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Syllabus - Student Version BI

This document outlines a course on introduction to entrepreneurship. The course aims to expose students to entrepreneurship concepts and theories, self-development skills, and the business start-up process. Students will understand entrepreneurship fundamentals, assess business environments, and learn about creativity, innovation, digital entrepreneurship, business plans, financing, and social entrepreneurship. Assessment includes assignments on a business plan, online business, presentation, and two quizzes that cover the course chapters. The course will be delivered online through remote learning and virtual group discussions.

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Kirthagan Selvam
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97 views

Syllabus - Student Version BI

This document outlines a course on introduction to entrepreneurship. The course aims to expose students to entrepreneurship concepts and theories, self-development skills, and the business start-up process. Students will understand entrepreneurship fundamentals, assess business environments, and learn about creativity, innovation, digital entrepreneurship, business plans, financing, and social entrepreneurship. Assessment includes assignments on a business plan, online business, presentation, and two quizzes that cover the course chapters. The course will be delivered online through remote learning and virtual group discussions.

Uploaded by

Kirthagan Selvam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 4

UNIVERSITI UTARA MALAYSIA

FIRST SEMESTER SESSION 2020/2021

BPME1013 – INTRODUCTION TO ENTREPRENEURSHIP

SUBJECT CODE: SADE1013


SUBJECT NAME: INTRODUCTION TO ENTREPRENEURSHIP
PRE-REQUISITE: -

1.0 SYNOPSIS

This course emphasizes the fostering of entrepreneurial culture among the students so that
they can embrace entrepreneurial values in everyday life. Students will be exposed to the
basics of entrepreneurship in term of history, concepts and theories, self-development, skills
and behaviour. The students are also exposed to the development of creative and innovative
skills, as well as business start-up process. This course will expose students to several
methods of starting a business that will serve small businesses and medium enterprises.

2.0 OBJECTIVE

Students are expected to


1) Understand concept and importance of entrepreneurship
2) Understand the business environment and entrepreneurial skills
3) Develop business platform through website and social media
4) Prepare a business plan.

3.0 LEARNING OUTCOME

At the end of this course, students able to

1) Explain the concept and importance of entrepreneurship (C2)


2) Discuss the business environment and entrepreneurial skills (C2,A2)
3) Demonstrate a business platform through website and social media (C3,P5)
4) Prepare a business plan (C3, A4)
4.0 REFERENCE (s)

Main References:

Rosli Mahmood, Azrain Nasyrah Mustapa, Rosli Mohd Saad, Mohamad Yusop Mohd Jani, Norria
Zakaria, Syahrina Abdullah, Ahmad Khairi Yahya, Hoe Chee Hee, Shamsul Huda Abd.
Rani, Muhammad Shukri Bakar, Shiza Sa’atar, Lily Julienti Abu Bakar & Habsyah Bakar. (2010).
Prinsip-prinsip keusahawanan, pendekatan gunaan, (Edisi Kedua).

Mohd Syahrir, R., Azmad Zamil, A., Sahadah, H., Syahrina , A., Saudah, A., Norria , Z., . . . Donny
Abdul Latief, P. (2017). Asas keusahawanan: Ke arah pengukuhan minda dan kemahiran
keusahawanan (First ed.). Sintok: UUM Press.

Additional References

Hisrich, R. D, Peters, M. P. & Shepherd, D. A. (2017). Entrepreneurship (10th ed.). US: Irwin-
McGraw Hill.

Kuratko, D. F. (2017). Entrepreneurship – Theory, process and practice. (10th ed.). US:
Thomson Learning South-Western.

Sodri Ariffin, Ismail Ab. Wahab & Zarida Hambali. (2013). Fundamentals of Entrepreneurship,
(Edisi Pertama). Shah Alam: Oxford Fajar Sdn Bhd.

5.0 TABLE OF CONTENTS

NO TOPIC HOURS
1 1.0 Introduction to Entrepreneurship

 The concept of entrepreneurship


 Theories and models of entrepreneurship 3
 The importance of entrepreneurship and entrepreneur
 Entrepreneurship Development in Malay
 Entrepreneurship in Islamic Perspectives

2 2.0 Identify the Characteristics of Entrepreneurs
 Entrepreneurship myth
 Factors that encourage participation individuals in business
 Characteristics of successful entrepreneurs 3
 The difference between the entrepreneur, businessman,
traditional manager and corporate entrepreneur
 Entrepreneurial Ethics

3 3.0 Assessing the Business Environment


 External environment
 Internal Environment 3
 Entrepreneurial Networking
 Entrepreneurial Opportunity Recognition
NO TOPIC HOURS
4 4.0 Creativity and Innovation in Entrepreneurship
 Concept of creativity and innovation
 Method in generating creative ideas 3
 Sources of innovation
 The process of creativity and innovation
 Barriers to creativity and innovation
 Creative climate in organization

5 5.0 Digital Entrepreneurship


 Defining Digital Entrepreneurship
 The rise of entrepreneurship in digital spaces
 The digital entrepreneurship environment 10
 Key actors, resources and technologies to facilitate digital
entrepreneurship
6 6.0 Business Plan
 Introduction to BMC
 Types of business plans
 Who needs a business plan?
 Who should write a business plan? 6
 Why business plan so important?
 Components of the business plan

7 7.0 Business Start-up


 Some important considerations before starting a business 3
 A critical factor when starting a business
 Why new businesses fail?
 Method of starting a business (start from scratch, acquire,
franchise)
 Family business
 Legal form of business entities
 Business document & procedure
 Business Exit Strategy

8 8.0 Business Financing


 Financing methods
 Source of financing
 Consideration in financing approval 3

9 9.0 Global Market


 Business Life cycle
 Benefits of global business 3
 Preparation steps prior to entering the global market
 Methods of global markets
 Global business barriers

10 10.0 Small and Medium Enterprises (SME)


 Definition of SMEs
 The importance of SME 2
NO TOPIC HOURS
 SME Landscape of Malaysia
 The challenges faced by SMEs
 Programme and initiatives for SMEs

11 11.0 Social Entrepreneurship


 Conceptual Overview of Social Entrepreneurship
 The Role of Social Entrepreneur
 The Scope of Social Enterprise 3
 Background of Social Development Goals
 Social Entrepreneurship Process
 Introduction to Social Return of Investment (SROI)

TOTAL 42 HOURS

6.0 DELIVERY MODE:

Online Learning, Remote Learning and Virtual Group Discussion.

7.0 ASSESSMENT (Formative Assessment 100%)

20% - Assignment 1 – Business Plan/Business Proposal


30% - Assignment 2 – Online Business
10% - Presentation
40% - Two Intensive Quizzes
 Chapter 1-6 – 20%
 Chapter 7-11 – 20%

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