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    Executive Summary 1 Chapter 2 Marketing

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    Jykyll Paul
    The document provides acknowledgments for a feasibility study. It thanks various parties for their contributions including: God for safety during the project; parents for financial assistance and guidance; and Professor Piator for sharing his knowledge and helping ensure the study's completion. It also thanks respondents who answered the feasibility study's questionnaire.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Executive Summary 1 Chapter 2 Marketing

    Uploaded by

    Jykyll Paul
    41 views4 pages
    The document provides acknowledgments for a feasibility study. It thanks various parties for their contributions including: God for safety during the project; parents for financial assistance and guidance; and Professor Piator for sharing his knowledge and helping ensure the study's completion. It also thanks respondents who answered the feasibility study's questionnaire.

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    EXECUTIVE_SUMMARY_1_CHAPTER_2_MARKETING (1).docx

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    The document provides acknowledgments for a feasibility study. It thanks various parties for their contributions including: God for safety during the project; parents for financial assistance and guidance; and Professor Piator for sharing his knowledge and helping ensure the study's completion. It also thanks respondents who answered the feasibility study's questionnaire.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    41 views4 pages

    Executive Summary 1 Chapter 2 Marketing

    Uploaded by

    Jykyll Paul
    The document provides acknowledgments for a feasibility study. It thanks various parties for their contributions including: God for safety during the project; parents for financial assistance and guidance; and Professor Piator for sharing his knowledge and helping ensure the study's completion. It also thanks respondents who answered the feasibility study's questionnaire.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    ACKNOWLEDGEMENT

    The researchers would like to express their heartfelt gratitude to those people

    who have suggested and shared their ideas to the conceptualization of this research .

    This Feasibility Study has been made possible by the guidance , supervision,

    cooperation and participation of the following people:

    To our Almighty God who always look up and secure the safety of the

    proponents in doing this project Feasibility Study .

    To our parents for the financial assistance and who always guide and support

    us in doing our best in preparing the Feasibility Study .

    To our beloved intelligent Professor, Dr. Gervacio I. Piator, CPA, MBA,, who

    has greatly shared his knowledge with us with patience and diligence in helping us

    meet the necessary works for the completion of our Feasibility Study .

    Sincerest gratitude is extended also to our respondents who took time

    answering our questionnaire.

    i
    TABLE OF CONTENT

    Pages
    CHAPTER 1 - EXECUTIVE SUMMARY 1

    CHAPTER 2 - MARKETING ASPECT


    2.1 Market Feasibility 5
    2.2 Description 7
    2.3 Outlook of the Industry 8
    2.4 Size of Industry 8
    2.5 Target Market 9
    2.6 Market Segmentation 9
    2.7 Demand Analysis 10
    2.8 Supply Analysis 13
    2.9 Marketing and Sales Activities 18
    2.1 Marketing Plan Schedule 20
    2.11 Survey Results 21
    2.12 Sales Activities 31
    2.13 Factors Affecting the Market 37

    CHAPTER 3 - MANAGEMENT ASPECT


    3.1 Background of the Company 41
    3.2 Organizational Chart 42
    3.3 Job Description 43
    3.4 Employment Process 47
    3.5 Plantella 48
    3.6 Company Policies 49

    CHAPTER 4 - TECHNICAL ASPECT

    ii
    4.1 Production Program 52
    4.2 Plant Capacity 53
    4.3 Material Inputs 57
    4.4 Interior Design 61
    4.5 Architectural Layout 65

    CHAPTER 5 - FINANCIAL ASPECT


    5.1 Background 68
    5.2 Financial Statement Assumption 69
    Projected Statement of Financial
    5.3 Position 70
    Projected Statement of Comprehensive
    5.4 Income 71
    5.5 Projected Statement of Cash Flow 72
    Projected Statement of Changes in
    5.6 Partnership's Equity 73
    5.7 Notes to Financial Statements 74
    5.8 Test of Liquidity 76
    5.9 Test of Profitability 77
    5.1 Test of Debt Service 78
    5.11 Test of Operating Leverage 79
    5.12 Test of Cost and Expenses Schedule 80

    CHAPTER 6 - SOCIAL ASPECT


    6.1 Contribution to Income and Equipment 82
    6.2 Tax Comptribution 82
    6.3 Economic Diversification 82
    6.4 Social Responsibility 83

    Appendix A QUESTIONNAIRE 84

    Appendix B REFERENCES 85

    iii
    Appendix C CURRICULUM VITAE 90

    iv

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