Riya Shiroya
Riya Shiroya
1. Introduction to INDIA
2. PESTLE analysis of INDIA
3. EDUCATION and CONSULTANCY sector of INDIA
4. Introduction to NORWAY
5. STEEPLED analysis of NORWAY
6. EDUCATION and CONSULTANCY sector of NORWAY
7. COMPARISON OF PESTLE and STEEPLED analysis of INDIA and NORWAY
8. COMPARISON BETWEEN EDUCATION AND CONSULTANCY sector of
INDIA AND NORWAY
9. BIBLIOGRAPHY
BIBLIOGRAPHY
www.consultancy.in
www.economist.com
www.oced.in
www.ibef.in
www.investopedia.com
INTODUCTION TO INDIA
The name INDIA is derived from the word INDUS which itself is
derived from the old Persian word Hindu , from Sanskrit Sindhu.
Indus is also the name of the river. Greeks used to refer the country
to the other side of the river , INDUS as INDOI later altered as
INDIA. INDIA is the Independent Nation Declared In August.
2. Economic factors:
3. Social factors:
The social factors refer to any social change, any lifestyle change
or a change in the trend of the society.
These changes would impact the business environment in India.
For instance, let’s take the example of population of India: India
has a population of more than 1.2 billion people and out of that
15% people falls under the age group of 16-65.
India’s ageing population is considerably resulting in rise of
pension costs and also increase in the employment of older
labourers. The ageing percentage contains varying flexibility, in
education, work and income distribution.
4. Technological factors:
5. Legal factors:
6. Environmental factors:
India has the largest population in the world mainly between the age
group of 5 to 24 years which presents large number of opportunities in
the education space. There is a high demand and supply gap in the
education sector of India. With huge number of English speaking
population delivering of educational products are made easy in India.
India was ranked 27 out of 80 countries in English proficiency index
2017.
Safety regulations and competition regulations are the factors that state
what all are the preventive measures any institution can lead down for
transparent education to its citizens.
According to V. R .TANEJA “Education and development is a two way
traffic while education provides , transmits and disseminates the whole
economy. Development is the instrument and pre-condition of
educational thought.
All the factors like social, economic, legal and political plays crucial role
in any economy where the prime developing factor is considered to be
education.
a. Professional competence
b. Low cost structure
c. Diverse capabilities
d. High adaptability
e. Quick learning adaptability of the consultants
The consultancy sector has been growing at a fast track and now
contributes more than 50% to the GDP of INDIA. India has fuelled by
increased demand for consultancy services by domestic and foreign
firms, this sector in India has been projected to grow at a very fast pace.
There are mainly three sectors in consultancy industry in INDIA:
a. BUSINESS SECTOR:
b. PLACEMENT SECTOR:
In March 2014, Norway became the first country where over 1 in
every 100 passenger cars on the roads is a plug-in electric.
1. Social Forces:
2. Technological forces:
Today there are more and more cafes, restaurants and bars that
are creating their personal web-pages to give a nice first
impression to their customers.
In relation to that, Norwegians can find any café or bar in the
portal (e-catalogue) like www.gulesider.no and
www.visitoslo.com, where a lot of dining and relaxing places can
register.
According to gulesider there are over 310 cafes in Oslo and
around 22 in St. Hanshaugen area.
However most of them have no web-page. Therefore it is an
advantage for them to use a portal like gulesider.no to advertise
themselves to the whole country.
3. Economical forces:
Due to the financial crisis also the global GDP growth has slipped
from 2.5 percent in 2008 to 0.9 percent in 2009.
Developing countries’ growth decline from 7.9 percent in 2008 to
4.5 percent in 2009. The global economy has shifted from “a long
period of strong growth” led by developing countries to a time of
“great uncertainty.”
4. Political forces:
Norway is seen as one the most stable country in the world and it
scored in the top ten among 181 economies in the World Bank
Group’s Doing Business 2009 report on ease of doing business,
registering property, trading across borders, enforcing contracts
and closing a business.
6. Legal forces:
“Norway has a legal system that you can trust,” said Tor Steig,
senior economist at the Confederation of Norwegian Enterprises
(NHO), Norway’s main business and employer organization.
7. Ethical forces:
8. Demographic forces:
Consumer behavior can be affected by several factors. It can be
different from person to person based on his age, income, sex,
education and marital status.
You can easily notice the difference between the buying decisions
and consumer behavior of two different people from different
economic groups. A person with high level income makes big
ticket purchases whereas one from lower economic strata makes
small ticket purchases.
These factors are evident at the surface. However, there are
several factors affecting buying decisions and consumer behavior.
Some of these differences are easily noticeable whereas the
others might be a little difficult to observe.
Age is an important demographic factor that affects consumer
behavior. As people grow, their needs change.
Similar changes come to their buying decision making patterns.
With age, our health needs change and so do many other needs.
Age brings changes to people’s lifestyle and with it their needs
and personal values are also affected. When people are young,
they spend more on their lifestyle needs from fun and movies to
fashion.
As they grow older, their expenses on these things shrink. Elderly
people mostly remain indoor, however, their health related
expenses may rise.
In this way, age becomes one of the fundamental demographic
factors affecting consumer behavior and buying decisions.
Between male and female sexes, several things are different and
these differences also affect their buying choices. The two sexes
have different needs in terms of fashion and lifestyle.
So, their consumer behavior in these two areas can be vastly
different. It is mainly the difference in needs that lead to differing
choices. However, there are several areas where consumption
patterns can be similar too like in terms of food and fun.
The same movies and same fast food brand may appeal to both
the sexes. The same is true about technological gadgets too.
However, there are still several products in the market which are
meant for either of the sexes not each. Decision making patterns
may also vary between the two sexes.
The homemakers are less likely to be involved in impulse buying.
So many advertisements that you daily come across are directed
at either of the sexes.
From beer adverts to the grooming products, the same adverts
do not appeal to both the sexes.
In most of the households, it is the women that influence most of
the product choices.
Joining Torp in the move were Thomas Kirsebom and Marit Kamark.
Kirsebom spent most of his career in management consulting, working
for consulting firms Roland Berger, Capgemini Consulting
(nowadays Capgemini Invent) and PA Consulting Group.
During his eight year spell at PA Consulting Group, Kirsebom was a
member of the firm’s management team in the Nordics, and led the
People, Organisation & Change and Aviation & Transport practices in
Scandinavia.
Many of the professionals they are eyeing with key skills are for
instance recruited to the expanding digitisation and IT
departments in the public sector.
a. BUSINESS SECTOR:
c. TRAINING SECTOR:
1.ECONOMIC COMPARISON:
INDIA:
NORWAY:
INDIA:
NORWAY:
3.POLITICAL SECTOR:
INDIA:
NORWAY:
4.TECHNOLOGICAL SECTOR:
INDIA:
INDIA is lacking a swiftness in the technological aspect in few
sectors like classroom teaching ,technology in the science field
and is ranked 68th in this sector.
NORWAY:
5.SOCIAL SECTOR:
INDIA:
NORWAY: