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EXECUTIVE SUMMARY

 Project Title:
“Survey on Video Conferencing Equipments Utilised by MNC’s at Bangalore”

 Project Location:
Godrej & Boyce Mfg. Co. Ltd – Prima Division,
The Karnataka Film Chamber Of Commerce,
1st Floor, No. 28, 1st Main,
Crescent Road, High Grounds,
Bangalore – 560 001.

 Objectives;
i. To understand how distribution work is managed in large companies.
ii. To study the position of GODREJ PRIMA as a vendor of Video Conferencing
Solutions.
iii. To know the competitors of G. PRIMA.
iv. To find new possible customers for G. PRIMA.
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INTRODUCTION TO PROJECT

 Scope of Project: The project would discuss:

 Godrej as a whole, its various companies and about Godrej Prima.
 Video Conferencing Solutions.
 The position of Godrej Prima in the surveyed area.

 Limitations:
 The ITD Managers never had the luxury of time to offer; therefore our
conversation was very brief. But it would be totally unfair if I fail to mention
that, some managers were very helpful and Co-operative.
 Many companies did not have ITD’s in the Bangalore office so it reduced the
sample size.
 Many managers were reluctant to disclose the company details so they did not
answer some questions.

 Methodology:
The project was done by Descriptive Research, which was done using the
help of some structured questionnaires and was done in the companies situated
in different IT Parks of Bangalore.
The project also had some Exploratory Research, which was helped out by
my project guide wherein the details of the products and company were taught
and guidance of finding the Tech Parks were given.
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INTRODUCTION TO INDUSTRY

MARKETING

Definition: “Marketing is an organisational function and a set of

processes for creating, communicating and delivering value to customers and
for managing customer relationships in way that benefit the organisation and
its stake holders“ as quoted by the American Marketing Association.

About: Marketing is everywhere. Formally or Informally, people and

organisations engage in a vast number of activities that could be called
marketing.

Marketing is the process by which companies determine what products or

services may be of interest to customers, and the strategy to use in sales,
communication and business development. It is an integrated process through
which companies create value for customers and build strong customer
relationships in order to capture value from customers in return.

Marketing is used to identify the prospective customer, create a need for

the customer and to satisfy the customer and in maintaining a relationship
with him.

With customer as the focus of its activities, it can be concluded that

marketing management is one of the major components of business
management. The evolution of marketing was caused due to mature markets
and over capacities in the last 2 – 3 centuries. Companies then shifted focus
from production to the customer in order to stay profitable.

Good marketing is no accident, but a result of careful planning and

execution. Marketing practices are continually being refined and reformed in
virtually all industries to increase the chances of success.
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The term marketing concept holds that achieving organisational goals

depends on knowing the needs and wants of the target markets and delivering
the desired satisfactions. It purposes that in order to satisfy its organisational
objectives, an organisation should anticipate the needs and wants of consumers
and satisfy these more effectively than competitors.

The importance of Marketing can be stated by saying that financial

success often depend on marketing ability. Finance, Operations, Accounting,
and other business functions will not really matter if there is not sufficient
demand for products and services so the company can make a profit.

Marketing is tricky, however, and it has been the Achilles` heel of many
formerly prosperous companies. Even market leaders like Microsoft, Intel,
Wal-Mart, Godrej, etc have found the importance of marketing.

But making the right decision is not always easy. Marketing managers
must make major decisions such as what features to design into a new product,
what prices to offer customers, where to sell products, and how much to spend
on advertising and sales. They must also make more detailed decisions such as
the exact wording or colour for new packaging.

VIDEO CONFERENCING
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 A video conference (also known as a video teleconference) is a set of

interactive telecommunication technologies which allow two or more locations
to interact via two-way video and audio transmissions simultaneously. It has
also been called 'visual collaboration' and is a type of groupware.

In simple words, VC is a set of devices which help in the communication

between far-end and near-end, through which both the ends can see and talk to
each other with a live experience. Videoconferencing uses telecommunications
of audio and video to bring people at different sites together for a meeting.

 The core technology used in a video conference (VC) system is digital

compression of audio and video streams in real time. The hardware
or software that performs compression is called a codec (coder/decoder).

 The other components required for a VC system include:

 Video input : video camera or webcam
 Video output: computer monitor , television or projector
 Audio input: microphones, CD/DVD player, cassette player, or any other source
of Preamp audio outlet.
 Audio output: usually loudspeakers associated with the display device or
telephone
 Data transfer: analog or digital telephone network, LAN or Internet.
 A fundamental feature of professional VTC systems is acoustic echo
cancellation (AEC).

 Simultaneous videoconferencing among three or more remote points is

possible by means of a Multipoint Control Unit (MCU).

This is a bridge that interconnects calls from several sources (in a similar way
to the audio conference call). There are MCUs which are pure software, and
others which are a combination of hardware and software. An MCU is
characterised according to the number of simultaneous calls it can handle, its
ability to conduct transposing of data rates and protocols, and features such as
Continuous Presence, in which multiple parties can be seen onscreen at once.

 Despite of VC being ubiquity of VC capable systems, there are some Issues

preventing VC from becoming a standard form of communication, and
those are:
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 Eye Contact: It is known that eye contact plays a large role in conversational
turn-taking, perceived attention and intent, and other aspects of group
communication. Tele-presence systems have cameras located in the screens
that reduce the amount of parallax observed by the users. This issue is also
being addressed through research that generates a synthetic image with eye
contact using stereo reconstruction.
 Appearance Consciousness: A second problem with videoconferencing is
being on camera, with the video stream possibly even being recorded. The
burden of presenting an acceptable on-screen appearance is not present in
audio-only communication.
 The possible solutions to the above mentioned problems may be that:
The issue of eye-contact may be solved with advancing technology, and
presumably the issue of appearance consciousness will fade as people become
accustomed to videoconferencing.
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INTRODUCTION TO COMPANY

ABOUT GODREJ

GODREJ today is one of the largest Engineering and Consumer Products

Company in the country having varied interests from engineering to personal
care products. It is also one of the most respected corporate houses known for
our philanthropy and initiation of labour reforms besides being recognised for
its values of fair, transparent and ethical dealings.
Godrej India has seen both the post and pre independence days as it got
established in1897 and has been into existence since the past 113 years. It
started its business with locks manufacturing and at present it is a provider of
wide variety of services in India, like doors, furniture, locks, software
development, beverage, chocolates, chemicals for industries, home appliances,
office automation, etc.
With 7 major companies with interests in real estate, FMCG, industrial
engineering, appliances, furniture, security and agri care to name a few – their
turnover crosses 2.5 billion dollars. We think of Godrej as such an integral part
of India – like the bhangara or the kurta – that it is surprising for us to know
that 20% of Godrej’s business is done overseas. Godrej has its presence in
more than 60 countries.
The website on different associates gives full details on the dealers, their
locations and maintenance tips on each product manufactured by Godrej India.
Godrej has captured a consumer market in India at large scale with its brands
like Soaps, Toiletries, Hair Care, Household Care, Fabric Care, Baby Care and
Keyline Brands.
Godrej & Boyce Ltd. deals in both the consumer products as well as
industrial products. Both have wide ranges of products in it. From Appliances
to Personal Care in consumer products while the storage solution, machine
tool service, agro products, chemicals, etc. comes in the industrial product
category. Approximately a year back Godrej had announced to increase the
number of retail stores from 49 to 100 by the end of this year (i.e. 2010).
Investment of Rs. 20crore will be made to make it a success.
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Currently Godrej enjoys the patronage and trust of more than 400 million
Indians every single day. The simple formula is that the world to them means
their customers; they get happy only when they see a delighted customer, if
this would not have been the scenario they would not have survived so long.
It has been the first in 1897 and after 113 years today in 2010 it is still the
first.

CORPORATE PROFILE

Pirojsha Godrej

The company celebrated its centenary in 1997. In 1897 a young man of

29 years named Ardeshir Godrej gave up law and turned to lock-making.
Ardeshir went on to make safes and security equipment of the highest order,
and then
in 1918 stunned the world by going against the british raj and creating a toilet
soap (Cinthol) from vegetable oil and not using animal fats in it.
His brother Pirojsha Godrej carried Ardeshir’s dream forward, leading
Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid
the foundation for the sprawling industrial garden township (ISO 14001 –
certified) now called Pirojsha Nagar in the suburbs of Mumbai.
In 1923 Godrej launched its first almirah named Store Well.
One of the biggest step taken in the history of Godrej was in 1951, when the
Election Commissioner asked Godrej to make the ballot boxes for free India’s
first elections. Within days, 1.7 million ballot boxes were shipped out from
Vikhroli (in Bombay) to every corner of India.
Then in 1958, Godrej made its first refrigerator.
Godrej touches the lives of millions of Indians every day. To them, it is a
symbol of enduring ideals in a changing world.
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MISSION & VISION

Mission:
 Godrej Mission is to operate in existing and new businesses which capitalize
on the Godrej brand and corporate image of reliability and integrity.
 Godrej objective is to delight its customers both in India and abroad.
 They feel that they shall achieve this objective through continuous
improvement in quality, cost and customer service.
 They shall strive for excellence by nurturing, developing and empowering our
employees and suppliers.
 They shall encourage an open atmosphere, conductive to learning and team
work.

Values:

 Commitment to Quality.
 Customer Orientation.
 Dedication & Commitment.
 Discipline.
 Honesty & Integrity.
 Learning Organisation.
 Openness & Transparency.
 Respect/Care & Concern for People.
 Teamwork Trust.
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Incorporation:

Established in 1897, the company was incorporated with limited liability

on March 3, 1932, under the Indian Companies Act, 1913.

Sales – Subsidiaries and Affiliates:

The company is one of the largest privately – held diversified industrial

corporations in India. The combined Sales (including Excise Duty) of the
Company, its subsidiaries and affiliates, during the Fiscal Year ended March
31, 2008, were about Rs. 90,000 million ( US$ 1,900 million ).

Shareholders:

Since its inception, the Company is controlled by the Godrej family based
in Mumbai, India. Its shares are not listed on any Stock Exchange. About one-
fourth of the Company’s share capital is held by Pirojsha Godrej Foundation, a
public charitable trust.

Employees:

The total employee count exceeds 20,000 (including sales and service).

Godrej is also rated in the ‘Top Ten Best Places To Work’.

Bankers:

Central Bank of India, Union Bank of India, Citibank N.A., ICICI Bank
Ltd, State Bank of Patiala and Axis Bank Ltd.
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Logo:

Branches (Sales & Service) and Branded Retail Chain (Godrej Lifespace):

 Mumbai, Ahmedabad, Bhopal, Dombivali, Indore, Jabalpur, Nashik, Pune,

Raipur, Thane
 New Delhi, Chandigarh, Faridabad, Ghaziabad, Gurgaon, Jaipur, Jalandar,
Jammu, Kanpur, Lucknow, Noida
 Chennai, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad,
Trivandrum, Vishakapatnam
 Kolkata, Bhubaneshwar, Guwahati, Ranchi, Patna.
The Company has a network of 60 Company – operated GODREJ
LIFESPACE Retail Stores, more than 2,200 Wholesale Dealers, and more
than18, 000 Retail Outlets.

The Company has Representative Offices in Sharjah (UAE), Riyadh (Saudi

Arabia) and Guangzhou (China-PRC).
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Board of Directors:

Adi Godrej   Jamshyd Godrej

 Chairman & Managing Director of Godrej group: Mr. Adi Godrej.

 Chairman, G. Agrovert & M.D., G. Industries: Mr. Nadir Godrej.
 Chairman, Godrej & Boyce Mfg. Co. Ltd.: Mr. Jamshyd Godrej.
 Executive Director & President (Marketing), G. Group: Mrs.Tanya Dubash.
 Executive Director, G. Properties Ltd.: Pirojsha Godrej.
 President (Human Capital & Innovation), G. Industries: Ms. Nisaba Godrej.
 M.D., G. Consumer Products: Mr. Dalip Sehgal.
 M.D., G. Sara Lee: Mr. A. Mahendran.
 M.D., G. Hershey: Mr. Vivek Mathur.
 M.D., G. Agrovert: Mr. Balram Yadav.
 Executive Director & President, G. Properties: Milind Korde.
 Chief Strategy Officer, G. Industries: Mr. Vivek Gambhir.
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Godrej Products:

 Consumer Products: Godrej Consumer Products Ltd. (GCPL) is a major

player in the Indian FMCG market with leadership in personal, hair, household
and fabric care segments. The company is among the largest marketers of
toilet soaps in the country and has a leadership position in the hair colour
category in India.

 Appliances
 Locks
 Furniture
 Security Equipments
 Audio Visual solution
 Soaps & personal care
 Food
 Aircare
 Household insecticides
 Housing
 Vending machine

 Industrial products: Godrej offers an entire spectrum of industrial

solutions from storage to material handling to construction to process
equipment and many, many more. Whether clients are looking for standard
equipment or custom engineering solutions, the first name is Godrej.

 Storage solutions
 Automated warehousing
 Material handling equipment
 Process equipment
 Precision components & systems
 Machine tool service
 Electrical & electronic services
 Tooling
 IT solutions
 PLM solution
 Medical diagnostics
 Agro products
 Chemicals
 Construction material & services.
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Godrej Group of Companies:

 Godrej & Boyce

 Godrej Industries
 Godrej Properties
 Godrej Consumer Product
 Godrej SaraLee
 Godrej Hersheys
 Godrej Agrovert
 Godrej Infotech
 Godrej Efacec Automation & Robotics
 Geometric Limited
 International Operations

 Godrej & Boyce Mf. Co. Ltd.:

In 1897 a young man named Ardeshir Godrej gave up law and turned to
lock-making. Ardeshir went on to make safes and security equipment of the
highest order, and then stunned the world by creating toilet soap from
vegetable oil. His brother Pirojsha Godrej laid the foundation for Ardeshir’s
dream forward, leading Godrej towards becoming a vibrant, multi-business
enterprise. Pirojsha laid the foundation for the sprawling industrial garden
township now called Pirojshanagar in the suburbs of Mumbai, where the
Godrej Group has its headquarters.

Godrej & Boyce Mfg. Ltd., the holding company of the Godrej Group,
started its journey with the manufacture of high quality locks in 1897. Today it
has got 15 diverse business divisions offering consumer, office, and industrial
products and services of the highest quality to every corner of India and across
the globe.
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Further Divisions of Godrej & Boyce Mfg. Ltd.:

 Appliances
 AV Solutions (PRIMA)
 Construction
 Electricals & Electronics
 Furniture (Interio)
 Lawkim Motors
 Locks
 Material Handling
 Precision Engineering
 Precision Systems
 Process Equipments
 Security Solutions
 Storage Solutions
 Tooling
 Vending (PRIMA)

Godrej has value integrity, trust, service and respect for individuals and
for the environment. They pride themselves for being one of India’s most
respected corporate houses known for their philanthropy and initiation of
labour reforms besides being recognised for our fair, transparent and ethical
dealings. Their people are their assets who are groomed to deliver their best.
What makes them special? At Godrej, it’s more than a career. It’s an
opportunity to live your dreams and be a part of a culture that nurtures
ambition, challenges and provides freedom to operate and express your ideas.

The Godrej Group touches the lives of 400 million Indians who use at
least one of the products of Godrej every single day. Their commitment to
quality, attention to detail and customer centricity has helped us earn the trust
of generations of Indians.
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ABOUT PRIMA

Prima is a division of Godrej & Boyce Mfg. Co. Ltd. of the Godrej
Group.

It deals in AV Solutions and Coffee Vending Machines.

It all started way long back with the manufacturing of Type Writers, then with
the decreasing utilisation of Type Writers it stopped manufacturing Type
Writers.

Innovation is built into every offering from the Godrej Group and those
from Godrej Vending are no exception. The compact size and elegant design
of its machines will add to the aesthetic appeal of any office and even enhance
productivity – all in all, making everyone ‘Happy at Work’. Available in 2 & 4
canisters, our machines offer range of hot beverages like coffee, tea, hot
chocolate and soup.

Godrej Vending is a leading manufacturer of high quality table top

beverage Vending Machines for the world market in collaboration with M/s
Veromatic International BV of The Netherlands. They are also one of India’s
leading integrated Vending Service providers, using our world class machines
and refreshing beverages to provide a delightful service experience. The latest
technologies, stringent quality control and excellent after-sale service are the
key ingredients that have made Godrej Vending a trusted name. Their range of
products and services are true to our brand quality assurance.

Godrej Vending is a business unit of the Prima Division of the Godrej &
Boyce Mfg. Co. Ltd.
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Godrej AV Solutions holds the tag line ‘Hold Your Conference With
Confidence’.

Godrej AV Solutions, in association with some of the world’s most

recognised names in business conferencing, brings you a spectrum of hi-tech
conferencing solutions. Since 1897, Godrej has been a trusted partner of
millions of customers. Today, our association with internationally reputed
companies like Panasonic, Tandberg, Polycom, Crestron, Extron, and BenQ
gets you the best in the industry from a single source.

It is the trust, backed by our commitment to nurture long-term customer

relationships, along with prompt after-sales service that has enabled them to
forge ahead in the field of AV Solutions as a reliable and comprehensive
technology provider. Expertise and Experience earned over the years have
honed our skills to fulfil each unique need of a customer.

Our nationwide sales and service network manned by every agile

personnel ensures that customers get the best solution.

Godrej AV Solutions is a business unit of the Prima division of Godrej &

Boyce Mfg. Co. Ltd.

 Prima, AV Solution deals in:

 Integrated Audio Visual Solutions:

Giving services such as: Pre-Project Consulting, Project Planning and
Documentation, Installation and Programming and Final testing and Handover.
 Audio Conferencing Products:
Deals with Desktop Audio Conferencing and Sound Point Audio conferencing.
 Digital Imaging Products:
These consist of Multimedia projectors, Electronic Copyboards (Panaboards),
Plasma Display Panel, Tablet Monitors and Overhead Projectors.
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 Video Conferencing Products:

In the fast paced world of business, it has become more than necessary to
be at a number of places at the same time. It is essential for companies to
attain highly advanced levels of communication not only within the
organisation but also with customers and suppliers to ensure smoother
business transactions. With the advent of video conferencing technology – a
practice very popular with leading organisations in the west, expensive and
extensive business travel has been minimised.
Godrej Prima gets you the Video conferencing solutions from the world
class and the best companies across the globe, Tandberg and Polycom.
The products of video conferencing solutions include:
 Telepresence Video Conferencing
 Desktop Video Conferencing
 High Definition Video Conferencing
 Standard Definition Video Conferencing
 Management
 Network Infrastructure
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WORK REPORT (WEEKLY)

First Week (15th April – 25th April):

 Had interview with Mr. Abhishek Dubey, Dy. Manager of Conferencing

Products and Solutions, Prima Division of Godrej & Boyce Mfg. Co. Ltd.
 Got an offer letter the very next day and the work started.
 First week I was just given training,
 I was told about Godrej, the company, how it started, the motives behind
starting Godrej, how it turned out to manufacture locks and got fame,
How it diversified and started manufacturing other products.
And the whole journey of Godrej.
 Then I was told about the Prima division,
Which started off with the manufacturing of type writers, then slowly type
writers disappeared from the scene and dealing in AV Solutions is been taken
up, etc.
 I was told about the products Prima deals in.
 I was told about the clients of Godrej Prima.
 I was told to study the brochure and select a topic for me.
 Topic was selected about the video conferencing solutions out of its other
products because that was more interesting than the other products,
 Then a little of amendment to the topic was made later.
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Second Week (26th April – 2nd May)

 As per the topic selected, I was told in detail about Video Conferencing
Solutions,
 Was told to gather additional information about Video Conferencing
Solutions,
 Had a visit to the Video Conferencing Room,
 It was like heaven on earth, too beautiful it was,
 Was briefed on how the Video Conferencing application works and how to
operate it.
 Was briefed on how the survey would be conducted and how to go about it.
 Told to frame a questionnaire pertaining to the survey I was told to do.
 After the questionnaire was prepared it was changed a bit, few questions were
added and a few were removed.
 I was told to find emerging IT parks in Bangalore after the questionnaire was
ready.
 Surfed the internet and got some names and addresses of some IT Parks,
 Could not find much of information on the Internet.
 Was given the names of few IT Parks and few areas to go to.
 Surfed the internet on the names of IT Parks given, to obtain their details,
address, how to go, etc. and also if could get some IT Parkson the areas given.
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Third Week (3rd May – 9th May)

 Had taken holiday on the 3rd and the 4th as I had been to Mangalore to attend a
function.
 The original works started this week from 5th.
 Was on bike for the whole day finding Tech Park in Banashankri,
Basavanagudi, and surrounding area.
 Found 1 Tech Park named the Brigade Software Park, tried to go in but was
not allowed in, was told to come with an appointment with any company, took
the numbers of the reception desk of the companies from the security itself,
not all companies number were given. Of th 8 companies got the numbers of
only 6 of them.
 Called the companies for appointment, most of the company receptionists
were reluctant to transfer the call to the IT Department.
 Got 1 feedback.
 Went to Sarjapur – Marathalli Ring Road,
 Found 3 IT Parks Salarpuria Soft Zone, Pritech Special Economy Zone and
Prestige Tech Park apart from RMZ Ecospace where I was destined to go.
 No company allowed to meet their IT Department Manager, so took the
numbers from the reception desk of the companies for appoint ments with the
ITD.
 Could not go to RMZ Ecospace, as I had been to Sarjapur – Marathalli Ring
Road on 7th the Friday,
 Till I was done with Salarpuria Soft Zone, Pritech Special Economy Zone and
Prestige Tech Park, the day was over and the next day was Saturday.
 Will go to RMZ Ecospace on Monday of the next week.
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Fourth Week (10th May – 16th May)

 Started of the week with RMZ Ecospace,

 Without wasting time directly went to the companies reception desk and asked
for the numbers for taking appointment, got numbers from the reception desks
of the companies, since I had learned that the reception would not let me meet
the ITD what so ever the case may be.
 Called the companies for appointments and responses, after a long follow up
and repetitive calling, got the feedbacks only from 3 companies.
 Went to Intermediate Ring Road for Maruthi Tech Park and Embassy Golf
Link Park and got the numbers.
 Called on the previous un-responded numbers as well as the new numbers
obtained.
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Fifth Week (17th May – 23rd May)

 Went to Ulsoor, C. V. Raman Nagar, Mahadevpura, Old Madras Road and

Whitefield.
 Took the numbers from the reception desk of the companies.
 Every Tech Park allows you in if you take the name of any one company and
then you can go to any companies reception desk later,
 But I was not allowed inside ITPL, no one can go in without permission of the
manager and without strict appointment from any of the company, it was a
tough time convincing the security guards but, it was not successful, they did
not leave me in.
 Called the numbers I got new and followed up the old numbers.
 The most tiring work was calling the same company again and again and
introducing yourself every time you call and tell them the purpose of your
calling all over again, though the receptionist is the same, and after that what
happens is, either the person will be on leave, or will be in a meeting or would
have gone out for small refreshments.
 But it was fun all together.

Sixth Week (24th May – 31st May)

 Had a very small unproductive visit to electronic city.

 Many previous companies still didn’t respond,
 Called the numbers all over again and followed up day after day.
 Was told to make a rough report on the work done till date.
 The report should contain the names, addresses, numbers, contact person,
figures, graphical representation, etc.
 The report had to be presented by the 31st of May.
 Should the report and got the certificate.
 The final print of project report should be given in office when ready.
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RESEARCH DESIGN

 Title of the study:

“Survey on Video Conferencing Equipments Utilised by MNC’s”

 Scope of the study: The project would discuss:

 Godrej as a whole, its various companies and about Godrej Prima.
 Video Conferencing Solutions.
 The position of Godrej Prima in the surveyed area.

 Limitations:
 The ITD Managers never had the luxury of time to offer; therefore our
conversation was very brief. But it would be totally unfair if I fail to mention
that, some managers were very helpful and Co-operative.
 Many companies did not have ITD’s in the Bangalore office so it reduced the
sample size.
 Many managers were reluctant to disclose the company details so they did not
answer some questions.

 Objectives;
 To understand how distribution work is managed in large companies.
 To study the position of GODREJ PRIMA as a vendor of Video Conferencing
Solutions.
 To know the competitors of Godrej PRIMA.
 To find new possible customers for Godrej PRIMA.

 Methodology:
The project was done by Descriptive Research, which was done using the
help of some structured questionnaires and was done in the companies situated
in different IT Parks of Bangalore.

The project also had some Exploratory Research, which was helped out by
my project guide wherein the details of the products and company were taught
and guidance of finding the Tech Parks were given.
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DATA ANALYSIS and INTERPRETATION

I had done a survey on the brands of Video Conferencing Equipments used by

the MNC’s in Bangalore, for which I visited various Tech Parks in and on the
outskirts of Bangalore.
Totally, I visited 9 Tech Parks; contacted 73 companies, got responses from 21
companies.
The details of the responses I got are presented below:

1) Name of Organisation: _________________________________

2) Does your organisation uses V. C. Applications for your internal / external

communication? :
 Yes ( )
 No ( )
 Other Remarks (planning to start or stopped using, etc):
___________________________________

Does the organisation uses V.C.?

18

16

14

12

10 Does the organisation uses V.C.?

0
Yes No
 27 [Type the document title]

3) Which brand of V. C. you using:

 Polycom ( )
 Tandberg ( )
 Lifesize ( )
 Other ( ): ___________________________

Brand of V.C.
8
7
6
5 Brand of V.C.
4
3
2
1
0
Polycom Tandberg LifeSsize Other

4) The brand that you use at your organisation:

 Is it standardised ( )
 You are open to any other brand ( )

Brand currently using

16
14
12
10 Brand currently using
8
6
4
2
0
Is standardised Open to other brands
 28 [Type the document title]

5) Who is the vendor for supply & installation of V. C. at your organisation?

______________________________________

6) Kindly prioritise the following factors while taking purchase decisions (Rank
them)?
 Pricing ( )
 Brand Image ( )
 Vendor Strength (like, National Presence, Qualified sales, After Sales Support
& Service team, etc) ( )

16
14
12
10
Rank 1
8
Rank 2
6 Rank 3
4
2
0
Pricing Brand Image Vendor Strength
 29 [Type the document title]

7) Please prioritise the benefits V. C. offers:

 Convenience for internal and external communication ( )
 Faster decision making / Time saving ( )
 Cost reduction (travelling expense) ( )
 Experience ( )

16
12
8
4
0 Rank 1

e
g

n
Rank 2
n

nc
in
tio

tio
ak

rie
uc
ica

Rank 3
m

pe
ed
un

on

Ex
r Rank 4
m

st
isi
m

Co
ec
Co

rd
of

ste
ce

Fa
en
ein
nv
Co

8) Is there any plan of implementing Desktop Video Conferencing application &

Tele-presence Video conferencing application?
 Yes ( )
 No ( )
 Other Remarks (planning to start or stopped using, etc):
___________________________________

Plans for Desktop VC & Telepresence VC

12
10
8 Plans for Desktop VC &
Telepresence VC
6
4
2
0
Yes No Planning to start
 30 [Type the document title]

9) Satisfaction level with your product?

 Extremely Unsatisfied ( )
 Average ( )
 Satisfied ( )
 Highly Satisfied ( )

Satisfaction Level
12

10

8
Satisfaction Level
6

0
Extremely Unsatisfied Average Satisfied Highly Satisfied
 31 [Type the document title]

FINDINGS

After completing the survey and analysing the responses of the IT

Departments of the companies, I came across the following facts:

 Majority of the IT heads were either not available, or in a meeting or busy.

 Many IT heads whom I got to speak to, of them majority of them were found
reluctant about giving details to me.
 Godrej has not marketed in the areas I covered as not a single company had
Godrej as their vendor for Video Conferencing Solutions.
 Majority company need an after sale support and a quality support for must
(exceptions of a few companies who were more towards pricing part).
 68.75% companies were satisfied and the remaining was highly satisfied with
the product they are currently using.

RECOMENDATIONS

 Of the survey, 3 companies do not use Video Conferencing Solution, Godrej

can track them.
 Godrej can tempt the surveyed companies with more better offers, since the
quality of service that Godrej provides is excellent it will not affect the
company’s needs of good service.

Comparing the other companies of Godrej, Prima is not much advertised, it

should advertise itself in business magazines and journals.
 32 [Type the document title]

BIBLIOGRAPHY

 Marketing Management by Philip Kotler.

 www.godrej.com
 www.wikipedia.com
 www.google.com
 www.images.google.com
 www.tandberg.com
 Various websites of the companies I surveyed.
 33 [Type the document title]

ANNEXURE
QUESTIONAIRE:

Note: Tick mark the close ended questions in the brackets next to your
preferred option and just answer the open ended questions in space provided

1) Name of Organisation: _________________________________

2) Does your organisation uses V. C. Applications for your internal / external

communication? :
 Yes ( )
 No ( )
 Other Remarks (planning to start or stopped using, etc):
___________________________________

3) Which brand of V. C. you using:

 Polycom ( )
 Tandberg ( )
 Lifesize ( )
 Other ( ): ___________________________

4) The brand that you use at your organisation:

 Is it standardised ( )
 You are open to any other brand ( )

5) Who is the vendor for supply & installation of V. C. at your organisation?

________________________________________

6) Kindly prioritise the following factors while taking purchase decisions (Rank
them)?
 Pricing ( )
 Brand Image ( )
 34 [Type the document title]

 Vendor Strength (like, National Presence, Qualified sales, After Sales Support
& Service team, etc) ( )

7) Please prioritise the benefits V. C. offers:

 Convenience for internal and external communication ( )
 Faster decision making / Time saving ( )
 Cost reduction (travelling expense) ( )
 Experience ( )

8) Is there any plan of implementing Desktop Video Conferencing application &

Tele-presence Video conferencing application?
 Yes ( )
 No ( )
 Other Remarks (planning to start or stopped using, etc):
___________________________________

9) Satisfaction level with your product?

 Extremely Unsatisfied ( )
 Average ( )
 Satisfied ( )
 Highly Satisfied ( )