Spotify Speech

Spotify:
Pitch: broaden the age group and users of spotify

Target Audience: Everybody
Radio Ad, Social Media, Print Ad
Plan - 6/9/18
Pathos - Riley
- target audience of most consumers
Ethos - Amelia
- how Spotify currently advertises the app
Logos - Shayna
- print ad, slogan etc. For music players on a plane or tv, get it put on a plane
advertisement as they have to sit there
- What appeals of consumers and target audience
- Why do people use Spotify/benefits
- Aspects of spotify
Apparently 72% of the audience are millennials
It can combine your collection of CD’s electronically
https://www.adweek.com/brand-marketing/infographic-what-marketers-need-know-about-
millennials-music-habits-170869/
#spotify #spotifyformillenials #spotifyforadults #spotifyforchildren #spotifyforelderly #spotifyforall
Social media - mainly

Film: storyboard
Spotify ad studio
Perfect for parties

Yoga sessions
Family Nights
Weddings
Script:
Wondering how you can gain access to over 30 million songs.
Well with Spotify you can.
Storyboard:
I walk in explain why Spotify is good
I introduce the different events it is great for
Parties
Workout
Socials
All this any time anywhere
Show the price
To get people to pay for it
3 Points about advertising

9/10/18
- know your target audience
- Music and how it affects your mood, repetition and it needs to get stuck in your head.
- Colours - contrast with colours
- When your lacking a visual or audio, your other senses are improved.
- Lines and etc draw your eyes to a certain spot (people look at the right corner because
when you turn a page you look at the right bottom corner, in addition most people are
right handed.)
https://smallbiztrends.com/2014/06/psychology-of-colors.html
11/10/18
- including someone that you can relate to can draw the audience in and make it more
likely for them to invest in the item (eg. children, parents) but you need to address the
whole target audience
- Having claims related to a professional can demonstrate reliability
- Stating facts in an advertisement makes the ad more credible and is a good way to show
its achievements
SPEECH
Riley: Spotify Premium: stream millions of songs from the comfort of your mobile device. Listen
offline with unlimited skips and create your own playlists, all without ads.
Amelia: Spotify is a digital music service, which lets you access over 30 million songs.
Developed by a Swedish company, it was launched in 2008 and since has had 140 million users
as of June 2018. Spotify allows you to share, discover and listen for free. With only an extra
$11.99 a month, you can listen without interruptions and download music offline. With a broad
audience in mind, our slogan is ‘start the music’ along with the hashtag #gopremium. These
represent our brand: as they are short and precise, and designed to be memorable.
Riley: The audience for our campaign aims for everyone, however, more so teenagers as there
is more opportunity for them to utilise the streaming service. For example, catching a bus,
walking to school or throwing parties. Nonetheless, spotify has every genre and is suitable for
any event in need of music.
Shayna: Currently, 43% of spotify users are aged between 20 and 30, and there are 71 million
premium subscribers. Spotify offers either one month trials or three month trials for students
which let the audience fully access the service. In addition, spotify ads are placed on billboards,
social media and even within the digital app. These ads are eye catching and are hard to miss.
With these, it further provokes viewers to download music on Spotify. Our campaign further
hopes to increase the users of Spotify, using various persuasive marketing techniques. We will
begin with our social media campaign.
SOCIAL MEDIA
Shayna: Our ad will be seen on both Instagram and Facebook. It enhances the iconic green and
black of spotify; green stimulating health and harmony in your brain that can be experienced
with music. Green also encourages balance leading to good choices. Meanwhile, logos is
included by having the bold black font prominent, clear to the eye and drawing attention. It
states how Spotify Premium costs 11.99, yet the ‘only’ changes the information into persuasion.
Our slogan is included below the bold font, further promoting our brand. The person on the right
is visibly enjoying music and the joy is shown on his face. This is known as ‘smile marketing’, as
it displays confidence about the product and makes that connection to the audience. It was
scientifically proven that people are more likely to smile when someone else smiles, hence
therefore people are drawn to smiling people. This is effective in our social media ad.
Amelia: Furthermore, users are able to register their account with Facebook, meaning if you
have a Facebook account, you can easily link it to Spotify and share with your friends.
Facebook users can then join Spotify within a minute. Next, we will share our tv commercial.
COMMERCIAL
Riley: Our commercial includes a confident sales person, who is passionate about the benefits
of Spotify Premium. A confident sales person is needed to let the audience trust what he is
saying and draw in the viewer's attention. The tone should be strong yet not be arrogant. This
may sound trivial, yet the communication between the audience and advertiser is important as
the audience needs to see the positives to purchase a product. Music is also heavily relied on
throughout the commercial; as the advertiser changes in between scenes, different genres of
music is played in order to show the versatility of Spotify. The commercial is heavily relied on
Pathos, as the music and visuals can evoke emotion, which can influence a decision. The green
screen is also effectively used to display a backdrop. As well as much of the commercial related
to Pathos, the salesperson states the unparalleled services that Spotify provides, which is logos.
Our commercial attacks the target audience with visuals and sound in order to fully immerse
themselves with Spotify Premium.
PRINT AD
Amelia: These three print ads address the main benefits of purchasing Spotify Premium. Along
with three bright colours and various special effects, that are eye catching and appealing. These
colours have their own psychological benefits: pink having a calming effect, blue meaning trust
and green demonstrating harmony. These are quite popular colours among teenagers. Likewise
to the social media ad, we have a student smiling and enjoying listening to music, further
endorsing our campaign. The bold font with black outline adds value to the words, and is known
to help readers gain information from the text and can be vital for attracting attention. The facts
written also include large numbers; instead of an exact amount of words we used things such as
‘over’ or ‘all’ make it seem unlimited.
Thanks!
*Boom*

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Spotify:

Pitch: broaden the age group and users of spotify

#spotify #spotifyformillenials #spotifyforadults #spotifyforchildren #spotifyforelderly #spotifyforall

Social media - mainly

Perfect for parties

To get people to pay for it

3 Points about advertising

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