YEMALICIOUS

Feasibility Study
May 2024

Prepared by:
.
Abad, Leonora

Alvarez, Jaybert

Amparo, Jesabel

Asuncion, Leonardo

Felimon, Aireen

Maningding, Liezel

Narvaez, Marina

FM 3 – Night Class

Barangay Kita-Kita, San Jose City,

Nueva Ecija, Philippines,3121
Yemalicious@gmail.com
FB Page: Yemalicious
0935-109-0928
 TABLE OF CONTENTS

I. INTRODUCTION 1

II. EXECUTIVE SUMMARY 3

2.1 Project Background 3
2.2 Management and Personnel Feasibility Summary 3
2.3 Marketing Feasibility Summary 3
2.4 Production or Technical Feasibility Summary 4
2.5 Financing and Financial Feasibility Summary 4
2.6 Socio-economic Feasibility Summary 4
2.7 Conclusion 5

III. PROJECT BACKGROUND 6

3.1 Project Proponent 6
3.2 Proposed Name of the Business 7
3.3 Type of Business Organization 8
3.4 Location of the Business 9
3.5 Background of the Industry

IV. MANAGEMENT AND PERSONNEL FEASIBILITY 12

4.1 Organizational Structure 12
4.2 Manpower requirements 13
4.3 Proposed Salary Rates and Benefits 14
4.4 General Company Policies 17
4.5 Training Style and Method 20
4.6 Recruitment and Selection Process 21
4.7 Payroll Process 23

V. MARKETING FEASIBILITY 25
5.1 Market Description 25
5.2 Demand Forecasting 25
5.3 Supply Forecasting 27
5.4 Demand-Supply Analysis 29
5.5 Sales Forecast 30
5.6 SWOT Analysis of Hapinoy Tofu Treats 31
5.7 Evaluating 4 P’s of the Bean Curd Dumplings 33
5.8 Evaluating 4 P’s of Competitor 35
5.9 Proposed Marketing Program of Hapinoy Tofu Treats 39

VI. PRODUCTION OR TECHNICAL FEASIBILITY 40

6.1 The Product/s 40
6.2 Production Process 41
6.3 Alternative Process/es 42
 6.4 Materials Handling Design/s 43
6.5 Technological Assistance 44
6.6 Project Site (Location) 46
6.7 Project Layout 47
6.8 Plant Size and Production Schedule 48
6.9 Building and Facilities 49
6.10 Floor Plan 50
6.11 Kitchen Equipment 51
6.12 Furniture and Fixtures 55
6.13 Utilities 56
6.14 Raw Materials Requirements 57
6.15 Wastes and Waste Disposal Method/s 58
6.16 Total Production Costs 58

VII. FINANCING FEASIBILITY 59

7.1 Total Project Cost 59
7.2 Financiers 60

VIII. FINANCIAL FEASIBILITY 61

8.1 Projected Income Statement 61
8.2 Statement of Financial Position (Balance Sheet) 63
8.3 Cashflow Statement 64
8.4 Projected Statement of Changes in Owner’s Equity 65

IX. SOCIO-ECONOMIC FEASIBILITY 68

9.1 Owners 68
9.2 Employees 68
9.3 The Government 69
9.4 Other Beneficiaries 69

CONCLUSION 71
REFERENCES 72
 INTRODUCTION

Yema is a popular choice for pasalubong and special occasions. Attractive

packaging and branding can further enhance its appeal as a gift item. Compared to other

food businesses, Yema requires a lower initial investment. This makes it a potentially

good option for starting a business. Filipinos are familiar with and love sweets or

desserts, especially after eating. Yema's creamy texture and sweet taste make it an

indulgent treat that satisfies cravings perfectly. Moreover, it is often associated with

nostalgic memories, adding to its appeal.

The YEMALICIOUS, with the tagline "The twist you can't resist," is a new twist

on the classic homemade yema because it offers three different flavors, such as

Calamansi, Monggo, and Banana Flavor, which are uncommon when it comes to the

traditional yema. All the products of Yemalicious go through the same procedure of

making. The business ensures cleanliness during the process of making the product to

provide the customers with a quality and clean yema to give them satisfaction and meet

their expectations of the products. YEMALICIOUS offers affordable prices for the

customers, so they can purchase as many as they want because all the flavored yema

have the same price and are budget-friendly for all the customers. Yemalicious also

ensures that the packaging of the products has quality so that the customers can achieve

their satisfaction. Yema is a beloved dessert in the Philippines. The ingredients are

readily available, and the recipe is relatively simple. This makes it easy to start small and

scale up production as demand grows.

The purpose of yema as a product is primarily as a sweet confectionery or dessert.

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It serves to satisfy cravings for something creamy and sweet. In terms of nutrients, yema

contains significant amounts of protein and fat due to its main ingredients, condensed

milk and egg yolks. However, yema is typically high in calories and should be consumed

in moderation as part of a balanced diet.

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 II. EXECUTIVE SUMMARY

2.1 Project Background

Name of Proposed Project : YEMALICIOUS

Type of Business Organization: Sole Proprietorship

Location of the Project : Brgy. Kita-Kita, San Jose City, Nueva Ecija

Proponent : Ms. Aireen Felimon

2.2 Management and Personnel Feasibility Summary

YEMALICIOUS business is a sole proprietorship form of business organization

that runs with a basic organizational structure. The business structure is straightforward

and well-suited to its needs. The business must abide by all applicable laws because the

owner makes all decisions, and team work together to accomplish the organization

ultimate goal.

2.3 Marketing Feasibility Summary

The Yemalicious main market are travelers from Southern Luzon and National

Capital Region going to North Luzon, like Cagayan and Isabela. Making different

flavors, such as calamansi, mongo, and banana, gives the business a great possibility of

success. The customer can purchase by going into the shop, and the payment will be

made in cash.

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2.4 Production or Technical Feasibility Summary

The owner of Yemalicious ensures that there is a well-organized plan for the

project layout, floor plan, and building facilities. A well-organized plan for handling

materials, procedures, alternative processes, and production schedules was also ensured

by the owner. The owner also ensures the address and contact number of persons who

can help in times of technical error. The owner also chose the location because it is the

perfect site for the business.

2.5 Financing and Financial Feasibility Summary

The financial situation depends on the expenses and revenues earned in the pre-

operating years up to the succeeding operating years. The capital of the proponent is

1,500,000 pesos. The 100% contribution of the owner is the first capital of the business.

The capital is used for establishing and building the business and for funding the

investment and expenses to begin the business, such as equipment, service vehicle,

furnitures and fixtures and raw materials.

2.6 Socio-Economic Feasibility Summary

The employees at Yemalicious will have a source of income that will pay for

their daily necessities and support their everyday needs. The business gives benefits to

the government by paying taxes. The customers will profit as well because they will

experience their purchase of the product from the business. The suppliers also benefit

and help them gain more profit from the purchase of raw ingredients such as condensed

milk, calamansi, monggo, and banana.

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2.7 Conclusion Summary

In the study, the different parts of how to start a business, the ways to build it,

and how to project its future can be found. The Yemalicious business was created

because the sole owner of the business is Ms. Aireen Felimon, who is also a Filipino

and want to take the opportunity to share her knowledge and show other people that the

product of Yemalicious can be more popular by making some improvements like adding

different flavors such as Calamansi, Mongo, and Banana. The study also found that

YEMALICIOUS business is feasible.

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 III. PROJECT BACKGROUND

3.1 Project Proponent

The proponent of the YEMALICIOUS is Ms. Aireen Felimon, with a degree of Bachelor

of Science in Business Administration with a Major in Financial Management. The

business is a sole proprietorship, which means the owner, Ms. Aireen Felimon, takes the

whole gain and loss of the business. Since it is a sole proprietorship business, this means

that the owner of the business, Ms. Aireen Felimon, has full authority over decision-

making for the business.

Table 1. Proponents Personal Information

NAME ADDRESS NATIONALITY OWNERSHIP

Barangay. Kita-Kita,
Aireen Felimon Filipino 100%
San Jose City, Nueva Ecija
Total 100%

3.2 Proposed Name of the business

Choosing a name is one of the first steps in creating a new identity for a company

and developing a new image. The name "Yemalicious" was chosen by the proponent

since the product signifies fresh and delicious flavors.

The name "Yemalicious" cleverly combines the words "yema" and "delicious"

to clearly convey to potential customers that the business specializes in fresh,

different flavors of yema. The name immediately sets your

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business apart from traditional yema vendors, and may be looking for more flavor

options. Using the word "yema" emphasizes that yema is made primarily of unique

flavors such as calamansi, banana, and monggo and signals that the business is

committed to providing tasteful and sustainable food options. The addition of "licious"

at the end of "yema" also implies a lifestyle or looking for different choices of flavors,

which can help attract customers who are committed to satisfying their sweet cravings.

Overall, the name "Yemalicious" effectively communicates the business focus on trying

different tastes of yema and highlights the essence and environmental benefits of the

products.

3.3 Types of Business Organizations

Yemalicious is a sole proprietorship business that is owned by Ms. Aireen

Felimon with an initial capital of P 1,500,000. A sole proprietorship could be a good fit

for Yema's business, particularly since it's starting out. Unlike a partnership, there is no

need to pay an additional 8% tax on profits. This business structure is quite simple and

inexpensive to set up. There is minimal paperwork and legal fees compared to forming

a corporation or partnership. This allows Yemalicious to focus its resources on recipe

development, production, and marketing—crucial aspects during the initial stages. As

the sole proprietor, Yema would have complete control over all business decisions. This

flexibility is vital for experimenting with flavors and branding to find a niche in the

market. Additionally, any profits generated from the business would belong entirely to

the owner. This can be motivating, especially early on when reinvesting profits back into

the business is essential for growth.

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3.4 Location of the business

Isabela

Figure 1. Location of the Business

The Yemalicious is located in Barangay Kita-Kita, San Jose City, Nueva Ecija.

The location is along the Maharlika Highway, near Gt. Oil Station and Victory Liner

Stopover, which is a good location for the business. The proponents have also identified

the specific location, which is in the "food industry," specifically more on what it is

called "pasalubong" for all passengers and travelers who travel from Manila (National

Capital Region) to Isabela, a province in Northern Luzon, and vice versa. It shows

greater opportunity for the business to attract more consumers because the product is

nearby the stopover, so they can easily buy a product for the chea price in just a short

period of time.

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3.5 Background of the Industry

The Global Sugar Confectionery market is anticipated to rise at a considerable

rate during the forecast period, between 2023 and 2031. In 2022, the market is growing

at a steady rate and with the rising adoption of strategies by key players, the market is

expected to rise over the projected horizon.(Sugar Confectionery Market

- Growth, Trends and Forecast (2023 - 2030), 2023)

Yema is under Manufacturing of Sugar Confectionary and specifically refers to the

manufacture of cocoa, chocolate, and sugar confectionery. According to 6Wresearch, the

Philippine candy market is anticipated to grow at a higher rate during 2023–2029. Overall,

the Philippine candy market presents a range of opportunities for candy makers to innovate

and meet evolving consumer preferences. With a growing demand for unique and healthier

candy options, as well as the popularity of traditional sweets, the market is poised for

continued growth in the coming years. It shows that the candy market in the Philippines is

growing, which means there's a great opportunity in this industry. One month after the

implementation of the tax on January 1, 2018, prices of taxable sugar-sweetened beverages

had increased by 16.6% to 20.6%, and sales in sari-sari (convenience) stores had declined

by 8.7%. It was implemented by the Tax Reform for Acceleration and Inclusion, or TRAIN

LAW. This will affect the business because it also needs to increase the average price of

the product.

The word "egg yolk" in Spanish is yema. Yema is thought to have originated from

early Spanish building. Nowadays, there are plenty of variations on the traditional yema

recipe. In Bulacan, arguably the hub for many Filipino candies, they have incorporated

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add-ons like nuts and even ground-up cookies into the candy mixture. The Bulakenyos are

also sometimes credited with being the first to reshape the yema into the caramel- colored

pyramids that are commonly sold today

3.6 Logo of the Business

Figure 2. Logo of the Business

The Yemalicious logo is a vibrant blend of color and character, reflecting both the

deliciousness of its treats and the passion of its owner. Two colors take center stage: a

sunny yellow representing the sweet, ripe bananas used in their yema, and a refreshing

green symbolizing the tangy calamansi and savory monggo beans that add depth to their

creations. But the logo's true heart lies in the smiling face of a young girl. This avatar, an

ode to the owner herself, embodies the pure joy of indulging a sweet tooth, a feeling that

Yemalicious strives to bring to every customer with every bite

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Vision

To continually satisfy our customers with high-quality products and to become a

well-recognized sweet-tasting yema seller.

Mission

The Yemalicious shall produce and serve tasty and nutritios yema by producing a

varieties of fresh fruit flavor with affordable prices.

Goals/ Objectives

• Maintain and seek reputable sources of the finest and purest ingredients.

• Make customers satisfied.

• Maintain a clean and budget-friendly product.

• To have a 5% increase in sales and net profit after the projected five years.

• To add more flavors or even introduce a new flavor that's never been introduced

to the market.

• To promote healthy and nutritious food and delicacies

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 IV. MANAGEMENT AND PERSONNEL FEASIBILITY

4.1 Organizational Structure

Owner

Cashier Confectioner

FIGURE 3. Organizational Structure

The organization chart of Yemalicious Business is a simple type of organization in

which each staff member needs to focus on their designated job position in the business.

Yemalicious Business has three employees in the organization: the cashier and two

confectioners.

The employees will have a specific responsibility for their different job positions

in the business. For them to perform the duties of that position to the best of their ability

and to manage better the position that they have. This chart ensures that the discipline of

every member is maintained to build a good relationship with the other member and to

improve coordination to have a better result for the business.

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4.2 Manpower Requirements

The owner is responsible for the decision making for the company as well as the

plans inside of the business and also responsible for making the rules and regulations of

the business.

Table 2. Job Analysis

POSITION JOB DESCRIPTION JOB SPECIFICATION

Owner - Responsible for managing - N/A

overall control in all aspects in
the business such as personnel
management, marketing
management, and financial
management.

Cashier - Responsible for serving orders - At least high school

of the customers graduate with experience.
- Collects payments by - Female
accepting cash and make - 18-35 years old
change for cash customers. - Must have good
- Responsible for updating mathematics skills
when to order raw materials - Must have an effective
communication skills.
- Must have a positive
attitude and commitment to
customer satisfaction

Confectioner - Responsible for cooking, - High School Graduate old

wrapping, packing, and curriculum
stickering Yema. - Senior high school
- Responsible for buying raw graduate.
materials when there is a - Male or Female
delayed delivery. - 18-50 years old
- Responsible for cleaning the - Physically and mentally fit
entire workplace. to work.

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4.3 Proposed Salary Rates and Benefits

According to Philippines. (2024). WageIndicator Foundation, the minimum wage

of non agriculture industry of region 3 Central Luzon is four hundred ninety-nine to five

hundred Philippine peso.

Table 3. Salary of Employee

No. of Daily Monthly Monthly Annual

Position
employees Rate salary Salary net Salary

Cashier 1 500 13,000 11,890 142,680

Confectioner 1 500 13,000 11,890 142,680

Total 2 1,000 26,000 23,780 285,360

Normal Hours of Work

The employees of Yemalicious company are entitled to work not exceed eight (8)

hours a day starting from 8:00 am to 5:00 pm and Yemalicious company will operate 6

days a week and close every Sunday for rest day.

Meal Period

The employees of Yemalicious company are entitled to have a not less than sixty

(60) minutes or one (1) hour time to finish their regular meals everyday. 11:00 am – 12 pm

for the meal period of confectioner, 11:30 am – 12:30 pm for the meal period of the cashier.

The owner will take place of the cashier during lunch break.

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Rest Period

The employees of Yemalicious business are entitled to have a rest period which is

not less than 24 hours after six (6) consecutives working days and have a rest day every

Sunday.

SSS Benefits

According to Lockton (2024), SSS has implemented a contribution rate set a 4.5%

of the gross pay of an employee. Employer contribute 9.5% of the gross pay, resulting in

a total contribution of 14%.

Table 3.1 SSS Contribution

MONTHLY
EMPLOYEES EE ER ER/Yr. EE/Yr.
SALARY

Cashier P 13,000 585 1,235 14,820 7,020

Confectioner P 13,000 585 1,235 14,820 7,020

Total salary P 26,000 1,170 2,470 29,640 14,040

Philippine health insurance (PhilHealth)

According to Lockton (2024), with the enactment of Republic Act No. 11223 also

known as Universal Health Care Act, PhilHealth's premium rate for all direct contributors

increased from 4% to 5% as of year 2024. This increment in the premium rate will be

divided between employers and employee.

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Table 3.2 Philhealth Contribution

MONTHLY
EMPLOYEES EE ER ER/Yr EE/Yr
SALARY

Cashier P 13,000 325 325 3,900 3,900

Confectioner P 13,000 325 325 3,900 3,900

Total salary P 26,000 650 650 7,800 7,800

Pag-Ibig fund

According to Lockton (2024), Pag-ibig fund contribution increased from P 100 to

P200. Employers are obligated to match the incresed as mandated by the Pag-ibig Board.

Table 3.3. Pag- ibig Contribution

MONTHLY
EMPLOYEES EE ER ER/Yr EE/Yr
SALARY

Cashier P 13,000 200 200 2,400 2,400

Confectioner P 13,000 200 200 2,400 2,400

Total salary P 26,000 400 400 4,800 4,800

Holidays

The Yemalicious business has a policy that if regular holidays fall into monday to

saturday the employee can avail a double pay if the employee is not absent before and

after the day of regular holidays.

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Table 4. Regular Holidays and Special non-working Days

Regular Holidays Special Non-Working Days

DATE HOLIDAY NAME DATE HOLIDAY NAME
JANUARY 1 New Year’s Day January 2 Three kings
EDSA People Power
MARCH 28 Maundy Thursday February 25
Revolution
APRIL 10 Araw ng Kagitingan August 21 Ninoy Aquino Day
MAY 1 Labor Day November 1 All Saint’s Day
JUNE 12 Independence Day
Feast of the
National Heroes
AUGUST 28 December 8 Immaculate
Day
Conception of Mary
NOVEMBER 30 Bonifacio Day December 31 Last Day of the year
DECEMBER 25 Christmas Day

4.4 General Company Policies

HR Policy Statement

Human Resource (HR) policies are procedures and guidelines that set the terms of

employment and those of team members. The rights, obligations, and anticipated behaviors

of employer and employees when it comes to working together outlined in HR rules.

The Yemalicious business established a policy that the newly hired employee will

undergo 15 days training with a regular daily rate of 500 pesos that is why there will be no

transportation allowance and free meal to offer while undergoing 15 days training. The

employee that is qualified and passed the 15 days training will undergo 5 months

performance evaluation, if the employee will show a good performance and achieve the

rules and regulations of Yemalicious business, the employee will be given a written

contract as a regular employee, but if the employee failed in performance evaluation within

5 months the employee will be ask to sign the finish contract written agreement.

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 The regular employee of Yemalicious business will be given a benefits such as a

right to consume 3 days sick leave, 5 days vacation leave, and 5 days emergency leave.

These leave benefit is not convertible into cash that is why the employee must consume

these leave benefits for the whole year. These leave benefits is not available to a non regular

employee.

The business has a general policy of termination of employee if the employee found

out of commited theft, and 6 consecutive days of absence without leave also known as

"AWOL" The Yemalicious business gives the employees a chance to undergo verbal

warning, written discipilinary action such as 1st offense, 2nd offense, and 3rd offense if

the employees are proven guilty of commiting violations such as fighting during working

hours, commit absentism, and failure of producing 80% of the target output in a day.

Probationary Period

The probationary period gives new hires the chance to determine whether the

employment meets their expectations while also giving businesses the assurance that their

investment in training and developing a new hire will be profitable. The business can assess

an employee's performance, dedication, attendance history and so on, while employees can

see how well they work with fellow employees and enjoy the scope of tasks set before them

by management. A successful probationary period will define each party’s future working

relationship and guarantee that everyone involved makes the best choices regarding long

term commitment. The employee will undergo 5 months performance evaluation, if the

employee has a good performance like no late, no absent without permission, always reach

the target output in making yema for the confectioner, and no short sales for the cashier,

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the employee is qualified to sign a contract as a regular employee, but, if the employee did

not passed the 5 months performance evaluation, the employee will sign a finish contract

agreement.

Benefits

The regular employees of Yemalicious business will receive 3 days sick leave, 5

days vacation leave, and 5 days emergency leave in a year. The business will advise the

regular employee to consume the days of leave benefits at the end of the year, because

these leave benefits is not convertible into cash.

Termination

For the sake of the business' security, the owner has the right to fire a worker. The

business will first give the employee a second chance to address all of their improper

actions. However, after the employee commits a second offense, the employer will issue a

warning before suspending the worker. But if the issues persist, the individual will be fired

right away.

• Leaking private information

• Harassment

• Theft or Fraud

• Excessive absences

• Harassing towards other employees

Non-Disclosure

It is an agreement in which to ensure the information will remain confidential that

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they shared with each other.

• Client information list

• Marketing Strategies.

4.5 Training Style and Method

Yemalicious Business will be conducting coaching and mentoring to help

employees learn new skills or improve existing skills while also boosting their confidence

and ensuring that the employees of Yemalicious Business will learn and gain the skills and

knowledge they need to perform their job. On-the-job training and instructor-led training

are the training styles that are applied.On-the-job training is the cornerstone,where new

hires shadow experienced staff.They learn by observing and gradually taking on tasks

themselves, while instructor-led training involves a trainer directly teaching concepts and

procedures.It is effective for explaining regulations (like food safety), company policies,

and customer service techniques.Lectures can be enhanced with demonstrations,

discussions, and opportunities to ask questions.It will take 15 days to finish the training,

and the training will be paid to a regular salary.

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4.6 Recruitment and Selection Process

Job Posting

Processing of Resume

Interview

No
Interview Passed? Rejected

Yes

Skills Assessment

No
Assessment
Assessment Passed? Rejected
Passed?

Yes

Background Check

Making the Offer

On Boarding

Figure 3. Recruitment Process

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 The figure above shows the step-by-step procedure of recruitment and selection

process of Yemalicious business. The first step in the selection process is identifying the

job requirements. This involves gathering information about the job, such as the

qualifications, experience, and skills required to perform the job successfully. The second

step is sourcing candidates. This can be done through a variety of methods, such as

advertising the job online or at job fairs, or by working with a recruiting agency. Once you

have a pool of candidates, the next step is to screen them to narrow down the list to the

most qualified applicants. This may involve reviewing resumes and cover letters, or

conducting phone interviews. The shortlisted candidates will then be invited for interviews.

This is an opportunity for you to learn more about the candidates’ qualifications and

experience, and to assess their fit for the company culture. After the interviews have been

conducted, you will need to check the references of the top candidates. This will help to

verify the information that they have provided about their work history and experience.

Finally, you can make an offer to the candidate that you believe is the best fit for the job.If

the applicant rejects the job offer, the hiring manager will then revisit the pool of applicants

who didn't quite make the initial cut. This could involve re-evaluating the resumes of those

who performed well on the application but perhaps stumbled slightly during the interview,

or reaching out to individuals who demonstrated strong potential in the skills assessment

but lacked the specific experience the first round prioritized.

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4.7 Payroll Process

Collect the employee

timecards

CALCULATE
Gross Pay

CALCULATE
Payroll and
Deductions

Compute for
Employee Net Pay

Distribute
Employee pay

Issue Employee
Payslip

Figure 4. Payroll Process

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 The first step in payroll processing is to collect employee time cards. This is

typically done at the end of a pay period. The time cards show the number of hours each

employee has worked, as well as any overtime hours. Once the time cards have been

collected, the next step is to calculate payroll deductions. This includes Philhealth, Pag-

Ibig, Social Security, and any other deductions that the employee has authorized. After

the payroll deductions have been calculated, the gross pay can be determined. This is the

total amount of money that the employee has earned before deductions are taken out.

The gross pay is calculated by multiplying the employee's hourly rate by the number of

hours worked, plus any overtime pay. Once the gross pay has been determined, the net

pay can be calculated. This is the amount of money that the employee will actually

receiveafter deductions have been taken out. The final step in payroll processing is to

distribute the employee's pay. This can be done in a variety of ways, such as direct

deposit, or pay card. The employee will also receive a payslip, which is a detailed

breakdown of their earnings, deductions, and net pay. The employees will be paid twice

a month or 15th and 30th. The payroll cut-off date in which all changes additions and

deductions is 10th and 25th.

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 V. MARKETING FEASIBILITY

5.1 Market Description

Yemalicious is a sole proprietorship that operates in Barangay Kita-Kita, San Jose

City, Nueva Ecija. The location is along Maharlika Highway, near the GT Oil gasoline

station and Victory Liner stopover. The business chose this location because it is easy to

access and attracts customers to make quick purchases even if they are in a rush.The target

market of Yemalicious business are passengers and travelers from Southern Luzon and the

National Capital Region to Northern Luzon, such as Cagayan and Isabela, and vice versa.

According to research, there are 13 buses of Victory Line routes from NCR to Cagayan

Valley in one day with 45 seats. According to G. (n.d.). On buses from Manila to

Tuguegarao, there are 585 passengers on Victory Liner in a day. The business is open 312

days a year, a total of 182,500 passengers in a year. To determine the target market 41%

of the total number of passengers a year is calculated. Yemalicious business has a total of

74,825 as of the year 2023.

5.2 Demand Forecasting

There are 74,825 target market as of the year 2023. To get the estimated past

demand in the market for the year 2019-2023, the business estimated that there is a 5%

annual reduction from the year 2023 backwards to the year 2019

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Table 5. Estimated past demand in the market.

Year Total number of market (Y)

2019 60,946
2020 64,154
2021 67,530
2022 71,084
2023 74,825

The table below shows that there are 34, 688 from the year 2019-2023.

Table 6. Past demand in the market

Year Total number of market (Y) X X2 XY

2019 60,946 -1 4 -121,892
2020 64,145 -2 1 -64,154
2021 67,530 0 0 0
2022 71,084 1 1 71,084
2023 74,825 2 4 149,650
ΣY= 338,539 10 ΣXY= 34,688

Where: Yc= a+b(x)

a= Y/N = 338,539/5 = 67,708

b= XY / X^2 = 34,688 / 10 = 3,468.8 or 3,469

Therefore:

Yc= a+b(X) = 67,708 + 3,469 (3) = 78,115

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The table shows that there are 78,115 projected demand for the year 2024.

Table 7. Projected Demand Data

Year X Y= a+b(X)

2024 3 78,115

2025 4 81,584

2026 5 85,053

2027 6 88,522

2028 7 91,991

5.3 Supply Forecasting

According to data gathered, yema seller earns 1,000 pesos daily with an estimation

of how often the people buy yema which is 20 times a day and 7,300 times a year with a

price of 50 pesos per pack.

As of the year 2023, there are 7,300 estimated past supply data in the market. To

get the estimated past supply data for the year 2019 to 2023 the business assumes that

there is a 5% annual reduction of supply from the year 2023 backwards to the year 2019.

Table 8. Estimated Past Supply in the market.

Year Total Supply (Y)

2019 5,946
2020 6,259
2021 6,588
2022 6,935
2023 7,300

27
Table 9. Past Data of Supply

Actual Value Based on Target

Year X X2 XY
Customer (Y)
2019 5,946 -2 4 -11,892
2020 6,259 -1 1 -6,259
2021 6,588 0 0 0
2022 6,935 1 1 6,935
2023 7,300 2 4 14,600
Total 33,028 3,384

Where: Yc= a+b(x)

a = Y/N = 33,028 / 5 = 6,606

b = XY/ X^2 = 3,384 / 10 = 338

Therefore:

Yc= a+b(X) = 6,606 + 338 (3) = 7,620

Table 10. Projected Supply Data

Year X Y= a+b(X)
2024 3 7,620

2025 4 7,958

2026 5 8,296

2027 6 8,634

2028 7 8,972

28
5.4 Demand Supply Analysis

The table shows that the number of demand, the number of supply and the number

of demand supply gap have the same annual increase from 2019 up to 2028. There is a high

percentage of unsatisfied. The result of demand- supply analysis means that the business

shall pursue to meet the number of unsatisfied market. The demand- supply analysis also

denotes that the business has a great opportunity to gain high profit if they can meet the

number of unsatisfied market since the Yemalicious business has a 90% unsatisfied.

Table 11. Demand-Supply Gap

Year Demand Supply Demand-Supply Gap Percent Unsatisfied

Past
2019 60,946 5,946 55,000 90%
2020 64,154 6,259 57,895 90%
2021 67,530 6,588 60,942 90%
2022 71,084 6,935 64,149 90%
2023 74,825 7,300 67,525 90%
Projected
2024 78,115 7,620 70,495 90%
2025 81,584 7,958 73,626 90%
2026 85,053 8,296 76,757 90%
2027 88,522 8,634 79,888 90%
2028 91,991 8,972 83,019 90%

29
5.5 Sales Forecast

The table below shows the sales forecast of Yemalicious business. It indicates that as

demand and supply increases 5%, there is also a yearly 5% increase in revenue even if the

percentage of target market for the year 2024 to 2028 just only increases 0.2%, 0.3%, 0.4% and

0.4 % respectively. It denotes that the business can gain 5% increase even in time of poor increase

of percentage of target customers maybe in due to changes of the market interest.

Table 12. Sales Forecast For Yemalicious Business

TOTAL
PRICE (25) × No. Target
Year Unsatisfied Revenue
of Purchases (4) Customers (%)
Market
2024 100 70,495 41 % 2,890,295
2025 100 73,626 41.2 % 3,034,809.75
3,186,550
2026 100 76,757 41.5 %

2027 100 79,888 41.9 % 3,345,877.5

2028 100 83,019 42.3 % 3,513,171
Total
15,970,703
Revenue

30
5.6 SWOT Analysis of YEMALICIOUS

Table 13. SWOT of Yemalicious

Strengths Weaknesses

 Cheaper than competitor  Not enough brand recognition

 New and unique flavor  Short shelf life
 Highly Motivated workforce

Opportunities Threats

 Market Expansion  More Competition

 Brand Building  Ingredient Costs
 Product Development  Seasonality
 Regulation changes

Strength

Yemalicious has a few things going for it that make it a strong contender in the

market. First, it is cheaper than what other similar products cost, which means it is easier

on your wallet. Second, Yemalicious offers a brand new and exciting flavor that you

would not find anywhere else. And lastly, the people make Yemalicious, which is

affordable, offers something completely new, and is made by a team that is really

passionate about making yema.

Weakness

Yemalicious might struggle to compete with bigger brands because it is not as

well-known yet. This means it might be harder for people to choose Yemalicious over

other, more familiar options. Additionally, yemalicious products might not last very long

31
on store shelves. This could be because the products are perishable or because they are

a new product that has not quite caught on yet. Because of this, stores might be less likely

to order Yemalicious in large quantities, which could limit how many people have the

chance to try it.

Opportunity

Market expansion allows Yemalicious to reach more customers and grow the

business. Brand-building efforts enhance the reputation and make the products more

recognizable. Product development ensures the business stays competitive by continually

improving their offerings to meet customer needs. These strengths position the company

well for future growth and success.

Threat

Yemalicious has so much competition out there, which means it needs to work

hard to convince customers to choose it. This might involve lowering prices, offering

discounts, or finding something special that sets it apart.Another hurdle is the cost of

ingredients. If the price of glucose syrup, condensed milk, or other things it needs goes

up, it can hurt the profit. Yemalicious might have to raise prices, find cheaper ingredients

that still taste good, or try to use ingredients more carefully to avoid waste. On top of

that, sales of yema desserts might change depending on the season. Yemalicious might

sell more during the holidays or hot summer months and less at other times. Yemalicious

needs to be prepared for these ups and downs. Yemalicious could try stocking up on

supplies ahead of busy times or creating special deals to keep customers coming in

32
during slower periods.Finally, there is a chance of new rules or regulations being put in

place. This could involve anything from health codes to labeling requirements.

Yemalicious would have to adapt the business practices, update equipment, or get new

licenses to comply. These changes can be time-consuming and expensive.

5.7 Evaluation 4 P’s of Yemalicious

Product

Figure 5. Product of Yemalicious

Yemalicious offers new flavors of Yema, such as Calamansi Flavor, Mongo

Flavor, and Banana Flavor. Yemalicious wants to serve its customers a delicious meal

at an affordable price. Aside from salty foods, Yema is a sweet food that can replenish

electrolytes since the Philippine climate is hot and humid.

33
Price

Yemalicious will use cost-based pricing since the prices of the product will be

based on the cost of ingredients.This strategy will compute the total cost of all the

ingredients needed to make the yema.The customer may buy Yemalicious products for

only 3 pcs. for 5 pesos and twenty-five pesos per pack. There is a 70% mark up for the

product.

Table 14. Price costing of Yemalicious

Product Quantity Total Cost Selling Price

Calamansi Yema 1 pack P14.70 P25.00
Monggo Yema 1 pack P14.70 P25.00
Banana Yema 1 pack P14.70 P25.00

Place

Yemalicious business is located in Barangay Kita-Kita, San Jose City, Nueva Ecija,

along Maharlika Highway, near the GT Oil gasoline station and Victory Liner stopover.

The business chose this location because it is easy to access and attracts customers to

make quick purchases even if they are in a rush.

Promotion

Yemalicious business use an advertising method called the pre-testing method,

where Yemalicious will give a pre-taste to some customers. Yemalicious also uses

tarpaulin for the promotion.

34
 Figure 6. Product promotion

5.8 Evaluation 4 P’s of Competitor

Product

Figure 7. Product of Nora's SpecialYema

Yemalicious focuses on exciting flavors, offering unique options like calamansi,

mongo, and banana to cater to adventurous taste buds. It prioritizes affordability,

ensuring that the yema is a delicious and budget-friendly treat.Nora's Special Yema, on

the other hand, stands out for variety in shapes. They offer classic round yema alongside

35
cubed, triangular, and even pyramid shapes, catering to those who enjoy visual appeal.

Additionally, they focus on the familiar taste of original yema with the added crunch of

cracked peanuts. In short, Yemalicious offers exciting new flavors at a good price, while

Nora's Special Yema focuses on classic flavors with unique shapes and a textural twist.

Price

Nora's Special Yema has a higher price per pouch or tub. Nora has an edge

because their yema uses premium ingredients or comes in unique flavors or bigger

serving sizes that Yemalicious does not offer yet. So, while Yemalicious focuses on

affordability, Nora's caters to those willing to pay more for something special.

Place

Since Yemalicious focuses on being easily accessible for quick purchases, it

prioritizes grab-and-go options. On the other hand, Nora's Special Yema, being located

in the town center, offers a different experience. They have a dedicated store where

customers can browse and choose from a wider variety of yema flavors or bigger pack

sizes, something that Yemalicious might not have since their focus is on quick pick-

ups.They also offer their product online, which Yemalicious has not yet offered.

Promotion

Yemalicious has a good social media plan using Facebook and Instagram,and

with the different marketing strategies, Nora's Special Yema seems to have a wider reach

because they can sell online through their own website in addition to social media. They

36
also have a physical store, which means they can attract customers who prefer to see

and buy products in person. This could be a good way to get more people to try Nora's

Special Yema for the first time

Another competitor of Yemalicious is the Rodillas Yena Cake.

Product

Figure 8. Product of Rodillas Yema Cake

Rodillas Yema Cake has a wider variety of yema-based products compared to

Yemalicious. While Yemalicious focuses on individual yema pieces with unique flavors

like calamansi, mongo, and banana, Rodillas Yema Cake offers cakes and other pastries

that incorporate yema as a key ingredient. This includes yema and caramel cake, ube

cake, and puto flan cheesecake. This gives customers more options to choose from,

especially those who might be looking for yema in a different form or as part of a larger

dessert.

Price

37
 Rodillas Yema Cake offers a wider range of yema desserts, like yema cake, ube

cake, and puto flan cheesecake, with prices ranging from eighty to two hundred eighty

pesos. While pricier, Rodillas caters to customers looking for a more elaborate yema

experience, perhaps for special occasions or those willing to pay more for variety. So, if

customers want a quick and affordable yema, Yemalicious might be a go-to. But if they

are looking for a fancier yema dessert or a wider selection, Rodillas Yema Cake offers

more options.

Place

Rodilla's Yema Cake has a much larger presence. With branches in Rizal City,

Malabon, and Metro Manila, they have established a name for themselves. People

traveling through those areas might already be familiar with their brand and be more

likely to stop in. This can be a big advantage, especially when it comes to attracting new

customers who aren't sure where to buy yema.They might be more likely to choose a

familiar name like Rodilla's Yema Cake over Yemalicious simply because they

recognize it.

Promotion

While Yemalicious uses social media and taste tests for promotion, Rodilla's

Yema Cake has a bigger advantage. Their wider presence and established brand name

attract more customers. Rodilla's also offers delivery and accepts bank transfers, giving

them an edge in convenience. Yemalicious can compete by highlighting unique flavors,

using social media contests, and considering delivery and online payments.

38
5.9 Proposed Marketing Program

YEMALICIOUS will give away free key chains in the month of March worth one

thousand pesos. Keychains keep keys organized. Free spoons serve as giveaways in the

month of May worth one thousand pesos. Spoons have wide usability and are practical

items that people use every day. Free coffee mugs in the month of June worth one

thousand pesos. Mugs are useful for coffee or tea drinkers. The YEMALICIOUS

proposed marketing program for the whole year will cost a total of three thousand pesos.

Plus, both items are customizable, making them memorable and promotional tools.

Keychains, spoons, and mugs are customizable with the logo of Yemicious; these items

will serve as constant reminders of the business to the user and anyone they come in

contact with. Mugs, keychains, and spoons can be produced in bulk at a relatively low

cost, making them a cost-effective promotional tool.

Table 15. Marketing Program of YEMALICIOUS for one year

Month Marketing Strategy Cost

March Graduation Day Freebies Free key chains P 1,000
May Mothers Day Freebies (Free spoons.) P 1,000

June Fathers Day Freebies (Free coffee mugs) P 1,000

Total P3,000

39
 VI. TECHNICAL ASPECT

6.1 Products

Yemalicious offers a healthy and quality product at an affordable price.

Yemalicious is a business that sells a well-known popular sweet food in the Philippines,

which is yema. A lot of people love it, and Yemalicious offers different flavors of yema,

such as the Calamansi flavor, the Mongo flavor, and the Banana flavor

.Figure 9. Products offer by Yemalicious business

PRODUCT PRODUCT
PRODUCT DESCRIPTION
NAME PICTURE

Yemalicious Calamansi is a new-flavored yema

Yemalicious
where condensed milk and calamansi are
Calamansi
cooked together.

Yemalicious mongo is made from condensed

Yemalicious
milk and fried mongo.Yemalicious mongo is
Mongo
cooked on medium heat to mix well.

Yemalicious banana is a new-flavored yema

Yemalicious
where condensed milk and banana are cooked
Banana
together.

40
6.2 Production Process

Mise en Place

Cook for
25
minutes

Cool down
the
molder

Remold

Wrapped in
cellophane

Put in the
pouch

Stickering

Figure 10. Flowchart in making Yemalicious Products.

41
 The flowchart of the yema-making process begins with mise en place, where all the

ingredients are measured and prepped. Next, the mixture is cooked for 25 minutes, until it

thickens considerably. Once cooked, the mold needs to cool down completely to prevent

the yema from sticking. The cooled yema is then scooped and shaped in the desired

mold. Finally, the molded yema is wrapped in cellophane, placed in a pouch, and

labeled with a sticker for a finished product.

6.3 Alternative Processes

This part consists of some problems that Yemalicious may encounter while

producing its products including problems that may encounter during the time where raw

materials are out of stock as well as the supply needed for making yema.

Problem that may encounter if the raw materials are out-of-stock

The common raw materials that are necessary to produce Yemalicious product are

condensed milk, glucose syrup, calamansi, mongo, and banana. Just in case all the needed

ingredients will be out- of- stock, Yemalicious will immediately find a supplier for the

ingredient of making Yema as soon as possible. The Yemalicious business will find and

choose a supplier who is willing to supply our needed ingredients in making Yema for a

short term. Yemalicious business will find a temporary supplier in other cities such as

Cabanatuan City, Talavera, Guimba, Science City of Munoz, Pangasinan, Carranglan, and

Nueva Vizcaya.

42
Unavailability of full gas tank

Yemalicious business needs full gas tank in order for the cooking of yema. Just in

case that there will be a shortage of gas tank in the location of the business, Yemalicious

has a two supplier of gas tank and they are Dysico and Geraldez . The company has a

reserve gas tank while waiting for the delivery of gas tank.

Unavailability of Water Supply

Water supply is necessary for the production of Yemalicious. Yemalicious cannot

produce any product of its unique-flavored Yema without a water supply to clean the

utensils. When there is a water supply unavailability, the company will order water from

the nearest water refilling station, which will provide them with an with an alternative water

supply that will be needed to produce Yema.

6.4 Materials Handling Design

Yemalicious makes sure to have a proper procedure to ensure the cleanliness of

production as well as the cleanliness of the product. The utensils to be used are clean. The

condensed milk, oil,and glucose syrup will make sure that it does not expire. The fruits,

such as calamansi, monggo, and banana, are fresh. The ingredients will be mixed up while

cooking it on medium to low heat with continuous stirring to avoid being burned. After the

yema is cooked, it will be put into a clean mold, and while waiting for it to cool down, the

workers will start preparing the yema wrapper by cutting it into a square. And for the

finished product, the worker will pack the yema into a pouch or tub. Yemalicious business

assures that the packaging of the product is in good condition by removing the reject output

43
like undersized and oversized yema. Yemalicious, rest assured that the product is safe and

in a clean food organizer by maintaining the overall cleanliness of the site.

6.5 Technological Assistance

The business spent 1,500 for mayor's permit, 500 for DTI registration ang 3,000 for

initial BIR registration.

Table 16. List of name, address, and offices

TYPES OF ADDRESS, TELEPHONE NUMBERS

NAME OF OFFICE
ASSISTANCE AND E- MAIL ADDRESS

1/F, City Hall Building, City Hall

Compound, Barangay. R. Rueda, San Jose
City
Business Permit Business Permits and
Mr. Christopher R. Pabalan
and License Licenses Office (BPLO)
(044) 511-2383 /
Bplosjc.3121@gmail.com
bplo@sanjosecity-ne.gov.ph

Maharlika Highway 1stSISNP

Mr. Julius R. Mangarubang, Acting City
Fire Safety and Bureau of Fire
Fire Marshall
Inspection Protection
(044) 940-453-0777
Sjcfs_nebfp@yahoo.com

North, Talavera, Nueva Ecija, Philippines

Taxation Bureau of Internal 0917-8577-2504/ 0927-380-5079
Purposes Revenue Renato.mina@bir.gov.ph/
Elmer.paderes@bir.gov.ph

44
 TYPES OF ADDRESS, TELEPHONE NUMBERS
NAME OF OFFICE
ASSISTANCE AND E- MAIL ADDRESS

City Health Compound, A.O. Pascual

Street, Barangay. R. Eugenio, San Jose
City
Health and City Health Office Dr. Rizza Miranda Esguerra,
Sanitation (CHO) Cityhealthoffice.sjc@gmail.com
(044) 940-2146 / rdpa_md@yahoo.com
Fax: 940-2146
Doh_chd3@yahoo.com

Manil Building Maharlika Highway

Corner General Tinio Street, Cabanatuan
Business Name Department of Trade City, Nueva Ecija
Registration and Industry 6344-463-8296/ 6344-463-1226/ 6344-
600-0430
dti_ne@yahoo.com

Maharlika Highway, Sto. Niño 2nd, San

Jose City PLTCOL. Ariel V. Enriquez
Peace and Order City Police Station
Chief of Police San Jose
(044) 940-3655 / 09989673235

45
6.6 Project Site

Figure 11. Site of Yemalicious

This figure shows where the Yemalicious business is located in Barangay Kita-Kita,

San Jose City, Nueva Ecija. Yemalicious is one ride and ten to fifteen minutes of travel to

the public market in San Jose City, Nueva Ecija. The land size is enough for the customers

who want to buy "pasalubong" and who want to eat yema. The location's temperature is

not that hot because it is an open-air area. The project site is a flat area, so it is not prone

to flooding but prone to noise pollution. The measurement of the area is thirty-five square

meters, and it has a monthly rent of eight thousand four hundred pesos (P 8,400).

46
 6.7 Project Layout

Figure 11. Project layout

Yemalicious is a one-stop shop for delicious treats! This manufacturing business

does everything in-house, from cooking up delectable recipes to molding the treats into

perfect shapes, and finally wrapping and packing them up to enjoy. Their compact 35-

square-meter space efficiently houses the entire production process, ensuring quality and

freshness in every product. The layout of Yemalicious does not require any renovations,

which could be a cost-saving advantage. This is especially beneficial in the initial stages

of setting up the shop. The 35-square-meter space itself is already suitable for Yemalicious'

needs, providing enough room for customer flow and product display.

47
6.8 Plant Size and Production Schedule

On the production schedule, timing is the most important factor in making yema.

Making yema at the right time can make the product in good condition. As stated in the

project layout, the product process for Yema will take place in the kitchen area. It is only a

small place, but two people can fit in. Each worker needs to work 8 hours a day from 8 a.m.

to 5 p.m., including the dinner break and packing up.

Table 17. Production Schedule (Daily)

Number of
Time Schedule Process Raw Material Input Product Output
Output

8:00 a.m. – Cutting

24 pcs. cellophane Cutted cellophane 4,800 pcs.
9:00 a.m. cellophane

8:00 a.m. 11:00

Condensed milk,
pm Cooked yema but
Cooking yema banana, mongo, and 4,800 pcs.
2:00 pm– 500 unwrapped yema
calamansi
p.m.
900 a.m. –
10:30 a.m. 4,800 pcs. Unwraped
Wrapping yema 4,800 pcs.
and 2:00 pm- yema Wrapped yema
3:00 pm
10:30 a.m. –1
2:00 Putting yema in
240 packs unpouched 240 Packs
p.m. and 3:00 the pouch Packed yema
pm - 4:00 pm
1:00 p.m. –2
:00 p.m. 240 packs without Packed yema with 240 Packs
Putting stickers
and 4:00 pm - stickers sticker with sticker
5:00 pm

48
 6.9 Building and Facilities

Yemalicious businesses consist of a kitchen area, a packaging and storing area, a

product display and cashier area, and a waiting area for the cooking of the ingredients

needed for the products. Packaging area and storing area for the individual wrapping of

yema and for the storage of the finished products. Product display and cashiers area for an

effective display and design that can help attract customers and continuously increase sales.

Waiting area for a relaxing place for customers while purchasing.

Table 18. Facilities inside Yemalicious

Facilities Area size Functions

This is where the product will be cooked

Kitchen Area 3m2 x 2.5m2 and prepared.

This is where wrapped the yema is

Production Area 3m2 x 2.5m2 and packed.

This is where supplies and other materials

Storage Area 2m2 x 2m2 as well as the finished products will be
stored.
This is where customers pay for their
Cashier Area 2m2 x 2.75m2
yema.

This is where the yema are displayed for

Display and Waiting customers to see as well as the waiting
2m2 x 5m2
Area area where customers wait for their yema
to be prepared.

49
6.10 Floor Plan

Figure 11. Floor Plan of Yemalicious

The floor plan of Yemalicious shows the layout of a business, likely for making

and selling yema. The kitchen area, where the yema is cooked, is 3 meters long and 2

meters wide. Right next to the kitchen is a production area of the same size, 3 meters by 2

meters. This is where workers will likely prepare and wrap the yema. There is a storage

area that is 2 meters by 2 meters to keep all the supplies organized. Customers will pay for

their yema at the cashier area, which is 2 meters wide and 2.75 meters long. There is even

some extra space by the cashier for deliveries. Before paying, customers can browse the

display area right in front of the cashier, where the yema is showcased. There is also a

waiting area next to the display area, with a total size of 5 meters wide by 2 meters long.

This combined space gives customers plenty of room to wait comfortably for their yema.

50
6.11 Kitchen and Equipment

Table 19. Kitchen tools and Equipment

Kitchen tools and Equipment Description Source Units Cost Total

Portable stove, used for NE

1 P 970 P 970
the cooking of yema. Pacific
Double burner gas stove

Made of steel used for

Gazhauz
cooking yema.
2 1,600 3,200
LPG tank

This non-stick pan is

NE
used for cooking the
Pacific
yem. 3 165 495
Pan

Measuring cups are

used for measuring the NE P
1 Set P 132.58
exact measure for Pacific 132.58
Measuring Cups every ingredient.

Made of plastic, use it

to mold the yema to NE
avoid undersized and Pacific
oversized production. 90 6 540
Molder

51
 Made of stainless steel NE
3 49 147
used for mixing the
Pacific
ingredients.
Mixing bowl

Made of wood that can

NE
be used for stirring the 3 123 369
Pacific
yema.
Wooden spoon

Made of plastic, use it

for carrying wrapped NE

3 89 267
yema before putting it Pacific
Tray
inside the pouch.

Made of plastic, it is

used for storing water

NE
as a reserve in case of 2 250 500
Gallon water container
Pacific
the unavailability of

water supplies.

Made of plastic and

NE
steel, it is used to cool 2 850 1,700
Pacific
the air while packing.
Stand fan

52
 Device for accurately
NE
measuring the weight of an 1 1,500 1,500
Pacific
ingredient
Digital food scale

Cash register and order

management system to NE

streamline transactions Pacific 1 30,000 30,000

and track sales

POS System point of scale

Made of plastic used to

NE
clean the toilet bowl and 1 200 200
Pacific
floor tiles on the CR

It is used to soak up liquid,

for cleaning floors and

NE
other surfaces, to mop up 1 450 450
Pacific
dust, or for other cleaning

purposes.

53
 Used to pick up the overall
NE
dust and dirt subsequent to 2 150 300
Pacific
sweeping

Total P41,270. 58

6.12 Service Vehicle

Table 20. Service Vehicle

Service Vehicle Description Source Units Cost Total

Use for San Jose 1 30, 000 30, 000

buying raw City Buy

materials and Sell

Tricycle

Total 30, 000

54
6.12 Furnitures and Fixtures

Table 21. Furnitures and Fixtures

Furnitures and Fixtures Description Source Unit Cost Total

Padiernos
This table is used while
Glass
wrapping and packing 1 3,200 3,200
Aluminum
yema.
works
Long table

Used where Yema Padiernos

products are displayed so Glass
that customers can Aluminum 1 5,500 5,500
choose products easily. works
Glass Stand

Table used by customers

while waiting for their Lammart 4 300 1,200
order

Monoblock Chair

Made of plastic, it is
used for preparing orders Lammart 1 700 700
for customers.
Plastic Table

Total P10,600

55
6.13 Utilities

The table shows the utilities that Yemalicious Business will use for the production

of Yema. The operating expense of electricity is one thousand two hundred pesos for the

monthly cost. One full LPG gas tank costs nine hundred sixty pesos for an 11-kilogram gas

tank. And the water bill for every month is five hundred pesos monthly.

Table 22. Utilities Expense

Consumption Total (annual)

Utilities Sources Unit Cost
rate (Monthly) (php)

San Jose City

Power Supply Electric 16/kwh P 1,200 P 14,400
Cooperative(Sajelco)
LPG Gas CM Samson LPG 87.27/kg P 960 P 11,520
Tank Trading,
Merlita Dodongan

LPG Dealer

San Jose City,

Water Supply Nueva Ecija water 24.16 /cu.mt. P 500 P 6,000
District
Gt Oil San Jose City,
Gasoline 60/L P 300 P 3,600
Nueva Ecija
Total P 2,960 P 35,520

56
6.14 Raw Materials Requirement

The table below shows the daily, monthly, and yearly consumption of raw materials

by Yemalicious Business. These are the materials mainly used in the production of the

goods offered by the store. The raw materials include condensed milk, oil, calamansi,

monggo, banana, cellophane, a pouch, and a sticker.

Table 23. Consumption of the Main Raw Materials

Quantity Cost per Cost per Cost per

No. Raw materials Price
needed day month year
Condensed
1. 5,840.64 L P 100/ L P 2,160 P 56,160 P 584,064
Milk

2.. Oil 74.88 L P 80/ L P 144 P 3,744 P 5,990.4

3.. Calamansi 1,283.65 kl P 60/ kl P 240 P 6,240 P 77,019

4.. Mongo 249.6 kl P 100/ kl P 64 P 1,664 P 24,960

5.. Banana 274.56 kl P 100/ kl P 70.4 P 1,830.4 P 27,456

6.. Cellophane 7,488 pcs. P 16/ pc P 383 P 9,984 P 119,808

7. Pouch 74,880 pcs. P 2/ pc P 480 P 12,480 P 149,760

8. Sticker 74,880 pcs. 0.50/ pc P 120 P 3,120 P 37,440

Total P1,026,497.4

57
6.15 Wastes and Wastes Disposal Method

Yemalicious is a business offering quality yema products in different flavors, such

as calamansi, mongo, and banana. In the daily main operation of the business, three trash

bins will be provided to maintain the cleanliness of the store and ensure the safe production

of the products. Since Yemalicious is a business that offers edible products, it is unethical

to have waste lying around. A common type of disposing method, which is the 3R waste

management method, will be used. Waste will be segregated into biodegradable,

non-biodegradable, and recyclable. The waste collected from the store will be picked up by

the garbage collector and taken to the designated garbage disposal land.

6.16 Total Production Costs

The total production costs of Yemalicious business are estimated at Php 129,390.

This includes the costs of renting a land and building and its materials, kitchen tools and

equipment, service vehicles, furniture and fixtures, rent, and utilities.

Table 24. Production Cost

TITLE OPERATION COSTS

Kitchen tools and Equipment 41,270
Service Vehicle 30,000
Furnitures and Fixtures 10,600
Promotion and Marketing Program 5,000
Raw Materials 1,026,497.4
Rent 100,800
Utilities 35,520
TOTAL P 1,249,687

58
 VII. FINANCING FEASIBILITY

7.1 Total Project Cost

The total project cots of Yemalicious are estimated at four hundred twenty

thousand five hundred thirty-three point two. Contains the costs for renting a land and

building and its materials, kitchen tools and equipment, service vehicles, furniture and

fixtures, rent, and utilities.

Table 25. Total Project Cost

TITLE AMOUNT (Php)

Furnitures and Fixtures 10,600

Service Vehicle 30,000
Kitchen tools and Equipment 41,270
Raw Materials 1,026,497.4
Promotion and Marketing Program 5,000
Utilities 35,520
Rent 100,800
License and Permit 5,000
SSS, PAG IBIG, PHILHEALTH 42,240
13th Month 26,000
Personnel Salary 285,360
TOTAL P 1,608,287

59
7.2 Financer

The initial capital of 1,500,000 for the Yemalicious business will come from the

owner, Ms. Aireen Felimon, and the initial capital is enough to construct the business

called Yemalicious. It can buy the material needed for the store as well as the expenses

for utilities and other expenses needed for the business.

Table 26.. Financiers of Yemalicious business

TYPE OF SHARE IN AMOUNT SHARE IN

NAME
OWNERSHIP CAPITAL (PHP) PROFIT/LOSS
(%)
Sole
Felimon, Aireen 100% 1, 500,000 100%
proprietorship
TOTAL 100 % 1, 500, 000 100 %

60
 VIII. FINANCIAL FEASIBILITY

8.1 Statement of Comprehensive Income (Income Statement)

YEMALICIOUS
PROJECTED INCOME STATEMENT AS OF 2024-2028

2024 2025 2026 2027 2028

Revenue 2,890,295 3,034,,809.75 3,186,550 3,345,877.5 3,513,171

Cost of Goods
Sold
Total Cost of
Goods
1,026,497 ,1,077,821.85 1,131,712.9 1,188,298.5 1,247,713
Sold
Gross profit 1,863,798 1,956,987.9 2,054,837 2,157,579 2,265,458
Operating
Expense
Salary Expense 285,360 288,213.6 291,095.73 294,006.68 296,946.74

Utilities 35,520 35,875 36,233.75 36,596 36,961.96

License and
5,000 5,050 5,100.5 5,151.5 5,203
Permits
Rent expense 100,800 100,800 100,800 100,800 100,800
Promotion
2,000 2,020 2,040 2,060 2,080.6
Expense
SSS
PHILHEALTH
PAG IBIG 42,240 42,662 43,088.62 43,519.5 43,954.69
Expense

13th month
Expense 26,000 26,260 26,522.6 26,787.8 27,055.67

61
Marketing
Program Expemse 3,000 3,030 3,060 3,090.6 3,121.5

Total Operating
499,920 503,910.6 507,941 512,012 516,124
Expense
Net income before
1,363,878 1,453,077 1,546,895.8 1,645,566.9 1,749,333.88
depreciation
Less:
Depreciation
Accum. Dep.-
Furnitures & 353.33 353.33 353.33 353.33 353.33
Fixtures
Accum. Dep. -
Kitchen Tools & 1,375.66 1,375.66 1,375.66 1,375.66 1,375.66
Equipment
Accum. Dep.-
1,000 1,000 1,000 1,000 1,000
Service Vehicle

Net Income after

1,361,149 1,450,348 1,544,166.8 1,642,837.9 1,746,604.89
Depreciation

62
8.2 Statement of Financial Position

YEMALICIOUS
PROJECTED BALANCE SHEET AS OF 2024-2028
2024 2025 2026 2027 2028
ASSET:

Cash 2,872,008 4,235,085 5,781,480.8 7,427,046.9 9,176,380.78

Service Vehicle 30,000 29,000 28,000 27,000 26,000

Accum.Dep.-
(1,000) (1,000) (1,000) (1,000) (1,000)
Service Vehicle
Furnitures and
10,600 10,246.67 9,893 9,540 9,186.68
Fixtures
Accum. Dep. -
Furnitures & (353) (353) (353) (353) (353)
Fixtures
Kitchen Tools &
41,270 39,894 38,518.68 37,143 35,767
Equipment
Accum. Dep.-
Kitchen Tools & (1,375.66) (1,375.66) (1,375.66) (1,375.66) (1,375.66)
Equipment
TOTAL ASSET 2,861,149 4,311,497 5,855,663.8 7,498,50.7 9,245,106.59

LIABILITY &
OWNER'S
EQUITY

LIABILITY 0 0 0 0 0

Felimon, Capital 1,500,000 2,861,149 4,311,497 5,855,663 7,498,501.7

Net Income 1,361,149 1,450,348 1,544,166.8 1,642,837.9 1,746,604.89

TOTAL
LIABILITY &
2,861,149 4,311,497 5,855,663.8 7,498,501.7 9,245,106.59
OWNER'S
EQUITY

63
8.3 Cash Flow Statement

YEMALICIOUS

PROJECTED CASH FLOW AS OF 2024-2028

2024 2025 2026 2027 2028
Operating
Activities:
Cash
Receives from 2,890,295 3,034,809.75 3,186,550 3,345,877.5 3,513,171.6
customer
Cash
payments:
Inventories 1,026,497 1,077,821.85 1,131,712.9 1,188,298.58 1,247,713.5
Total
Operating 499,920 503,910.6 507,941 512,012 516,124
Expense
Cash net
from
1,645,566.9 1,749,333.88
operating 1,363,878 1,453,077 1,546,395.8
activities
Investing
Activities:
Purchase
Kitchen Tools
&
Equipment,
81,870
Service
Vehicle,
Furnitures
and Fixtures
Net cash from
investing 1,418,130
activities
Net increase
1,363,878 1,453,077 1,546,395.8 1,645,566.9 1,749,333.88
in cash
Cash balance
at the
1,500,000 2,782,008 4,235,085 5,781,480.8 7,427,046
beggining of
the period

64
 Cash balance
at the end of 2,782,008 4,235,085 5,781,480.8 7,427,046.9 9,176,380.78
the period

8.4 Statement of Changes in Owner's Equity

YEMALICIOUS
Projected Statement of Changes of Owner's Equity
For the years ended 2024- 2028

2024 2025 2026 2027 2028

Beginning
1,500,000 2,861,149 4,311,497 5,855,663.8 7,498,501.7
Capital
Add:Net
1,361,149 1,450,348 1,544,166.8 1,642,837.9 1,746,604.89
Income/Loss
Less:
0 0 0 0 0
Withdrawals:
Ending
2,861,149 4,311,497 5,855,663.8 7,498,501.7 9,245,106.59
Capital

65
 ACCOUNTING TRANSACTION FOR YEMALICIOUS 2024

Journal Entry

Transactions Particulars DEBIT CREDIT

Cash 1,500,000
Felimon, , Capital 1,500,000
To record initial investment
Purchases 1,026,497
Cash 1,026,497
To record paid on purchases
Kitchen Tools & Equipment 41,270
Cash 41,270
To record purchase of
equipment
Service Vehicle 30,000
Cash 30,000
To record purchase of service
vehicle
Furnitures and Fixtures 10,600
Cash 10,600
To record purchase of
furnitures
Utilities Expense 35,520
Cash 35,520
To record payment of utilities
License and Permits Expense 5,000
Cash 5,000
To record payment of License
and permit
Salary Expense 285,360
Cash 285, 360
To record payment of salary
expense
Promotion Expense 2,000
Cash 2,000

66
To record payment of
promotion expense
Marketing Program Expense 3,000
Cash 3,000
To record payment of
marketing program expense
Rent Expense 100,800
Cash 100,800
To record payment of rent
expense
SSS, PHILHEALTH,PAG- 42,240
IBIG Expense
Cash 42, 240
To record payment of
employer share to SSS,
PHILHEALTH & PAG-IBIG
13th Month Expense 26, 000
Cash 26,000
To record payment of 13th
month.
Cash 2,890,295
Revenue 2,890,295
To record receive of sales
Total 6,267,702 6,267,702

Additional Information:

1. The kitchen tools and equipment has 50% salvage value and a useful life of 15 years.

2. The service vehicle has 50% salvage value and a useful life of 15 years.

3. The furnitures and fixtures has 50% salvage value and a useful life of 15 years.

67
 IX. Socio Economic Feasibility

9.1 Owner

The major beneficiary of Yemalicious will be the Owner itself. The profit of Yemalicious

will be under of the owner and the owner can have the whole profit of the business, it

can cover the whole capital from the beginning and as the years passed. The target

location is perfect and it fits the business, it is the location which is perfect to start a

business especially yema product. The target location is perfect for the target market of

Yemalicious. The business owner can have a confident that the business will grow and

to become successful because as the demand of the product it is increasing by % as the

years passed that can supply the business.

9.2 Employees

The people who are paid to work for a firm are the employees. Employees are a

company's true asset because they significantly advance its successful operation. They

put a lot of effort into giving their all while working hard to earn enough money to

support their family's everyday requirements. Because employees have a big say in

determining the workplace culture, their attitudes, behaviors, and interests make up the

culture. When workers receive the benefits they deserved, they will be happier at work

and more productive because they will be satisfied with their work and will see the

rewards of their efforts.

68
9.3 Government

For a business to start in operating it needed to be registered in the government in order

to get a business permit or licensed permit that the business will operate and will produce

a product and sell it to the customers. Government has a public policy and rules that the

business needs to follow and to have a good relation to the government. Government

also levies taxes in some business and become government badge.

9.4 Beneficiaries

a. Customers

The customer is the business direct beneficiary because they are the one who experience

the benefits of our products. And also they are the one who makes our business to provide

a best yema and to satisfy their satisfaction. They are the one who wants to experience

and enjoy the flavorful yema of Yemalicious.

b. Creditors

In the world of business, creditors are helpful. They are the ones who provide small

business owners or those in need with capital. In fact, creditors also profit from the

operation. It might be a place where individuals or companies can borrow money for

private purposes.YEMALICIOUS makes sure that debtors reap the rewards of our

operations as well. It will secure all debts and guarantee a secure and lawful flow of

business activities. Credit assists businesses to succeed by enabling them to buy goods

and services that they can trade with and pay for later. They also are by and large keen

69
on the fiscal reports to find out about the credit-value and monetary remaining of the

business.

c. Investors

The Investors is one of the important when it comes to a business because investors

support’s a business to reach it goal or objective and also investors can help a business

to grow and obtain a business development. Investors can earn money by investing in

our business because our business offers a sweet food that is popular in different places

and YEMALICIOUS makes an innovation or improvements to make the yema more

attractive and delicious that all the customers may love and purchase again.

d. Community

The community is one of beneficiaries of Yemalicious business because it offers the

customers a budget friendly sweet food and the Business provides the Three (3)R waste

segregation in order to segregate the waste from the business. The banana peel and

calamansi peel can be use as a plant fertilizer. The empty cans of condensed milk used

as the main ingredients of making Yemalicious product can be reused as a flower tin

cans, tin can storage, and tin can utensil holders. Empty pouches can be reuse as a

christmas decor. Empty cans can also recycle and turn into new aluminum cans, rain

gutters and window frame. Since aluminum does not degrade in quality once it is

recycled making it infinetely recyclable.

70
 CONCLUSION

In the study the different parts of how to start a business and what are the ways

to build it and how to project its future can be found. Yemalicious business was created

because of the sole owner of the business which is Ms. Aireen Felimon who is also a

Filipino and wants to take the opportunity to share her knowledge and show the other

people that the yema we know which is the YEMALICIOUS can be more popular by

making some improvements like adding different flavor such as Calamansi, Mongo, and

Banana.

The study found out that YEMALICIOUS business is feasible because the twist

of the taste of the products is hard to resist. The location of business is fit for the target

market. The availability of raw materials can be easily access because the location and

the public market has only fifteen minutes to travel. The processes of producing

Yemalicious products is very convenient. The prices are affordable that can be results to

customers satisfaction. The revenue is higher than the expenses. Yemalicious has a nice

teamwork. Lastly the impact of Yemalicious to the socio economic feasibility results to

positive impact because the owner, employees, creditors, investors, government, and the

community has a benefits with each other.

71
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Sugar Confectionery Market - Growth, Trends and Forecast (2023 - 2030). (2023, November 20).

https://www.linkedin.com/pulse/sugar-confectionery-market-growth-trends-forecast-svxbf/

Bureau of Fire Protection Sjcfs_nebfp@yahoo.com

Bureau of Internal Revenue information Renato.mina@bir.gov.ph/ Elmer.paderes@bir.gov.ph

Business permit bplo@sanjosecity-ne.gov.ph

City Health Office Doh_chd3@yahoo.com

Department of Trade and Industry dti_ne@yahoo.com

Minimum wages contribution-hike-ensuring-financial-stability-amidst

Global lockton-News Insights Philipines(2024)statutory

https://global.lockton.com/ph/en/news-insights/philippines-statutory-

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