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    Economic Value Created For E-Commerce User Vs Saas: Marketing

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    Sounak
    Communication for AnswerDash is primarily done through their website and other online means. The company also promotes itself at trade shows and exhibitions. AnswerDash has a sales team that finds clients and partners with other companies to provide customer service. Communication also occurs through some print and broadcast media, but on a small scale due to the company's size. The sales efforts are coordinated by AnswerDash's marketing department through sales representatives who directly engage with clients. This direct sales approach is suitable for their service industry business model.

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    Economic Value Created For E-Commerce User Vs Saas: Marketing

    Uploaded by

    Sounak
    96 views1 page
    Communication for AnswerDash is primarily done through their website and other online means. The company also promotes itself at trade shows and exhibitions. AnswerDash has a sales team that finds clients and partners with other companies to provide customer service. Communication also occurs through some print and broadcast media, but on a small scale due to the company's size. The sales efforts are coordinated by AnswerDash's marketing department through sales representatives who directly engage with clients. This direct sales approach is suitable for their service industry business model.

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    Communication for AnswerDash is primarily done through their website and other online means. The company also promotes itself at trade shows and exhibitions. AnswerDash has a sales team that finds clients and partners with other companies to provide customer service. Communication also occurs through some print and broadcast media, but on a small scale due to the company's size. The sales efforts are coordinated by AnswerDash's marketing department through sales representatives who directly engage with clients. This direct sales approach is suitable for their service industry business model.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    96 views1 page

    Economic Value Created For E-Commerce User Vs Saas: Marketing

    Uploaded by

    Sounak
    Communication for AnswerDash is primarily done through their website and other online means. The company also promotes itself at trade shows and exhibitions. AnswerDash has a sales team that finds clients and partners with other companies to provide customer service. Communication also occurs through some print and broadcast media, but on a small scale due to the company's size. The sales efforts are coordinated by AnswerDash's marketing department through sales representatives who directly engage with clients. This direct sales approach is suitable for their service industry business model.

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    Communication- communication and advertising for AnswerDash is mainly done through

    internet. The company publicizes itself through its website and other internet means to publicize
    itself. The company also participates in trade fairs, shows, and exhibitions to showcase the
    products and services offered by the company. AnswerDash has a sales department with many
    sales representatives who find clients on behalf of the company. The company engages various
    corporate organizations and enters into partnership with them to provide important customer
    care services. Communication by the company is also done through print and broadcast media
    (France 2013). This however is not on a large scales basis since the company is still growing
    and has little revenue to spend on advertising.

    Sales effort: The sales efforts for AnswerDash are coordinated by the marketing department of
    the organization through sales representative who represent the company. The direct sales
    method of the company is very suitable in this service industry since there is need for personal
    engagement with the client.

    Economic Value Created For E-Commerce User Vs Saas

    The economic value created by a customer by using a particular product is determined by the
    anticipated benefits associated by the product that is being consumed. The economic value to
    customer for a product is calculated by comparing the cost of the product or equipment and
    comparing the cost associated with the current product with the cost of the current commodity.
    In this case, the cost and benefit of using E-commerce is assessed against the cost of using
    Saas. The E-commerce business has expanded and become more reliable with the
    development of social media which has resulted to an evolution in customer service. Most
    businesses have shifted their sales to online platform and this has made it increasingly
    important for companies to offer E-commerce customer service. One of the advantages of E-
    commerce over Saas is that the E-commerce customer service is that it helps in shaping and
    controlling buying cycles and amplifying the voices of the consumers whereas SaaS only
    answers the queries of consumers concerning organizations products (Gillin & Schwartzman
    2011). This therefore means that the customer E-commerce interacts with customers better
    than SaaS on a personal level basis and therefore customers and the organization create a
    better understanding between them.

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