Costing and Pricing Syllabus
Costing and Pricing Syllabus
Course Description
This course prepares students to address strategic and tactical pricing issues and to
identify profit-boosting changes in pricing practices across a range of professional
contexts – as management consultants, product managers, entrepreneurs, business unit
managers, and M&A advisors. Pricing presents managers with one of their most
powerful levers for maximizing profits and shareholder value. It yet remains a
challenge for several managers to grasp a clear understanding of how to improve on
historical pricing practices within their companies and industries and how to apply
such knowledge to new product settings. The concepts and tools of cost accounting
serve as a natural response to managerial decision making at all levels of strategic
planning and execution. The course familiarises students with the essential concepts
and procedures pertaining to the development and functioning of cost accounting
systems relevant to managerial decisions, control and performance reporting.
Particular emphasis is given on cost issues and pricing policies in liberalized markets
and on regulated markets. To this end, the economics of regulation and market
liberalization are analyzed by providing evidence in specific sectors in the economies
of where the process of market liberalization and regulation has taken place
successfully.
Course objectives
1
Textbook and Reading
Βενιέρης, Γ., Σ. Κοέν, Μ. Κωλέτση, (2005). Λογιστική Κόστους Αρχές και Εφαρμογές. 2η
εκδ. Αθήνα: Π. Ιωαννίδου.
Recommended reading:
T. Nagle, J. Hogan, and J. Zale (2010). The Strategy and Tactics of Pricing, 5th ed.,
Prentice Hall.
Grading
a) Students must complete two case studies that deal with cost and pricing issues
respectively and present them in class. Each case study will have a total 20% weight
on the final mark.
Cost analysis
Week 4: Tools for planning and control. Master budgeting and responsibility
accounting. Flexible budgeting and variance analysis. Management control systems.
Week 5: Inventory costing, management and capacity analysis. Cost information for
decision making and Relevant information. Cost management.
Pricing policy
Week 10: Limit pricing, Predatory pricing, Excessive Pricing, Price and Margin
Squeeze.