Case Assignment HP - Compaq
Case Assignment HP - Compaq
Case Assignment HP - Compaq
STRATEGIC MANAGEMENT
SUBHAM CHAKRABORTY
PGDM SAP
0191PGM002
- HP And Dell have mergerd with each other . The main idea behind the merger was a
strategic one based on how to transform a venerable but sleepy company, HP, into an
innovative, customer focussed “New HP” that could rival or beat market leaders in the PC
Maker Market, Dell and IBM Three powerful forces were creating issues for companies in
the late 1990s, the Information technology downturn, strong competition and
transformation of hardware into a commodity Compaq had acquired DEC and lost $9.5
billion in the process and faced a huge threat of being put out of business by its low-cost
rival, Dell During the phase of a merger deal between the two companies, Carly Fiorina and
Michael Capellas were the CEOs of HP and Compaq, respectively For the merger to take
place, lots of issues started cropping up and it was very important to address and solve
issues relating to financial expectations, social responsibility, family legacy, competitive
demands and strategic opportunities.
WHAT ARE THE ADVANTAGES AND DISADVANTAGES ASSOCIATED WITH THESE STRATEGIES.