Spa Research X Quarter 2: Module 1.a Planning Data Collection: Interview
Spa Research X Quarter 2: Module 1.a Planning Data Collection: Interview
Spa Research X Quarter 2: Module 1.a Planning Data Collection: Interview
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FOREWORD
In research, interview is a data gathering technique that makes you verbally ask the
subjects or respondents questions to give answers to what your research study is trying to
look for. Done mostly in qualitative research studies, interview aims at knowing what the
respondents think and feel about the topic of your research.
Traditionally viewed, this data gathering technique occurs between you, the
researcher, and your respondents in a face-to-face situation. In this case, you speak directly
with your respondent, individually or collectively. On the other hand, by using electronic and
technological communication devices like the internet, mobile phones, e-mail, etc., interview
can be considered as a modern tool of research. All in all, be it a traditional or modern type of
interview, “it is a conversation with a purpose” that gives direction to the question-answer
activity between the interviewer and the interviewee [ CITATION Bar162 \l 13321 ].
This learning material adds to your wealth of knowledge in planning data collection
through interviews which are particularly useful for getting the story behind a participant’s
experiences, pursuing in-depth information around the topic, and making a follow-up to
certain respondents to questionnaires, e.g., to further investigate their responses
(McNamara,1999).
Furthermore, this SLK also aims in providing you an in-depth understanding
on the types of interviews, approaches, steps in conducting the interview, the purpose and
types of questionnaires, and the advantages and disadvantages of a questionnaire.
LEARNING
COMPETENCY
Plans data collection, data gathering instrument, and analysis procedures
OBJECTI
VE 2
After working on this SLK, you should be able to:
1. familiarize yourself with the nature of interview as a data gathering technique;
2. formulate effective interview questions;
3. compare and contrast interview approaches, types, and methods;
4. categorize interviews based on standards;
5. enumerate advantages and disadvantages of questionnaires; and
6. follow the right procedure in conducting an interview.
WHAT HAPPENED?
Directions: Accomplish the table below by writing on the first column the people whom you
believe could best answer your questions about COVID-19. Then, on the second
column, write the questions you would want to ask them. Write your answers on
your Activity Notebook.
Interviewee Question
1.
2.
3.
4.
5.
LET’S EXPLORE
1. How did you find the activity?
2. Is it easy or difficult? Why?
3. What do you think is the most important consideration that you would have to make in
conducting an interview?
4. Do you think that interviews are important in conducting qualitative research? Why?
5. Which of these two have you already experienced, interviewing people or being
interviewed by people? Describe this experience.
Activity 2. Let’s check your prior knowledge...
Directions: Read each item carefully. Write TRUE if the statement is true and write FALSE
if the statement if false. Write your answers on your Activity Notebook.
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5. In structured interviews the researcher read out a list of questions from a prepared
schedule.
6. Like all research methods, the key to a successful interview is careful preparation.
7. The informal nature of the unstructured interview means that you can always wear
casual clothes.
8. In an interview you may test your understanding of the interviewee's response by
summarizing an explanation provided by the interviewee.
9. Questionnaires are generally used with qualitative research.
10. Interviewers should listen to answers and ignore body language.
WHAT I NEED TO
LEARN?
What is an Interview?
An interview is a conversation for gathering information. A research interview
involves an interviewer, who coordinates the process of the conversation and asks questions,
and an interviewee, who responds to those questions. Interviews can be conducted face-to-
face or over the telephone. The internet is also emerging as a tool for interviewing.
Example:
Close-ended:
Do you enjoy using our product?
1. Yes
2. No
3. I don't Know
2. Unstructured Interviews
In this type of interview, the respondents answer the questions based on what they
personally think and feel about it. There are no suggested answers. They purely depend
on the respondents’ decision-making skills, giving them opportunity to think critically
about the question.
Example:
Open-ended:
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What problems did the participant face growing up in the community?
3. Semi-Structured Interviews
The characteristics of the first two types are found in the third type of interview.
Here, you prepare a schedule or a list of questions that is accompanied by a list of
expressions from where the respondents can pick out the correct answer. However, after
choosing one from the suggested answers, the respondents answer another set of
questions to make them explain the reasons behind their choices. Allowing freedom for
you to change the questions and for the respondents to think of their own answers, this
semi-structured interview is a flexible and an organized type of interview.
Approaches of Interview
1. Individual Interview
Only one respondent is interviewed here. The reason behind this one-on-one
interview is the lack of trust the interviewees have among themselves. One example
of this is the refusal of one interviewee to let other interviewees get a notion or hear
his or her responses to the questions. Hence, he or she prefers to have an individual
interview separate from the rest. This is a time-consuming type of interview because
you have to interview a group of interviewees one by one.
2. Group Interview
In this interview approach, you ask the question not to one person, but to a
group of people at the same time. The group members take turns in answering the
question. This approach is often used in the field of business, specifically in
marketing research. Researchers in this field, whose primary aim in adhering to this
interview approach is to know people’s food preferences and consumer opinions; they
also call this focus group interview. The chances of having some respondents getting
influenced by the other group members are one downside of this interview approach.
3. Mediated Interview
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No face-to-face interview is true for this interview approach because this takes
place through electronic communication devices such as telephones, mobile phones,
email, among others. Though mediated interview disregards non-verbal
communication (e.g., bodily movements, gestures, facial expressions, feelings, eye
contact, etc.), many, nonetheless, consider this better because of the big number of
respondents it is capable of reaching despite the cost, the distance, the human
disabilities affecting the interview.
The interview starts from the time you, the interviewer, and your
respondents see each other at the place of interview, that-is, is this is a
traditional interview. Naturally, seeing each other for the first time, your
tendency would be to talk with other to establish friendship and a relaxed mood
for both of you. Although, in some cases, the place is your respondent’s
residence, you have to show signs of appreciation and respect for the chosen
venue of the interview. Your warm acknowledgment for each other must lead
you to discussing several aspects of the interview such as where you have to do
it, how comfortable both of you should be, and how long should the question-
and-answer activity be.
I. Opening
B. (Purpose) I would like to ask you some questions about your background,
your education, some experiences you have had, and some of your hobbies
and interests in order to learn more about you and share this information
with our class.
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C. (Motivation) I hope to use this information to help the class become more
comfortable speaking to and with you by knowing you better.
D. (Time Line) The interview should take about 10 minutes. Are you
available to respond to some questions at this time?
(Transition: Let me begin by asking you some questions about where you live
and your family)
The second step requires you to tell the respondents about the nature of
the interview – its purpose, importance, scope, and so on. Telling them of these
salient features of the activity enables them to anticipate not only the kind of
questions they will get to face, but also the appropriate answers they will give.
Things pertaining to the confidential treatment of responses are also tackled in
this second step of interview. It is also in this period when you have to stress the
idea to the respondents that the interview is for you to know and hear their own
views and to let them express their own understanding of the topic of the
question in their own words.
You open this step with a question to encourage the respondent to talk
about himself or herself, including his or her age, family, current activities, and
other things you think appear special or interesting to him or her. Following
these self-introduction questions are questions on the subject’s thoughts,
attitudes, or performance of his or her job or any current work assignment. The
respondent’s answers do not only help you get some clues on his or her ways or
techniques of responding to interview questions, but also give you hints on the
right ways to ask your subjects the questions that will affect the right data for
your research.
IIBody
A. (Topic) General demographic information
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b. I saw on your Bio-Sheet that you previously lived in Leyte. What was
it like living there? Why?
List down on a piece of paper all questions you plan to ask your
respondent and call this list of prepared questions schedule. This helps you
conduct or phrase your questions properly and enables you to foretell possible
answers. In addition, using a schedule gives you the opportunity to make
changes on the questions to adjust them to some inevitable circumstances caused
by the respondent’s human nature. Lastly, this step of the interview, where you
ask a number of questions in relation to your research problem is your time to
determine how you should label the responses with codes and present them with
a certain style like graphical or narrative presentation technique.
B. (Topic) Education
1. Why did you choose the Special Program in the Arts for your secondary
education?
2. Why did you choose to Major (field of specialization) in the SPA?
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3. Do you plan to pursue a career in (field like Music, Arts, Media Arts, etc.)?
a. If so, where?
b. What area of services would you like to specialize? Why?
c. What type of people would you like to work with? Why?
C. (Topic) Experiences
1. You stated on your bio-sheet that you have had the opportunity to do some
public speaking.
2. You listed on your Bio-Sheet that you do online selling in your spare time.
How do you think this class will help you become a better online seller?
D. (Topic) Activities/Hobbies/Interests
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1. What campus and/or community activities are you involved in besides the
Human Services program?
2. You listed on your Bio-Sheet that you love to windsurf and you compete
professionally.
(Transition: Well, it has been a pleasure finding out more about you. Let me briefly
summarize the information that I have recorded during our interview.)
[ CITATION nany \l 13321 ]
This last step of the interview gives the respondent the opportunity to
ask questions about the interview activity and let him or her have an idea about
what will happen next to the interview results.
III Closing
B. (Maintain Rapport) I appreciate the time you took for this interview. Is there
anything else you think would be helpful for me to know so that I can
successfully introduce you to our class?
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C. (Action to be taken) I should have all the information I need. Would it be
alright to call you at home if I have any more questions? Thanks again. I look
forward to introducing you to the rest of our class.
What is a Questionnaire?
1. To discover people’s thoughts and feelings about the topic of the research.
2. To assist you in conducting an effective face-to-face interview with your respondents.
3. To help you plan how to obtain and record the answers to your questions.
4. To make analysis, recording, and coding of data easier and faster.
As the name connotes, this type of questionnaire goes to the respondent through
postal service or electronic mail. It is through the mail or postal system that the
accomplished questionnaires will be sent back to the researchers. In some cases, the
researcher can personally collect finished questionnaires.
2. Self-administered Questionnaire
This kind of questionnaire makes you act as the interviewer and the interviewee at
the same time. First you ask the questions either in person or through phone, then, you
will be writing the interviewee’s answers on a piece of paper. A questionnaire like this
fits a structured kind of interview.
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Disadvantages
1. There is a possibility that some questions you distributed do not go back to you, and
this prevents you from getting the desired rate of response.
2. Confusing and uninteresting questions to respondents fail to elicit the desired
responses.
3. Owing to individual differences between the selected subjects and those in the
population, in general, the questionnaire is hard up in obtaining unbiased results to
represent the characteristics of the target population.
4. It prevents you from being with the respondents physically to help them unlock some
difficulties in their understanding of the questions.
Now, let’s test your comprehension by answering the next activity. Best of
luck!
Directions: Read through the text then, fill in the blanks with the correct answers. Write your
answers on your Activity Notebook.
2. Refusal to let others know of one’s answer is the reason behind the holding of
(7.)_______________ but agreeing with others on their answers to questions is one
disadvantage of (8.)________________. These two interview approaches;
(9.)______________ and (10.)___________________, are different from the (11.)
_________________ approach in that, this last approach makes use of
(12.)______________. Involving at the same time a group of respondents makes the
mediated approach, (13.) _________; having just (14.) _____________respondents at
different time, makes it (15.)_______________.
Directions: Without going back to the reading material about Interview, and by using your
own words, compare and contrast the following concepts. Write your answers
on your notebooks.
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1. Structured vs unstructured interview
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
WHAT I LEARNED?
Directions: Read carefully the statements or questions below to determine the appropriate
letter or options to answer. Use your Activity Notebook as your answer sheet.
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C. To get detailed story behind one's experiences
2. Which of the following is not the type of interview questions?
A. Structured interview
B. Semi-structured interview
C. Unforeseen interview
3. Which of the following points is NOT the way to establish rapport?
A. Treat interviewees with respect
B. Invade their space
C. Dress and behave appropriately
4. What is a questionnaire?
A. A group of people assembled to participate in a discussion about a product before
it is launched.
B. A set of printed or written questions with a choice of answers.
C. A structured conversation where one person asks questions, and the other provides
answers.
D. The action or process of closely observing or monitoring something or someone.
5. What is an interview?
A. A group of people assembled to participate in a discussion about a product before
it is launched.
B. A set of printed or written questions with a choice of answers.
C. A structured conversation where one person asks questions, and the other provides
answers.
D. The action or process of closely observing or monitoring something or someone.
6. What is a focus group?
A. A group of people assembled to participate in a discussion about a product before
it is launched.
B. A set of printed or written questions with a choice of answers.
C. A structured conversation where one person asks questions, and the other provides
answers.
D. The action or process of closely observing or monitoring something or someone.
7. What type of data will an interview likely produce?
A. Qualitative B. Quantitative
8. If a researcher will conduct a series of focus group discussions, he or she has to obtain
the consent of all participants.
A. TRUE
B. B. FALSE
C. It depends on the situation of the participant and the observer.
9. In both structured and semi-structured interviewing, ___________.
A. the interviewer may only have a single question to start the process.
B. the process is ultimately a conversation.
C. the process is designed to bring out the issues and social interactions stemming
from the experience of the interviewee, as interpreted by the interviewee.
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D. there is an ordered set of questions that must be followed.
10. Unstructured interviews are a better choice than semi-structured interviews when
___________________.
A. the interviewer believes that any guide will impact what the interviewees say.
B. there is a clear focus on a topic of interest.
C. more than one interviewer I used.
D. there are several interviewers.
Directions: Collaborate with three (3) classmates (having the same major) and brainstorm on
a research topic including specific questions related to this research problem.
Pretend you have already chosen a set of respondents. Formulate an Interview
Schedule to elicit answers to your specific questions. Keep in mind the
guidelines for formulating effective interview schedule. Write the output on a
separate sheet of paper following these standards:
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Interview (Rubin &
Rubin, 2005, p. 126)
Prompts and Probes
10 % Interviewee did Interviewee used a Interviewee Interviewee used
not use prompts few prompts and used prompts prompts and probes
Prompts and Probes and probes. probes. and a few probes very well.
Used Appropriately well.
During Interview
(Hatch, 2002, p. 145)
Closing Interviewers do Interviewers give a Interviewers give Interviewers
10% not summarize few summary the a short summary summarize the
the issues main issues the issues main issues
discussed during discussed during the discussed during discussed during
Closing Statements the interview, do interview, a few the interview, a the interview,
During an Interview not discuss the discussion the next short discussion discuss the next
next course of course of action to the next course course of action to
action to be be taken, and did not of action to be be taken, and thank
taken, nor thank thank the respondent taken, and thank the respondent for
the respondent for his or her time. the respondent his or her time.
for his or her for his or her
time. time.
Adapted from iRubric: Interview Evaluation. URL: https://www.rcampus.com/rubricshowc.cfm?code=C32B85&sp=yes&
[ CITATION appny \l 13321 ]
References
applekare52. n.y. Rcampus. n.m. n.d. Accessed November 4, 2020.
https://www.rcampus.com/rubricshowc.cfm?code=C32B85&sp=yes&.
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Glen, Stephanie. 2014. Statistics How To. December 9. Accessed September 1, 2020.
https://www.statisticshowto.com/snowball-sampling/.
Onwuegbuzie, Anthony and Smitt, Brigitte. 2018. Sage Journals. November 28. Accessed September
2, 2020. https://journals.sagepub.com/doi/full/10.1177/1609406918816766.
Stephanie. 2015. Statistics How To. June 25. Accessed September 1, 2020.
https://www.statisticshowto.com/quota-sampling/.
SYNOPSIS
ADOLF P. AGUILAR
OIC - Assistant Schools Division Superintendent
ROSELA R. ABIERA
Education Program18Supervisor – (LRMS)
JENNITH C. CABAJON
MAPEH Coordinator
;
DISCLAIMER
The information, activities and assessments used in this material are designed to provide
accessible learning modality to the teachers and learners of the Division of Negros Oriental. The
contents of this module are carefully researched, chosen, and evaluated to comply with the set
learning competencies. The writers and evaluator were clearly instructed to give credits to information
and illustrations used to substantiate this material. All content is subject to copyright and may not be
reproduced in any form without expressed written consent from the division.
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