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IMTC 633 Part3

The document contains 30 multiple choice questions related to business and entrepreneurship topics such as characteristics of entrepreneurs, marketing strategies, funding sources, leadership styles, and components of startups. The questions cover terms and concepts like accelerators, venture capital, growth hacking, customer personas, branding, and business models.

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Ajit Kumar
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646 views

IMTC 633 Part3

The document contains 30 multiple choice questions related to business and entrepreneurship topics such as characteristics of entrepreneurs, marketing strategies, funding sources, leadership styles, and components of startups. The questions cover terms and concepts like accelerators, venture capital, growth hacking, customer personas, branding, and business models.

Uploaded by

Ajit Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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• intersection

• policy
• Human capital
• All of the above

22. Which of the characteristics below holds true for an entrepreneur

• Abiliity to take calculated risks


• Take a path where others wül not tread
• Prefer to follow a template
• Both a) and b)

23. GEM found that over a year period 126 million women started or ran businesses and 98 million operated
established businesses. GEM is

• Global Enterprise Meter


• Global Entrepreneurship Monitor
• Global economic Monitor
• Gleneagles Entrepreneurship Monitor

24. A perfectionist leader

• Hates time lines and schedules


• Feels pride in being needed
• Leads by example
• Only a) and c)

25. The Boulder Thesis is defined as follows:

• Entrepreneurs must lead the start-up community


• The leaders must have a long-term commonest
• The start-up community must be inclusive of anyone who wants to participate in it
• All of the above

26 . Program like Hacking, Partners, Loyalty Prograrns: Events: PR: Word of Mouth: Sponsorship: and PPC are the
vehicles used to

• Market
• the product
• Make a business plan
• All of the above

27. Much like a family dynamic, business will eventually

• Need a set of values


• Disintegrate
• Face problem between employees
• None of the above

28. Individuals in the talent cloud are

• Can be hired as per the need and requirement


• Specialist
• Specialists with varied experience
• All of the above

29. _____________________ focus on seed-funded startup ON THE CUSP OF RAPID GROWTH.


• Accelerator
• Grants
• Incubators
• Banks

30. A loyalty program of marketing program elements is

• Structured for internal employee loyalty


• Structured for another partners loyalty
• Structured to encourage brand loyalty encouraging buying behavior
• Structured for loyalty towards certain product channel
1. Which of the characteristics below holds true for an entrepreneur.

• Ability to take calculated risks


• Take a path where others will not tread
• Prefer to follow a template
• Both a) and b)

2. Growth Hacking is a program with one absolute focus. That is

• Hacking
• Growth
• Planning
• Recruitment

3. Programs like Growth Hacking, Partners, Loyalty Programs: Events: PR: Word of Mouth: Sponsorship: and PPC are
the vehicles used to

• Market
• the product
• Make a business plan
• All of the above

4. Individuals in the talent cloud are

• Can be hired as per the need and requirement


• Specialist
• Specialists with varied experience
• All

5. The Solution (So) function of the foundation equation have the following elements

• Business model and the approach element


• Business model and the core element
• Generation and core element
• Business model and generation

6. _____________ are high net worth individuals who invest their own money at earlier stage of start-up life's.

• Angels
• Family and friends
• Venture capitalist
• Banks

7. Values (Val), Symbols (Sym): Balance (Bal) are all

• Additive culture elements


• Core culture elements
• Peripheral culture elements
• Personal culture elements

8. Sensory branding includes

• Voice
• Sound
• Touch: Taste/ smell
• All of the above

9. Franchises as part of the Solution (So) Approach Elements is


• Part of your strategy to expand business
• An existing business privilege that you purchase
• Both a) and b)
• None of the above

10. How can a simple idea be described

• An idea that solves a problem


• An idea that can easily be explained by a
• An idea with lots of variables
• An idea in use

11. Opportunity is

• The transition from an idea to a business


• The Idea
• The target audience
• None of the above

12. There are many components to _____________including card sorting, tree testing, eye tracking, focus groups, AB
testing, surveys, interviews, contextual inquiry and heuristic evaluations

• Usability testing
• Benchmarking
• Behavioural targeting
• All of the above

13. The ____________ brings to the table experience and knowledge of industry that another founder lacks.

• Business developer
• Designer
• Developer
• Domain Expert

14. Customer Experience Personas are

• First time customers


• Unhappy customers
• Ideal customer s
• Potential customers

15. ________________ are the powerful alias that are there for you and provide advice, perspective and guidance
that transform you

• Advisor
• Lawyers
• Mentors
• Friends

16. Value Proposition (Vap) from the Solution (So) Model Elements is

• Value of the product


• Values you deliver to the customer by sol-vhlg a problem they have with a certain product or service
• Value of the technology
• Value of the employees
17. Bundling can occur with

• a company's own products\services, other companies' products\services, or a combination of both.


• Only a company' s own products
• the same product only
• Complimentary products only

18. Direct selling commonly occurs through

• Home Parties
• One on one consultation
• Mobile location
• All of the above

19. ______________ all contribute to ever more rapid change

• Globalization, technology, and economic influence


• Globalization, industrialization
• Agriculture and in ward looking economic influences
• Socialist economic influences

20. The sharing economic, the era of maker, the anywhere liquid force is_____________.

• Inter mitten economy


• Part of the force of change
• Characteristics of developing economy
• None of the above

21. __________ focus on seed funded startup on the cups of rapid growth.

• Accelerator
• Grant
• Incubators
• Banks

22. The Phase-1 original industrial revolution was between

• 1750-1870
• 1700-1750
• 1800-1850
• 1000-1500

23. When making your team for a start-up. A perfect team will comprise of

• Marketer , technical engineer domain expert


• Developer Designer domain expert
• Developer Designer business developer
• Both a) and c)

24. Solution channel from the solution (S0) model element

• Most cost-efficient way to reach out to customers


• Solution to problems being faced by customers
• Research for target audience
• Research to identify a market

25. Customer Experience insights


• Collect, measures and manages customer insight a feedback
• Are forms that customers is required to fill
• Are not important for startups
• Are a part of the business process which is neglected

26. The funding clusters are group of individuals that help funds a business at various stages of its lifecycle .

• For the establish startups


• Sed capitals
• Funds for marketing's
• None

27. Dashboards provide

• The visualization of this information in ways that are easy to use and support taking action
• Gives figures only
• Great for prediction of growth
• None of the above

28. A Loyalty program of marketing program elements is

• Structure for employee locality


• Structure for another partner's locality
• Structure for encourage brand loyalty through encourage buying behaviour
• Structured for loyalty towards certain products channel

29. The Performer leader

• Great critical powers


• Leads by examples
• Loves the spotlights
• Craves Freedom

30. Seo, email, direct marketing, telemarketing, social media are

• Marketing tool
• Place to find your audience
• Both a & b
• Business plan tool

29. Major category to support the eco-system of the entrepreneur are:

• All the above


• Policy
• Intersections
• Human capital

28. The essentialist entrepreneurs are essentially

• Need based entrepreneurs where the key is necessity


• Looks at the largest interest of the society
• May need extra income for household
• Both a&b

27. Opportunity is

• The idea itself


• The target audience
• None of the above

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