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    Titan Company Vision & Mission

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    Shubham Thakur
    Titan Company aims to create elevating experiences and significantly impact the world through innovation, performance, and global standards as outlined in its vision and mission. Titan has become the 5th largest integrated watch manufacturer in the world by focusing on customer experience, innovative technology, and high quality products. Titan works to achieve its vision and mission through initiatives like the Titan Innovation Council that promote an innovative culture and new product collections tailored to different customer segments.

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    Titan Company Vision & Mission

    Uploaded by

    Shubham Thakur
    3K views2 pages
    Titan Company aims to create elevating experiences and significantly impact the world through innovation, performance, and global standards as outlined in its vision and mission. Titan has become the 5th largest integrated watch manufacturer in the world by focusing on customer experience, innovative technology, and high quality products. Titan works to achieve its vision and mission through initiatives like the Titan Innovation Council that promote an innovative culture and new product collections tailored to different customer segments.

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    mission vision and strategy of titan

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    Titan Company aims to create elevating experiences and significantly impact the world through innovation, performance, and global standards as outlined in its vision and mission. Titan has become the 5th largest integrated watch manufacturer in the world by focusing on customer experience, innovative technology, and high quality products. Titan works to achieve its vision and mission through initiatives like the Titan Innovation Council that promote an innovative culture and new product collections tailored to different customer segments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views2 pages

    Titan Company Vision & Mission

    Uploaded by

    Shubham Thakur
    Titan Company aims to create elevating experiences and significantly impact the world through innovation, performance, and global standards as outlined in its vision and mission. Titan has become the 5th largest integrated watch manufacturer in the world by focusing on customer experience, innovative technology, and high quality products. Titan works to achieve its vision and mission through initiatives like the Titan Innovation Council that promote an innovative culture and new product collections tailored to different customer segments.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 2

    Titan Company (TATA Group)

    Vision: We create elevating experiences for the people we touch and significantly impact the
    world we work in.

    Mission: We will do this through a pioneering spirit and a caring, value-driven culture that
    fosters innovation, drives performance and ensures the highest global standards in everything
    we do.

    a. Given the information, the company is positively towards its promise of vision and
    mission. Titan is the 5th largest integrated watch manufacturing brand in the world
    now. Titan always focused on giving customer a firsthand experience with their
    innovative technology and products. Titan’s International Styling of the product,
    Unparalleled Post Sale Service by the exclusive outlets and Mark of Quality which
    makes Titan one of the most competitive brands in watches and jewelry as well are
    the proof that company is working towards their Vision and Mission.
    b. One of Titan’s statement is “Titan Company Limited continues to grow and set new
    standards for innovation and quality with each new offering.” Titan has always
    worked under this statement and they’re 100% working on their values which are:
    Customer First, People make the Brand, Culture and Teamwork, Creativity and
    teamwork, passion for excellence and corporate citizenship. Titan Innovation Council
    (TIC) is a cross functional team of Senior & Middle Management to create ideas to
    spread the innovation culture across Titan Company. They have created and drive the
    following:
     Innovation Bazaar
     Interweave
     Tata Innoverse
     Innovation Centre
     Titan Innovation HUB
    c. Titan’s promise is ‘Pioneering innovation, international design ethos, customer-
    oriented values and top-notch service have always formed the cornerstones for brand
    Titan.’ Titan is maintaining multiple collections for men and women and kids based
    on different features of the product for watches segment. Titan has catered to all the
    segments almost and has delivered an excellent service experience through their
    exclusive showrooms and outlets. Titan has segmented market for man, women and
    kids separately and Titan has been positioned as a premium brand, providing high
    quality products. Titan has heavily promoted their brand and almost 72% of the
    people knows about the brand. So, Titan’s strategy is aligned with their Vision and
    Mission correctly.

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