STAGE TO SCALE BLUEPRINT

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 STAGE TO SCALE BLUEPRINT

I believe that stages are the best

tool to spread your message and
grow your business.
Are you ready to start winning stages?

We’ve dedicated the last 15 years perfecting this system to get people just
like you on stages. The Stage To Scale Blueprint is the exact process we’ve
used to create millions in revenue for our students in every industry and
niche.

Now it’s your turn to experience the power and impact that stages can
make on your business! Dive into this blueprint and explore where you
can start leveraging your unique strengths to get stages, and get clear on
where you can improve.

Let’s go...

Pete Vargas,
Founder - Advance Your Reach

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 STAGE TO SCALE BLUEPRINT

Craft your
Signature Talk

Maximize Deliver an Amazing

your Offer Presentation

The most powerful marketing tool in your business is your Signature Talk.
A great Signature Talk captures your story, delivers great teaching content
and sets you up to offer your product.

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 STAGE TO SCALE BLUEPRINT

Craft your Signature Talk

All great signature talks have clarity on who the message is for and follow
The Story Braid Framework:

The Heart – A personal and relatable story that gives a “why”

behind what you do.

The Head – The main body of your presentation where you give
actionable advice to solve the problem you’re discussing.

The Hands – A call to action encouraging your listeners to go out

and face this problem.

The Heart – An emotional close that ties your talk together and
resolves the experience you create.

Who do you serve?

Clarity
What problem do you solve?
Heart

Head

Hands
Craft your
Signature Talk Heart

Bringing it all together

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 STAGE TO SCALE BLUEPRINT

Deliver an Amazing Presentation

There’s more to a great presentation than the words you say. These are
some of the ways we work with our clients to make sure their
presentation is a hit! (Book a strategy call with us if you have questions
about any of these strategies!)

Room Size

Sound & Lights

Setting Center Aisle

yourself Up
Elevation & Separation
for Success
Preceeding Session

Teach the Right Amount

Pace - Framed by Silence

Volume
Position on Stage
Presentation
Magic Movement - Stand Still

Story Couplet

Repeated Stems

3 Positions

Deliver an Sit with a Purpose

Amazing Podium &

Table Separation
Presentation Physical Projection Location
Positioning
Stand & Deliver

Repeat the Question

Give One Answer...
Move on
Do not ask for satisfaction

Take Text Questions

Maximizing
Q&A No Question Responses

Assess Question Relevance

Know how to end

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 STAGE TO SCALE BLUEPRINT

Maximize your Offer

Your talk can be much more valuable than just your speaking honorarium
if you maximize your offer. This is a careful balance to strike when making
an offer from the stage.

Results-based Title

Price Juxtaposition

Reduce Risk
Maximize
your Offer Urgency

Think past the sale

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 STAGE TO SCALE BLUEPRINT

Mind of
Meeting
Planner

Win Positioning

Find Know

Now that you have a great talk, it’s time to get on stages. Getting on
stages requires you master the following:

How to position yourself as a great speaker

Knowing what meeting planners want from speakers

Understanding which stages will get results for you

Knowing how to find those stages

Creating great outreach to win those stages

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 STAGE TO SCALE BLUEPRINT

Mind of the Meeting Planner

Meeting planners are anyone with direct or indirect control over the
stage. These are the people you must connect with to start winning
stages. Here are a few job titles that are common for meeting planners.

What is a
Anyone with direct or indirect
Meeting
influence of the stage
Planner

CEO

Mind of the Executive Director

Meeting
Planner Titles/
President/President Elect

Names
Director of Programming

Event Planner/Producer

Director of Professional Development

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 STAGE TO SCALE BLUEPRINT

Positioning
You don’t need to be “famous” to win stages, but you do need to
position yourself as an authority and expert. These are a few of the
assets you should create to have an excellent position in the marketplace.
Remember you don’t need all of these to start winning stages, and you
should start building “The Big 3” first.

Speaker Website Promo Video

Why Me Video

Video Champions Video

Checklist
Problem Solving Video

Social Proof Video

Speaker Kit
Speaker Bio

Speaking Topics that Solve a Problem

Written Testimonials
Social Proof
Speaker Evaluations “The Secret Weapon”
List of References

Positioning Powerful Quotes from the Speaker (sound bytes)

Free gift

One solid piece of “content”

Booking Assistant

One Page “Internal Sales Sheet”

Speaker Box
Book

Speaker Kit

Why Me Video
The Big 3
Website

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 STAGE TO SCALE BLUEPRINT

Knowing what Stages will work for you

To know which stages will work for you, you need to understand the
business model of speaking and the different types of stages that are
available (and which ones work best for you and your offer). Once you
know your model, you can start targeting both online and offline stages
to spread your message.

3 Arenas

National Paid to Speak

Model
Speak to Sell
Business
Model of Free Stages
Speaking
Sponsored

Your Own Events

Webinars

Trainings
Know
Summits

Podcasts

Online Online Medias

Blogs & Vlogs

Membership Sites/Courses
Social Media Livestreams
Mediums Keynote (Associations)

Breakouts (Associations)

Keynotes (Seminars)

Breakouts (Seminars)

Offline Offline Media

Local Stages
Mastermind/Small Group
End User

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 STAGE TO SCALE BLUEPRINT

Finding your dream stages

We call research “gold mining” because it’s really where the value is. The
better you can research stages, the more successful you’ll be as a speaker.
It’s important to focus on your “dream stages,” where most of the people
in the audience will be your ideal customers. You can find these with cold
research, but don’t forget to also ask people who know you, and who have
worked with you or seen you speak (aka Champions), if they know any
stages you should be on!

The Number of Stages you want to Be On

Gold Mining Equation x Your Stage Win Rate

= The Number Of Stages You Need

to Research

Dream Stage Your Ideal Customer Where They Gather

Find Past Customers

Champions Meeting Planners Who’ve Seen You Speak
Common Connections with Meeting Planners
Cold Research

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 STAGE TO SCALE BLUEPRINT

Win
At Advance Your Reach we use “The Unstoppable Stage Campaign” to
win stages for ourselves, and teach it to our students. The key to good
outreach is to reach out to meeting planners in as many mediums as pos-
sible. Don’t just try to reach out with email - use the phone, direct mail,
social media and video to make contact!

Unstoppable Stage Campaign

Video

Phone

5 Mediums Direct Mail

Win
Social Media

Email

Custom Campaign

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 STAGE TO SCALE BLUEPRINT

Create

Convert Collect

To truly thrive with stages, you need to create an offer that scales past the
stage. Once you have a scaling offer, you need a way to collect leads and
automatically convert them into customers.

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 STAGE TO SCALE BLUEPRINT

Create
We work with our students to create scaling offers in 1 (or several) of 8
areas. When creating your offer, it’s best to understand the Product
Scaling Pyramid, which goes from “Do-it-yourself” to “Done-for-you.”

Done For You

Done With You

Do It Yourself
$

Product Scaling Pyramid

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 STAGE TO SCALE BLUEPRINT

Create

Number of people in the audience

Opt In Rate
Conversion rate
Power of SVI x Offer price
= Stage Value Index
Product Scaling
Pyramid

Speaking

Create Fundraising

Sponsorship

Consulting/Training
Scaling Revenue
Model Products (Physical & Digital)

Services

Seminars

Coaching/Masterminds

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Collect
When speaking from the stage, you want to be able to collect leads even
if you can’t sell directly. This is best done by giving a gift. There are many
different types of lead magnets or gifts, and your talk must be set up well
so this does not come off as “pushy” from the stage.

Contact Cards
3 Types of Opt-In Text Opt-In
Web Opt-In

Create Great Content

Mention your free gift
Art of Lead Collecting in your talk
Collect 3 Types of Opt-In
Onsite Strategy Sessions
Post-Talk Maximization Booth/Exhibiting
Strategy Calls

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 STAGE TO SCALE BLUEPRINT

Convert
The conversion process starts before you ever get on the stage. You need
to make sure you’re prepared before you speak, give a great presentation
that builds desire while you’re on the stage and have powerful content to
follow up with your new leads after you’re done speaking.

Internal Form
Internal Prep Meeting
Internal Booking
Workflow Packing List

Book a call with

Pre-Game meeting planner
Meeting Planner
Workflow
Send Meeting Planner
pre-event gift

On-site setup
Make sure contact cards are placed
Kill it on stage : )
Mention free gift from stage 2 times
Collect contact cards
Convert Game Time Enter cards into an external form to
get the campaign kicked off
Schedule Strategy calls @ your
booth (if you have one)
Process orders on-site

10-Day Value Sequence + CTA

5-Day Challenge + CTA
Post-Game
Sponsored
Your Own Events

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