Advertising Project
Advertising Project
Advertising Project
Waleed Yusuf
Fahad Ahmed
Ahmed Kayani
ASSIGNMENT: ADVERTISING
Nike is one of the world's biggest sportswear makers in the 21st century. Nike is no more bizarre
to making persuasive battles for avid supporters all over the globe, recounting stories behind the
hard work of expert competitors.
The clip which is described highlights big names which gives an enthusiastic and persuasive
message that regardless of how more terrible conditions could be , we would consistently rise
and return from the inconceivable.
A: The advertising objective of the ad is to bring back motivation from where we are broken and
lose hope. The key point of ad is to motivate its consumers who lost hope at some point in life
and to bring them back with enthusiasm to perform their task.
A: The target audience in this advertisement is the common people who are pretty much
disturbed by the ongoing pandemic situation. Therefore, the brand has told these people that no
matter what, the sport will continue despite all odds.
A: Nike utilizes passionate marking in its promoting efforts. Its system is to assemble a ground-
breaking brand that moves client reliability from individuals everywhere throughout the world.
Nike publicizing isn't the main gathering that utilizes the Saint model to motivate client
steadfastness. Numerous different organizations utilize this passionate marking procedure to
extraordinary impact. As a rule, the enemy is outside. The most widely recognized story of the
saint is that of a man of humble causes embarking to vanquish an incredible fiendishness – one
undeniably more remarkable than he – and, despite seemingly insurmountable opposition, rising
triumphant.
Nike brand methodology is fantastic on this end on the grounds that not exclusively is the
interior adversary somebody we would all be able to despise, the saint is the watcher. Somehow,
we are for the most part the saint of our own story, and Nike showcasing has since a long time
ago distinguished that feeling – and utilized it to move immortal client reliability.
The Situating proclamation of Nike is for genuine competitors; Nike gives certainty that gives
the ideal shoe to each game". In the present serious condition, Nike, one of the worldwide
pioneers in outdoor supplies industry, has set up a solid situation for improving athletic way of
life.
It's the main games maker on the planet structured by Nolan Breit Barth during the 1970s with
Phil knight the originator of Nike Inc.
The buyer's view of brand impacts their purchasing choice in the games business, so Nike
consistently has had the option to position to client's desire and athletic dream that is supported
by genuine competitors.
A: The marketing blend is the mix of procedures and strategies an organization uses to execute
its showcasing plan, regarding the factors.
Product
Nike's development accompanies changes in its item blend. This component of the
showcasing blend specifies the hierarchical yields offered to target customers. The
accompanying general classifications speak to Nike's item blend:
Shoes
Apparel
Place
Nike sells its games shoes, clothing and hardware items through countless outlets around the
world. This component of the promoting blend traces the scenes where the organization's items
are sold, gotten to or disseminated. The accompanying spots/scenes structure Nike's dispersion
system, organizes as indicated by hugeness:
Advertising
Personal selling
Direct promoting
Sales advancements
Public relations
Pricing
Nike utilizes the worth based evaluating methodology to guarantee development in its deals and
benefits. This component of the advertising blend recognizes the costs the organization applies to
amplify benefits while drawing in the ideal portion of the market.
In 2014, the organization effectively expanded its selling costs and created higher deals and
incomes. This pattern proceeds, as the firm appreciates expanding deals incomes while steadily
expanding its costs.
TARGET MARKET
Basketball
Running
Football
Women’s Fitness
Men’s training
PROCESSES
Nike Organization's lays a great deal of procedures to point their clients,
competitors and all athletes. These focusing on procedures incorporate item
sponsorship by expert and notable athletic group, school sports group just as
superstar competitors.
Company pays specific vehement concentrating to the athletes more than some
number people regardless of whether it additionally targets young people who
have hold the hip bounce customs.
PEOPLE
Nike stakeholders
23,000 Nike employee
Contract manufacturers
Organizations relying on Nike sponsorship
Loyal consumers.
e. What kind of roles/models is shown? Is there a congruity between the source and the
product being advertised? Explain.
A: In spite of the fact that there is no such model utilized by Nike to be utilized in its
powerful and proficient promoting and publicizing its items and administrations however yes
there is consistently congruity among source and item being promoted in Nike ads, since,
Nike consistently utilizes passionate marking for its items and furthermore utilizes big name
support, in this way we could without much of a stretch co-relate between the item and
situation which is at last the brand's huge trademark.
F: Is background of the advertisement and advertisement itself suitable for the product
being advertised?
A: The foundation and the notice of Nike itself are completely appropriate for the advancement
of the item. Nike battles are extremely viable. They center on making significant stories to
assemble an unwavering fan base. Nike instigates feeling in the client through "enthusiastic
marking". Deliberately created advertisements intend to bring out specific emotions and make
the Nike items increasingly important through the eyes of the clients.
The other significant procedure utilized for viability in promoting by Nike is appropriation
technique. It's critical to have your clients discussing your image. Nike makes energizing
encounters that individuals would talk and offer one another. Nike has auxiliaries like Talk,
Jordan, and Hurley. Various brands help them to develop.
Dispersion procedure is another key part of Nike's computerized promoting system. Through
different channels, for example, retailers, internet business locales, affiliates and general stores,
Nike circulate its items around the world.
G: Are there any potential ethical issues in the advertisement? Explain in detail.
A: As one of the world's biggest athletic brand, Nike faces incredible analysis with respect to
their utilization of work sweatshops in Asia. People in general were shocked by the claims of
physical and boisterous attack occurring in Nike's sweatshops. It was discovered that up to half
of the manufacturing plants constrained their workers' washroom and water use. Representatives
had to work more than sixty hours every week and were rebuffed on the off chance that they
wouldn't stay at work longer than required. In these sweatshops, ladies are quite come up short
on, scarcely enough to cover their fundamental living. Laborers have professed to be both
obnoxiously and genuinely mishandled by their managers. Despite the fact that the utilization of
sweatshops in Asia lessen creation costs and empower organizations to round up an a lot more
prominent income, the significance of ethics morals despite everything become possibly the most
important factor. Being such a famous and notable brand, Nike has a picture to maintain. In spite
of the fact that Nike professes to invest energy into settling these issues of maltreatment among
their industrial facilities, some are doubtful with respect to how devoted Nike truly is to stopped
the awful working states of their Asian processing plants.
4. Based on the analysis what changes you will propose to each advertisement? How would
you advertise the same product, if you were the marketing/ advertising manager? Explain.
A: As an advertising manager, I'll augment promoting incomes from media offices using
proactive deals exercises. I'll comprehend the requirements and destinations of my customers and
liaise with them all through battles. I will be responsible for a group and oversee regulatory and
battle work to guarantee each extend is finished on schedule and inside financial plan.. I would
be advertising same product using following tactics:
• Leading a group and contriving an advertisement crusade that addresses the issues and
spending plan of customers.
• Identifying open doors for development and new business.
• Creating one of a kind and important deals introductions that accomplish the targets of
customers while expanding their piece of the overall industry.
ADVERTISEMENT#2
Puma has provided football sweethearts both on and off the pitch for quite a long time. Probably
the greatest players in the game have worn Panther. Today, players from the best groups on the
planet keep on doing as such, including Barcelona's French genius Antoine Griezmann, Sergio
Agüero, Luis Suarez, Marco Reus and Romelu Lukaku, just as the current European Bosses
Eugenie Le Sommer, Nikita Parris and Dzsenifer Marozsán.
The SPARK PACK is for the players who sparkle their group – the distinct advantages. Players,
who show special strategy, dynamic and sharp development, lighting creativity on the pitch.
They are the new legends that invigorate the fans and strike dread into the hearts of their
adversaries.
Everything begins with a Sparkle, which is the means by which players become champions.
They are the players that can change a game in a moment; they are the players who are
rethinking the game. The puma spark pack is for the players who need to Be The Spark.
100% digital and via social media, the campaign is designed around an ultra-powerful
ecosystem, with distribution of the film and other content through the players' social networks
(their stories and timelines), as well as PUMA’s contact points.
A: The target market of the business is the fanatics of football. Their age is from 13-22 who like
to be stylish and search for their appearances. They have a functioning life loaded with games
and various types of exercises.
A: Puma utilizes a blend of segment, geographic and psycho realistic division procedures to
comprehend the changing needs of the clients in the serious market. It has consistently situated
itself as a brand which motivates the one to push forward throughout everyday life and
accomplish the best. Puma utilizes esteem based situating technique for the equivalent.
A: The marketing blend is the mix of procedures and strategies an organization uses to execute
its showcasing plan, regarding the factors.
i. PRODUCT
Puma has a wide scope of footwear, sports products and sportswear and style adornments. Puma
is additionally the principle maker of lover driving shoes and race suits. As matter of certainty,
the organization is the sole produce of NASCAR and F1 racing.
• Apparels
• Fancy shoes
• T shirts
• Tracks
• Boxers frill
• Gloves
• Helmets
• Water bottles
Puma utilizes national brand diplomats to advance its product offering Item enhancement
procedures incorporate creation of recreation center gear, trekking hardware and sustenance and
Wellness consultancy. Item broadening system is intended to make the organization increasingly
productive and pull in a differentiated client base.
ii. Promotion
The organization's ad system in India concentrates more on income age from cricketing gear and
supporting Ranji trophy. Be that as it may, the organization additionally goes through a great
deal of cash promoting in print media and structuring imaginative boards. Likewise, there is a
more prominent spotlight on football gear income.
• Television advertisements
iii. Place
Puma shoes are generally dispersed to multi-brand customer facing facades just as the select
puma stores that can be found in significant urban communities on the planet. This requires a
more extensive choice of shoes and accomplices to clients than the opposition. With enormous
dissemination organize combined with bridling assets and experience, it is a brand accessible all
over the place.
Likewise, puma is consistently concentrating on retail development as can be seen with its
forceful opening of new stores in different nations all through the world. This isn't just intended
to carry the items closer to the shopper yet in addition drive its image and create benefits. In
actuality, Puma has pledged to keep on extending its purchaser base and full incorporate its retail
locations on the web.
iv. Pricing
Puma's item costs are reasonable when contrasted with more costly contenders like Reebok
and Adidas. The estimating technique utilized is intended to offer rivalry to its adversary
organizations. In addition, Puma regularly utilizes premium evaluating technique since Puma
sees its image as premium. Along these lines, Puma will be more extravagant when
contrasted with a contender like Bata. Adidas and Reebok are the main nearest contenders for
Puma, evaluating of who is relatively higher than Puma. Because of the brand name it
appreciates, the evaluating of Puma items look persuading a large portion of the occasions.
E. What kind of roles/models is shown? Is there a congruity between the source and the
product being advertised? Explain.
The organization likewise utilizes center techniques for a portion of its product offerings, for
example, athletic shoes for certain market fragments including explicit sorts of sports exercises.
The cost administration (best cost supplier) conventional system isn't utilized on the grounds that
Puma's accentuation is on exhibiting its outdoor supplies as high caliber, inventive, and
mechanically progressed, involving moderately significant expenses.
The idea of sports and the promotion is connected with one another, as players wearing those
shoes do show execution in the field, so congruity is there among source and item being
publicized.
f. Is background of the advertisement and advertisement itself suitable for the product
being advertised?
A: The foundation and the notice of Puma itself are totally reasonable for the advancement of the
item. Painstakingly created advertisements expect to inspire specific sentiments and make the
Puma’s items increasingly significant through the eyes of the clients.
g. Are there any potential ethical issues in the advertisement? Explain in detail.
A: An examination did by China Work Watch (CLW) with respect to conditions at a significant
Puma provider situated in China uncovered across the board helpless conditions. Helpless
conditions at Taiwan have endured for quite a long time, and it wasn't until the arrival of CLW's
report on the processing plant that change started to occur. Disappointingly, in spite of the fact
that the report stressed that Jaguar ought not constrain its changes to this one case, Panther
despite everything neglected to see issues at its different providers.
Excessive Additional time; laborers are compelled to stay at work longer than required, working
around 12 hours per day on weekdays, at any rate 11.5 hours and here and there even for the time
being on Saturdays.
• Workers are paid 64 pennies an hour for every normal hour
• Excessive fines; laborers could be terminated and given a 43.35 USD fine in the event
that they will not stay at work past 40 hours up to multiple times.
• Poor the board; laborers have been offended for rounding out agreement mistakenly,
addressed for getting some information about installment subtleties.
• Poor quarter’s conditions. Trash can be seen wherever in the foyer, and at any rate 80
specialists sharing one washroom and bathroom.
• Questionable food conditions; Creepy crawlies are regularly blended in with the food.
• High hazard work conditions; workshops stinks of a stubborn blend of substance smell
that causes laborers to feel awkward and appalled and the manufacturing plant doesn't authorize
laborers to wear wellbeing hardware except if reviews are occurring.
• Unethical squander removal technique; waste, for example, paint and stick and so forth
are dumped into the sewer.
4. Based on the analysis what changes you will propose to each advertisement? How would
you advertise the same product, if you were the marketing/ advertising manager? Explain.
A: As an advertising manager, I'll expand promoting incomes from media organizations using
proactive deals exercises. I would promote same item utilizing following strategies:
• Educating customers on the most recent items, beta testing and bits of knowledge.
• Leading a group and contriving an advertisement battle that addresses the issues and
financial plan of customers.
• The ability to work under tension and fastidious tender loving care.
• Outstanding arrangement and introduction abilities.
• Good relational, inspirational and authority abilities as you will be accountable for a
group.
ADVERTISEMENT#3
The organization was formed in the year 2007 as a cosmetics and toiletries producing
organization. The center focal point of company activity is to give valuable and great healthy
skin item that improves the general look and feel of clients' skin.
For this FaceFresh is gladly staying up with the latest with the changing buyer patterns and new
dynamic fixing proclamations, so our item go become a definitive answer for our clients. The
emphasis on the item improvement is better accomplished by appropriate interest in Innovative
work. This empowers the advancement of item extends that is of the best quality and have
attempted, tried and clinically demonstrated fixing to accomplish better outcomes, for our client
over the globe.
The organization came into being due to variety of elements and through the works and thinking
about various individuals to become what is currently viewed as one of the most famous and
Award winning Brand of the Year-Face Fresh.
A with beauty products namely cosmetic products and toiletries. The objective of this product is
to make people skin glow and basically is for the care of their skins.
A: The target market of this product is any individual who wants to take care of their skin and
feel fresh and beautiful. Mainly they are focusing on woman as they want to take care of their
skin preferably more than men as woman use cosmetic and creams more than men as suggested
by the survey.
A: The marketing mix is the combination of strategies and tactics a company uses to execute its
marketing plan, with reference to the variables.
PRODUCT
Fairness creams
Toiletries
Cosmetics
PLACE
Retail outlets
Retail Shops
Cosmetics Shops
Pricing
They are using economy pricing strategy which is a pricing strategy procedure utilized by
organizations to make generic and commodity goods appealing.As such, it causes clients to feel
like they're getting a deal. Store-brand products and generic medications are some of the best
examples of economy pricing at work.
People
Loyal customer’s
Working women
Housewife
Models
Girls
Men
E. What kind of roles/models is shown? Is there a congruity between the source and the
product being advertised? Explain.
A:They are focusing on economy pricing with that they are using pale skin female models to
emphasis that there product will make people pale and will make their skin glow for this purpose
they are using popular pale female model/celebrity endorsement with which people can easily co
relate.
F. Is background of the advertisement and advertisement itself suitable for the product
being advertised?
A: The advertisement focuses more on dancing skills elaborated by female dancers rather than
focusing on product itself.
g. Are there any potential ethical issues in the advertisement? Explain in detail.
A: Yes there are lot of ethical issues in the advertisement first of all it promotes racism than the
dressing in the advertisement does not represent our culture and is very un ethical. The ad
promotes stuff which is not acceptable in our society and it looks more like foreign culture not
representing the local culture by showing lot of skin which is unethical with our society norms as
well as with respect to our religion.
4. Based on the analysis what changes you will propose to each advertisement? How would
you advertise the same product, if you were the marketing/ advertising manager? Explain.
A: As a marketing manager I will first of all make ad relevant to our product which is skin care
products I will make it relevant to our culture our norms and tell people by using it you will
achieve the desire result and prevent your skin and as human beings we all should take care of
ourselves. To look good is everyone’s right and people should always look clean and
presentable.
I will make sure the advertisement not only focus on women but should also try to attract men
because it is in our religion to be clean all the times and men also with changing culture are
focusing on to nurture themselves and look presentable by using this they can be clean as well as
can maintain and care for their skin.
ADVERTISEMENT#4
It is inborn in Telenor to convey network in a sheltered, solid and proficient way, which is the
thing that clients have generally expected. For Telenor groups over the Nordics and Asia, this is
our main need, and it requires a devoted spotlight on modernization as a pre-imperative to
making efficiencies and empowering development.
Network makes open doors for individuals, business and social orders. We accept that safe, solid
and productive availability is a basic need and client desire. We accept that trust in our image is
fundamental to fabricate further and longer associations with clients, and that extraordinary
client encounters must be customized, consistent and locks in. So as to open the transformational
capability of the ideal tempest of advances, where 5G and meets up to quicken digitalization, no
single organization is an island: associations are vital for development.
Telenor's marketing group, as they are continually keeping watch for chances to speak with
clients to make a greater effect and convey the message in the most ideal manner conceivable.
Their showcasing efforts are in every case all around arranged, appropriately coordinated and
properly positioned which is a lot of clear from this ongoing storing.
Telenor is set for overhaul the advanced way of life of Pakistanis with their fast Telenor 4G and
engage the computerized customers in Pakistan.
In this competitive marketing era, ideas require teamwork, engagement and a cross platform.
This factor should be part of the marketing strategy so that customers can be more easily
attracted. These days, it's really hard to sell an item or idea if you don't have good marketing
skills.
Similarly, in the telecom sector, operators have hired well-known and large telecommunications
organizations that improve their services and brand name in the current competitive market. If a
company does not use attractive and rational ideas, it will soon be left behind as many companies
die or see the performance of s Konline as a result of the unfavorable marketing strategies used
by them.
Interestingly, when it comes to unique marketing skills, Telenor Pakistan quickly comes to our
attention because of its creative marketing strategies.
D: What Marketing mix elements are visible in the advertisement.
Products:
1. Prepaid
2. Postpaid
1. Djuice
2. Talkshawk
1. Personal individual
2. Personal karobar
Services:
1. Mobile fun
2. Mobile music
3. Mobile sports
4. Mobile TV
5. Health care
6. Teledoctors
7. Mobile banking(easypasia)
Pricing:
People:
A: What kind of roles/models is shown? Is there a congruity between the source and the
product being advertised? Explain.
1. Deliver growth through focused customer offerings that fuel the persistent need
for connectivity and related services.
2. Continue to innovate on our core business and be a leader in modernization, from
how we run our networks to the way we engage with customers across touch
points.
3. Reinforce our strong foundation of responsible business through the way we
operate and manage business environment risk, in how we treat our customers’
data, and in our role as a global citizen working towards our climate ambitions.
B: Is background of the advertisement and advertisement itself suitable for the product
being advertised?
For Telenor, it will always be important to provide services that help advance societies,
empowering them in a responsible and relevant way. To remain a leader in enabling opportunity
through connectivity, we must put our customers first, ensuring their safety and security,
reinforcing our trusted relationships, and engaging them in the Telenor experience. That’s what
matters most to us and continues to drive us forward.
C: Are there any potential ethical issues in the advertisement? Explain in detail.
It is concluded that report established that the conduct of the respondent (Telenor Pakistan)
amounts of distribution of false and misleading information to customers through “distribution of
false and misleading information” regarding 4G services which was “lacking a reasonable basis”,
related to price, as chargeable service was being marketed as a free giveaway; properties of the
services in terms of geographical availability as well as its price; and “sustainability for use”
pertaining to unavailability for its 4G services for customers.
D: Based on the analysis what changes you will propose to each advertisement? How would
you advertise the same product, if you were the marketing/ advertising manager? Explain.
Guided, personalized channels based on what your customers really enjoy, without
compromising on their darkness. It distributes relevant and up-to-date information on what kind
of products, events, and promotions they care about most. It also brings greater customer
experience and convenience associated with your brand.
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