Ratio Analysis: Interpreting Financial Statements
Ratio Analysis: Interpreting Financial Statements
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Liabilities and Equity Assets Liquidity – the ability of the firm to pay
Fixed assets:
Shareholders' equity its way
Long-term liabilities – Tangible assets
Current liabilities:
– Intangible assets
– Payables Current assets:
– Short-term debt – Cash & securities
– Receivables
– Inventories
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• EXAMPLE — Credit Sales are 480,000, the average • EXAMPLE — If we refer to our previous example and we
receivable balance during the year was 40,000 and we have a base our calculation on the full calendar year, we would
20,000 allowance for sales returns. Debtors Turnover is require 32 days on average to collect our receivables. 360/
(480,000 - 20,000) / 40,000 or 11.5. We were able to turn 11.5 = 31.30 days.
our receivables over 11.5 times during the year.
The Fixed Asset Turnover Ratio The Total Asset Turnover Ratio
Sales Sales
Fixed Asset Turnover = Total Asset Turnover =
Average Net Fixed Assets Average Total Assets
Profitability – how effective the firm is at • Profitability measures look at how much profit the
firm generates from sales or from its capital assets
generating profits given sales and or its capital
assets • Different measures of profit – gross and net
• Gross profit – effectively total revenue (turnover) –
variable costs (cost of Goods Sold)
• Net Profit – effectively total revenue (turnover) – variable
costs and fixed costs (overheads)
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• Return on Assets measures the net income returned on each • Return on Net Assets measures the net income returned on
of assets. This ratio measures overall profitability from our net assets. This ratio measures overall profitability from our
investment in assets. Higher rates of return are desirable. investment in net assets. Higher rates of return are desirable.
• = Profit After Tax / Avg. Total Assets x 100 • = Profit After Tax / (Total Assets – CL) x 100
• EXAMPLE — PAT is 60,000 and average total assets for
• EXAMPLE — PAT is 60,000 and average total the year are 500,000 and CL of 100000. This gives us a 15%
assets for the year are 500,000. This gives us a 12% return on Net assets, 60,000 / (500000-100000) = .15.
return on assets, 60,000 /500000= .12.
PAT
ROE =
Avg. Share Holders’ Equity
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ROE ROE
Profit Margin Total Asset Turnover Profit Margin Total Asset Turnover
ROE ROA Equity Multiplier ROA Profit Margin Total Asset Turnover
PAT Total Assets PAT Sales
Total Assets Net Worth Sales Total Assets
ROE