Prepare a proposal

for
consumer goods
 Definition for proposal
A document that offers a solution to a
problem or a course of action in response to a
.need

The act of offering or suggesting. 1 1.

something for acceptance, adoption, or
. performance
. proposed a plan or scheme. 2
an offer or suggestion. 3
?Why is it important
 If you plan to be a consultant or run your own
business, written proposals may be one of
your most important tools for bringing in
business. And, if you work for a government
agency, nonprofit organization, or a large
corporation, the proposal can be a valuable
tool for initiating projects that benefit the
organization or you the employee-
proposer.
 What is a Proposal?

A proposal is a document that request

support-usually money- for work a proposer
wants to do. what makes a proposal a
proposal is that it asks the audience to
approve, fund, or grant permission to do the
proposed project.
 Types of proposals
 Internal proposal: If you write a proposal to someone within your
organization, it is an internal proposal. With internal proposals, you
may not have to include certain sections (such as qualifications), or
you may not have to include as much information in them.
 External proposal: is one written from one separate, independent
organization or individual to another such entity.
 Solicited proposal: If a proposal is solicited, the recipient of the
proposal in some way requested the proposal. Typically, a company
will send out requests for proposals (public announcements
requesting proposals for a specific project ) through the mail or publish
them in some news source.
 Unsolicited proposals: are those in which the recipient has not
requested proposals. With unsolicited proposals, you sometimes must
convince the recipient that a problem or need exists before you can
begin the main part of the proposal.
 proposal includes
Title page 
Abstract 
Table of contents 
Introduction 
Back ground 
Benefits and feasibility of the proposed project 

Description of the proposed work 

Schedule 
Costs, resources required 
Conclusion 
appendices 
Title page
 Specific formats for title pages vary from one
proposal to another but most include the following:
 The title of the proposal ( as short as informative as
possible)
 A reference number for the proposal
 The name of the potential funder ( the recipient of the
proposal)
 The proposal's date of submission
 The signature of the project director and responsible
administrator(s ) in the proposer`s institution or company
Abstract
 The Abstract is a very important part of the proposal because it
provides a short overview and summary of the entire
proposal.
 The Abstract of the proposal is short, often 200 words or less.
 In a short proposal addressed to someone within the writer's
institution, the Abstract may be located on the title page.
 In a long proposal, the Abstract will usually occupy a page by
itself following the Title page.
 The Abstract should briefly define the problem and its
importance, the objectives of the project, the method of
evaluation, and the potential impact of the project.
Table of contents
 The table of contents lists the
sections and subsections of the
proposal and their page numbers.
 Introduction

Plan the introduction to your proposal carefully.

Make sure it does all of the following things (but not
necessarily in this order) that apply to your particular
proposal:
 Indicate that the document to follow is a proposal.
 Refer to some previous contact with the recipient of the
proposal or to your source of information about the project.
 Find one brief motivating statement that will encourage the
recipient to read on and to consider doing the project.
 Give an overview of the contents of the proposal.
 Background
Often occurring just after the introduction. The background
section discusses what has brought about the need for the
project—what problem, what opportunity there is for
improving things, what the basic situation is.
It's true that the audience of the proposal may know the
problem very well, in which case this section might not be
needed. Writing the background section still might be useful,
however, in demonstrating your particular view of the
problem. And, if the proposal is unsolicited, a background
section is almost a requirement—you will probably need to
convince the audience that the problem or opportunity exists
and that it should be addressed.
 Benefits and feasibility of the
proposed project

Most proposals discuss the advantages or

benefits of doing the proposed project. This
acts as an argument in favor of approving the
project. Also, some proposals discuss the
likelihood of the project's success. In the
unsolicited proposal, this section is
particularly important.
 Description of the proposed work
(results of the project):

Most proposals must describe the finished

product of the proposed project. In this
course, that means describing the written
document you propose to write, its audience
and purpose; providing an outline; and
discussing such things as its length, graphics,
and so on.
Schedule
 Most proposals contain a section that shows
not only the projected completion date but
also key milestones for the project. If you are
doing a large project spreading over many
months, the timeline would also show dates
on which you would deliver progress reports.
And if you can't cite specific dates, cite
amounts of time or time spans for each phase
of the project.
Costs, resources required
 Most proposals also contain a section detailing the
costs of the project, whether internal or external.
With external projects, you may need to list your
hourly rates, projected hours, costs of equipment and
supplies, and so forth, and then calculate the total
cost of the complete project. With internal projects,
there probably won't be a fee, but you should still list
the project costs: for example, hours you will need to
complete the project, equipment and supplies you'll
be using, assistance from other people in the
organization, and so on.
Conclusions
 The final paragraph or section of the proposal
should bring readers back to a focus on the
positive aspects of the project (you've just
showed them the costs). In the final section,
you can end by urging them to get in touch to
work out the details of the project, to remind
them of the benefits of doing the project, and
maybe to put in one last plug for you or your
organization as the right choice for the
project.
Appendices

 Appendices (supplementary material that is collected

and appended at the end of a proposal)should be
devoted to those aspects of your project that are of
secondary interest to the reader. Begin by assuming
that the reader will only have a short time to read your
proposal and it will only be the main body of your
proposal (not the Appendices). Then, assume that you
have gotten the attention of the reader who would now
like some additional information. This is the purpose of
the Appendices.
1. Cover letter with separate proposal:
In this format, you write a brief "cover"
letter and attach the proposal proper after it.
The cover letter briefly announces that a
proposal follows and outlines the contents
of it. In fact, the contents of the cover letter
are pretty much the same as the
introduction.
Sample proposal
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