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    Tool: The Grid System: Demand Generators

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    Óscar Correia

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    Tool: The Grid System: Demand Generators

    Uploaded by

    Óscar Correia
    50 views7 pages

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    SHA607_Tool_The_Grid_System_AF

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    50 views7 pages

    Tool: The Grid System: Demand Generators

    Uploaded by

    Óscar Correia

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
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    SHA607: Opening a Restaurant

    The Hotel School, Cornell SC Johnson College of Business,


    Cornell University

    Tool: The Grid System


    The grid system can help you analyze the specific parts of your business and the value drivers that are important to
    ensure that your concept can be launched and sustained. There are three parts to the grid system: demand generators,
    concept descriptors, and competition. You then fold all three of these grids into a SWOT (strengths, weaknesses,
    opportunities, and threats) analysis.

    The charts below accommodate a wide variety of food and beverage operations; you need only complete the sections
    relevant to your planned business.

    Demand Generators:
    Demand generators describe what it is you're doing in the marketplace and who the target markets are that you'll be
    serving. For example, if you're a restaurant that's only open for breakfast and lunch, you'll have particular items that attract
    guests to your restaurant during that particular time.

    © 2019 eCornell. All rights reserved. All other copyrights, trademarks, trade names, and logos are the sole property of their respective owners.
    SHA607: Opening a Restaurant
    The Hotel School, Cornell SC Johnson College of Business,
    Cornell University

    DEMAND GENERATORS GRID


    RESTAURANT OUTLET: DATE:
    WEEKDAYS WEEKEND
    DELIVERY
    SYSTEMS

    TARGET MARKETS

    BREAKFAST

    LUNCH

    DINNER

    ROOM SERVICE

    BANQUET

    BEVERAGE

    Concept Descriptors:

    © 2019 eCornell. All rights reserved. All other copyrights, trademarks, trade names, and logos are the sole property of their respective owners.
    SHA607: Opening a Restaurant
    The Hotel School, Cornell SC Johnson College of Business,
    Cornell University
    Concept descriptors identify, ultimately, what each target market specifically values for each of the delivery systems or
    day parts that you have. For example, if you’re opening a quick service restaurant, convenience and cost might be values
    you want to enter.

    © 2019 eCornell. All rights reserved. All other copyrights, trademarks, trade names, and logos are the sole property of their respective owners.
    SHA607: Opening a Restaurant
    The Hotel School, Cornell SC Johnson College of Business,
    Cornell University

    CONCEPT DESCRIPTOR GRID


    RESTAURANT OUTLET: DATE:
    TARGET MARKETS

    DELIVERY
    SYSTEMS
    DESCRIPTORS

    BREAKFAST

    LUNCH

    DINNER

    ROOM SERVICE

    BANQUET

    BEVERAGE

    © 2019 eCornell. All rights reserved. All other copyrights, trademarks, trade names, and logos are the sole property of their respective owners.
    Competition

    The competition grid allows you to evaluate your competition. For each of the delivery systems or the day parts that you're
    operating, you will want to identify the value drivers and compare them to your competitors. If you are delivering relatively
    the same as your competitor, enter the equal sign. If you are doing a better job of delivering the value driver, enter a plus
    sign. If you are doing less of a good job than your competitors, enter a minus sign.

    © 2019 eCornell. All rights reserved. All other copyrights, trademarks, trade names, and logos are the sole property of their respective owners.
    COMPETITION GRID
    FOOD AND BEVERAGE OUTLET: ___________
    TARGET MARKET: __________
    DATE: __________
    COMPETITORS: How successful are competitors in
    DELIVERY providing desired experience relative to your
    DESCRIPTORS:
    SYSTEMS operation?
    What does target market desire
    from experience? Competitor Competitor Competitor Competitor
    #1 #2 #3 #4

    BREAKFAST

    LUNCH

    DINNER

    ROOM SERVICE

    BANQUET

    BEVERAGE

    © 2019 eCornell. All rights reserved. All other copyrights, trademarks, trade names, and logos are the sole property of their respective owners.
    SWOT Analysis

    After completing the grid system, you need to map each of the elements of the grids out in a visible way. Identifying
    strengths and weaknesses helps you consider the internal elements in your business that you are doing well and those
    that you are not doing well. Identifying opportunities and threats will help you focus on elements outside your business
    that will help you grow or that threaten to harm your business.

    SWOT ANALYSIS
    STRENTHS: WEAKNESSES:
    What is it that you do well? What is it that you don’t do well?

    OPPORTUNITIES: THREATS:
    What opportunities do you have to grow? What What threats are there to your business?
    opportunities do you have to differentiate?

    © 2019 eCornell. All rights reserved. All other copyrights, trademarks, trade names, and logos are the sole property of their respective owners.

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