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DLP Micromarket Sources of Opportunities

This lesson plan is for a Grade 12 Entrepreneurship class. The objectives are for students to determine major opportunities and threats in industries and explain how participants make or lose money. Students will identify factors to consider when choosing business opportunities, determine target markets, and reasons customers buy products. They will discuss micromarkets and sources of opportunities. Students will then choose a market segment and identify possible business opportunities to present creatively. An assessment and homework assignment are included.

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Leona Alicpala
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347 views3 pages

DLP Micromarket Sources of Opportunities

This lesson plan is for a Grade 12 Entrepreneurship class. The objectives are for students to determine major opportunities and threats in industries and explain how participants make or lose money. Students will identify factors to consider when choosing business opportunities, determine target markets, and reasons customers buy products. They will discuss micromarkets and sources of opportunities. Students will then choose a market segment and identify possible business opportunities to present creatively. An assessment and homework assignment are included.

Uploaded by

Leona Alicpala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Grade 12 School DAYHAGAN NATIONAL HIGH SCHOOL Grade Level 12

DAILY Teacher LEONA G. ALICPALA Learning Area Entrepreneurship


LESSON Teaching July 25, 2019 Quarter First
PLAN Dates

A. Content Standard The learner demonstrates understanding of concepts,


underlying principles, and processes of developing a
business plan.
B. Performance Standard The learner independently or with his/her classmates
presents an acceptable detailed business plan.
C. Learning Competencies Screen the proposed solution/s based on viability,
profitability, and customer requirements;
CS_EP11/12ENTREP-0b-c-5
D. Specific Objectives At the end of the lesson, the learners should be able to:
1. Determine the major opportunities and threats in the
industry they want to participate in.
2. Explain how do participants in the industry make or
lose money.

E. LC Code
I. Content OPPORTUNITY SCREENING
(MICROMARKET)

II. Learning Resources


A. References
1. Teacher’s Guide Pages Curriculum Guide
2. Learner’s Material
Pages
3. Textbook Pages
4. Additional Materials for https://marketing-insider.eu/macro-environment/
Learning (LR) portal https://www.slideshare.net/richaangel18/macro-environment-
39254365
B. Other Resources
III. Procedures
A. Reviewing previous lesson
or presenting the new
lesson
 Prayer “Shall we all stand for a prayer. May I request Jessa to lead
us the prayer?”
 Greetings “Good morning class”

 Attendance “Who are absentees today?”


Checking
 Reviewing of the What are the different levels of sources of opportunities?
Previous Lesson

 Reading of the “The following are our objectives in this topic. At the end of
Objectives the lesson, you will be able to
 Determine the major opportunities and threats in the
industry they want to participate in.
 Explain how do participants in the industry make or
lose money.

B. Establishing a purpose for


the lesson

 Motivation Select several students to share their assignments for


critiquing and improvement by their fellow classmates
ACTIVITY 1. Group the learners into five.
2. Each group will identify the different factors to be
considered in choosing business opportunity
ANALYSIS 1. How will you determine your target market?
2. What are the reasons why your target market buy
your products and services?
ABSTRACTION Discuss the following concepts:
1. Micromarket
- Market segmentation
- Consumer Preferences, piques, and perceptions
- Nine other sources of opportunities
APPLICATION 1. Group learners into five.
2. Let them choose one market segment and identify the
possible business opportunity.
3. Let them present their answer in a creative way.
IV. ASSESSMENT Five item Assessment

V. ASSIGNMENT What are the different Methods of Generating ideas in


Entrepreneurship

VI. REMARKS

VII. REFLECTION

PREPARED BY: LEONA G. ALICPALA


Teacher II

CHECKED BY:
CESAR G. CASTILLO
Principal IV

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