Concept Notes Types of Media: Grade 12 - Media and Information Literacy

Grade 12 – Media and Information Literacy
First Quarter
Week 5
Day 01
Topic: Types of Media (Print Media)

Learning Competencies:
1. Compare and contrast how one issue or news is presented through the different types
of media
Objectives:
1. Understanding the concepts related to print media
References:
DIWA Senior High School Series: Media and Information Literacy Module
Teaching Guide for Senior High School Media and Information Literacy Published by
CHED, 2016
Concept Notes
Types of Media
The term news Media refers to the groups that communicate information and news to people. As noted,
the majority of the people obtain information from the news media. The increasing reliance on this media has
encouraged media outlets to respond to such demands of the time by making the news available through television
and the Internet. As this develops, three main types of news media emerged: print media, broadcast media,
and the Internet.
In the previous module, we learned about The Evolution of Traditional Media to New Media
which talks about the traditional media connecting to the new era of media.
Arrange the scrambled letters to identify the correct media types. Write your answer on the
spaces provided.

1. ESPAWNESPR ___________________
2. VELENIOSIT ___________________
3. TENIRTEN ___________________
4. ORDIA ___________________
5. GAINMEZSA ___________________
Print Media
PRINTING – a process of reproducing text and images, typically with on paper using a printing press.
Print Media- lightweight, portable, disposable publications printed on paper and are circulated as physical
copies.
These print media include Newspapers, magazines, journals, newsletters, and other printed material serve
as the oldest media forms. . The influence of print media is therefore significant. Regular readers of print media
tend to be more likely to be politically active. The print media is responsible for more reporting than other news
sources. Many news reports on television are merely follow-up stories about news that first appeared in
newspapers.
 Newspapers – a collection of printed pages folded together. Their content is mostly public affairs
and events information reporting with some entertainment.
Types of Newspaper:
o Daily Newspapers
o Weekly Newspapers
o National Newspapers
o Special-Audience Newspapers
Limitations of Newspaper:
o Poor Production
o Short Life Span
o Lack of Selectivity
o Clutter
PHILIPPINE PRINT MEDIA – classified into broadsheets, tabloids, business, weekly magazines
and monthly magazines.
Factors that contributed to the decline in readership:

 Non-existent reading habit
 TV and the Internet
 Online News
 Poverty
 Shift of Consumer Preference
Activity # 1:
1. Describe the Philippine print media as a traditional way of expressing freedom.

First Quarter
Week 5
Day 02
Topic: Types of Media (Broadcast Media)

of media
Objectives:
1. Understanding the concepts related to broadcast media
References:
CHED, 2016
Neo News Network
Broadcast Media
Broadcast Media is the distribution of audio and video content to a dispersed audience via radio,
television, or other, often digital transmission media. Receiving parties may include the general public or a
relatively large subset of thereof.
The original term broadcast referred to the literal sowing of seeds on farms by scattering them over a wide
field. It was first adopted by early radio engineers from the Midwestern United States to refer to the analogous
dissemination of radio signals. Broadcasting forms a very large segment of the mass media. Broadcasting to a very
narrow range of audience is called narrowcasting.
Historically, there have been several different types of electronic broadcasting mediums:
 Telephone Broadcasting (1881-1932); the earliest form of electronic broadcasting
 Radio Broadcasting (experimentally from 1906, commercially from 1920)
 Television Broadcasting (telecast), experimentally from 1925, commercially from the 1930s
 Cable Radio (also called “Cable FM”, from 1928) and cable television (from 1932)
 Satellite television (from 1974) and satellite radio (from 1990)
 Webcasting of video/television(from1993) and audio /radio (from 1994)
 Television News
News broadcasting is the medium of broadcasting of various news events and other
information via television, radio, or internet in the field of broadcast journalism. The content is
usually either produced locally in a radio studio or television studio newsroom, or by a broadcast
network. It may also include additional material such as sports coverage, weather forecasts,
traffic reports, commentary, and other material the broadcaster feels is relevant to their audience.
 Radio News
Radio is the other type of broadcast media. Before the advent of television in the 1950s, most Americans
relied on radio broadcasts for their news. Many people listened to radio news every day, especially
during morning and evening
commutes.

 Talk Radio
Since the 1980s, talk radio has emerged as a major force in broadcasting. It has a radio
format in which the hosts mix interviews with political commentary. As a result, many talk radio
shows are highly partisan. .
Activity # 2:
Listen to both FM and AM radio programs and compare them. In what aspects are they similar?
How are they different?
First Quarter
Week 5
Day 03
Topic: Types of Media (Internet)

of media
Objectives:
1. Understanding the concepts related to Internet
References:
CHED, 2016
www.internetsociety.org/internet/history-internet/brief-history-internet/
The Internet
Relying on online sources of news instead of traditional print and broadcast media, the use
Internet gains popularity among individuals. It easily captures the needs of the times. Although
Americans surf the sites of more traditional media outlets, such as NBC and CNN, but later turn to
unique online news sources such as weblogs for easy access to information. Websites can provide text,
audio, and video information, all of the ways traditional media are transmitted. The web also permits for
a more interactive approach by allowing people to personally tailor the news they receive via
personalized web portals, newsgroups, podcasts, and RSS feeds.
 Weblogs
Blogs have become very influential since the start of the twenty-first century. Thousands of people viably
respond to the message boards the leading bloggers have written regarding their opinions on a variety of issues.
Worthy to note, many blogs are highly partisan and inaccurate, however, a few have been instrumental in
breaking big stories.
 Film / Cinema
The term ‘Film’ is commonly applied to movies of an artistic or educational nature. Hence, it is
not expected to have broad, commercial appeal--for it is just created by photographing actual scenes
with a motion picture camera; by photographing drawings or miniature models using traditional
animation techniques; by means of computer animation; or by a combination of some or all of these
techniques and other visual effects. It is a series of images, which when displayed on screen, create an
illusion of moving images by the phi phenomenon.

 Video Games / Digital Games

They refer to various interactive games played using a specialized electronic gaming device or a
computer or mobile device and a television or other display screen, along with a means to control
graphic images.
Activity # 3:
Differentiate Internet Media from Print and Broadcast Media.
First Quarter
Week 5
Day 04 & 05
Topic: Types of Media

of media
Objectives:
1. Delivering news or issues through different type of media.
ASSESSMENT
Look for an article or news about the latest State of the Nation Address in the
 newspapers,
 radio or television and
 Internet.
Compare and contrast how it is presented through the different types of media.

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Grade 12 – Media and Information Literacy

Topic: Types of Media (Print Media)

Factors that contributed to the decline in readership:

1. Describe the Philippine print media as a traditional way of expressing freedom.

Topic: Types of Media (Broadcast Media)

Topic: Types of Media (Internet)

 Video Games / Digital Games

Topic: Types of Media

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