Tad2 - Design and Public Policy

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TAD - 02

(RSW-05)
DESIGN AND PUBLIC POLICY

SUBMITTED BY:
REYES, MICHAEL JUDE G.

SUBMITTED TO:
ARCH.ANTHONE Q. ABRENICA
By expanding “design” from its aesthetic sense to incorporate
people, society and quality of life issues, we shift the paradigm of
architecture from the design of buildings to influencing the
“design” process for solving problems in society.
The “Global Village” & “Globalization”
has become a common catch phrase. But it fails to capture an inevitable but very unpredictable
development of our global community: the creation of community infrastructure. Examples can
be found all around us. Witness the Öresund Bridge in Copenhagen. The engineering feat of a
sixteen-mile span of suspension bridge and tunnel is changing much more than the cultural and
commercial lives in this city and Malmö across the sound in Sweden. This is the final piece of
the transportation network that connects all of Europe. Now it is possible to truck goods and raw
materials across all of Europe, all the way to the remotest parts of Northern and Eastern Europe
and the vast terrain of the former Soviet Union. This bridge physically links the developed world
with remote societies largely detached from the technology and prosperity we so often take for
granted.
“New Economy.”
As old paradigms are shifting, being redefined or being demolished altogether, how do we as a
profession adapt? How do we remain in command of our established role while modern society
is morphing around us? The traditional chain of command, where information is passed down in
smaller and smaller increments, has been turned on its head. Now huge amounts of data are
collected and transferred to the small group of decision-makers at the top. Already now, and
more so in the near future, vast numbers of individuals will have access to information on
choices in life no longer limited by their immediate, physical surroundings.
“top-down” approach.
In the design of managed communities for senior citizens, in the day-care centers for Danish
children, in the sensitively-restored period architecture and in the planned post-war suburban
communities integrated into the rolling hills of the Danish landscape, Denmark provides a stellar
example of a truly integrated and societal approach to architecture and public policy. Danish
architects are as famous for their buildings of international acclaim as they are for their dining
room chairs and their desk lamps. No design task is too small or inconsequential. All aspects of
the design of a civilized life’s accouterments, from the shelter we need to the implements for
feeding ourselves, are treated with the same high standards of design integrity and respect.
This interplay between the practice of architecture and public
policy is at the crux of these questions. 
Architects have not adequately participated in the public policy debate in a way that I
wholeheartedly believe would be so beneficial to our profession and to the public at large.

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