Course Book - Unit 1 PDF
Course Book - Unit 1 PDF
Course Book - Unit 1 PDF
keting,
with first-hand experience of mar
I am a recent psychology graduate for the pos ition of Mar keting
ld like to apply
customer service and sales. I wou
rdian.
Assistant, as advertised in The Gua
ause it will
your company very attractive bec
I find the prospect of working for a very
al knowledge of human natu into re
enable me to put my deep theoretic
international firm.
practical context in a successful
XgZVi^kZ f
ldg`lZaal^i]
eZdeaZ
BNHIG:C<I=H ‘What would you say are your main
weaknesses?’
]VgY"ldg`^c\ \ddYVibVi]h ‘Well, I didn’t use to be very well-organised.
VW^ibddYn Nothing very serious, but for example I used
to forget my friends’ birthdays or try to rush
hl^bb^c\ BNL:6@C:HH:
H university assignments to get them done at
>A>@:½ bV`ZYZX^h^dch the last minute. But in the last few years I’ve
cdikZgnlZaa"d learnt some nice tricks to help me organise
g\Vc^hZY l^i]dji
Yd^c\gZhZVgX] i]^c`^c\ my life – simple things like writing down all
my tasks for the day and not relaxing until
dci]ZcZi
egdWaZb"hdak^c\ ]Vk^c\idbV`Z I’ve done everything I need to do.’
>9DCÉIA>@:½ ^bedgiVci
YZX^h^dch
heZV`^c\^c[gd g
cid[
VjY^ZcXZh
° ,JOHTUPO6OJWFSTJUZ
L #4D )POT
1TZDIPMPHZ
h
$VTUPNFSTFSWJDFBTTJTUBOU
1BDLBHJOH1BMBDF
‘Good afternoon. Faster Forwarding
L 3FTPMWFEDVTUPNFSDPNQMBJOUT
Logistics. How can I help you?’
L $SFBUFEDVTUPNFSMPZBMUZQSPHSBNNF
‘Hello. My name’s Teresa Fernandez. L -JBJTFEXJUINBOBHFNFOUPOQSJDJOHTUSBUFHZ
Could I speak to Mr Cassidy in
Marketing, please?’
‘I’m afraid he’s in a meeting. Can I take a message?’
‘I’m not sure. I was calling to see if there are any vacancies in your marketing department. I’m a recent
psychology graduate, and I’m very keen to work for a company like yours, because of your excellent
reputation.’
‘Actually, I think there is a vacancy. There was an advert in The Guardian last week. Have you seen it?’
‘No, I must have missed that. Do you have a copy of the advert that you could send me?’
‘Of course, but you’ll have to be quick: the closing date is tomorrow.’
b Put the stages (1–8) in Exercise 1a into the most logical sequence.
Unit 1 Research and preparation 7
d Do you think Teresa has a good chance of getting the job? Why (not)?
Researching yourself
Before you look for the perfect job, write a CV or apply for a job, you need to do
some research. Researching yourself is the key to finding the job that is right
for you.
b Have you tried any of Sophie’s suggestions? Did they work for you?
b Complete the headings (1–6) on the mind map using the words in the box.
Achievements Experience Knowledge
Languages Personal characteristics Skills
>ÉbZmXZaaZciV Vi
>ÉbVWaZW
Xdbbjc^XVi^c\ ldg`Z[[ZXi^kZanVh
eVgid[ViZVb
>ÉbcdikZgn\ddY]
WZ^c\eVi^ZciVaai]Zi^bZ
>Ébfj^iZ\ddY
X &/H`^aah >XVchdbZi^bZh
dg\Vc^h^c\VcY */ ÒcY^iY^[ÒXjai
eaVcc^c\ ^ bV`Z
YZX^h^dch
'/ HIG:C<I=H L:6@C:HH:H
+/
>gZXZcianbVcV\ZY
Y XdbeaZiZ (/
VcZmeZY^i^dc^c )/
>XdjaYWZWZiiZg
Hdji]6bZg^XV _ jh^c\:mXZa
>ÉbÓjZciZ
:c\a^h] >Éb^ciZgZhiZY[
hjhiV^cVW^a^in^hhjZhVcY
]VkZZmeZg^ZcXZ
\ i]^hÒZaY
c 1.2 Listen to two friends, Federico and Jack, talking about Federico’s
strengths and weaknesses. In pairs, discuss the following questions.
1 What has Federico recently decided to do?
2 Why has he made this decision?
3 What does Federico claim to be good at?
4 What would Federico really like to be able to do?
5 What is Federico doing in order to achieve this aim?
d 1.2 Listen again and underline the personal characteristics in the box that
best describe Federico. In pairs, discuss your answers using evidence from
the conversation to support your opinion.
creative disorganised flexible
impatient reliable successful
g In pairs, take turns to ask and answer the questions in Exercise 3e. Discuss
your individual strengths and weaknesses, giving specific evidence.
A: ‘Do you always do what you say you will do?’
B: ‘Yes, I’m very reliable. I’m always on time to work, classes and meetings,
and when I can’t make it, I let people know ahead of time.’
Unit 1 Research and preparation 9
i In pairs, discuss your mind maps. Do you share any common strengths or
weaknesses?
Your qualifications
At all stages during the job application process you will need to be able to
describe your academic qualifications clearly.
4 a Complete the sentences using the correct form of the verbs in the box. You
will need to use some verbs more than once.
c Write your own examples of behaviour for the following transferable skills.
Compare your answers with the suggestions in the answer key.
1 flexibility >Vbcdig^\^Y^cbnVeegdVX]idldg`#
2 leadership skills
3 organisational skills
4 teamworking skills
d Identify three key transferable skills of your own, which you have used
at work or university. In pairs, tell each other about your skills, giving
examples of your behaviour.
e 1.3 After creating her mind map, Silvia talks to Sophie about her
university and work experience. Listen to the conversation and answer the
following questions.
1 When did Silvia apply for her MA course?
2 What was Silvia doing in Africa?
3 What job did Silvia have at university?
f 1.3 Complete the extracts from the conversation using the correct form of
the verbs in the box. Listen again and check your answers.
j Identify three of your transferable skills. Make notes about the things you
have done in the past that demonstrate these skills. Use the phrases in
Exercises 5h and 5i.
k In pairs, take turns to tell each other short stories about the things you
have done that demonstrate your transferable skills, using your notes from
Exercise 5j. Try to guess which transferable skills your partner’s stories
demonstrate.
l Think of three different jobs and list two transferable skills that are
essential to each job.
Job 1 Job 2 Job 3
Skill1 Skill1 Skill1
Skill 2 Skill 2 Skill 2
L networking
Cold calling
Cold calling means phoning a company to enquire about job
opportunities which have not been advertised. The phone
conversation is used to generate interest in you as a potential
employee. The aim of the call is to get an invitation to send
your CV.
b 1.5 Eryk and Patrick are looking for work in the hotel
industry in London. They both have experience working
in hotels in their own countries. They decide to cold-call
a number of hotels in London to try and find a suitable
job. Listen to their calls and decide who has the more
successful cold calling technique.
c 1.5 Complete the extracts from Eryk’s call (1–5) using the sentences (a–e).
Listen again and check your answers.
a I have worked for a number of big hotels in Poland.
b I would like to speak to Janet Robinson.
c What background experience are you looking for?
d Are you looking for someone with experience such as this?
e Are you looking for employees with international experience?
1 Good morning. I’m Eryk Pawlak. Is she there?
2 I have considerable professional experience in the hotel industry.
3 My mother tongue is Polish, but I can also speak Spanish, having worked
for a big hotel in Spain.
4 To begin with I mainly worked managing a team of cleaners and porters.
However, my Spanish improved quickly and I was moved to reception, where
I dealt with customers both face to face and on the phone.
5 ‘Do you have a degree?’
‘Yes, I have a degree in tourism. ’
Job advertisements
A good job advertisement is designed to attract the most suitably qualified
applicants. It’s not just applicants that are competing with each other for jobs;
employers are also competing with each other to attract the best candidates for
their vacancies.
f Read the two job advertisements and answer the following questions.
Underline the parts of the advertisements that support your answers.
1 For which job is a university degree essential?
2 Which job places more emphasis on being flexible and adaptable?
3 Which job offers a higher salary?
4 What should you do if you wish to apply for the Media Assistant position?
5 How will you know if Media X is interested
in your application?
Media Assistant. Media X
Quote Ref: 007584 MX
An excellent opportunity to work for a leading
Trainee Finance Recruitment Consultant – international education group in a small but lively media
£30–£35K OTE. Queen Careers department.
Your Profile: Are you a graduate or of graduate calibre We are looking for a well-organised and motivated
with a track record of success? You will have a minimum graduate to become part of an international marketing/
of two years’ solid sales experience and the hunger to media team. The key objective of this role is to support
succeed! For a trainee finance recruitment consultant no the team in producing a range of print and online
two days are the same, and you must be a great multi- materials for worldwide marketing and sales teams. Tasks
tasker with the ability to push yourself further and further will include reporting to the media manager, managing
all the time. The right candidate will be target-driven, fact files, accurate proof reading and editing, inputting
articulate, determined and overall 100% focused on a content into our website CMS, coordinating and gathering
career in recruitment. information, warehouse and stock management and
The Role: The role of a trainee recruitment consultant collating and writing newsletters.
is varied from day to day. One day you could be We are looking for a graduate with excellent
sourcing and screening candidates for your current communication skills, accurate written English, good
roles, and the next everything from cold-calling new
attention to detail and some experience of working in a
clients to negotiating contracts. You will be working
marketing environment.
on the secretarial and support team liaising with high-
flying candidates and well-established companies in the Proficiency in MS Office and excellent command of
investment banking sector, so your presentation skills English language are essential; additional languages
should be second-to-none. would be a plus.
The Company: Very well-established and situated in a Training will be provided for Adobe Creative Suite and
fantastic central London location, this is an opportunity Tridion, although any working knowledge of either
to work for a market-leading worldwide specialist in software package would be advantageous.
investment banking and financial recruitment consultancy. Qualification Level: Undergraduate degree essential.
Professional and consultative in approach, they offer Salary: circa £28K pro rata
second-to-none training from ground level upwards with Email your CV and cover letter to colm@MediaX.com by
bonuses, incentives and fun along the way. May 23rd.
If this sounds like the career for you please email Please note that due to the large volume of responses
Elizabeth@Queencareers.com or call 0870 12341234. expected, only successful candidates will be contacted.
Closing date: 15th May
g Read the job advertisements again and find expressions to match the
following definitions.
1 A Latin term meaning approximately used to talk about salaries. This term
informs you that the salary is not fixed but may be around 10% higher or
lower depending on your relevant experience and qualifications.
2 A term used to inform you of the date by which the employer must have
received your application. Also sometimes called a deadline.
3 An abbreviation meaning thousand.
4 A term used to inform you that you must quote the reference number when
you apply for the position. This number should be clearly marked on your
envelope (if you apply by post) or the subject line of your email, as well as at
the top of your cover letter.
5 A Latin term meaning that your salary is calculated according to what
proportion of a full-time job your hours make up. So, if the salary is quoted
at £18,000 based on a full-time week of 40 hours and you are working 30
hours per week, you will be paid an annual salary of £13,500.
j Write sentences about your own knowledge and experience using the
following expressions.
L I am proficient in …
L I have an excellent command of …
L I have a good working knowledge of …
2 Skills which the employer hopes for (they may still consider the candidate if
they don’t have all of them)
l Which of the phrases in Exercise 8k are used in the two job advertisements
on page 16?
m Read the following job advertisement. Find words that mean someone who
is:
1 good at finding solutions to problems.
2 able to speak a language without any noticeable mistakes or effort.
Junior Consultant
Organisation: FUTERRA
Shortlist this job
Location: Central London Email this job to a friend
Job contact details
Salary: £18,000–£20,000 View all jobs from this employer
n What skills and experience would you need to stand a good chance of
being interviewed for the position? Do you have the transferable skills and
experience required for the position at Futerra?