Parle G Report
Parle G Report
Parle G Report
BY
SATISH YADAV
A PROJECT REPORT
In the
Faculty of Management & Technology
JUNE 2010
BONAFIDE CERTIFICATE
Place :
Date :
ACKNOWLEDGEMENT
It’s my privilege and pleasure to thank to all those who have extended
their full cooperation individually or collectively to me and encouraged me
to carry out this project as a part of my training.
This project report has been prepared as per the requirement of the syllabus
of MBA course structure under which the students are the required to
undertake industrial internship. I undertook my training at Parle Biscuit
Pvt. Ltd. at its manufacture unit at Neemrana, Alwar.
It was a first hand experience for me as it was the first time that I was
exposed to the professional set-up and was learning the account which was
really a great experience.
2.1 HISTORY
2.9 FACTORIES
3.1 INTRODUCTION
3.3 CONCLUSION
3.5 BIBLIOGRAPHY
EXECUTIVE SUMMARY
Parle Biscuits
Parle Candies
Parle Toffees
Confectionaries etc.
COMPANY PROFILE
HISTORY
A long time ago, when the British ruled India, a small factory was set up in
the suburbs of Mumbai city, to manufacture sweets and toffees. The year
was 1929 and the market was dominated by famous international brands that
were imported freely. Despite the odds and unequal competition, this
company called Parle Products, survived and succeeded, by adhering to high
quality and improvising from time to time.
Secret of success
Market share
Over the years, Parle has grown to become a multi million US $ company.
Parle enjoys the 40% share of the total biscuit market & 15% share of
total confectionery market in India
THE STRENGTH OF THE PARLE BRAND
Over the years, Parle has grown to become a multi-million US Dollar
company. Many of the Parle products - biscuits or confectionaries, are
market leaders in their category and have won acclaim at the Monde
Selection, since 1971.
Today, Parle enjoys a 40% share of the total biscuit market and a 15% share
of the total confectionary market, in India. The Parle Biscuit brands, such as,
Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody,
Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst
consumers.
Parle Products has one factory at Mumbai that manufactures biscuits &
confectioneries while another factory at Bahadurgarh, in Haryana
manufactures biscuits. Apart from this, Parle has manufacturing facilities at
Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories at
Bahadurgarh and Neemrana are the largest such manufacturing facilities in
India. Parle Products also has 14 manufacturing units for biscuits & 5
manufacturing units for confectioneries, on contract.
All Parle products are manufactured under the most hygienic conditions.
Great care is exercised in the selection & quality control of raw materials,
packaging materials & rigid quality standards are ensured at every stage of
the manufacturing process. Every batch of biscuits & confectioneries are
thoroughly checked by expert staff, using the most modern equipment.
Parle brand have found their way into the hearts and homes of people all
over India & abroad.
Parle has more than 3000 wholesalers, catering to 4, 25,000 retail outlets.
There are 31 depots and C&F agents supplying goods to the nation wide
distribution network
The extensive distribution network, built over the years, is a major strength
for Parle Products. Parle biscuits & sweets are available to consumers, even
in the most remote places and in the smallest of villages with a population of
just 500.
Parle-G has been a strong household name across India. The great taste,
high nutrition, and the international quality, makes Parle-G a winner. No
wonder, it's the undisputed leader in the biscuit category for decades. Parle-
G is consumed by people of all ages, from the rich to the poor, living in
cities & in villages. While some have it for breakfast, for others it is a
complete wholesome meal. For some it's the best accompaniment for chai,
while for some it's a way of getting charged whenever they are low on
energy. Because of this, Parle-G is the world's largest selling brand of
biscuits.
Launched in the year 1939, it was one of the first brands of Parle Products.
It was called Parle Glucose Biscuits mainly to cue that it was a glucose
biscuit. It was manufactured at the Mumbai factory, Vile Parle and sold in
units of half and quarter pound packs.
The incredible demand led Parle to introduce the brand in special branded
packs and in larger festive tin packs. By the year 1949, Parle Gluco biscuits
were available not just in Mumbai but also across the state. It was also sold
in parts of North India. By the early 50s, over 150 tonnes of biscuits were
produced in the Mumbai factory. Looking at the success of Parle-G, a lot
of other me-too brands were introduced in the market. And these brands had
names that were similar to Parle Gluco Biscuits so that if not by anything
else, the consumer would err in picking the brand. This forced Parle to
change the name from Parle Gluco Biscuits to Parle-G.
Parle-G was the only biscuit brand that was always in short supply. It was
heading towards becoming an all-time great brand of biscuit. Parle-G
started being advertised in the 80's. It was advertised mainly through press
ads. The communication spoke about the basic benefits of energy and
nutrition. In 1989, Parle-G released its Dadaji commercial, which went on
to become one of the most popular commercials for Parle-G. The
commercial was run for a period of 6 years.
Parle-G grew bigger by the minute. Be it the packs sold, the areas covered
or the number of consumers. It became a part of the daily lives of many
Indians. It wasn't a biscuit any more. It had become an icon. The next level
of communication associated the brand with the positive values of life like
honesty, sharing and caring.
In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero,
Shaktimaan that went on to become a huge success. The personality of the
superhero matched the overall superb benefits of the brand. Parle extended
this association with Shaktimaan and gave away a lot of merchandise of
Shaktimaan, which was supported by POS and press communication. The
children just could not get enough of Parle-G and Shaktimaan.
In the year 2002, it was decided to bring the brand closer to the child who is
a major consumer. A national level promo - `Parle-G Mera Sapna Sach
Hoga' was run for a period of 6 months. The promo was all about fulfilling
the dreams of children. There were over 5 lakh responses and of that, over
300 dreams were fulfilled. Dreams that were fulfilled ranged from trips to
Disneyland at Paris & Singapore; meeting their favorite film star Hrithik
Roshan; free ride on a chartered plane; 20 scholarships worth Rs 50,000; a
special cricket coaching camp with the Australian cricketer - Ricky
Ponting; etc.
To make the brand much more interesting and exciting with children, it was
decided to launch a premium version of Parle-G called Parle-G Magix in
the year 2002. Parle-G Magix is available in two exciting tastes - ‘Choco’
and ‘Cashew’. The year 2002 also witnessed the launch of Parle-G Milk
Shakti, which has the nourishing combination of milk and honey, especially
launched for the southern market.
Parle-G continues to climb the stairs of success. Take a look at the global
market where it is being exported. First came the Middle East then USA
followed by Africa and then Australia. An Indian brand, that's exported to
almost all parts of the world. After all that's what you would expect from the
Parle-G World's Largest Selling Biscuit.
However, Parle Products also manufactures a variety of premium products
for the up-market, urban consumers. And in this way, caters a range of
products to a variety of consumers.
The PARLE product range is a genuine treat for every snack lover. The
biscuit alone have such variety, catering to diverse paletters, there’s
something for everyone. And the tantalizing array of sweetmeats is just the
cherry on top.
PARLE Biscuits
Parle biscuits are linked with factors of power and wisdom providing
nutrition and strength. Parle biscuits are indeed much more than a tea-time
snack, they are considered by many to be an important part of their daily
food. Parle can treat you with a basket of biscuits which are not only
satisfying but are also of good and reliable quality. Parle biscuit cater to all
tastes from kids to senior citizens. They have found their way into the Indian
hearts and home
Parle-G
for over 65 years, Parle G has been a part of the lives of every Indian. From
the snow capped mountains in the north to the sultry towns in the south,
from frenetic cities to laid back villages, Parle G has nourished, strengthened
and delighted millions.
Filled with the goodness of milk and wheat, Parle G is not just a treat for the
taste buds, but a source of strength for both body and mind. Tear over a
packet of Parle G to experience what has nourished Generations of Indians
since last sixty five years, making it truly Hindustan Ki Taakat.
Various people have various reasons to consume it, some consume it for the
value it offers while others consume it for sheer taste, For some it is a meal
substitute for others it is a tasty healthy nourishing snack. Patronised by
millions for all this qualities, it is much more than just a biscuit brand. Little
wonder than why is it the Largest selling Biscuit brand in the World.
Monaco
Share the company of great taste anytime, anywhere with Monaco. A light
crispy biscuit sprinkled with salt, Monaco adds a namkeen twist to life’s
ordinary moments.
Pack Sizes available:
75 G, 120 G, 240 G
Milk Shakti
From boy-next-door to Super Boy, no that’s not the plot for the next
Hollywood blockbuster it’s the effect of Milk Shakti. The Shakti of milk
fortified with the goodness of honey, a zabardast combo that even ace
batsman Dhoni swears by. So get that cape out and head straight to for a
pack of Milk Shakti today.
Packet Sizes available:
75 G, 150 G
Kreams
Orange Tickle your senses with Parle Orange Kream – The tangy orange
cream between two scrumptious biscuits makes for a real treat.
Age no bar!
Packet Sizes available:
90 G, 180 G
PARLE 20-20
Parle presents 20-20 Cashew and butter cookies where every cookie is baked
to perfection to deliver the perfect taste and aroma. A mouth-melting
experience of premium cashews and rich butter in every bite you take,
Parle’s new 20-20 cookies promises a combination of crunch and
scrumptious delicacy.
Packet Sizes available:
75 G, 110 G, 225 G
NImkin
A crispy cracker that adds a namkeen zing to the usual biscuit. Goes well
with a cup of tea, an evening snack or an occasional namkeen thought. Just
bite in and let the rich golden texture melt in your mouth.
Packet Sizes available:
75 G, 150 G
Digestive Marie
Digestive Marie will change your daily dipping and sipping routine; making
it more enjoyable and much healthier.
With five times more fibre than the regular Marie, you can actually see the
differences in Digestive Marie. With lower fat and calories than other
digestive biscuits, Digestive Marie helps you stay Active-Lite all day.
Yahi Marie, Sahi Marie!
Packet Sizes available:
25 G, 50 G, 100 G, 200 G
PARLE Confectioneries
Right from candies to toffees, the sweet 'n' treat category of the Parle
product range is a genuine treat for every snack lover. This category can
satisfy one's taste and at the same time create a desire for more. These
confectioneries are a sheer delight to the taste buds and have a universal
appeal. Parle Biscuits and confectioneries, continue to spread happiness &
joy among people of all ages.
Melody
Caramel meets chocolate to yield an outcome nothing less than delectable.
Parle Melody comes with an irresistible layer of caramel on the outside and
a delightful chocolate filling within. Pop it in your mouth and relish the
unique experience. It won’t be too long before you find yourself asking the
age old question ‘Melody itni chocolaty kyon hai?'
Orange Candy
Small. Oval. Orangee. We’ve kept it simple with the Parle Orange candy.
And for over 50 years this deceptively simple candy has kept the taste buds
of the entire nation in a flurry. The first product to be launched from the
House of Parle and clearly, one that’s been a hit ever since.
Kaccha mango bite
The glider got copied and became a jet plane. Western hits got copied and
became Anu Malik songs. The typewriter got copied and became a
keyboard. Similarly, we have managed to copy the tangy flavour of raw
mangoes in a candy which is a little sour, a little sweet and certainly a little
mischievous. We call it Kaccha Mango Bite. It truly is a ‘kacche aam ka
copy’
Kismi TOFFEE
It’s everything that the Kismi Toffee Bar is, only smaller. Wrapped in the
distinct flavour of elaichi (cardamom) this toffee is sure to send your sweet
tooth on a joyride.
Mango bite
Need a quick escape from everything ordinary? Just pop a Mango Bite and
dive into a tropical mango paradise. Sit back, roll it around and enjoy one
wave after another of juicy mango treats that go on and on and on.
POPPINS
Give the orange to a friend and the mango to a stranger. Or try the lemon for
a neighbour and the strawberry for a teacher. Give the black currant to the
school bus driver and the pineapple to anyone else you please. With so many
flavours in each pack of Poppins, you will have only one
PARLE Snacks
Salty, crunchy, chatpata and crispy caters to the bunch of Parle snacks. You
can now treat your loved ones with this yummy lot. Parle snacks are a
complete delight to the taste buds and can create the desire for more and
more. These snacks will not only satisfy your tummy but will also sustain a
feel in your mouth to associate you with the bond of Parle.
BITES CHEESLLINGS
Like cheese? Then you'll just love the light crispy taste of Monaco Bites
Cheeslings. Tiny crispy squares dipped in cheese that'll instantly melt in
your mouth. Makes for a perfect snack anytime, anywhere.
Pack sizes available:
Cheesling - Jar - 175 G, 350
GCheesling Tin - 3.75 Kg
MUST BITTES (new)
Try as you might, you just can't resist the temptation of Musst Bites. A snack
pack with a dangerously addictive taste, Musst Bites is the latest addition
from the House of Parle. Available in a range of flavours like chatpata chaat,
mast masala, tangy tomato and green spice, this snack is sure to keep you
munching all day.
MUSST STIX
Variants:-
MASALA MUNCH
JAPANESE ZATKA
SAAMBAR SWEET
CHILLY CHATPATA CHAT
Competitors of PARLE :-
BRITANNIA
ITC
PRIYA GOLD
AMUL
Registered Offices
Parle Products Pvt. Parle Biscuits Pvt. Parle Biscuits Pvt. Parle Products
Ltd. Ltd. Ltd. Pvt. Ltd.
Tejpal Road, North SP-2/4 RIICO Ind. 36, 8 KM Delhi 15.K.M.Stone,
Level Crossing, Area. Rohtak Road, Tumkur Road,
Village Sankhol
Vile-Parle(E), Delhi Jaipur Road, (N.H.No.4),
Near Bhadurdgarh
Mumbai-400 057 Dist. Alwar Dist Rohtak, Banglore -
Maharashtra. Neemrana- Haryana - 124507 560 073
Tel-(022)5691 6911 to (Rajasthan) Tel - (01276)341548 Tel - (080)839
14 Tel - (01494)46312 Fax - (01276)341406 8825,
Fax - (022)5691 6927. Fax - (01494)46180 Contact Person - 837 2807
Mr.S.S.Shivrain
Contact Person - Contact Person - Fax - (080)839
Mr.R.S.Nevatia Mr.M.Sahu 8800,
Export Information - 839 8825
Mr.D.N.Kulkarni Contact Person -
Mr.K.K.Kapadi
a
Regional Sales Offices (RSO)
Introduction
In military use, training means gaining the physical ability to perform and
survive in combat, and learning the many skills needed in a time of war.
These include how to use a variety of weapons, outdoor survival skills, and
how to survive capture by the enemy, among others.
Many early American astronauts trained extensively in Iceland's central
highlands due to its similarity to an extraterrestrial planet.
.
THE FIVE STEPS TO TRAINING SUCCESS
Step 2: Check People Out on the Basic Skill Required for Learning the New
Skill;
Certain basic skills are a prerequisite to learning other skills. For example,
unless I know how to add and subtract, I cannot learn how to balance a
checkbook. Unless I have basic knowledge about the operation of an internal
combustion engine, I cannot be taught to make repairs to that engine
Every organization today has realized the need to have a well trained and
experienced workforce in order to perform various activities at the
workplace. If the current/potential job occupant can meet all that the job
demands, training was not important, but this situation is a myth.
Today industries are investing a lot on training and development since
they have realized it’s importance. They have well established departments
handling organizational training and developments exclusively. While
training deals with application of knowledge on machine and equipments,
organizational developments is a broader concept and deals with overall
enhancement, upliftment of employees and growth of their personality
ultimately moving towards maturity and actualization of their fullest
potential capacity so that they become not only good employees but better
individuals.
According to Glossary of Training Terms, Manpower Services
Commission, 1981, London” A planned process to modify attitude,
knowledge and skilled behavior
through learning experience to achieve effective performance in an activity
of range of activities. Its purpose in the work situation is to develop the
abilities of the individual and to satisfy the current and future needs of the
organization”.
Training: The Effect on KSA…..The Trio
a. Knowledge: it helps a trainee to know facts, policies, procedures and
rules pertaining to his job.
b. Skills : it helps the trainee to increase his technical and manual
efficiency to do the job
c. Attitude: it molds his behavior towards his co-worker and supervisor
creating a sense of responsibility in training
Why training is required?
The following flowchart will well explain the need and benefits of training
both to the employees and organization as well.
Training
Parle group provides several training to the grass root level persons and also
to the executives of the company for the betterment of both personal and
professional lives.
These trainings are conducted in several steps –
The first step includes verbal training followed by practical application
of the training and then tests are conducted to evaluate their performance
standards. The trainings are as follows:
KAIZEN
Kaizen means continuous small improvement in personal life as well as in
official life.
Kaizen is a daily activity whose purpose goes beyond improvement. It is
also a process that, when done correctly, humanizes the workplace,
eliminates overly hard work (both mental and physical), and teaches people
how to perform experiments using the scientific method and how to learn to
spot and eliminate waste in business processes.
Kaizen activity can be implemented as per the below chart
KAIZEN
INDIVIDUAL GROUP
STRUCTURED UNSTRUCTURED
PERSONAL INDIVIDUAL/
OFFICIAL
Jagruti System
This is the system with the help which we can develop the awareness and
cultural change in employees with respect to personal hygiene, cleanliness of
factory and its surrounding area. We are managing team to maintain the
jagruti in effective manner like:-
1. Aazad shift jagruti team
2. Bhagat Singh shift jagruti team
Working period of each team is two-months. Generally Team leader is the shift
supervisor of the related team.
Working Procedure
Each team member is responsible for the jagruti defaulter in his shift.They
check employees of their shift on the base of jagruti parameters(i.e. Nails,
Hair, Shave, Clothes, Hair, shoes / Chappals, bangles, perfumes,
watch and smoking material). They write the names of defaulters in
jagruti form and submit that form to personnel department. Personnel
dept. also makes the report of defaulters and charges a fine of Rs 5
from workers and Rs 10 to staff members.
Motivation
At the end of the working period of the jagruti team some gifts are
distributed among the jagruti members. They are appreciated for their
good job and welcomed by new jagruti members.
Fire and safety
Safety is an effective measures of keeping acceptable control of
men,machine,material and environment.
Safety is a state of mind when a person can distinguish between what
is safe and what is unsafe while performing his work..
Quality Checking
In Process Check-list
Action Taken on product Safety
Troubleshooting Management
Graphs & Charts Used In Quality Deptt.
Silo Cleaning Frequency
Process Parameters :
[A]. Definition
TPM is the methodology for maximizing equipment efficiency by :-
1].Establishing a Total System for productive maintenance (PM) for entire
life of equipment.
2].Participation by all departments, including equipment planning, Operating
Maintenance departments.
3].Involving all personnel, including top personnel to first line operators.
4].Promoting PM by motivation management, namely by autonomous small
group activities.
[B]. History
1].Till 1950s organizations were carrying out only breakdown maintenances
Breakdown Maintenance:-Whenever equipment goes out of order the
maintenance crew will attend to that and put it back into operation.
2].In 1950 major change came in this method in the form of Preventive
Maintenance in USA.
Preventive Maintenance :- Preventive maintenance work was carried out
either during holydays or taking a planned shutdown. Machine and their
allied system like conveyors etc were checked for their wear and tear.
Necessary action like timely change of worn out parts repair etc were carried
out. Aside from that major cleaning operation, oiling, checking up the set up,
alignment etc were done. Preventive maintenance helped to create an
awareness and recognition about the importance or reliability and economic
efficiency in the plant design etc. Neryo Kogyo was the first Japanese
company to use Preventive Maintenance Concept.
[C].Benefits
Tangible Benefits :-
1.PRODUCTIVITY
2.QUALITY
3.COST
4.DELIVERY
5.SAFTEY
6.MOTIVATION
Intangible Benefits :-
Self Maintenance:-
Introduction of autonomous maintenance activity makes operators take care
of machine by themselves with being order to.
With achievement of zero break down and zero defects operator get new
confidence in their own abilities.
Confidence
Clean Environment
Improved Image
Tagging system
1. Tagging system highlights the defects/problems at a particular area/
machine.
4. To minimize breakdowns.
SYSTEM OF IMPLEMENTATION
9. A record to be maintained for all the tags issues/receipts after the job
completion in case of any missing tags that also to be recorded.
11. Minimum number of Tags per month for confectionery and biscuit
factory having production/month less that1000 M.T, will be 300, for other
units target is 500 tags per month for the assessment year.
Need Training
Barely Effective
Effective
Q.22 Do you think you need any special training to improve your
performance in the company?
TEST-PAPER:2
Q.16 How many official KAIZEN must take place in a month and year?
Q.19 Which rules should be kept in mind while walking in the road?
Q.21 Do you think you need any special training to improve your
performance in the company?
CONCLUSION
1.Poor in • Safety
3. Good in • Tagging
• Jagruti
• Kaizen
• Personality
1. Poor in • Quality
• Safety
• Jagruti
• HACCP
2.Average in • Total Productivity Maintenance
3. Good in • Tagging
• Kaizen
• Personality
1. Poor in • Tagging
• Quality
• Safety
• Personality
1. Poor in • Jagruti
2.Average in • Tagging
• Quality
• 5’S Work Place Management
3. Good in • Personality
• Total Productivity Maintenance
• Safety
• Kaizen
• HACCP
2. The training session are usually carried on after a 12-hour shift when the
workers are fully exhausted thus making the training session a mere
obligation which could be made interesting if 1 hour is spared for training.
4. Trainings like Jagruti, Safety etc. can be given away from the plant in an
open area to relieve the teammates from monotony.