time. It involves:
a) Understudy: – here the superior gives training to his subordinate as his understudy
or assistant. It helps the subordinate to prepare for the superior’s job in case superior
leaves the organization.
c) Job rotation: job rotation means changing the position of the employee from time
to time to help them to learn different skills, to develop all round workers. But there
should be no frequent changes in the job of the employees as they must be given
sufficient time to acquire the full knowledge of the job. This kind of training is suitable
for higher level employees.
It means the employees get the training for a specific period but not at the work place
rather away from the work place. It means they are free from the tension of work
while training. The different types of off the job training are:
a) Case study: under this method trainees are given a problem or a case study which
is more or less related to their job. Then they analyze the problem and give solutions
which are discussed in the classroom. Then the instructor helps them to reach at a
common solution.
b) Lecture cum discussion method: this is also called class room training. The special
lectures can be given by the top executive of the organization or by the specialist in a
particular field. The person is generally expert in the particular field. The trainees
generally had the note books to note down the important points said by the expert.
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This method can also be used for the new entrant in the organization or to deliver the
message to large group in that case the cost per trainee is less. But only in case of
lecture method alone the learners are passive, there is only one way communication
between them so lecture method can be combined with discussion method. Where the
trainees take part in the discussion and give the feedback to the expert.
c) Conference training: in this kind of training the there is a group meeting in which
different persons present their view relating to a particular topic. The members learn
from the others and respect the others viewpoint. The proceedings of the conference
are conducted by the chairman who is responsible for summing up the conference.
It means training in class room for semi skilled jobs. Here large number of employees
can be trained at the same time for same type of work. The emphasis on learning
rather than the production. Here the attempt is made to create the similar type of
working conditions as actual. It is generally given to clerks, typists etc. but this kind
of training is expensive as it requires duplicate machines to learn the skill.
A career may be defined as ‘ a sequence of jobs that constitute what a person does for a living’.
According to Schermerborn, Hunt, and Osborn, ‘Career planning is a process of systematically
matching career goals and individual capabilities with opportunities for their fulfillment’.
Career planning is the process of enhancing an employee’s future value.
4. A career plan is an individual’s choice of occupation, organization and career path.
Career planning encourages individuals to explore and gather information, which enables them to
synthesize, gain competencies, make decisions, set goals and take action. It is a crucial phase of
human resource development that helps the employees in making strategy for work-life balance.
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17. (a)discuss the factors affecting effective motivation
Salary. ...
Non-monetary incentives. ...
Relationship with colleagues. ...
Relationship with leadership. ...
Company's culture. ...
Learning and development opportunities. ...
Processes within the company. ...
Personal life.
17 (b) compare individual and group behavior
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It determines its effect on job structure, performance, communication, motivation,
leadership, decision making abilities etc. The way an individual behaves and behavior as
a group have two perspectives − internal and external.
Organizational behavior, at this level of analysis, draws upon the sociological and socio-
psychological discipline. At the group level of analysis, organizational behavior includes
the study of group gesture, intra-group and intergroup dispute and attachment.
It is further extended to the study of leadership, power, norms, interpersonal
communication, networks, and roles.
An example of this level of analysis − Board of directors of company X decide to give
bonus to their workers as they have really worked hard on a certain project.
Once the above two criteria are met, the personality of the leader will determine how effective he or she is.
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A leader can be authoritarian or democratic, but in order to be effective, he or she
must be task orientated.
The effectiveness of leaders is mainly determined by their personality; dependent upon whether they are
task orientated or driven by emotion.
Box 1 - Leaders should achieve success, at least in the short term, but they may leave longer term problems
as their 'selfish' decision making is restricted through not listening enough to others. They are the ideal
short term solution in rapidly changing or conflict situations where decisions need to be made quickly and
followed through.
Box 2 - Leaders are ideal in short term stable situations, and in the long term, but they may not work too
well in short term rapidly changing or conflict situations.
Box 3 - Leaders may enjoy some success in the short term if there is sufficient overlap of personal needs
with the needs of the team. Leader will fail in long term due to all decisions being made to fulfil own
emotional needs.
Box 4 - Leaders may enjoy some success in the short term, dependent upon the make up of the team
members. Leader will fail in long term due to all decisions being made to satisfy the emotional needs of
other team members.
But it's not quite as straight forward as putting a leader into one of four boxes. Leaders can fall anywhere
on the authoritarian - democratic continuum and anywhere on a task oriented - emotional continuum. In
fact leaders who are task oriented and fall somewhere towards the center of the authoritarian - democratic
continuum tend to be the most successful leaders in business.
Authoritarian or autocratic style leaders also find that they lose more staff members than democratic
leaders. Employees prefer to work for democratic leaders as they feel that they are being listened to,
whereas authoritarian or autocratic style leaders tend to preside over more discontent, hostility and
aggression resulting in employees leaving. 1
Theories of Motivation
Definition: There are several Theories of Motivation that are developed to explain the concept of
“Motivation”. The motivation is a drive that forces an individual to work in a certain way. It is the
energy that pushes us to work hard to accomplish the goals, even if the conditions are not going
our way.
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With the establishment of human organizations, people tried to find out the answer to, what motivates
an employee in the organization the most. This gave birth to several content theories and process
theories of motivation.
The content theories deal with “what” motivates people, whereas the process theories deal
with, “How” motivation occurs. Thus, theories of motivation can be broadly classified as:
Content Theories: The content theories find the answer to what motivates an individual and is
concerned with individual needs and wants. Following theorists have given their theories of motivation
in content perspective:
Process Theories: The process theories deal with “How” the motivation occurs, i.e. the process of
motivation and following theories were given in this context:
3. Reinforcement Theory
Thus, these theories posit that how an individual gets motivated to perform the task and what are the
factors that contribute towards the motivation.
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19 (a) explain the benefits of controlling in management.
A good control system also guides employees to come out from their problems. This free
communication and care motivate the employees to give better performance.
Sharp control can have a check over dishonesty and fraud of employees. Strict control monitor,
employees work on computer monitor which brings more order and discipline in work
environment.
Control helps to maintain equilibrium between means and ends. Controlling makes sure that
proper direction is taken and that various factors are maintained properly. All the departments
are controlled according to predetermined standards which are well coordinated with one
another. Control provides unity of direction.
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7. Controlling helps in improving the performance of the employees:
Controlling insists on continuous check on the employees and control helps in creating an
atmosphere of order and discipline. Under controlling function it is made sure that employees are
aware of their duties and responsibilities very clearly.
They must know clearly the standards against which their performance will be judged. These
standards help the employees to work efficiently.
For many companies, email is the principal means of communication between employees, suppliers and customers.
Email was one of the early drivers of the Internet, providing a simple and inexpensive means to communicate. Over the
years, a number of other communications tools have also evolved, allowing staff to communicate using live chat
systems, online meeting tools and video-conferencing systems. Voice over internet protocol (VOIP) telephones and
When it comes to managing inventory, organizations need to maintain enough stock to meet demand without investing
in more than they require. Inventory management systems track the quantity of each item a company maintains,
triggering an order of additional stock when the quantities fall below a pre-determined amount. These systems are best
used when the inventory management system is connected to the point-of-sale (POS) system. The POS system
ensures that each time an item is sold, one of that item is removed from the inventory count, creating a closed
The days of large file rooms, rows of filing cabinets and the mailing of documents is fading fast. Today, most companies
store digital versions of documents on servers and storage devices. These documents become instantly available to
everyone in the company, regardless of their geographical location. Companies are able to store and maintain a
tremendous amount of historical data economically, and employees benefit from immediate access to the documents
they need.
Storing data is only a benefit if that data can be used effectively. Progressive companies use that data as part of their
strategic planning process as well as the tactical execution of that strategy. Management Information Systems (MIS)
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enable companies to track sales data, expenses and productivity levels. The information can be used to track
profitability over time, maximize return on investment and identify areas of improvement.
Managers can track sales on a daily basis, allowing them to immediately react to lower-than-expected numbers by
Companies are using IT to improve the way they design and manage customer relationships. Customer Relationship
Management (CRM) systems capture every interaction a company has with a customer, so that a more enriching
experience is possible. If a customer calls a call center with an issue, the customer support representative will be able
to see what the customer has purchased, view shipping information, call up the training manual for that item and
The entire interaction is stored in the CRM system, ready to be recalled if the customer calls again. The customer has a
better, more focused experience and the company benefits from improved productivity.
3. To operate various cost centres and departments with efficiency and economy.
3. Budget Mammal
4. Budget Officer
5. Budget Committee
6. Budget Period
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