Copywriting Brief PDF

Download as pdf or txt
Download as pdf or txt
You are on page 1of 1

Worksheet 1: A Copywriting Brief

Name of client/project:

Description: What are you selling or promoting? Where will your sales copy appear?

Goal: What is the purpose of your sales copy? What do you want your readers to do?

Audience: Who are you writing to?

Tone of voice: How should you speak to your audience to make sure they hear you?

Problem: What is the biggest pain-point your readers have?

Benefits: How can you help your audience solve those problems?

Features: What are the main features of what you are promoting?

Evidence: Are there any statistics, studies or testimonials to back up your promise?

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy