UNILEVER Presentation

Unilever
Zibeyda Seyidova,
Ebru Küçük,
Melike Serra Erdem,
Mohamad Ismaiel,
Ali Emre Firat,
Üstün Üstünkaya,
Fares Al Sibai
Noh Amsadar
What is Unilever?
-Unilever is a global company that provides many various goods with different
functions all around the world.
-In 2012 was recognized as the worlds largest consumer goods company.
- On any given day, 2.5 billion people use Unilever products to feel good, look
good and get more out of life.
- Seven out of every ten households around the world contain at least one
Unilever product.
What do they sell?
They sell consumer goods with different purposes.
•
• Their products include; foods, beverages, personal care products,

and cleaning agents.
Most Popular Products
Operating countries
Algeria, Angola, Burundi, Egypt, Ghana, Kenya, Libya, Malawi, Morocco,

Mozambique, Nigeria, Rwanda, South Africa, Sudan, Tanzania, Tunisia,
Uganda, Zambia, Zimbabwe, Argentina , Bolivia , Brazil, Canada, Chile,
Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala,
Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Trinidad
& Tobago, Uruguay, USA, Venezuela, Australia, Bangladesh, China, India,
Indonesia, Japan, Korea, Malaysia, New Zealand, Pakistan, Philippines,
Russia, Singapore, Sri Lanka, Thailand, Turkey, Taiwan, Vietnam, Austria,
Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece,
Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia,
Slovak Republic, Spain, Sweden, Switzerland, Turkey, United Kingdom,
Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Palestine,
Qatar, Saudi Arabia, Sudan, Syria, United Arab Emirates, Yemen.
History
• British-Dutch company.
• HQ in London and Rotterdam.
• 7th most valuable company in Europe.
• One of the oldest multinational companies.
• Founded in 1929.
• Founded by William Lever, Antonius Jurgens, and Samuel van

den Bergh.
What Makes Them Unique?
• Marketing approach.
• Affordable.
• Widely available.
• Tested and approved by appropriate institutions.

• Income=58.35 billion USD (2016)
•
Statistics
Number of employees=169,000 (2017)
Organizational Chart
Interview
1. Could you tell me about yourself?
-My name is Burak Toprak. I got my bachelors degree from Southern
illinois University on industrial/mechanical engineering. I received my
masters degree in finance major from University of South Florida.
Business started for me in Unilever, responsible in supply chain in demand
planning, logistics & customer service. Now I am responsible for the
business development & new projects in sales departmant.

2. Could you give me a general information about the company?

-Unilever is a global FMCG company of stakeholders that reach to 2.5
billion people annually, generates 53 billion € and has 400+ brands & 169k
employees. Unilever produce 51% of sustainably sourced materials and
creates %28 less waste since 2010.

3. What is expected from you as a manager?

Interview
6. What can you contribute to this company?
- I can contribute to my company more institutional perspective.

7. What is your greatest strength?
- My greatest strength is determination and ambition.

8. What is your greatest weakness?
- My greatest weakness is anger.

9. What major challenges and problems did you face? How did you
handle them?
- When I began working for Unilever, there were lots of problems. New work,
new people, new management understanding. It was not like the places I
worked before, and it was hard for me to get used to the new environment,
and work by new rules.

10. What motivates you?

- My Board of Directors and my ideals motivate me.
Interview

11. What strategies would you use to motivate your team?
- I would use fellowship to motivate my team. Now I have a good
communication with all my team members. I like do something
with them out of work.

12. What was it like working for your manager?
- Our General Manager is our Board of Director. He always
want perfection. So, working with him is a bit difficult but very
terrific.

13. How Do You Measure Your Success as a Manager?
- If we reach goals that Boards prescribe, we are successful.
14. What was your biggest accomplishment / failure in this
position?
Unilever ’s SWOT Analysis
Unilever’s Strengths:
1. Strong brands
2.
1. This strength enables the company to enter the markets and effectively compete
against other firms.
3. Broad product mix
4.
1. The broad product mix shows the extent of Unilever’s business growth.
2. Has history of mergers and acquisitions.
5. Strong global market presence
6.
• After years of international expansion, the company has increased its market
presence, which reinforces brand popularity.
Unilever’s Weaknesses
1. Imitable products
2.
• E.g. other firms can imitate Dove and Rexona products

3. Limited business diversification
4.
• in spite of its broad product mix, Unilever is weak because most of their products are
consumer goods and they have limited product outside this category.
5. Dependence on retailers
6.
• the company lack direct influence on consumers, since retailers are the ones who
directly affect buyers.
Opportunities for Unilever
1. Business diversification
2.
• Unilever diversify its business outside of consumer goods, which can reduce market
risk and improve the business flexibility.
3. Business enhancement for environmental conservation
4.
• the company has an opportunity to make its business environmentally friendly to

attract and retain environmentally conscious consumers.
5. Market development
6.
• Selling the same current products in a new market segment can increase the revenues
and grow the business.
Threats Facing Unilever
1. Tough competitive rivalry
2.
• Unilever faces tough competition, which is a threat based on the strengths of other
firms in the industry
•
3. Product imitation
4.
• For example, local firms can develop products highly similar to Unilever’s.
•
5. Increasing popularity of retailers’ house brands

6.
• retailers impose a threat by selling their own brands.

Recommendations for Unilever
1. Employees need relaxable working hours.

2. There has to be less competition.
3. Unilever needs to treat all the workers fair.
4. For overtime workers there needs to be overtime pay.
5. Company needs to raise their salary.
6. Company workers need long breaks.
7. Unilever needs to create more creative and unique products.
8. There must be more business diversity.
9. Diversify Unilever’s business through acquisition of related firms not in the consumer good
industry.
10. Unilever needs to consider product innovation as an opportunity to boost business
performance.
11. Company must use it’s strengths, such as economies of scale, for product innovation to
address competition and the threat of imitation.
Thank You For Listening :)

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Unilever

• Their products include; foods, beverages, personal care products,

Algeria, Angola, Burundi, Egypt, Ghana, Kenya, Libya, Malawi, Morocco,

• HQ in London and Rotterdam.

• 7th most valuable company in Europe.

• One of the oldest multinational companies.

• Founded by William Lever, Antonius Jurgens, and Samuel van

• Tested and approved by appropriate institutions.

2. Could you give me a general information about the company?

3. What is expected from you as a manager?

10. What motivates you?

• E.g. other firms can imitate Dove and Rexona products

• the company has an opportunity to make its business environmentally friendly to

5. Increasing popularity of retailers’ house brands

• retailers impose a threat by selling their own brands.

1. Employees need relaxable working hours.

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