Copywriting Brief PDF
Copywriting Brief PDF
Copywriting Brief PDF
Name of client/project:
Description: What are you selling or promoting? Where will your sales copy appear?
Goal: What is the purpose of your sales copy? What do you want your readers to do?
Tone of voice: How should you speak to your audience to make sure they hear you?
Benefits: How can you help your audience solve those problems?
Features: What are the main features of what you are promoting?
Evidence: Are there any statistics, studies or testimonials to back up your promise?
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