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    There Are Few Pros and Cons Associated With It Which Are Discussed Below

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    Harshit Agrawal
    Nike's core marketing strategy involves partnering with top athletes to influence consumers. They believe a small percentage of influential athletes can drive brand choices. Nike features stars like Michael Jordan and promotes through their achievements. Their marketing mix focuses on product, price, promotion, and place. Pros include renowned athletes increasing brand promotion, investment in design/durability, and health/sports tips engaging customers. However, endorsing controversial athletes could harm the brand. Additionally, Nike does not prominently promote sustainability and products are often more expensive than competitors like Adidas.

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    There Are Few Pros and Cons Associated With It Which Are Discussed Below

    Uploaded by

    Harshit Agrawal
    33 views1 page
    Nike's core marketing strategy involves partnering with top athletes to influence consumers. They believe a small percentage of influential athletes can drive brand choices. Nike features stars like Michael Jordan and promotes through their achievements. Their marketing mix focuses on product, price, promotion, and place. Pros include renowned athletes increasing brand promotion, investment in design/durability, and health/sports tips engaging customers. However, endorsing controversial athletes could harm the brand. Additionally, Nike does not prominently promote sustainability and products are often more expensive than competitors like Adidas.

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    Nike's core marketing strategy involves partnering with top athletes to influence consumers. They believe a small percentage of influential athletes can drive brand choices. Nike features stars like Michael Jordan and promotes through their achievements. Their marketing mix focuses on product, price, promotion, and place. Pros include renowned athletes increasing brand promotion, investment in design/durability, and health/sports tips engaging customers. However, endorsing controversial athletes could harm the brand. Additionally, Nike does not prominently promote sustainability and products are often more expensive than competitors like Adidas.

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    33 views1 page

    There Are Few Pros and Cons Associated With It Which Are Discussed Below

    Uploaded by

    Harshit Agrawal
    Nike's core marketing strategy involves partnering with top athletes to influence consumers. They believe a small percentage of influential athletes can drive brand choices. Nike features stars like Michael Jordan and promotes through their achievements. Their marketing mix focuses on product, price, promotion, and place. Pros include renowned athletes increasing brand promotion, investment in design/durability, and health/sports tips engaging customers. However, endorsing controversial athletes could harm the brand. Additionally, Nike does not prominently promote sustainability and products are often more expensive than competitors like Adidas.

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    Download as docx, pdf, or txt
    of 1

    What are the pros, cons and associated with Nikes core marketing strategy?

    Nike, Inc.  is an American multinational corporation that is engaged in the design, development,


    manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories,
    and services. Nike’s main marketing strategy is their energy to achieve their organizational goals.
    Nike believes in “Pyramid of influence” where the preference of small percentage of top athletes
    influences the product and brand choices of others. Nike have always featured accomplished
    athletes like- Steve Prefontaine, Micheal Jordan, etc. Nike continues to partner with high profile and
    influential athletes. Nike’s marketing mix, this looks at what Nike is offering to its consumers, the 4P’s
    are “Product, Price, Promotion and Place” (van Waterschoot et al 1992).
    There are few pros and cons associated with it which are discussed below-
    Pros- Nike promotes its brand through the renowned athletes which have huge fan following. Its plays crucial role
    in marketing a brand, its product and image. Nike has heavily invested in its product’s design and durability. Nike
    actively responds to the new change in trends in the market. Beyond the product Nike also gives tips regarding the
    user’s health, sports, etc. through Nike+. This established a unique relationship between a company and its
    customers. Nike offers high quality product with high price. Nike’s products are considered as premium products in
    their segment. Due to this customer who want high quality product are willing to pay high prices for such premium
    products. This allows company to quotes the high price which increases the profit.

    Cons- Though Nike is trying to make its company eco-friendly, it is not promoting its efforts. Also Nike’s
    executives agree that promoting an eco-friendly message would distract from its slick high tech images, so efforts
    like recycling old shoes into new shoes are kept quiet. Also, Nike’s products are quite expensive than its
    competitor’s product (adidas, under armor, etc.) so customers often opt for other brand’s product. According to the
    marketing strategy of Nike, it endorses high profile athletes for promoting its brand. This have both positive and
    negative influence on its customers. For instance, if Nike is endorsing a high-profile athlete to promotes its product,
    it will attract its idolater to purchase that product but if the athlete is caught as a drug addict or in any conspiracy it
    will not only affect athletes image but also hamper Nike’s brand image.

    If you were Adidas, how would you compete with Nike?

    Few steps that I would take to compete with Nike are-

    • I would decrease the price of my products without compromising the quality of my products.

    • Next thing would be investing heavily in advertisements and paying more to the athletes than what
    Nike is paying.

    • I would also ensure the high availability of my products in my outlets.

    • I would also do market segmentation according to age, gender, demographic etc. I would target
    students and women.

    NAME: Harshit Agrawal

    Roll.no : 02

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