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IMTC 633 Part2

Major categories that support the entrepreneurial ecosystem include: - Human capital - Policy - Intersections between various elements These elements work together to foster entrepreneurship. Human capital refers to skills and expertise while policy refers to regulations and support from government entities. Successful ecosystems occur at the intersections of various supportive categories.

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Ajit Kumar
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253 views

IMTC 633 Part2

Major categories that support the entrepreneurial ecosystem include: - Human capital - Policy - Intersections between various elements These elements work together to foster entrepreneurship. Human capital refers to skills and expertise while policy refers to regulations and support from government entities. Successful ecosystems occur at the intersections of various supportive categories.

Uploaded by

Ajit Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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9.

A landing page is

• The home page


• none of the above
• The entire website
• a single page on a website dedicated to a specific promotion or deal that the company is offering

10. Major categories to support the eco-system of an entrepreneur are

• All of the above


• Human capital
• Policy
• Intersections

11. Values (Val), Symbols (Sym), Balance (Bal) are all

• Personal culture elements


• Peripheral culture elements
• Additive culture elements
• Core culture elements

12. We now share knowledge and create content collaboratively

• Only in a strict formal surrounding


• Only with colleagues we trust
• Only in an office environment
• In a variety of environments

13. ______all contribute to ever more rapid change

• Agriculture and in-ward looking economic influences


• Globalization, technology, and economic influences
• Globalization, industrialisation
• Socialist economic influences

14. Direct selling commonly occurs through

• All of the above


• Home parties
• One on one consultation
• Mobile location

15. Customer experience Insights

• Collects, measures and manages customers insights and feed back


• Are not important for start-ups
• Are forms that a customer is required to fill
• Are a part of the business process which is neglected

16. ______focus on seed-funded start-ups on the cusp of rapid growth.

• Grants
• Incubators
• Banks
• Accelerators
17. Programs like Growth Hacking, Partners, Loyalty Programs, Events, PR, Word of Mouth, Sponsorship, and PPC
are the vehicles used to

• All of the Above


• Build the product
• Market
• Make a business plan

18. The performer leader

• Craves freedom
• Leads by example
• Loves the spotlight
• Great critical power

19. Individuals in the talent cloud are

• Can be hired asper the need and requirement


• Specialists with varied experience
• Specialist
• All of the above

20. Some are forced to become entrepreneurs. Reason being

• Both a) and b)
• Passion
• Necessity
• Because everyone else is doing

21. Funding that relies on financing from a large pool of backers usually made online through a web platform is

• Family and friends


• Crowdfunding
• Venture capitalist
• Boot strapping

22. The _____ can visualize the possibilities and translate the vision into wireframes for the Technical Engineer

• Domain expert
• Business developer
• Creative, designer
• Developer

23. Strategic foresight is the practice of creating

• None of the above


• A functional view of the future, or future events and possibilities to prepare for any possible adversity
• Both a) and b)
• A functional view of the future, or future events and possibilities, in such a way as to take full advantage of
opportunities,

24. Dashboards provide

• Great for prediction of growth


• None of the above
• Gives figures only
• The visualization of this information in ways that are easy to use and support taking action
25. A Loyalty program of marketing program elements is

• Structured to encourage brand loyalty through encouraging buying behaviour


• Structured for loyalty towards certain product channel
• Structured for another partners loyalty
• Structured for internal employee loyalty

26. What makes an idea unique?

• Idea and how you connect the need, the opportunity and eventually the execution will make your version
unique
• Just one of a kind idea
• The usage of the idea
• The simplicity of an idea

27. There are many components to _____ including card sorting, tree testing, eye tracking, focus groups, AIB testing,
surveys, interviews, contextual inquiry and heuristic evaluations

• Benchmarking
• Usability testing
• Behavioural targeting
• All of the above

28. GEM found that over a three-and-a-half -year period, 126million women started or ran businesses and 98 million
operated established businesses. GEM is

• Global economic Monitor


• Gleneagles Entrepreneurship Monitor
• Global Entrepreneurship Monitor
• Global Enterprise Meter

29. The funding clusters are groups of individuals that help fund a business at various stages of its lifecycle. Funds
raised through friends and family provide

• Seed capital
• For the established start-ups
• Funds for marketing
• None of the above

30. The term "Open Innovation was promoted as

• Innovation of different products wider same roof


• None of the above
• Innovation of similar products
• Way of thinking that "assumes firms can and should use external ideas as well as internal ideas, and internal
and external paths to market

1. Customer Experience Personas are

• First time customers


• Unhappy customers
• Ideal customer s
• Potential customers
2. Positioning of a brand

• The kind of store it will be placed in


• The position in the store
• Is the unique value of the product to the customer
• None of the above

3. Which of the below is untrue when we speak of a Romantic leader

• Craves freedom
• competitive
• Wants creativity
• The instant expert

4. Sensory branding includes

• voice
• Sound
• Touch: Taste/ smell
• All of the above

5. Dashboards provide

• The visualization of this information in ways that are easy to use and support acting
• Gives figures only
• Great for prediction of growth
• None of the above

6. Customer experience strategy, Customer understanding: Design: Governance, measurement and culture are six

• Is a part of research design


• discipline of customer service
• Both a) and b)
• None of the above

7. Before a business: the foundation has to be laid: this can be done best an equation function that has the following
primary function

•
Entrepreneur
• Idea: solution
• Both a) and b)
• None of the above

8. ________________ are the powerful alias that are there for you and provide advice, perspective and guidance that
transform you
• Advisor
• Lawyers
• Mentors
• Friends

9. what make an idea unique

• Just one of kind idea


• Idea and how you connect the need, the opportunity and eventually the execution will make your version
unique
• The simplicity of an idea
• The usage of idea

10. When making your team for a start-up. A perfect team will comprise of

• Marketer , technical engineer domain expert


• Developer Designer domain expert
• Developer Designer business developer
• Both a) and c)

11. _______________ speaks to the totality of the brand.

• Brand identity
• Logo
• Tagline
• Advertisement

12. The Solution (So) function of the foundation equation have the following elements

• Business model and the approach element


• Business model and the core element
• Generation and core element
• Business model and generation

13. Pop up space is

• Mobile space
• Permanent store provided in store
• Permanent store
• None

14. SEO Direct Marketing: Telemarketing: Social Media are

• Marketing tool
• Places to find your audience
• Business plan tool
• Both a) and b)

15. Bundling can occur with

• a company's own products\services, other companies' products\services, or a combination of both.


• Only a company' s own products
• the same product only
• Complimentary products only

16. A landing page is

• The entire website


• The home pages
• a single page on a website dedicated to a specific promotion or deal that the company is offering
• none of the above

17. Opportunity is

• The transition from an idea to a business


• The Idea
• The target audience
• None of the above

18. Value Proposition (Vap) from the Solution (So) Model Elements is

• Value of the product


• Values you deliver to the customer by sol-vhlg a problem they have with a certain product or service
• Value of the technology
• Value of the employees

19. We now share knowledge and create content collaboratively

• Only in a strict formal surrounding


• Only in an office environment
• In a variety of environments
• Only with colleagues we trust

20. The sharing economy, the era of maker the anywhere liquid force is

• Inter mitten economy


• Part of the Forces of change
• Characteristics of a developing economy
• None of the above

21. Major categories to support the eco-system of an entrepreneur are

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