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Swot Matrix Jollibee

Jollibee is a strong Filipino fast food brand with a family-oriented image. It has a small number of stores outside the Philippines due to its Filipino tastes and branding. It offers tasty, healthier options tailored to Filipinos at convenient locations with 24-hour service. However, its product offerings do not change often. Opportunities exist to expand into healthy brands internationally and offer new products. Threats include increasing competition and government regulations.

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Vinella Santos
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287 views

Swot Matrix Jollibee

Jollibee is a strong Filipino fast food brand with a family-oriented image. It has a small number of stores outside the Philippines due to its Filipino tastes and branding. It offers tasty, healthier options tailored to Filipinos at convenient locations with 24-hour service. However, its product offerings do not change often. Opportunities exist to expand into healthy brands internationally and offer new products. Threats include increasing competition and government regulations.

Uploaded by

Vinella Santos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Strengths Weaknesses

1. Very strong brand 1. A small number of


name in the stores outside the
Philippines. Philippines due to
2. Tasty fast food Filipino-based
dishes that are also tastes and
healthier branding.
3. Locally styled food 2. Product offerings
catered to Filipinos. don‟t change often
4. Convenient
locations and 24-
hour service:
5. Family Oriented
Branding & Internal
Governance
Opportunities Strengths-Opportunities Weaknesses-
1. Acquiring or Strategies Opportunities Strategies
creating businesses
that have a “clean S1.O1. Open a new W1 O3. A research about
eating” and healthy venture or branch which foreign taste that can be
lifestyle brand practice a „clean eating integrated to your
identity and healthy lifestyle.” products.
2. Offer new products
and continue to S3 O2 Introduce a new
innovate. brand offer
3. Further expansion
in the international
markets
Treats Strengths-Threats Weaknesses-Threats
Strategies Strategies
1. The ever increasing
competition in the S2 T1. A research about W2 T1. Research a new
fast food industry offering products which product innovation that
are more healthier. your competitors still don‟t
2. Government have.
regulations

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