Types of Media

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LEARNING OBJECTIVES

AT THE END OF THE LESSON, THE LEARNERS MUST BE ABLE TO:


• IDENTIFY DIFFERENT TYPE OF MEDIA.
• DEFINE MEDIA CONVERGENCE IN DIFFERENT CONTEXTS.
TYPES OF MEDIA
books, newspaper, television, Youtube, magazines, social network, radio, memeography,
newsletter, cellphone, journals, film/movie, ebooks, Ed. websites, blogs

PRINT BROADCAST NEW MEDIA


Books Television YouTube
Newspaper Radio Social Network
Magazines Memeography
Cellphone
News letter Ebooks
Journals Film/Movie Education Website
Blogs
TYPES OF MEDIA
PRINT BROADCAST NEW MEDIA
Books Television YouTube
Newspaper Radio Social Network
Magazines Memeography
Cellphone
News letter Ebooks
Journals Film/Movie Education Website
Blogs
•PRINT MEDIA - MEDIA CONSISTING OF PAPER AND
INK, REPRODUCED IN A PRINTING PROCESS THAT IS
TRADITIONALLY MECHANICAL.
•BROADCAST MEDIA - MEDIA SUCH AS RADIO AND
TELEVISION THAT REACH TARGET AUDIENCES USING
AIRWAVES AS THE TRANSMISSION MEDIUM.
•NEW MEDIA - CONTENT
ORGANIZED AND
DISTRIBUTED ON
DIGITAL PLATFORMS.
MEDIA CONVERGENCE
• THE CO-EXISTENCE OF TRADITIONAL AND NEW MEDIA.
• THE CO-EXISTENCE OF PRINT MEDIA, BROADCAST MEDIA (RADIO AND
TELEVISION), THE INTERNET, MOBILE PHONES, AS WELL AS OTHERS,
ALLOWING MEDIA CONTENT TO FLOW ACROSS VARIOUS PLATFORMS.
MEDIA CONVERGENCE

• THE ABILITY TO TRANSFORM DIFFERENT KINDS OF MEDIA INTO DIGITAL


CODE, WHICH IS THEN ACCESSIBLE BY A RANGE OF DEVICES (EX. FROM THE
PERSONAL COMPUTER TO THE MOBILE PHONE), THUS CREATING A DIGITAL
COMMUNICATION ENVIRONMENT.
ACTIVITY 1
Media Convergence
Platform Specific Example
in

Communication

Education

Advertisement /
Commercial

News

Entertainment
ACTIVITY 1
Media Convergence
Platform Specific Example
in

Communication Social Network Facebook, Instagram, functionality of social media

Learning management
Education Google class, Edmodo, Schoology
system
Advertisement / Product
Digitized print ads across different platforms
Commercial Advertisement
A newspaper that still publishes through print and
News News Agency have online portal (website, apps, others) with
multimedia contents
A person who has a television show, publishes
Multimedia books, launches music record, appears in movies,
Entertainment
Personality endorses commercial products, peddles product
line, has a digital multimedia game, concerts, etc
QUESTIONS
• DESCRIBE HOW NEW TECHNOLOGIES HAVE LED TO THE CONVERGENCE OF
TRADITIONAL AND NEW MEDIA.
• EXPLAIN HOW MEDIA CONVERGENCE CREATES NEW OPPORTUNITIES FOR
INTERACTION.
• DESCRIBE THE USE OF ONE OR TWO FORMS OF NEW MEDIA TO SHARE
KNOWLEDGE AND INFORMATION ON A CURRENT ISSUE IN SOCIETY.
• EXPLAIN HOW A PERSON COULD BE PORTRAYED IN PUBLIC IN THE AGE OF
MEDIA

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