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Costing and Pricing Syllabus

This course prepares students to address strategic and tactical pricing issues across various professional contexts. It covers cost analysis concepts and procedures relevant to managerial decision making. Particular emphasis is given to cost issues and pricing policies in liberalized and regulated markets. Students will analyze case studies on cost and pricing and learn about pricing strategies in industries with significant market power. The course aims to provide students with tools to apply pricing and cost analysis concepts in practice.

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Mariya Bhaves
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0% found this document useful (0 votes)
3K views

Costing and Pricing Syllabus

This course prepares students to address strategic and tactical pricing issues across various professional contexts. It covers cost analysis concepts and procedures relevant to managerial decision making. Particular emphasis is given to cost issues and pricing policies in liberalized and regulated markets. Students will analyze case studies on cost and pricing and learn about pricing strategies in industries with significant market power. The course aims to provide students with tools to apply pricing and cost analysis concepts in practice.

Uploaded by

Mariya Bhaves
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Cost Analysis and Pricing Policy

Course Description

This course prepares students to address strategic and tactical pricing issues and to
identify profit-boosting changes in pricing practices across a range of professional
contexts – as management consultants, product managers, entrepreneurs, business unit
managers, and M&A advisors. Pricing presents managers with one of their most
powerful levers for maximizing profits and shareholder value. It yet remains a
challenge for several managers to grasp a clear understanding of how to improve on
historical pricing practices within their companies and industries and how to apply
such knowledge to new product settings. The concepts and tools of cost accounting
serve as a natural response to managerial decision making at all levels of strategic
planning and execution. The course familiarises students with the essential concepts
and procedures pertaining to the development and functioning of cost accounting
systems relevant to managerial decisions, control and performance reporting.
Particular emphasis is given on cost issues and pricing policies in liberalized markets
and on regulated markets. To this end, the economics of regulation and market
liberalization are analyzed by providing evidence in specific sectors in the economies
of where the process of market liberalization and regulation has taken place
successfully.

Course objectives

 To understand the process of the management control system.


 To acquire familiarity with the essential concepts of cost accounting.
 To familiarize students with the concept of cost and pricing strategies in
industries with Significant Market Power (SMP).
 To provide students with the necessary tools so that they will be able to apply
them in practice.
 To analyze the behavior, strategy and goals of companies in a non-competitive
environment
 To provide case studies that will support the theoretical analysis and enhance the
intuition and conception of students on cost and pricing issues.

1
Textbook and Reading

PAR T I – C o s t Anal ysi s


Recommended reading:
Lanen, W.N., S.W. Anderson and M.W. Mahler (2010). Fundamentals of Cost
Accounting. 3rd ed. McGraw-Hill.

Βενιέρης, Γ., Σ. Κοέν, Μ. Κωλέτση, (2005). Λογιστική Κόστους Αρχές και Εφαρμογές. 2η
εκδ. Αθήνα: Π. Ιωαννίδου.

Additional references will be handed during lectures.

PAR T I I – P r icin g Policy

Recommended reading:

T. Nagle, J. Hogan, and J. Zale (2010). The Strategy and Tactics of Pricing, 5th ed.,
Prentice Hall.

W. Kip Viscusi, Joseph E. Harrington and John M. Vernon (2005). Economics of


Regulation and Antitrust, 4th Edition, MIT Press.

Παλαιολόγος Γ., Μ. Πολέμης, (2016). Μικροοικονομική Θεωρία: Μορφές Αγοράς,


Αρχές Ρύθμισης και Ανταγωνισμού. Τόμος Β’, Αθήνα, Εκδόσεις Σταμούλη.

Selected list of papers will be handed during lectures.

Grading

a) Students must complete two case studies that deal with cost and pricing issues
respectively and present them in class. Each case study will have a total 20% weight
on the final mark.

b) Final exam 60% weight on the final mark.


Course Outline

Cost analysis

Week 1: Introduction to managerial and cost accounting.

Week 2: Cost measurement and cost control, Cost-volume-profit analysis.

Week 3: Job costing. Activity-based costing and activity based management.

Week 4: Tools for planning and control. Master budgeting and responsibility
accounting. Flexible budgeting and variance analysis. Management control systems.

Week 5: Inventory costing, management and capacity analysis. Cost information for
decision making and Relevant information. Cost management.

Week 6: Strategic profitability analysis. Cost allocation and revenues. Measurement


and control of overhead costs. Revenues and Sales variances.

Pricing policy

Week 7: Natural Monopolies, Market Failure, Regulatory objectives, Regulatory


process, Regulatory intervention, Regulatory capture, Regulatory authorities.

Week 8: Regulatory Tools, Rate of return regulation, Incentive regulation, Yardstick


competition, Price Cap Regulation.

Week 9: Competitive advantage and transfer pricing (Guest speaker).

Week 10: Limit pricing, Predatory pricing, Excessive Pricing, Price and Margin
Squeeze.

Week 11: Pricing of a natural monopoly in practice (Energy and Telecommunications


sectors)

Week 12: Presentation of a pricing case study. Final overview.

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