New

New Transport
Type Specimen Thin Thin Italic
Light Light Italic
Regular Regular Italic
Medium Medium Italic
Semibold Semibold Italic
Bold Bold Italic
Black Black Italic

New Transport is a digital adaption of Transport

lettering originally designed by Jock Kinneir
& Margaret Calvert in the 1960s; specifically
for use on the United Kingdom’s new motorways
(followed by the all-purpose roads). With minor
modifications, it is still in use today. New Transport
is designed by Margaret Calvert & Henrik Kubel
and is available in seven weights: Thin, Light,
Regular, Medium, Semibold, Bold & Black
including Italics and Small Capitals. The character
set supports all Eastern European languages.
New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
Opposite: First published in AGI: Graphic Design since 1950.
Jock Kinneir & Margaret Calvert c. 1967 Thames & Hudson

Battle of the Serif

Sometime in the mid-fifties, Jock Kinneir found himself waiting

at the same Green Line bus stop as David Alford, one of the
architects in the process of designing a second London airport
at Gatwick. On discovering that they were close neighbours,
David asked Jock if he had ever designed a signing system
for an airport. Although Jock’s answer was ‘no – nobody had’,
he was nevertheless invited to undertake a study for one
hundred guineas. Jock maintained that if he hadn’t used the
same bus stop as David, all the signing commissions that were
to follow may never have happened; including the UK road
signs which followed in 1958, as a result of Gatwick, with an
invitation from Ministry of Transport to design the signs
for Britain’s new motorways.
With the nation taking to the roads in unprecedented
numbers, it soon became apparent that the existing network
was inadequate, promoting the British Rail campaign ‘It’s
quicker by train’ – which of course it was (if only you could
find a seat!). So plans were made for Britain to follow Germany
in the construction of new motorways, starting with the
Preston by-pass, followed by the M1.
Signing the motorways became a major issue,
as the current signs would fail to meet the needs of motorists
travelling at high speeds. Sir Colin Anderson, having worked
with Jock Kinneir on the design of a labelling system for P&O
Orient Line, and aware of our work on Gatwick, approached
Jock on behalf of the Committee, with a completely open
brief, apart from the request to use Light lowercase lettering
on a blue background, in line with Germany. (Sir Hugh Casson,
Chairman of the Fine Arts Commission, had a strong preference
for green – ‘as dark as old dinner jackets’ – and it became
the ultimate choice for primary ‘A’ routes).
Transport original artwork, lowercase letters,
tiling system 1957–64 After what must have been a stormy initial meeting,
Jock received the following letter from Sir Colin: ‘I am anxious
you shouldn’t embark upon inventing an alphabet of a character
quite “new”. We have, as a committee, got into the habit of
accepting the general weight and appearance of the German
alphabet as being the sort of thing we need! I think therefore
something on those lines is what the Committee believes
it wants…’ (Letter dated 26 June 1958).
A request which we chose to ignore – believing that
the German Sans serif (designed by an engineer), although
demonstrably effective, would not sit well in the English
landscape. So we started from scratch, with a specification
for the ideal letterform, having looked at other possibilities,
(including adapting the typeface Akzidenz Grotesk – a major
influence regarding proportion and overall appearance).
Important details, such as the curve on the end
of the lowercase l (borrowed from Johnston), and the obliquely
cut curved strokes of the letters a, c, e, f, g, j, s, t and y, were
specifically designed to help retain the word shape of place
names when slightly letterspaced; a necessary compromise
to offset the effect of ‘halation’, when viewed at the appropriate
‘decision-making’ distance, in full glare of headlights. (Much
like a Rembrandt portrait – with brush strokes merging to
focus the image). This specific letterform, after two attempts,
and in two weights, was officially named ‘Transport’.
After the official opening of the Preston by-pass, in
1959, the new signs soon came under fire from the lettering
establishment; notably the stone engraver and lettering
designer David Kindersley who, uninvited, had for sometime
been working on a new seriffed letterform, in capitals only,
specifically for use in black letters on a light background.
He was passionate in his belief that his oddly weighted seriffed
‘alphabet’ was the ultimate answer, regarding both legibility
and economy. (Appearance didn’t seem to matter.)
Kindersley’s unprofessional intervention succeeded
in generating a heated debate in the letter columns of
several respectable newspapers; gaining support from such
luminaries as Stanley Morison, and other outraged typographic
traditionalists. Design magazine was quick to counter,
with positive comments in our favour from Herbert Spencer
and Colin Forbes, (both past presidents of AGI), making
a strong case for Modernism.
 David Kindersley’s capital only alphabet, 1959 Legibility test carried out by the Road Research Laboratory
Thus the scene was set; and in true democratic fashion, at Benton Airport in 1959

despite public acclaim and the full support of the Committee,

tests were soon initiated by the Road Research Laboratory
to settle the issue. Rather comically, several volunteer airmen
from Benton airport in Oxfordshire found themselves seated on
a tiered platform, in the middle of the airfield, while a car drove
towards them with alternate combinations of signs mounted
on the roof; composed of place names in Kindersley, Transport,
and for good measure the 1933 Johnston-based standard, still
to be found in parts of central London. Ironically, Kindersley’s
seriffed letters proved to be 3% more legible than Transport
– a negligible amount given the unrealistic conditions governing
the tests. As a consequence, the ultimate choice rested on
appearance. In the words of one observer, ‘Kindersley’s letters
were just so ugly.’
It was T.G. Usborne, a far-sighted civil servant serving
the Committee, who succeeded in persuading the Ministry
to set up a second committee, chaired by Sir Walter Worboys,
to take the entire road network into account. This made good
sense, as the system dictating the layout of the signs, based on
the width of the capital letter ‘I’, which Jock Kinneir so brilliantly
devised, would quite naturally accommodate other route
classifications. Jock always maintained that this was through
good fortune more than forethought. Having worked so
closely with Jock, it was more likely his innate ability to marshal
a complex number of factors, based on common sense, into
an elegant and comprehensive statement.
The Worboys Report, published in 1963, was presented
to Parliament by the Minister of Transport, Ernest Marples,
during the premiership of Harold Macmillan, on 9 December
1964. It came into effect on 1 January 1965, under the title
‘The Traffic Sign Regulations and General Directions 1964’
– six years since the first meeting of the Anderson Committee.

Margaret Calvert, London, 2006

First published in AGI: Graphic Design since 1950.
Published by Thames & Hudson, 2007

Essay set in New Transport Regular and Bold 10/12.5

New Transport
Type Specimen Overview of glyphs contained in the font.
Key components highlighted.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z À Á Â Ã Ä Ā
Ă Å Ą Æ Ć Ĉ Č Ċ Ç Ď Đ È É Ê Ě Ë Ē Ĕ Ė Ę Ĝ Ğ Ġ Ģ Ĥ Ħ Ì Í Î Ĩ Ï Ī Ĭ İ
Į Ĵ Ķ Ĺ Ľ Ļ Ŀ Ł Ń Ň Ñ Ņ Ò Ó Ô Õ Ö Ō Ŏ Ő Ø Œ Ŕ Ř Ŗ Ś Ŝ Š Ş Ș Ť Ţ Ţ Ŧ
Ù Ú Û Ũ Ü Ū Ŭ Ů Ű Ų Ẁ Ẃ Ŵ Ẅ Ỳ Ý Ŷ Ÿ Ź Ž Ŋ Ð Þ IJ a b c d e f g h i j
k l m n o p q r s t u v w x y z à á â ä ā ă å ą æ ć ĉ č ċ ç ď đ è é
ê ě ë ē ĕ ė ę ĝ ğ ġ ģ ĥ ħ ı Ì Í Î Ĩ Ï Ī Ĭ į  ĵ ķ ĸ ĺ ľ ļ ŀ ł ń ň ñ
ņ ʼn ò ó ô õ ö ō ŏ ő ø œ ŕ ř ŗ ś ŝ š ş ș ß ť ţ ţ ŧ ù ú û ũ ü ū ŭ ů ű
ų ẁ ẃ ŵ ẅ ỳ ý ŷ ÿ ź ż ŋ ſ ð þ ij & ` ´ ˆ ˇ ˜ ¨ ¯ ˘ ˚ ˙ ˝ ˛ ¸  ‘ ’ π
, ; : . … ! ? ¡ ¿ / \ | ( ) ( ) [ ] [ ] { } { } ' " * - - – – — — ‘
’ “ ” ‚ „ ∆ µ ‹ › ‹ › « » « » † ‡ ¶ § · • ^ ~ ¦ _ @ @ © ∏ ® ™ ℮ ¤ €
$ ¢ £ ¥ 5 ƒ # 0 1 2 3 4 5 6 7 8 9 ⁄ ½ ¼ ¾ ° % ‰ − ± × ÷ = ≠ ≈ < > ≤
≥ ¬ √ ∞ ∫ ∑ ∂ ◊ Û ª º < > ↑ ↓ ↖ ↗ ↙ ↘ Ω A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z À Á Â Ã Ä Ā Ă Å Ą Æ Ć Ĉ Č Ċ Ç Ď Đ È É Ê Ě Ë
Ē Ĕ Ė Ę Ĝ Ğ Ġ Ģ Ĥ Ħ Ì Í Î Ĩ Ï Ī Ĭ İ Į Ĵ Ķ Ĺ Ľ Ļ Ŀ Ł Ń Ň Ñ Ņ Ò Ó Ô Õ
Ö Ō Ŏ Ő Ø Œ Ŕ Ř Ŗ Ś Ŝ Š Ş Ș Ť Ţ Ţ Ŧ Ù Ú Û Ũ Ü Ū Ŭ Ů Ű Ų Ẁ Ẃ Ŵ Ẅ Ỳ Ý
Ŷ Ÿ Ź Ž Ż Ŋ Ð Þ IJ & ` ´ ˆ ˇ ˜ ¨ ¯ ˘ ˚ ˙ ˝ ˛ ¸  ! ? ¡ ¿ / \ | ( ) [
] { } - – — ‹ › « » ¦ € $ ¢ £ ¥ ¹ ƒ ƒ 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4
5 6 7 8 9 # 0 1 2 3 4 5 6 7 8 9 ⁰ ¹ ² ³ ⁴ ⁵ ⁶ ⁷ ⁸ ⁹ 0 1 2 3 4 5 6 7
8 9 ₀ ₁ ₂ ₃ ₄ ₅ ₆ ₇ ₈ ₉ 0 1 2 3 4 5 6 7 8 9 Ë Ì Í Î Ï Ð Ñ Ò Ó Ô ⅓ ⅔
× Ø Ù Ú ½ ⅓ ⅔ ¼ ¾ à á â ã % ‰ + − ± × ÷ = ≠ ≈ ≤ ≥ < > ò
New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Thin
New Transport Thin Italic

New Transport Thin New Transport Thin Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 + small capitals 1234567890 + small capitals
&%({[£€$¥@#]})©®-–— &%({[£€$¥@#]})©®-–—
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890> 1234567890>
36/36 36/36

Sign Systems Sign Systems

Advertising, Websites Advertising, Websites
Books & Editorial Books & Editorial
Packaging, Digital Packaging, Digital
Moving Image Moving Image
Exhibitions Exhibitions
Mobile Devices… Mobile Devices…
New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Thin
New Transport Thin Italic

8/10 8/10

Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the
himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result
as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of
of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new
On discovering that they were close neighbours, motorways. With the nation taking to the roads On discovering that they were close neighbours, motorways. With the nation taking to the roads
David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became
system for an airport. Although Jock’s answer was apparent that the existing network was inadequate, system for an airport. Although Jock’s answer was apparent that the existing network was inadequate,
‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker ‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker
undertake a study for one hundred guineas. Jock by train’ – which of course it was (if only you could undertake a study for one hundred guineas. Jock by train’ – which of course it was (if only you could
maintained that if he hadn’t used the same bus stop find a seat!). So plans were made for Britain to follow maintained that if he hadn’t used the same bus stop find a seat!). So plans were made for Britain to follow
as David, all the signing commissions that were to Germany in the construction of new motorways, as David, all the signing commissions that were to Germany in the construction of new motorways,

10/12 10/12

Sometime in the mid-fifties, Jock Kinneir found himself waiting at the Sometime in the mid-fifties, Jock Kinneir found himself waiting at the
same Green Line bus stop as David Alford, one of the architects in the same Green Line bus stop as David Alford, one of the architects in the
process of designing a second London airport at Gatwick. On discovering process of designing a second London airport at Gatwick. On discovering
that they were close neighbours, David asked Jock if he had ever designed that they were close neighbours, David asked Jock if he had ever designed
a signing system for an airport. Although Jock’s answer was ‘no – nobody a signing system for an airport. Although Jock’s answer was ‘no – nobody
had’, he was nevertheless invited to undertake a study for one hundred had’, he was nevertheless invited to undertake a study for one hundred
guineas. Jock maintained that if he hadn’t used the same bus stop as guineas. Jock maintained that if he hadn’t used the same bus stop as

18/20 18/20

Sometime in the mid-fifties, Jock Kinneir found Sometime in the mid-fifties, Jock Kinneir found
himself waiting at the same Green Line bus himself waiting at the same Green Line bus
stop as David Alford, one of the architects stop as David Alford, one of the architects
in the process of designing a second London in the process of designing a second London
airport at Gatwick. On discovering that they airport at Gatwick. On discovering that they

New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Light
New Transport Light Italic

New Transport Light New Transport Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 + small capitals 1234567890 + small capitals
&%({[£€$¥@#]})©®-–— &%({[£€$¥@#]})©®-–—
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890> 1234567890>
36/36 36/36

Sign Systems Sign Systems

Advertising, Websites Advertising, Websites
Books & Editorial Books & Editorial
Packaging, Digital Packaging, Digital
Moving Image Moving Image
Exhibitions Exhibitions
Mobile Devices… Mobile Devices…
New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Light
New Transport Light Italic

8/10 8/10
Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the
himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result
as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of
of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new
On discovering that they were close neighbours, motorways. With the nation taking to the roads On discovering that they were close neighbours, motorways. With the nation taking to the roads
David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became
system for an airport. Although Jock’s answer was apparent that the existing network was inadequate, system for an airport. Although Jock’s answer was ‘no apparent that the existing network was inadequate,
‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker
undertake a study for one hundred guineas. Jock by train’ – which of course it was (if only you could undertake a study for one hundred guineas. Jock by train’ – which of course it was (if only you could
maintained that if he hadn’t used the same bus stop find a seat!). So plans were made for Britain to follow maintained that if he hadn’t used the same bus stop find a seat!). So plans were made for Britain to follow
as David, all the signing commissions that were to Germany in the construction of new motorways, as David, all the signing commissions that were to Germany in the construction of new motorways,

10/12 10/12

Sometime in the mid-fifties, Jock Kinneir found himself waiting at the Sometime in the mid-fifties, Jock Kinneir found himself waiting at the
same Green Line bus stop as David Alford, one of the architects in the same Green Line bus stop as David Alford, one of the architects in the
process of designing a second London airport at Gatwick. On discovering process of designing a second London airport at Gatwick. On discovering
that they were close neighbours, David asked Jock if he had ever that they were close neighbours, David asked Jock if he had ever
designed a signing system for an airport. Although Jock’s answer was designed a signing system for an airport. Although Jock’s answer was
‘no – nobody had’, he was nevertheless invited to undertake a study for ‘no – nobody had’, he was nevertheless invited to undertake a study for
one hundred guineas. Jock maintained that if he hadn’t used the same one hundred guineas. Jock maintained that if he hadn’t used the same

18/20 18/20

Sometime in the mid-fifties, Jock Kinneir found Sometime in the mid-fifties, Jock Kinneir found
himself waiting at the same Green Line bus himself waiting at the same Green Line bus
stop as David Alford, one of the architects in the stop as David Alford, one of the architects in the
process of designing a second London airport process of designing a second London airport
at Gatwick. On discovering that they were close at Gatwick. On discovering that they were close

New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Regular
New Transport Regular Italic

New Transport Regular New Transport Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 + small capitals 1234567890 + small capitals
&%({[£€$¥@#]})©®-–— &%({[£€$¥@#]})©®-–—
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890> 1234567890>
36/36 36/36

Sign Systems Sign Systems

Advertising, Websites Advertising, Websites
Books & Editorial Books & Editorial
Packaging, Digital Packaging, Digital
Moving Image Moving Image
Exhibitions Exhibitions
Mobile Devices… Mobile Devices…
New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Regular
New Transport Regular Italic

8/10 8/10
Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the
himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result
as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of
of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new
On discovering that they were close neighbours, motorways. With the nation taking to the roads On discovering that they were close neighbours, motorways. With the nation taking to the roads
David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became
system for an airport. Although Jock’s answer was apparent that the existing network was inadequate, system for an airport. Although Jock’s answer was apparent that the existing network was inadequate,
‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker ‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker
undertake a study for one hundred guineas. Jock by train’ – which of course it was (if only you could undertake a study for one hundred guineas. Jock by train’ – which of course it was (if only you could
maintained that if he hadn’t used the same bus stop find a seat!). So plans were made for Britain to follow maintained that if he hadn’t used the same bus stop find a seat!). So plans were made for Britain to follow
as David, all the signing commissions that were to Germany in the construction of new motorways, as David, all the signing commissions that were to Germany in the construction of new motorways,

10/12 10/12

Sometime in the mid-fifties, Jock Kinneir found himself waiting at the Sometime in the mid-fifties, Jock Kinneir found himself waiting at the
same Green Line bus stop as David Alford, one of the architects in the same Green Line bus stop as David Alford, one of the architects in the
process of designing a second London airport at Gatwick. On discovering process of designing a second London airport at Gatwick. On discovering
that they were close neighbours, David asked Jock if he had ever that they were close neighbours, David asked Jock if he had ever
designed a signing system for an airport. Although Jock’s answer was designed a signing system for an airport. Although Jock’s answer was
‘no – nobody had’, he was nevertheless invited to undertake a study for ‘no – nobody had’, he was nevertheless invited to undertake a study for
one hundred guineas. Jock maintained that if he hadn’t used the same one hundred guineas. Jock maintained that if he hadn’t used the same

18/20 18/20

Sometime in the mid-fifties, Jock Kinneir found Sometime in the mid-fifties, Jock Kinneir found
himself waiting at the same Green Line bus himself waiting at the same Green Line bus
stop as David Alford, one of the architects stop as David Alford, one of the architects
in the process of designing a second London in the process of designing a second London
airport at Gatwick. On discovering that they airport at Gatwick. On discovering that they

New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Medium
New Transport Medium Italic

New Transport Medium New Transport Medium Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 + small capitals 1234567890 + small capitals
&%({[£€$¥@#]})©®-–— &%({[£€$¥@#]})©®-–—
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890> 1234567890>
36/36 36/36

Sign Systems Sign Systems

Advertising, Websites Advertising, Websites
Books & Editorial Books & Editorial
Packaging, Digital Packaging, Digital
Moving Image Moving Image
Exhibitions Exhibitions
Mobile Devices… Mobile Devices…
New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Medium
New Transport Medium Italic

8/10 8/10
Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the
himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result
as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of
of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new
On discovering that they were close neighbours, motorways. With the nation taking to the roads On discovering that they were close neighbours, motorways. With the nation taking to the roads
David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became
system for an airport. Although Jock’s answer was apparent that the existing network was inadequate, system for an airport. Although Jock’s answer was apparent that the existing network was inadequate,
‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker ‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker by
undertake a study for one hundred guineas. Jock by train’ – which of course it was (if only you undertake a study for one hundred guineas. Jock train’ – which of course it was (if only you could find
maintained that if he hadn’t used the same bus stop could find a seat!). So plans were made for Britain maintained that if he hadn’t used the same bus stop a seat!). So plans were made for Britain to follow
as David, all the signing commissions that were to to follow Germany in the construction of new as David, all the signing commissions that were to Germany in the construction of new motorways,

10/12 10/12

Sometime in the mid-fifties, Jock Kinneir found himself waiting at the Sometime in the mid-fifties, Jock Kinneir found himself waiting at the
same Green Line bus stop as David Alford, one of the architects in the same Green Line bus stop as David Alford, one of the architects in the
process of designing a second London airport at Gatwick. On discover- process of designing a second London airport at Gatwick. On discovering
ing that they were close neighbours, David asked Jock if he had ever that they were close neighbours, David asked Jock if he had ever
designed a signing system for an airport. Although Jock’s answer was designed a signing system for an airport. Although Jock’s answer was
‘no – nobody had’, he was nevertheless invited to undertake a study for ‘no – nobody had’, he was nevertheless invited to undertake a study for
one hundred guineas. Jock maintained that if he hadn’t used the same one hundred guineas. Jock maintained that if he hadn’t used the same

18/20 18/20

Sometime in the mid-fifties, Jock Kinneir found Sometime in the mid-fifties, Jock Kinneir found
himself waiting at the same Green Line bus himself waiting at the same Green Line bus
stop as David Alford, one of the architects stop as David Alford, one of the architects
in the process of designing a second London in the process of designing a second London
airport at Gatwick. On discovering that they airport at Gatwick. On discovering that they

New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Semibold
New Transport Semibold Italic

New Transport Semibold New Transport Semibold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 + small capitals 1234567890 + small capitals
&%({[£€$¥@#]})©®-–— &%({[£€$¥@#]})©®-–—
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890> 1234567890>
36/36 36/36

Sign Systems Sign Systems

Advertising, Websites Advertising, Websites
Books & Editorial Books & Editorial
Packaging, Digital Packaging, Digital
Moving Image Moving Image
Exhibitions Exhibitions
Mobile Devices… Mobile Devices…
New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Semibold
New Transport Semibold Italic

8/10 8/10
Sometime in the mid-fifties, Jock Kinneir found commissions that were to follow may never have Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the
himself waiting at the same Green Line bus stop happened; including the UK road signs which himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result
as David Alford, one of the architects in the followed in 19510, as a result of Gatwick, with as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of
process of designing a second London airport at an invitation from Ministry of Transport to design of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new
Gatwick. On discovering that they were close the signs for Britain’s new motorways. With On discovering that they were close neighbours, motorways. With the nation taking to the roads
neighbours, David asked Jock if he had ever the nation taking to the roads in unprecedented David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became
designed a signing system for an airport. Although ways numbers, it soon became apparent that system for an airport. Although Jock’s answer was apparent that the existing network was inadequate,
Jock’s answer was ‘no – nobody had’, he was the existing network was inadequate, promoting ‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker by
nevertheless invited to undertake a study for one the British Rail campaign ‘It’s quicker by train’ undertake a study for one hundred guineas. Jock train’ – which of course it was (if only you could find
hundred guineas. Jock maintained that if he hadn’t – which of course it was (if only you could find maintained that if he hadn’t used the same bus stop a seat!). So plans were made for Britain to follow
used the same bus stop as David, all the signing a seat!). So plans were made for Britain to follow as David, all the signing commissions that were to Germany in the construction of new motorways,

10/12 10/12

Sometime in the mid-fifties, Jock Kinneir found himself waiting at the Sometime in the mid-fifties, Jock Kinneir found himself waiting at the
same Green Line bus stop as David Alford, one of the architects in the same Green Line bus stop as David Alford, one of the architects in the
process of designing a second London airport at Gatwick. On discover- process of designing a second London airport at Gatwick. On discover-
ing that they were close neighbours, David asked Jock if he had ever ing that they were close neighbours, David asked Jock if he had ever
designed a signing system for an airport. Although Jock’s answer was designed a signing system for an airport. Although Jock’s answer was
‘no – nobody had’, he was nevertheless invited to undertake a study for ‘no – nobody had’, he was nevertheless invited to undertake a study for
one hundred guineas. Jock maintained that if he hadn’t used the same one hundred guineas. Jock maintained that if he hadn’t used the same

18/20 18/20

Sometime in the mid-fifties, Jock Kinneir found Sometime in the mid-fifties, Jock Kinneir found
himself waiting at the same Green Line bus himself waiting at the same Green Line bus
stop as David Alford, one of the architects stop as David Alford, one of the architects
in the process of designing a second London in the process of designing a second London
airport at Gatwick. On discovering that they airport at Gatwick. On discovering that they

New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Bold
New Transport Bold Italic

New Transport Bold New Transport Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 + small capitals 1234567890 + small capitals
&%({[£€$¥@#]})©®-–— &%({[£€$¥@#]})©®-–—
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890> 1234567890>
36/36 36/36

Sign Systems Sign Systems

Advertising, Websites Advertising, Websites
Books & Editorial Books & Editorial
Packaging, Digital Packaging, Digital
Moving Image Moving Image
Exhibitions Exhibitions
Mobile Devices… Mobile Devices…
New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Bold
New Transport Bold Italic

8/10 8/10
Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the
himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result
as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of
of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new
On discovering that they were close neighbours, motorways. With the nation taking to the roads On discovering that they were close neighbours, motorways. With the nation taking to the roads
David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became
system for an airport. Although Jock’s answer was apparent that the existing network was inadequate, system for an airport. Although Jock’s answer was apparent that the existing network was inadequate,
‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker ‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker
undertake a study for one hundred guineas. Jock by train’ – which of course it was (if only you undertake a study for one hundred guineas. Jock by train’ – which of course it was (if only you
maintained that if he hadn’t used the same bus stop could find a seat!). So plans were made for Britain maintained that if he hadn’t used the same bus stop could find a seat!). So plans were made for Britain
as David, all the signing commissions that were to to follow Germany in the construction of new as David, all the signing commissions that were to to follow Germany in the construction of new

10/12 10/12

Sometime in the mid-fifties, Jock Kinneir found himself waiting at the Sometime in the mid-fifties, Jock Kinneir found himself waiting at the
same Green Line bus stop as David Alford, one of the architects in the same Green Line bus stop as David Alford, one of the architects in the
process of designing a second London airport at Gatwick. On discover- process of designing a second London airport at Gatwick. On discover-
ing that they were close neighbours, David asked Jock if he had ever ing that they were close neighbours, David asked Jock if he had ever
designed a signing system for an airport. Although Jock’s answer was designed a signing system for an airport. Although Jock’s answer was
‘no – nobody had’, he was nevertheless invited to undertake a study for ‘no – nobody had’, he was nevertheless invited to undertake a study for
one hundred guineas. Jock maintained that if he hadn’t used the same one hundred guineas. Jock maintained that if he hadn’t used the same

18/20 18/20

Sometime in the mid-fifties, Jock Kinneir found Sometime in the mid-fifties, Jock Kinneir found
himself waiting at the same Green Line bus himself waiting at the same Green Line bus
stop as David Alford, one of the architects stop as David Alford, one of the architects
in the process of designing a second London in the process of designing a second London
airport at Gatwick. On discovering that they airport at Gatwick. On discovering that they

New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Black
New Transport Black Italic

New Transport Black New Transport Black Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 + small capitals 1234567890 + small capitals
&%({[£€$¥@#]})©∏®-–— &%({[£€$¥@#]})©®-–—
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890> 1234567890>
36/36 36/36

Sign Systems Sign Systems

Advertising, Websites Advertising, Websites
Books & Editorial Books & Editorial
Packaging, Digital Packaging, Digital
Moving Image Moving Image
Exhibitions Exhibitions
Mobile Devices… Mobile Devices…
New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
New Transport Black
New Transport Black Italic

8/10 8/10
Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the Sometime in the mid-fifties, Jock Kinneir found follow may never have happened; including the
himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result himself waiting at the same Green Line bus stop UK road signs which followed in 19510, as a result
as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of as David Alford, one of the architects in the process of Gatwick, with an invitation from Ministry of
of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new of designing a second London airport at Gatwick. Transport to design the signs for Britain’s new
On discovering that they were close neighbours, motorways. With the nation taking to the roads On discovering that they were close neighbours, motorways. With the nation taking to the roads
David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became David asked Jock if he had ever designed a signing in unprecedented ways numbers, it soon became
system for an airport. Although Jock’s answer was apparent that the existing network was inadequate, system for an airport. Although Jock’s answer was apparent that the existing network was inadequate,
‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker ‘no – nobody had’, he was nevertheless invited to promoting the British Rail campaign ‘It’s quicker
undertake a study for one hundred guineas. Jock by train’ – which of course it was (if only you could undertake a study for one hundred guineas. Jock by train’ – which of course it was (if only you
maintained that if he hadn’t used the same bus stop find a seat!). So plans were made for Britain to maintained that if he hadn’t used the same bus stop could find a seat!). So plans were made for Britain
as David, all the signing commissions that were to follow Germany in the construction of new as David, all the signing commissions that were to to follow Germany in the construction of new

10/12 10/12

Sometime in the mid-fifties, Jock Kinneir found himself waiting at the Sometime in the mid-fifties, Jock Kinneir found himself waiting at the
same Green Line bus stop as David Alford, one of the architects in the same Green Line bus stop as David Alford, one of the architects in the
process of designing a second London airport at Gatwick. On discover- process of designing a second London airport at Gatwick. On discover-
ing that they were close neighbours, David asked Jock if he had ever ing that they were close neighbours, David asked Jock if he had ever
designed a signing system for an airport. Although Jock’s answer was designed a signing system for an airport. Although Jock’s answer was
‘no – nobody had’, he was nevertheless invited to undertake a study for ‘no – nobody had’, he was nevertheless invited to undertake a study for
one hundred guineas. Jock maintained that if he hadn’t used the same one hundred guineas. Jock maintained that if he hadn’t used the same

18/20 18/20

Sometime in the mid-fifties, Jock Kinneir found Sometime in the mid-fifties, Jock Kinneir found
himself waiting at the same Green Line bus himself waiting at the same Green Line bus stop
stop as David Alford, one of the architects in as David Alford, one of the architects in the pro-
the process of designing a second London air- cess of designing a second London airport at
port at Gatwick. On discovering that they were Gatwick. On discovering that they were close

New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK
New Transport
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New Transport® 2009 Margaret Calvert & Henrik Kubel. Original design © Margaret Calvert and Jock Kinneir www.newtransport.co.uk A2/SW/HK