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While Amazon Famously Started As A Bookseller, Bezos Contended From Its Start

Amazon was founded in 1995 by Jeff Bezos and is now one of the largest online retailers in the world. While it started as a bookseller, Amazon sees itself as a technology company that simplifies online transactions. Amazon's leadership principles guide company culture and emphasize developing leaders at all levels who listen, are owners, and never say "that's not my job". During the COVID-19 pandemic, Amazon prioritized employee and customer safety by investing in protective equipment, cleaning, and social distancing measures based on scientific advice. Customer obsession also means providing essential goods, dedicated shopping hours, and combating price gouging during this crisis.

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36 views

While Amazon Famously Started As A Bookseller, Bezos Contended From Its Start

Amazon was founded in 1995 by Jeff Bezos and is now one of the largest online retailers in the world. While it started as a bookseller, Amazon sees itself as a technology company that simplifies online transactions. Amazon's leadership principles guide company culture and emphasize developing leaders at all levels who listen, are owners, and never say "that's not my job". During the COVID-19 pandemic, Amazon prioritized employee and customer safety by investing in protective equipment, cleaning, and social distancing measures based on scientific advice. Customer obsession also means providing essential goods, dedicated shopping hours, and combating price gouging during this crisis.

Uploaded by

Kris Tine
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AMAZON COMPANY

-Amazon company is one of the largest online shopping websites in the world. The site
is widely known for its wide selection of books, although the site has expanded to sell
electronics, music, furniture, apparel and many other goods. It was founded in 1995 by Jeff
Bezos and is based out of Seattle, Washington. While Amazon famously started as a
bookseller, Bezos contended from its start that the site was not merely a retailer of consumer
products. He argued that this company was a technology company whose business was
simplifying online transactions for consumers.

Leadership
- Amazon's leadership principles are a set of standards that aspire to everyday
life of the entire people in the company in which they are ingrained in their culture.
Employees love them because they clearly explain the kinds of behaviors that they
value. Amazon views leadership that leaders are raised with exceptional talent, and
willingly move them throughout the organization. Leaders develop leaders and take
seriously their role in coaching others. Leaders are owners in which they think for long
term and don’t sacrifice long term value for short term results. They act on behalf of the
entire company, beyond just their own team. And, never say “that’s not my job”. Leaders
listen attentively, speak and treat others respectfully. Also, leaders focus on the key
inputs for their business and deliver them with the right quality and a timely fashion.
Leaders operate at all levels, stay connected to the details, audit frequently and are
skeptical when metrics and anecdotes differ.

Strategic planning
- The amazon company expects and requires that leaders should be innovative from
their teams and always find ways to simplify. They are externally aware, look for new ideas from
everywhere and are not limitedly “not invented here”. Also , for them leaders are right a lot they
have a strong judgment and instincts. They seeks Diverse perspective and work to confirm their
beliefs. In amazon the leaders have relentlessly high standards in which they continually raise
the bar and drive their teams to deliver high quality products, services and processes. Leaders
are obligated to respectfully challenge decisions when they disagree even when doing so is
uncomfortable or exhaustingly. Leaders for them have convictions, once a decision is
determined, they commit wholly. Moreover, from the beginning of the COVID-19 pandemic,
Amazon, like many organizations, jumped into action to try to keep their associates safe by
avoiding virus transmission at work. They have invested in new processes, personal protective
equipment, technology, time off benefits, and intensified cleaning methods to keep people safe.
Since the early stages of the outbreak, Amazon has been ahead of the curve in adopting new
procedures based on the best available science. They have worked closely with world health
and safety experts and scientists to understand the virus and prevent its spread. They have
shared many of the ways they have changed the processes since the start of the pandemic, and
today they want to share to us how they have trained and continue to train their teams around
the world about how to stay safe at work and home.
Customer and Market Focus
-In amazon, the leaders should start with the customer and work backwards. They work
vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they
should be obsess over customers. They think differently and look around corners for ways to
serve customers. In this time of pandemic where people can’t go outside, online shopping is the
answer, in just one click they can order what they need and want. Amazon is there to fulfill and
provide it. Also, They are providing free masks to customers at all open Amazon physical retail
stores and Whole Foods Market locations nationwide. They enhanced cleaning at all open
Amazon physical stores and Whole Foods Market stores. All Whole Foods Market stores have
dedicated shopping hours to service customers who are 60+ (70+ years old U.K.), those with
disabilities and those who the CDC defines as high risk. Customers ordering a scheduled
delivery can select front-porch delivery during checkout. The delivery team will leave the item at
the front door and will not be required to sign for it. In addition, all delivery vehicles and
equipment are disinfected each day, and delivery devices and mobile phones are disinfected
after each delivery appointment. They are vigorously combating price gouging to help protect
customers, help ensure fair pricing, and combat those seeking to profit off the COVID-19 crisis.
The Amazon help keeps the customers stay connected and informed.

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