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    Marketing

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    fatin aqilah
    FashionValet is an online fashion retailer in Southeast Asia founded by Datuk Fadzarudin Anuar and his wife Datin Vivy Yusof. It carries over 500 labels and offers a wide range of clothing, accessories, shoes and handbags. After receiving investments from companies like MYEG and Khazanah Nasional Berhad, FashionValet's vision is to become a multi-million dollar company that champions local designers in Asia, while its mission is to elevate the local fashion scene. The document discusses FashionValet's marketing environment, including microenvironment factors like the company's establishment and growth to 200 employees across warehouses and stores.

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    Marketing

    Uploaded by

    fatin aqilah
    339 views2 pages
    FashionValet is an online fashion retailer in Southeast Asia founded by Datuk Fadzarudin Anuar and his wife Datin Vivy Yusof. It carries over 500 labels and offers a wide range of clothing, accessories, shoes and handbags. After receiving investments from companies like MYEG and Khazanah Nasional Berhad, FashionValet's vision is to become a multi-million dollar company that champions local designers in Asia, while its mission is to elevate the local fashion scene. The document discusses FashionValet's marketing environment, including microenvironment factors like the company's establishment and growth to 200 employees across warehouses and stores.

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    FashionValet is an online fashion retailer in Southeast Asia founded by Datuk Fadzarudin Anuar and his wife Datin Vivy Yusof. It carries over 500 labels and offers a wide range of clothing, accessories, shoes and handbags. After receiving investments from companies like MYEG and Khazanah Nasional Berhad, FashionValet's vision is to become a multi-million dollar company that champions local designers in Asia, while its mission is to elevate the local fashion scene. The document discusses FashionValet's marketing environment, including microenvironment factors like the company's establishment and growth to 200 employees across warehouses and stores.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    339 views2 pages

    Marketing

    Uploaded by

    fatin aqilah
    FashionValet is an online fashion retailer in Southeast Asia founded by Datuk Fadzarudin Anuar and his wife Datin Vivy Yusof. It carries over 500 labels and offers a wide range of clothing, accessories, shoes and handbags. After receiving investments from companies like MYEG and Khazanah Nasional Berhad, FashionValet's vision is to become a multi-million dollar company that champions local designers in Asia, while its mission is to elevate the local fashion scene. The document discusses FashionValet's marketing environment, including microenvironment factors like the company's establishment and growth to 200 employees across warehouses and stores.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    INTRODUCTION

    In this assignment, the company that I have chosen is FashionValet. This assignment
    consists of company’s background, vision and mission of the company. The company’s
    background is necessary to be understood and well researched in order to get the whole idea
    about the company. Moreover, the assignment also explains about the marketing environment
    of the company which are microenvironment and macroenvironment that impacts the
    company’s performance and marketing strategies, and how the company respond to the
    marketing environment.

    FashionValet Sdn Bhd is a well-known and largest online destination in Malaysia and
    Southeast Asia’s for Asian brands selling fashion apparel, shoes, and accessories by aiming
    to bring the latest trends to your doorstep. FashionValet also has established some existing
    customer in West Asia because their products suit the local’s community taste. It is founded
    by Datuk Fadzarudin Anuar and his wife, Malaysia’s popular public figure, Datin Vivy
    Yusof.

    FashionValet is a multilabel online site carrying over 500 Southeast Asian designer
    labels, the Duck Group, and a lifestyle brand of headscarves. Furthermore, they offer a wide
    range of ready-to-wear garments for men, women, as well as for kids from modest and
    contemporary attire to lingerie, accessories, shoes and handbags. FashionValet boasts fast
    delivery, and best-in-class user experience for consumers around the world.

    One of a Southeast Asia’s most well-known publicly-listed Internet companies, which


    is MYEG, invested into FashionValet in 2012 after the founders overcame 40 competitors to
    win the MYEG ‘Make The Pitch’ knock-out competition. Over the years, they secured a
    series of investments from Elixir Capital based in Silicon Valley and Zozotown, Japan’s
    leading online fashion mall, and now their Series C funding from Khazanah Nasional Berhad,
    the Malaysian government’s strategic investment fund.

    The company’s vision is to grow FashionValet into a multi-million-dollar company


    that champions local designers in Asia whereas, their mission is to elevate the local fashion
    scene. After years of using online based marketing, now they finally build their physical
    stores which not only available in Malaysia but in other countries such as Brunei and
    Singapore.
    MARKETING ENVIRONMENT

    The marketing environment consists of a microenvironment and a macroenvironment.


    The microenvironment consists of the actors close to the company that affects its ability to
    engage and served its customers- the company, suppliers, marketing intermediaries, customer
    market, competitors and publics. The macroenvironment consists of the large societal forces
    that affect the microenvironment- demographic, economic, natural, technological, political
    and cultural forces.

    Microenvironment factors
    (i) The company

    As a company, FashionValet faced countless issues and challenges during their


    first establishment. FashionValet is the idea generated by a husband and wife tag
    team, Datuk FadzarudinAnuar and Datin VivyYusof. When they were in London,
    online shopping was their routine. However, after they returned to Malaysia in
    2010,
    they realized that Malaysia still has not developed the e-commerce industry.
    Today, FashionValet has 200 employees including warehouse and store. To
    ensure that they serve the customers better, FashionValet reduce the number of the
    brands from 250 to 150 brands by making sure each brand give value. The strong
    connection between their top management, purchasing, operation, human
    resource, accounting, and other departments has bring the company to another
    level in the Asia.

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