Case Assignment HP - Compaq

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CASE ASSIGNMENT M9

STRATEGIC MANAGEMENT

BEATING DELL:- WHY HP ACCQUIRED COMPAQ


SUBMITTED BY

SUBHAM CHAKRABORTY

PGDM SAP

0191PGM002

WHAT KIND OF CORPORATE LEVEL STARTEGIES DID HP AND DELL PURSUE TO


STREHNGHTEN THEIR MULTIBUSINESS MODEL

- HP And Dell have mergerd with each other . The main idea behind the merger was a
strategic one based on how to transform a venerable but sleepy company, HP, into an
innovative, customer focussed “New HP” that could rival or beat market leaders in the PC
Maker Market, Dell and IBM Three powerful forces were creating issues for companies in
the late 1990s, the Information technology downturn, strong competition and
transformation of hardware into a commodity Compaq had acquired DEC and lost $9.5
billion in the process and faced a huge threat of being put out of business by its low-cost
rival, Dell During the phase of a merger deal between the two companies, Carly Fiorina and
Michael Capellas were the CEOs of HP and Compaq, respectively For the merger to take
place, lots of issues started cropping up and it was very important to address and solve
issues relating to financial expectations, social responsibility, family legacy, competitive
demands and strategic opportunities.

WHAT ARE THE ADVANTAGES AND DISADVANTAGES ASSOCIATED WITH THESE STRATEGIES.

- Expected Positives out of the HP-Compaq Merger


- 1. Improved economics and innovation The combined entity would create great success
through larger economies of scale. The operations as well the supply chain functions would
create huge reductions in costs due to the entry of a direct sales channel with the merger.
This creates a much more flexible distribution model for the new entity
- 2. Complementary leadership in key markets The new merger would have the industry
leading product line in the server category. It would also be the industry leader in enterprise
storage segment and storage area networks. It would create a broader portfolio of products
and services to the merged entity
- 3. Strengthened business provides critical mass in key growth market 65000 IT architects in
160 countries would create accelerated growth for the new merged entity. This would push
the company to rely on greater customer loyalty and be the leader in mission-critical
services and multivendor support
- 4. Financial Benefits The estimated annual cost savings by 2004 was at around $ 2.5 billion.
This would also allow HP to increase investment in the imaging and printing business .
-
- Expected Negatives out of the HP-Compaq Merger
- 1. Fear of HP`s business portfolio turning out to be even worse With the merger with
Compaq, HP would be having increased exposure in the unprofitable PC business. The PC
market was expected to shrink and the dot-com bubble was in the burst phase at that point
in time This study resource was shared via CourseHero.com
- 2. The integration of the proposed merger was substantial In order to bring the two
businesses together it required a lot of effort on the part of the new management team to
integrate the activities, restructuring its distribution channels, creating a smooth transaction
phase so that the employees would not be left out of the same too. This was one of the
largest merger that was about to take place and no significant merger involving computer
companies had ever met their expectations, for example, the acquisition of DEC by Compaq.
The HP management team had no experience of a merger of such magnitude thereby
making it a difficult process to initiate
- 3. Negative financial impact on HP shareholders Once the merger was announced, it created
a dramatic impact on the share price and it reduced the deal value by a substantial amount
of $6 billion. A lot of Wall Street analysts and institutions predicted low estimates for future
financial performance of the new entity
- 4. Fear that HP`s strategic position would not materially improve Neither company, who
were part of the deal, had a highly profitable PC business model and also neither company
had successfully transitioned to a direct distribution model .

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