Scribd Logo
Upload

Welcome to Scribd!

  • 259 views

    Bahria University Islamabad

    Uploaded by

    virgioninnocent
    This document is a project report submitted by Bahria University students for their management department. It includes an introduction, acknowledgements, table of contents, and sections on market research, mission statement, business form, marketing process, marketing strategy, integrated marketing program, relationship building, product life cycle, and the marketing mix (4Ps) for their milk product called Aqua Pure. The report provides market data on milk production and consumption, compares their product and pricing to competitors, and outlines their marketing approach to understand customer needs and launch their product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    Bahria University Islamabad

    Uploaded by

    virgioninnocent
    259 views15 pages
    This document is a project report submitted by Bahria University students for their management department. It includes an introduction, acknowledgements, table of contents, and sections on market research, mission statement, business form, marketing process, marketing strategy, integrated marketing program, relationship building, product life cycle, and the marketing mix (4Ps) for their milk product called Aqua Pure. The report provides market data on milk production and consumption, compares their product and pricing to competitors, and outlines their marketing approach to understand customer needs and launch their product.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document is a project report submitted by Bahria University students for their management department. It includes an introduction, acknowledgements, table of contents, and sections on market research, mission statement, business form, marketing process, marketing strategy, integrated marketing program, relationship building, product life cycle, and the marketing mix (4Ps) for their milk product called Aqua Pure. The report provides market data on milk production and consumption, compares their product and pricing to competitors, and outlines their marketing approach to understand customer needs and launch their product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    259 views15 pages

    Bahria University Islamabad

    Uploaded by

    virgioninnocent
    This document is a project report submitted by Bahria University students for their management department. It includes an introduction, acknowledgements, table of contents, and sections on market research, mission statement, business form, marketing process, marketing strategy, integrated marketing program, relationship building, product life cycle, and the marketing mix (4Ps) for their milk product called Aqua Pure. The report provides market data on milk production and consumption, compares their product and pricing to competitors, and outlines their marketing approach to understand customer needs and launch their product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    You are on page 1of 15

    Bahria University Islamabad

    Project Report

    Department of Management

    Submitted By: Bahrians

    Group members: Shakeel Zafar


    Muzamil Ahmed
    Imran
    Hassan

    Submitted to: Sir Saad K. Bashir

    Date:-
    Acknowledgements

    All the praises are for the almighty,


    Allah who bestowed us with the ability
    and potential to complete this Project.
    We also pay our gratitude to the
    Almighty for enabling us to complete
    this Project Report within due course
    of time.

    We also pay my gratitude to our


    beloved Teacher Mr. Saad K. Bashir
    Department of management Sciences,
    Bahria University Islamabad for his
    constant encouragement and inspiring
    us his guidance with his wisdom
    through out the whole semester.
    Table of content

    • Mission Statement
    • Form of Business
    • Market Research
    • Marketing process

    • SWOT/PEST Analysis
    • Analyzing the marketing
    environment
    • Responding to the marketing
    environment
    • Core customer value
    • Features of product(196)
    • Product life-cycle strategies(220)
    • Product development process
    • Marketing channels
    Market Research
    Productions of Fresh Milk Production and Consumption Up
    to 2008 – 09:

    Annual Production Annual Consumption


    Years
    (million liters) (million liters)

    2008-09 35495.25 36361.25

    2009-10 37669.75 38188.92

    Projections of UHT Milk Production and Consumption up to

    2008– 09:

    Annual Production Annual Consumption


    Year

    (million liters) (million liters)

    2008-09 648.43 353.71

    2009-10 753.89 372.05


    Top ten buffalo milk producers in 2007[27] Country Production
    (tonnes) Note India 59,210,000 Unofficial/Semi-official/mirror
    data Pakistan 20,372,000 official figure People's Republic of
    China 2,900,000 FAO estimate Egypt 2,300,000 Nepal
    958,603 official figure Iran 241,500 FAO estimate Myanmar
    220,462 official figure Italy 200,000 FAO estimate Vietnam
    32,000 Turkey 30,375 official figure World 86,574,539
    Aggregate
    Mission statement

    To provide quality products to customers


    and explore new markets to
    promote/expand sales of the company
    through good governance and promote a
    sound and dynamic team, so as to achieve
    optimum prices of products of the
    company for sustainable and equitable
    growth and prosperity of the company.
    An open market driven, innovative &
    dynamic Milk Production & Distribution
    Sector which is internationally Integrated,
    Globally Competitive.

    Form of Business

    Our company is private limited under the section 2(28) of the companies ordinance. One
    of the major advantage of private limited company is double taxation is exempted on it.
    Our members are limited (four members).
    Marketing Process

    Understand the Design a


    marketplace & customer-driven
    customer needs marketing
    & wants strategy

    Capture value Integrated


    from marketing
    customers in program &
    return superior value

    Build profitable
    relationships &
    create customer
    delight
    Understand the market place &
    customer needs and & wants

    Need is the basic thing in human life. It is


    a state of felt deprivation. In this era
    everyone needs milk for health and milk
    is the basic need of human. Want is
    something which taken by human need as
    shaped by culture and individual
    personality. Everyone wants pure &
    healthy milk (proteins & fats) milk for his
    health. Demand relate to the price of the
    product or a human want that are backed
    by buying power. Our company is
    providing such type of milk which a
    customer is demanding and can pay for
    that e.g. tetra pack milk, cream, Butter
    etc.

    Marketing Strategy

    Consisting of leading marketing


    professionals of the industry, who are
    graduates of top business schools of
    Pakistan, the Marketing Department
    ensures that from product need
    identification to product development,
    launch and post-launch, all strategic
    decisions are made based on authentic
    information and research.
    Integrated Marketing
    Program
    Once the brand will introduce the
    organization want to add more product
    lines to it. Therefore they conduct
    another marketing research to find out
    the success of Aqua Pure. The
    researchers will start off with secondary
    data that will available, to uncover the
    level of complexity involved in such a
    decision and the magnitude of success.

    Build Profitable relationship


    “Customer is the reason for our existence
    as a business”

    Allowing the formation of individualized


    relationships with customers with the aim
    of improving customer satisfaction &
    maximizing profits; identifying the most
    profitable customers and providing them
    the highest level services. There are
    following core customer values:

    CORE VALUES:
    1. Leadership
    2. Innovation
    3. Quality & continuous improvements
    4.Open communications
    5. Individual growth and development
    6. Enthusiastic pursuit of profit
    7. Ethics and integrity
    8. Ethics and integrity

    Product Life Cycle (PLC)


    After going through the introduction stage, now
    our company is at the Growth stage. As we have
    many rivals in the field of production of milk,
    which have made their name in this field. As our
    company is new in this field, so it is at the growth
    stage. We also are trying to take Aqua Pure at
    the maturity level.
    4p’s of Marketing Mix

    PRODUCT
    •Aqua Pure Milk
    •Aqua Pure milk is EFL’s standardized
    and homogenized pure UHT (Ultra
    heat treated) milk with 3.5 % fat and
    8.9 % solid non-fats.
    •It is available in easy-to-open, 6-
    Layered Tetra Pak Brick Aseptic red
    packaging and comes with a 3
    months shelf life.

    Placement & distribution


    • In order to succeed, you should ALWAYS
    capitalize on your STRENGHTS and
    NEVER on your COMPETITOR’S
    WEAKNESS!”
    • Aqua pure Foods did exactly that.

    • Have launched in major cities of


    Pakistan.
    • It reflects the company’s intention to
    become a big player in the industry,
    both on national and international level.
    • Aqua Pure Limited has its own
    distribution network.

    Promotion & Advertising

    • Aqua Pure’s launch was, perhaps one of


    the most aggressive as far as processed
    liquid milk (PLM) is concerned, with TV
    Cs, print ads, radio commercials,
    billboards and activities including direct
    consumer and shop branding activities.
    • Media mix for Aqua Pure milk includes
    TV, print, ourdoor advertisement,
    newspaper.

    Price

    • Aqua pure is pursuing the


    competitive pricing strategy for its
    products
    • In competitive pricing the price of
    the product is determined
    considering the price of major
    competitors like Nestle, Haleeb etc.

    Price comparison

    Siz Aqua Nestle Halee Halee


    e Milkpac Milkpak b b
    (ml) k Dairy
    Queen
    100 55 65 63 60
    0
    500 33 39 38 36
    250 17 20 19 18

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy