Company A Competitive Efforts Company B Competitive Efforts Company C Competitive Efforts North America
Company A Competitive Efforts Company B Competitive Efforts Company C Competitive Efforts North America
Company A Competitive Efforts Company B Competitive Efforts Company C Competitive Efforts North America
Company B CompetitiveCompanyEfforts
C Competitive Efforts
North America Year 7 Year 8 Year 9 Year 7 Year 8 Year 9 Year 7 Year 8 Year 9
AC CAMERA SEGMENT
Price (average wholesale $ per375.0
unit) 380.0 390.0 352.0 360.0 353.0 230.0 244.0 255.0
P/Q Rating (1 to 10 stars) 5.5 5.8 6.1 5.2 5.4 5.5 3.0 3.1 3.2
Brand Reputation (prior-year 73.0
image) 73.0 73.0 80.0 79.0 78.0 75.0 72.0 76.0
Number of Models 3.0 3.0 4.0 2.0 3.0 3.0 4.0 4.0 4.0
Retail Outlets - Mul 47.0 46.0 55.0 45.0 54.0 59.0 45.0 49.0 61.0
Retail Outlets - Onli 95.0 91.0 113.0 95.0 118.0 139.0 93.0 103.0 131.0
Retail Outlets - Loca 3888.0 3730.0 4719.0 3888.0 4937.0 5490.0 3889.0 4120.0 5231.0
Retailer Support ($ per unit) 6.2 7.0 8.3 14.1 13.5 14.4 3.9 7.9 8.8
Advertising Budget ($000s) 5500.0 6500.0 6500.0 4150.0 4500.0 4500.0 2000.0 3700.0 4000.0
Website Displays ($000s) 1900.0 3500.0 3500.0 1850.0 2000.0 2200.0 1800.0 3000.0 3050.0
Sales Promotions — 2.0 2.0 2.0 1.0 1.0 1.0 5.0 5.0 5.0
Sales Promotions — 11.00% 12.00% 15.00% 10.00% 10.00% 10.00% 20.00% 20.00% 20.00%
Warranty Period (days) 180.0 180.0 180.0 360.0 180.0 180.0 180.0 180.0 180.0
Demand for ACC Units 258.9 (000s) 285.1 302.0 291.6 311.1 294.5 308.0 355.9 318.2
Gained/Lost (due to stockouts)0.0 0.0 12.5 0.0 0.0 12.2 0.0 0.0 13.2
AC Camera Units Sold (000s) 258.9 285.1 314.5 291.6 311.1 306.7 308.0 355.9 331.4
Market Share (%) 18.20% 18.90% 19.60% 20.50% 20.70% 19.10% 21.60% 23.70% 20.60%
Special AC Camera Contracts
Discount Offer (% off standard
0.00% price) 0.00% 39.00% 0.00% 0.00% 18.00% 0.00% 0.00% 35.00%
Value Index 0.0 0.0 70.0 0.0 0.0 52.0 0.0 0.0 73.0
Special Contract Units Sold 0.0(000 0.0 0.0 0.0 0.0 0.0 0.0 0.0 31.8
UAV DRONE SEGMENT
Price (average direct-sale $ per
2,050
unit) 2,050 2,050 1,740 2,000 2,050 1,980 1,353 1,353
Discount to Online R 11% 11% 11% 10% 10% 10% 10% 15% 15%
P/Q Rating (1 to 10 stars) 5.3 5.8 6.3 5 6 6 6.8 4.5 4.5
Brand Reputation (prior-year 73 image) 73 73 80 79 78 75 72 76
Number of Models 2 2 2 1 1 3 2 2 2
Online Retailers 38 30 44 36 50 44 44 34 51
Website Displays ($000s)3,000 3,500 4,000 3,000 3,000 2,701 1,900 2,500 2,300
Search Engine Advertising 5,000($000s)6,500 6,500 4,483 5,200 4,800 1,900 2,500 2,300
Retailer Recruitment ($ 83.33 per unit) 88.05 112.07 178.01 211.3 185.79 130.77 59.45 129.39
Warranty Period (days) 180 180 180 180 180 180 180 180 180
Drone Unit –Demand-Direct (company
36.9 41 website)(000s)
51.3 39.5 42.5 49.6 42 49.1 58.8
Drone Unit –Demand- 6 15.9 11.6 14.6 12.3 18.3 6.5 32.8 22.8
Total Demand 42.9 56.9 62.9 54.1 54.8 67.9 48.5 81.9 81.6
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0
UAV Drone Units Sold (000s) 42.9 56.9 62.9 54.1 54.8 67.9 48.5 81.9 81.6
Market Share (%) 17.10% 18.10% 18.20% 21.60% 17.40% 19.70% 19.40% 26.00% 23.60%
Europe-Africa Year 7 Year 8 Year 9 Year 7 Year 8 Year 9 Year 7 Year 8 Year 9
AC CAMERA SEGMENT
Price (average wholesale $ per
365.0
unit) 380.0 395.0 339.0 355.0 349.0 230.0 247.0 251.0
P/Q Rating (1 to 10 stars) 5.5 5.8 6.1 5.2 5.4 5.5 3.0 3.1 3.2
Brand Reputation (prior-year
73.0
image) 73.0 73.0 80.0 79.0 78.0 75.0 72.0 76.0
Number of Models 3.0 3.0 4.0 2.0 3.0 3.0 4.0 4.0 4.0
Retail Outlets - Mul 39.0 46.0 51.0 40.0 51.0 60.0 39.0 46.0 57.0
Retail Outlets - Onli 80.0 87.0
110.0 81.0 102.0 126.0 80.0 87.0 111.0
Retail Outlets - Loca 3308.0 3700.0
4450.0 3302.0 4283.0 5300.0 3315.0 3700.0 4687.0
Retailer Support ($ per unit) 6.0 7.1 8.8 11.0 12.5 10.0 3.7 7.4 7.6
Advertising Budget ($000s)
4500.0 5500.0
6000.0 3900.0 3900.0 5717.0 1800.0 3200.0 3600.0
Website Displays ($000s)1800.0 2000.0
2500.0 3000.0 3000.0 2580.0 1600.0 2000.0 2050.0
Sales Promotions — 2.0 2.0 2.0 1.0 1.0 2.0 5.0 5.0 5.0
Sales Promotions — 11.00% 10.00% 10.00% 10.00% 10.00% 14.00% 20.00% 20.00% 20.00%
Warranty Period (days) 180.0 180.0180.0 180.0 180.0 180.0 180.0 180.0 180.0
Demand for ACC Units 234.4 (000s) 239.1250.0 253.9 268.4 268.1 267.3 270.7 262.8
Gained/Lost (due to stockouts)0.0 0.0 10.3 0.0 0.0 11.0 0.0 0.0 10.8
AC Camera Units Sold (000s) 234.4 239.1260.3 253.9 268.4 279.1 267.3 270.7 273.6
Market Share (%) 18.70% 18.80% 19.20% 20.20% 21.10% 20.60% 21.30% 21.30% 20.20%
Special AC Camera Contracts
Discount Offer (% off standard
0.00% price) 0.00% 40.00% 0.00% 0.00% 18.00% 0.00% 0.00% 35.00%
Value Index 0.0 0.0 70.0 0.0 0.0 52.0 0.0 0.0 74.0
Special Contract Units Sold 0.0(000 0.0 0.0 0.0 0.0 0.0 0.0 0.0 26.3
UAV DRONE SEGMENT
Price (average direct-sale $ per
2,020
unit) 2,040 2,055 1,350 1,740 1,740 1,990 1,330 1,340
Discount to Online R 11% 11% 11% 10% 10% 10% 10% 15% 15%
P/Q Rating (1 to 10 stars) 5.3 5.8 6.3 5 6 6 6.8 4.5 4.5
Brand Reputation (prior-year 73 image) 73 73 80 79 78 75 72 76
Number of Models 2 2 2 1 1 3 2 2 2
Online Retailers 31 25 35 31 34 37 34 27 40
Website Displays ($000s)3,000 3,000 4,000 3,000 3,620 2,800 1,800 2,550 2,300
Search Engine Advertising 5,000($000s)5,500 5,500 3,000 4,700 5,450 1,800 2,550 2,900
Retailer Recruitment ($ 98.04 per unit) 82.64 126.21 91.65 181.68 173.61 152.54 53.5 109.45
Warranty Period (days) 180 180 180 180 120 120 180 180 180
Drone Unit –Demand-Direct (company
29.8 33.4 website)(000s)
39.9 48.7 39.3 48 33.5 42.2 50.4
Drone Unit –Demand- 5.1 12.1 10.3 10.3 13.1 14.4 5.9 24.3 20.1
Total Demand 34.9 45.5 50.2 59 52.4 62.4 39.4 66.5 70.5
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0
UAV Drone Units Sold (000s) 34.9 45.5 50.2 59 52.4 62.4 39.4 66.5 70.5
Market Share (%) 15.90% 16.80% 17.30% 26.80% 19.40% 21.50% 17.90% 24.60% 24.30%
Asia-Pacific Year 7 Year 8 Year 9 Year 7 Year 8 Year 9 Year 7 Year 8 Year 9
AC CAMERA SEGMENT
Price (average wholesale $ per
279.0
unit) 290.0 300.0 235.0 257.0 253.0 210.0 224.0 235.0
P/Q Rating (1 to 10 stars) 5.5 5.8 6.1 5.2 5.4 5.5 3.0 3.1 3.2
Brand Reputation (prior-year 73.0
image) 73.0 73.0 80.0 79.0 78.0 75.0 72.0 76.0
Number of Models 3.0 3.0 4.0 2.0 3.0 3.0 4.0 4.0 4.0
Retail Outlets - Mul 33.0 36.0 46.0 33.0 36.0 45.0 32.0 42.0 54.0
Retail Outlets - Onli 66.0 66.0 88.0 66.0 66.0 85.0 60.0 81.0 102.0
Retail Outlets - Loca 2718.0 2900.0 3855.0 2714.0 2900.0 3853.0 2600.0 3452.0 4483.0
Retailer Support ($ per unit) 5.4 7.7 8.6 3.9 3.6 8.3 7.9 8.1 8.7
Advertising Budget ($000s)
3000.0 4000.0 4000.0 3000.0 4000.0 4900.0 1600.0 2800.0 2800.0
Website Displays ($000s)1100.0 1500.0 2000.0 2000.0 3000.0 2900.0 1000.0 2350.0 2350.0
Sales Promotions — 2.0 2.0 2.0 1.0 1.0 2.0 5.0 5.0 5.0
Sales Promotions — 10.00% 12.00% 20.00% 10.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Warranty Period (days) 90.0 120.0 120.0 90.0 90.0 90.0 180.0 180.0 180.0
Demand for ACC Units 205.0 (000s) 233.1 254.7 272.7 298.6 342.9 252.9 295.1 298.7
Gained/Lost (due to stockouts)0.0 0.0 9.9 0.0 0.0 13.4 0.0 0.0 11.7
AC Camera Units Sold (000s) 205.0 233.1 264.6 272.7 298.6 356.3 252.9 295.1 310.4
Market Share (%) 17.90% 18.80% 19.00% 23.80% 24.10% 25.50% 22.10% 23.80% 22.30%
Special AC Camera Contracts
Discount Offer (% off standard
0.00% price) 0.00% 31.00% 0.00% 0.00% 15.00% 0.00% 0.00% 35.00%
Value Index 0.0 0.0 81.0 0.0 0.0 70.0 0.0 0.0 79.0
Special Contract Units Sold 0.0(000 0.0 25.5 0.0 0.0 0.0 0.0 0.0 0.0
UAV DRONE SEGMENT
Price (average direct-sale $ per
1,499
unit) 1,699 1,700 1,300 1,550 1,510 1,850 1,240 1,247
Discount to Online R 12% 14% 14% 10% 10% 10% 10% 15% 15%
P/Q Rating (1 to 10 stars) 5.3 5.8 6.3 5 6 6 6.8 4.5 4.5
Brand Reputation (prior-year 73 image) 73 73 80 79 78 75 72 76
Number of Models 2 2 2 1 1 3 2 2 2
Online Retailers 34 27 33 29 24 33 25 30 42
Website Displays ($000s)1,000 2,000 3,000 1,460 2,000 1,825 500 2,000 2,000
Search Engine Advertising 1,500($000s)3,000 3,000 3,000 5,000 3,800 500 2,200 2,200
Retailer Recruitment ($ 96.77 per unit) 123.97 129.31 106.21 115.04 179.43 285.71 76.92 104.58
Warranty Period (days) 120 120 180 90 120 120 90 180 180
Drone Unit –Demand-Direct (company
27.5 22.1 website)(000s)
28.3 39.1 34.9 43.2 18.6 35.5 41.2
Drone Unit –Demand- 6.2 12.1 11.6 5.8 11.3 14 7 20.8 15.3
Total Demand 33.7 34.2 39.9 44.9 46.2 57.2 25.6 56.3 56.5
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0
UAV Drone Units Sold (000s) 33.7 34.2 39.9 44.9 46.2 57.2 25.6 56.3 56.5
Market Share (%) 20.50% 16.70% 17.00% 27.20% 22.50% 24.30% 15.50% 27.40% 24.10%
Latin America Year 7 Year 8 Year 9 Year 7 Year 8 Year 9 Year 7 Year 8 Year 9
AC CAMERA SEGMENT
Price (average wholesale $ per
269.0
unit) 279.0 255.0 235.0 243.0 245.0 203.0 227.0 229.0
P/Q Rating (1 to 10 stars) 5.5 5.8 6.1 5.2 5.4 5.5 3.0 3.1 3.2
Brand Reputation (prior-year 73.0
image) 73.0 73.0 80.0 79.0 78.0 75.0 72.0 76.0
Number of Models 3.0 3.0 4.0 2.0 3.0 3.0 4.0 4.0 4.0
Retail Outlets - Mul 25.0 34.0 45.0 26.0 24.0 22.0 26.0 35.0 44.0
Retail Outlets - Onli 54.0 74.0 97.0 54.0 45.0 42.0 54.0 73.0 97.0
Retail Outlets - Loca 1752.0 2390.0 3250.0 1751.0 1365.0 1180.0 1756.0 2557.0 3385.0
Retailer Support ($ per unit) 6.6 8.4 7.6 5.9 5.3 10.4 11.2 11.2 11.2
Advertising Budget ($000s) 3500.0 4000.0 3500.0 3000.0 2100.0 2350.0 1350.0 3000.0 3000.0
Website Displays ($000s) 1100.0 1300.0 2000.0 800.0 900.0 1750.0 1000.0 2600.0 2600.0
Sales Promotions — 2.0 2.0 2.0 1.0 1.0 1.0 5.0 5.0 5.0
Sales Promotions — 11.00% 12.00% 20.00% 10.00% 10.00% 10.00% 13.00% 20.00% 20.00%
Warranty Period (days) 90.0 120.0 120.0 90.0 90.0 120.0 180.0 180.0 180.0
Demand for ACC Units 151.2(000s) 179.4 262.3 185.3 189.0 191.7 179.1 209.6 209.9
Gained/Lost (due to stockouts)0.0 0.0 10.3 0.0 0.0 7.5 0.0 0.0 8.2
AC Camera Units Sold (000s) 151.2 179.4 272.6 185.3 189.0 199.2 179.1 209.6 218.1
Market Share (%) 18.10% 19.90% 26.90% 22.20% 21.00% 19.60% 21.40% 23.30% 21.50%
Special AC Camera Contracts
Discount Offer (% off standard
0.00% price) 0.00% 23.00% 0.00% 0.00% 13.00% 0.00% 0.00% 35.00%
Value Index 0.0 0.0 85.0 0.0 0.0 70.0 0.0 0.0 81.0
Special Contract Units Sold 0.0(000 0.0 26.2 0.0 0.0 0.0 0.0 0.0 0.0
UAV DRONE SEGMENT
Price (average direct-sale $ per
1,379
unit) 1,599 1,580 1,200 1,450 1,420 1,860 1,210 1,244
Discount to Online R 13% 14% 14% 14% 16% 14% 10% 15% 15%
P/Q Rating (1 to 10 stars) 5.3 5.8 6.3 5 6 6 6.8 4.5 4.5
Brand Reputation (prior-year 73 image) 73 73 80 79 78 75 72 76
Number of Models 2 2 2 1 1 3 2 2 2
Online Retailers 32 25 26 28 34 42 19 26 38
Website Displays ($000s)1,000 1,000 2,000 900 1,300 1,300 1,500 2,000 2,000
Search Engine Advertising 1,300($000s)3,000 3,000 500 1,300 3,300 1,500 2,200 2,200
Retailer Recruitment ($127.27 per unit) 144.93 148.15 121.95 194.17 153.15 265.31 115.94 156.86
Warranty Period (days) 120 120 180 90 120 120 180 180 180
Drone Unit –Demand-Direct (company
17.4 14.3 website)(000s)
17.3 16.6 16.4 24 12.6 20.6 23.4
Drone Unit –Demand- 5.5 6.9 8.1 8.2 10.3 11.1 4.9 13.8 10.2
Total Demand 22.9 21.2 25.4 24.8 26.7 35.1 17.5 34.4 33.6
Gained/Lost (due to stockouts) 0 0 0 0 0 0 0 0 0
UAV Drone Units Sold (000s) 22.9 21.2 25.4 24.8 26.7 35.1 17.5 34.4 33.6
Market Share (%) 21.80% 17.00% 17.50% 23.60% 21.40% 24.20% 16.70% 27.60% 23.20%
Company D Competitive
CompanyEfforts
E Competitive Efforts Regional Average Competitive Effo
Year 7 Year 8 Year 9 Year 7 Year 8 Year 9 Year 7 Year 8 Year 9 Year 10 Year 11