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    Ateneo de Zamboanga University: The Jesuit University in Western Mindanao Senior High School Unit

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    Sheldon Bazinga
    The document is a survey from the Senior High School Unit of Ateneo de Zamboanga University, which is the Jesuit University located in Western Mindanao. The 10 question survey asks about the respondent's listening habits of radio, their perceptions of radio advertising, and whether radio advertising influences their purchasing decisions.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Ateneo de Zamboanga University: The Jesuit University in Western Mindanao Senior High School Unit

    Uploaded by

    Sheldon Bazinga
    39 views1 page
    The document is a survey from the Senior High School Unit of Ateneo de Zamboanga University, which is the Jesuit University located in Western Mindanao. The 10 question survey asks about the respondent's listening habits of radio, their perceptions of radio advertising, and whether radio advertising influences their purchasing decisions.

    Original Title

    research(final survey).docx

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    The document is a survey from the Senior High School Unit of Ateneo de Zamboanga University, which is the Jesuit University located in Western Mindanao. The 10 question survey asks about the respondent's listening habits of radio, their perceptions of radio advertising, and whether radio advertising influences their purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    39 views1 page

    Ateneo de Zamboanga University: The Jesuit University in Western Mindanao Senior High School Unit

    Uploaded by

    Sheldon Bazinga
    The document is a survey from the Senior High School Unit of Ateneo de Zamboanga University, which is the Jesuit University located in Western Mindanao. The 10 question survey asks about the respondent's listening habits of radio, their perceptions of radio advertising, and whether radio advertising influences their purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 1

    Ateneo de Zamboanga University

    The Jesuit University in Western Mindanao


    Senior High School Unit
    Accredited Member: PAASCU

    Name (optional) Sex: Date:

    Section: Age:

    Instructions: check the box that corresponds to your answer. Answer as honest as you can be.

    Survey Questions: YES NO

    1. Do you listen to a radio or have you ever listened to a radio?

    2. In listening to a radio, do you happen to hear the DJ mention about advertising


    a product?

    3. Do you find products being marketed in a radio effective?

    4. When you hear a product being advertised thru a radio, do you believe in what
    the DJ says about a certain product?
    5. Do you think that radio broadcasting can be a great way to market a product?

    6. Had your purchase decision ever depended on the advertisement you listen on
    radio?
    7. Are you willing to buy a product if the DJ happens to be a celebrity?

    8. Do you find products from radio advertising useful to you?

    9. Does radio advertising inspire you in endorsing those products to others?

    10. Do you have a favorite radio channel that endorses products? (if yes, provide
    it in the space given)

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