Performance Management
Performance Management
Performance Management
Managerial Performance?
The mission varies depending on the need of the multinationals in the host
country, it can be the control of quality or establishing the MNE’s procedures
in a subsidiary. Multinationals need to form it managers to go overseas
because the international environment is very difficult.
• Client Relationships.
Feedback from existing clients is useful in appraising how well a manager
is performing. This is possibly the most direct method: A client complaint or
compliment is easily understood and such information can be easily
gathered by simply asking the clients.
• Operations.
This links into productivity. The company will show variations in operational
performance in response to local economic and social conditions.
Interpreting and understanding a marked improvement or degeneration of
existing conditions may be difficult from one country to another unless there
are pre-existing regulations and routines already in place to monitor
operation performance.
• Productivity.
Expatriate managers must conform and adapt to local conditions in the
countries of operation. An inability to adapt will lead to a drop in productivity
of the company as the individual cannot correctly manage the situation.
• Personnel Resources.
Anyone working in a foreign *environment must have specific knowledge of
how to deal with workers on their own terms rather than the terms dictated
by their own culture. Managerial appointments should reflect this.
• Human Resources.
Japanese Bridgestone's acquisition of Firestones was complicated by the
need to recruit new Japanese managers to complete the acquisition. The
existing personnel were unable to adapt to the more intimidating American
methods of working. The Japanese favor a more subtle approach. This
was apparently not known at the time. As such, any major turnovers in
personnel levels, particularly at managerial levels would be a means of
appraising managerial performance.
• Training.
Many multinational companies will place their management trainees and
managers in a variety of roles and environments specifically to allow them
to gain experience. Multinationals can assess how well managers are
adapting to such conditions by regular assessments and examinations.
The Job description and job specification are two important evaluators
since the specific goals and tasks are clearly defined. Goals can be
translated into performance appraisal criteria, so measurability and
specificity issues are essential aspects and therefore the need for hard, soft
and contextual goals are often used as the basis for performance appraisal
criteria.
Hard goals- criteria that are quantifiable, objective and directly measured
for e.g. Market share, Return on Investment, profits, etc. Hard goals are
appropriate to compare performance across employees and departments.
Contextual goals- consideration factors that may result from the situation in
which the employees are performing. These factors are indomitable by
foreign operations and external conditions associated with it. For e.g.
Multinational organizations use arbitrary transfer pricing in order to
minimise foreign exchange risks and tax expenditures. (Dowling and
Welch, 2005)
Our company will be using hard, soft, and contextual goals since hard
criteria is supplemented by frequent visits by parent country staff and
executives also relying on financial measurements mentioned above to
evaluate how well a manager operates a foreign subsidiary. We will be
using soft criteria to complement these hard goals and to take areas that
are hard to quantify. Using all of the three criteria’s for our appraisal system
will help our company to build upon the strengths and to reduce their
disadvantages.
The policy of using PCNs is usually employed when one or more of the
following situations exist: (1) the host country cannot readily supply desired
managerial personnel, (2) efficient communication with headquarters is
required, and (3) the company adopts a centralized approach to
globalization.
Such an employee normally is recruited from outside the host country and
relocated from the point of recruitment to the host country.
KEY COMPONENTS OF AN INTERNATIONAL COMPENSATION
PROGRAM
The area of international compensation is complex primarily because
multinationals must cater to three categories of employees: PCNs, TCNs
and HCNs.
The definition of hardship, eligibility for the premium and amount and timing
of payment must be addressed. In cases in which hardship is determined,
US firms often refer to the US Department of State’s Hardship Post
Differentials Guidelines to determine an appropriate level of payment.
Making international comparisons of the cost of living is problematic. These
payments are more commonly paid to PCNs than TCNs. Foreign service
inducements, if used, are usually made in the form of a percentage of
salary, usually 5-40 per cent of base pay. Such payments vary, depending
upon the assignment, actual hardship, tax consequences and length of
assignment.
2. Allowances
Issues concerning allowances can be very challenging to a firm
establishing an overall compensation policy, partly because of the various
forms of allowances that exist.
Thus, the two approaches have different foci and hence also different
advantages and disadvantages (see the following table):
Apart from the stated differences in the two approaches and the related
benefits and drawbacks, the going rate approach seems to be more cost-
effective than the balance sheet approach. In other words, ‘going local’ may
reduce the host-country market adjustment costs, which may be especially
tempting for Western multinationals sending people to countries with lower
salary levels. Despite these advantages, the balance sheet approach
continues to be the most widely used method. According to the Brookfield
Global Relocation Trends survey, 62% of respondents used a home-
country approach (i.e. balance sheet approach) to determine compensation
for long-term assignments, only 6% a host-country approach and 32%
various combinations of home/host-country approaches. This suggests that
attraction/motivation of potential candidates for assignments is clearly more
important than cost saving.