A Report On E-Commerce and Business Intelligence

A REPORT ON E-COMMERCE AND BUSINESS INTELLIGENCE 2017
A REPORT ON E-COMMERCE AND BUSINESS

INTELLIGENCE
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E- COMMERCE
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MODULE -1
E-BUSINESS MODEL IDENTIFIED
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ABOUT THE E-COMMERCE :

Electronic commerce or e commerce is a term for any type of business or commercial
transactions that involves the transfer of information across the internet. It covers a range of
different types of businesses, from consumer based retail sites, through auction or music sites, to
business exchanges trading goods and services between corporations. It is currently one of the
most important aspects of the Internet to emerge.
Ecommerce allows consumers to electronically exchange goods and services with no barriers of
time or distance. Electronic commerce has expanded rapidly over the past five years and is
predicted to continue at this rate, or even accelerate. In the near future the boundaries between
"conventional" and "electronic" commerce will become increasingly blurred as more and more
businesses move sections of their operations onto the Internet.
Business to Business or B2B refers to electronic commerce between businesses rather than
between a business and a consumer. B2B businesses often deal with hundreds or even thousands
of other businesses, either as customers or suppliers. Carrying out these transactions electronically
provides vast competitive advantages over traditional methods. When implemented properly,
ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering
goods and services.
Electronic transactions have been around for quite some time in the form of Electronic Data
Interchange or EDI. EDI requires each supplier and customer to set up a dedicated data link
(between them), where ecommerce provides a cost-effective method for companies to set up
multiple ad-hoc links. Electronic commerce has also led to the development of electronic
marketplaces where suppliers and potential customers are brought together to conduct mutually
beneficial trade.
The road to creating a successful online store can be a difficult if unaware of ecommerce
principles and what ecommerce is supposed to do for your online business. Researching and
understanding the guidelines required to properly implement an e-business plan is a crucial part to
becoming successful with online store building.
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E-BUSINESS MODELS:-
E-Commerce or Electronics Commerce business models can generally categorized in

following categories.
• Business - to - Business (B2B)
• Business - to - Consumer (B2C)
• Consumer - to - Consumer (C2C)
• Consumer - to - Business (C2B)
• Business - to - Government (B2G)
• Government - to - Business (G2B)
• Government - to - Citizen (G2C)
BUSINESS- TO -BUSINESS (B2B):-

Website following B2B business model sells its product to an intermediate buyer who then
sells the product to the final customer. As an example, a wholesaler places an order from a
company's website and after receiving the consignment, sells the end product to final customer
who comes to buy the product at wholesaler's retail outlet.
BUSINESS- TO -CONSUMER (B2C):-
Website following B2C business model sells its product directly to a customer. A customer
can view products shown on the website of business organization. The customer can choose a
product and order the same. Website will send a notification to the business organization via
email and organization will dispatch the product/goods to the customer.
CONSUMER- TO -CONSUMER (C2C):-
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Website following C2C business model helps consumer to sell their assets like residential
property, cars, motorcycles etc. or rent a room by publishing their information on the website.
Website may or may not charge the consumer for its services. Another consumer may opt to buy
the product of the first customer by viewing the post/advertisement on the website.
CONSUMER- TO -BUSINESS (C2B):-
In this model, a consumer approaches website showing multiple business organizations for
a particular service. Consumer places an estimate of amount he/she wants to spend for a
particular service. For example, comparison of interest rates of personal loan/ car loan provided
by various banks via website. Business organization who fulfills the consumer's requirement
within specified budget approaches the customer and provides its services.
BUSINESS- TO -GOVERNMENT (B2G):-

B2G model is a variant of B2B model. Such websites are used by government to trade and
exchange information with various business organizations. Such websites are accredited by the
government and provide a medium to businesses to submit application forms to the government.
GOVERNMENT- TO -BUSINESS (G2B):-

Government uses B2G model website to approach business organizations. Such websites
support auctions, tenders and application submission functionalities.
GOVERNMENT- TO -CITIZEN (G2C):-

Government uses G2C model website to approach citizen in general. Such websites support
auctions of vehicles, machinery or any other material. Such website also provides services like
registration for birth, marriage or death certificates. Main objectives of G2C website are to reduce
average time for fulfilling people requests for various government services.
WEBSITES:-
Here i have selected the following websites and they are:
1. Jabong.com
2. Snapdeal.com
3. Alibaba.com
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MODULE- 2
PRODUCTS / SERVICES OFFERED
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❖ History of jabong:
Jabong.com is an Indian fashion and lifestyle e-commerce portal founded by Praveen
Sinha,Lakshmi Potluri,Arun Chandra Mohan. The portal sells apparel, footwear, fashion
accessories, beauty products, fragrances, home accessories and other fashion and lifestyle
products. The company's headquarter is in Gurgaon, NCR. In July, 2016 Flipkart acquired Jabong
through its unit Myntra for about $70 Million.
Jabong has the tag line of “Be You” and caters several categories of branded listings. The founder
Mr. Sinha agrees that they were late in entering the fashion e-commerce market. But something
differentiated them from their competitors. First, they introduced right brands on their platform,
mostly those that were not available offline in many parts of the country. Secondly, they worked
with user friendly features like express delivery; 30-days return policy and open box delivery
which gave them better customer experience. And, finally, they indulge themselves in fashion
curation and thus came closer to the fashion community in the country.
According to a report from internet analytics firm Com Score in September 2012, Jabong.com had
the second-highest volume of traffic among Indian e-commerce websites, in just a few months of
its launch. The platform counted 1.9 million gross orders in the first quarter of the financial year
2014, according to a disclosure by Kinnevik, an investor in Jabong.
The report further indicated that Jabong, in March 2014, had a total customer base of 2.9 million,
as opposed to one million in the corresponding month last year. In December 2013, Jabong
crossed $25 million in revenue. The fashion e-commerce market in India is currently valued at
$20billion and is expected to touch $35 billion by 2020.
The Big Idea of Jabong
Jabong was founded in the year 2011;however it started its operation in January 2012. When most
of the e-commerce players were focusing on offering huge deals and discounts on the products,
Jabong focused on varieties, increasing categories, widest assortment, express delivery and
excellent customer services. This, over time has led to the strong customer base.
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Business Model
Jabong.com follows both inventory model and a controlled marketplace model. In inventory
model, products are sourced from brands and stored in the Jabong warehouse. In controlled
marketplace model, Jabong doesn’t store the inventory but takes care of the Fulfillment, customer
Service, and Returns if any. Interestingly, Jabong (like any other Rocket Internet business) is built
by consulting people, rather than hard core operations professionals.
Currently 90% of the company’s budgets are going towards digital and rest 10% are invested in
TV and OOH. Jabong is using digital marketing to enhance the transactions and revenues and
social media to increase engagement. Off-line media are used to generate awareness in small
towns and cities.
Advantages and disadvantages of online shopping
Before coming on to the advantages and disadvantages of online shopping, let us see that what
exactly online shopping means. Online shopping, also called as online retailing is a form of e-
commerce where consumers directly buy goods or services from the seller over the internet
without any intermediary service. There are many online shopping websites these days, the most
popular being, jabong.com and flipcart.com.
Now, coming on to the advantages of online shopping, firstly it provides consumers

‘convenience’. Online retail stores are available 24 hours a day so it becomes easy for you to order
products of your choice at any time of the day. Also, you get saved of going to the crowded places
for shopping. Secondly, in online shopping you get exactly what you are searching for just by
putting the name of the product in the search bar. Also, you get numerous discounts while
shopping online and thus, the products become cheaper for you. Moreover, now many online
shopping portals give the option of ‘cash on delivery’, which makes online shopping portals more
secure.
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MISSION
The company has been active on digital media, giving competition to established competitors in a
short span of time.The company launched its first TV campaign in March 2012. Other television
campaigns appeared in September 2012 and during 2013 Jabong.In November 2013 Jabong
together with Puma launched the digital fitness campaign “Gear up Buddy” with Bollywood actor
Chitrangada Singh.In a bid to position itself as an online fashion destination, Jabong has partnered
with Lakme Fashion Week for next four seasons and with designer Rohit bal for an exclusive
collection.Jabong.com launched the India Online Fashion Week in 2014. The event was described
as a platform for young and aspiring designers, stylists, models and photographers who were
mentored by fashion industry experts including celebrity mentor Yami Gautam.Jabong.com
launched a monthly fashion magazine "The Juice" in April, 2014. The magazine covers stories and
features around fashion, beauty, people, trends, travel and pop culture.
Jabong also has an international online shopping store called Jabongworld.com, which receives its
highest amount of traffic from the United States closely followed by Malaysia and Mauritius and
other countries.Jabongworld.com was later shut down in mid 2016 and later they used to do all
works properly so that may help ful for all online job so this kind of business is always done in
some local areas.
❖ VISION:
This is the top site in e-commerce so all the products that may sell properly so that it may lead to
well selling products in India so all may by the products from jabong compny this may lead to
large expencess and lead to well known shopping brand this type is also similar products and may
sell with the consumer so may also may lead the company in the product selling price in the
following country this is called as development of India products and good selling and goodwill
name of the company may also leading company available products may also lead in English so
that all the country people could identify easily means of communication language through all
people. Owner of jabong and flip cart are same so that they lead a product of selling price properly
in following country. They also have slogans a be you and the product may all sell nicely so it
could be the best selling price of the company. They also have special websites as
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www.jabong.com.The alexa rank 471 (july 2016).It is an commercial website so that all the
products may sell properly in india as well as in all country. Registration process is compulsory so
that it may lead to not to any frauds and complaints. If we start any company we should first
register by its name it is the procedure for all companies in India. Launched in India by 2012 so
that it may process in many country process the program in all country all of the people.The
current status is a online .So the products may run all over the Indians.
In May 2013 Jabong presented a fashion collection based on the Bollywood movie Yeh Jawaani
Hai Deewani. Jabong showcased the fashion apparel used in the movie by the movie stars.In
November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of
Virender Sehwag cricket bats.In July 2013 Jabong associated with Bollywood again through the
movie and offered a collection inspired by the movie.
In its third association with Bollywood, Jabong presented in December 2013 a collection of
products inspired by the movie Dhoom 3, including bags, hats, pendants and rings. In October
2014, it was reported that Amazon was in the initial talks to acquire Jabong, but no tak over deal
happened and none of the party confirmed the reasons.As noted by Business Standard, Jabong
added International brands to its catalogue. The brands include Dorothy Perkins, Miss Selfridge
and River Island along with the Spanish brand Mango. In November 2013, Jabong entered into a
partnership with the brand Jack & Jones, to sell merchandise for the band.
In 2014, Jabong launched an exclusive collection designed by Rohit Bal. In May 2014 NBA and
Jabong partnered to launch the first official NBA online store in India. In July, 2016, Jabong was
acquired by Myntra, subsidiary of Flipkart for an undisclosed amount.
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SNAPDEAL.COM:-
Snapdeal is an Indian e-commerce company based in New Delhi, India. The company was started
by Kunal Bahl and Rohit Bansal in February 2010. Snapdeal currently has 3,00,000 sellers, over
30 million products across 800+ diverse categories from over 125,000 regional, national, and
international brands and retailers and a reach of 6,000 towns and cities across the country.
Investors in the company include SoftBank Corp, Ru-Net Holdings, Tybourne Capital,
PremjiInvest, Alibaba Group, Temasek Holdings, Bessemer Venture Partners, IndoUS Ventures,
Kalaari Capital, Saama Capital, Foxconn Technology Group, Blackrock, eBay, Nexus Ventures,
Intel Capital, Ontario Teachers' Pension Plan, Singapore-based investment entity Brother Fortune
Apparel and Ratan Tata.Snapdeal acquired FreeCharge for $400 million.
PRODUCTS AND SERVICES:-
The biggies in the Indian eCommerce space—Snapdeal, Amazon or Flipkart—are intensifying

their strategies to expand their businesses. What Delhi-headquartered e-tailer plans to do next is:
add another weapon to its arsenal, which is services. Under services platform, Snapdeal may offer
services from utility payments to personal loans. Snapdeal has signalled its ambitions to build a
services platform to create a differentiation for itself in the country's fastest growing eCommerce
arena. This information was revealed in an Economic Times report.
Snapdeal vice-president said, "A lot of people look at eCommerce as a sub-set of the retail pie, we
say 'No'. India is one of the largest consumption economies in the world, and it will double in the
next couple of years. That is the opportunity."
With this latest move, Snapdeal aims at grabbing a larger slice of the country's consumer market
which is estimated to be worth $1.4 trillion as revealed in a government data. A recent and report
has also calculated that consumer spending in India will quadruple to $4.2 trillion by 2017. At
present, Snapdeal's sales are estimated to be about $3.5 billion.
Market experts believe that a larger share of services will help Snapdeal improve its margins.
Arvind Singhal, chairman of retail consultancy , told the ET, "The incremental cost of delivery of
services are lower, and can potentially give better profitability or returns on investment."
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ALIBABA.COM:-
Alibaba provides an online platform for buyers and sellers, or rather multiple platforms,
depending on the seller. It offers free seller posting to attract small sellers, provides subscription
and commission based listing service for brands and niche markets, and it provides a connection
between buyers and sellers, offering them commission-based trading. The free-post based
service is targeted at small sellers and has attracted millions of such sellers. While there is no fee
for product listing, sellers must pay for their advertisements to make their product listings more
attractive. Millions of sellers have so far listed a few hundred offerings on the site, Taobao.
Tmall is targeted at niche markets where consumers buy branded products. Here the top
global brands like Apple and Nike pay for listing (through annual subscriptions and deposit fees)
and pay for trades. Here the rapidly rising middle-class and upper-class shop.
Alibaba itself connects mainly exporters and importers for listing and charges them for
trades, thereby connecting Chinese exporters to the other companies of the world. Thus
domain-specific services are provided by Alibaba.
The primary services that this firm provides include a horizontal information portal for
classified ads and reverse auctions. Additionally, the firm offers secondary services such as e-
mail, club memberships, news, legal information, arbitration, and discussion groups
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MODULE-3
USP OF THE REVENUE MODEL
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JABONG.COM:-
Jabong.com is an Indian fashion and lifestyle e-commerce portal. It retails apparel, footwear,
accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products
Jabong has been working on restructuring the business since Sanjeev joined, starting with hiring
the top leadership team. Former eBay India Head B Muralikrishnan joined as COO, and Snapdeal
Category Management VP Rahul Taneja came in as CBO.
The first task was to bring the business back to stability after undergoing management transition
when it had became part of GFG last year. An assured Sanjeev says: “We are ensuring
fundamental things for building growth. We have reduced discounts, built better relationship with
brands focussing on upper and premium segment, and this base level work will continue in Q3 and
Q4.”
Jabong’s Q1 results showed gross profit for the first time, with the highest-ever monthly growth of
nearly 35. So what is their secret? The focus is on profitable growth, Sanjeev says, adding, “We
are very focussed on our core customer.”
Jabong had recently announced that they will be cutting down on low-margin brands. “We cannot
cater to everybody; we will curate different categories within top brands and will be operating
within a price segment,” Sanjeev says. But will this not cost Jabong quite a few customers?
Sanjeev is confident– “It is a huge market. Many new customers are coming online. We will have
more and better quality customers,” he says. There is a premium attached to good quality. “There
are great labels and vendors which do not get access to a wider consumer base; they might be
sharp in their pricing. We need to bring great design, great merchandise– sometimes when you go
for cheap, quality suffers,” Sanjeev says.
Focussed strategies
Jabong is building on core categories like women’s wear, sportswear, and men’s wear. “We will
add new categories like beauty, accessories, and home décor. Instead of building multiple private
labels, we are focussing on our western wear collection Miss Bennett and ethnic wear Sangria,”
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Sanjeev says. Jabong is also coming up with boots and non-sports footwear for men and women,
and more denim wear collection for men.
Sanjeev is clear on the company’s priorities everything we do has to align to what Jabong
customers are aspiring for,” he explains, adding that Jabong will add 20 or more popular brands.
Arvind Singhal, Chairman of management consultancy Technopak, says that since power brands
like Zara, H&M, GAP etc. are not on either, Jabong should list some of them by controlling
discounts and providing exclusivity. Power brands like Topshop, Dorothy Perkins are already
available on Jabong; more will be available in exclusive selection soon.
While its competitors are trying to hike the number of sellers, Jabong believes that over
proliferation in options is a hurdle in closing customers’ transactions fast. Jabong filters their items
so that the customer can choose one or two from hundreds instead of thousands.
SNAPDEAL.COM
1. Best Pricing across all competitors(Supplier's)
2. Exchange Policy
3. Ability to serve maximum PINCODE.
Snapdeal could have had the upper hand in fashion, a high-margin category, had it acquired
Jabong. In fact, after Flipkart-owned Myntra acquired it, Snapdeal had tried acquiring affordable
fashion marketplace Voonik and luxury e-commerce platform Zapyle—according to sources with
direct knowledge of the talks—but failed to take the talks to a serious level. (Snapdeal has denied
this when asked for comment.)
Snapdeal’s earlier acquisition of Exclusively.com, for luxury fashion, bombed in less than a year
and was shut down a few months ago.
It also lets users to access value added services including demonstration, installation, activation or
returns at a store near them. Importantly, with this customers will be able to procure products
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within two hours of ordering and access these services at the nearest store if they chose the pickup
option across 70 cities in India. (This service was not available for cash-on-delivery purchases.)
Indian retail is evolving to blur the lines between online and offline channels. This model had
great potential—with initial tie-ups with Mobile Store, Shoppers Stop, etc. With efficient
implementation, it could have given Snapdeal a turnaround, but failed to make waves due to
strategic mismanagement.
ALIBABA.COM
If your product is going to outsell the others, it needs to have a unique selling point (USP)
that will draw customers away from your rivals and towards what you can offer. What is special
about your product that competitors don't have?
There are some things to bear in mind when determining your USP. Firstly, you need to be
able to distill it into an objective claim: a subjective statement such as "we deliver quickly" is far
less credible to a reader than "all our goods are shipped within five days". This also makes your
USP measurable, so you can prove to customers that you live up to your claims – but for that very
reason you need to make sure it is both accurate and realistically achievable. Equally, a USP
means nothing if it does not impact on customers' experience, so ensure you sell your products
based on their ability to meet the buyer's needs. For example, fast delivery is important for
products that have a relatively short lifespan, while high-value items will look more attractive if
customers know they will be shipped securely. If the USP is in the product itself rather than the
service, explain why that feature will benefit the customer compared to goods from another seller.
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MODULE- 4
FEATURES OF WEBSITE SELECTED
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JABONG.COM
India’s leading online fashion and apparel store Jabong has launched its free mobile
shopping app for iOS and Android platforms. With this app, consumers can purchase latest
apparel and accessories anywhere and anytime using their smartphone or tablet. Also, the
Jabong app brings forward a faster, smoother and superior shopping experience to its
consumers in the current fast paced lifestyle. To download the mobile shopping app of
Jabong, users will have to visit Playstore or give a missed call to 8067-747-747.
Using Jabong
The Jabong app is very simple to use on both smartphones and tablets. It allows users to
shop from a wide range of products at their convenience irrespective of where they are.
Also, they can pay using payment gateways such as debit card, credit card and net banking.
The app allows users to enjoy benefits such as cash on delivery, free shipping and instant
return to mention a few.
Highlights of Jabong App
As per Jabong, the iOS app is compliant to the iOS 7 platform and it is one of the very few
ventures with complete native checkout and it can work on both iPhones and iPads. On the
other hand, the Android app has a design that is optimized for tablets and it has a clean and
minimalist layout. There is provision for native payment gateway and quick access to
recently viewed products.
Communication with Users
Like any other shopping app, Jabong claims that this official shopping app will stay
communicated with its users by sending regular updates regarding new arrivals,
promotional offers, daily deals and other offers that are running.
Refine Search
Before you scroll down a category, you will see a refine search option. You can tap on this
option to further narrow it down to the bracket you are searching in. you can sort by
popularity, color, price, schemes and by Brands.
Brand list
Jabong also allows you to browse through items of only your particular brand spread
across all accessories. So if you have brand loyalty issues, you can easily narrow it down
to exactly what you are looking for
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Share with Friends

The App allows you to share products you like easily with your friends using various
apps. This is a very handy option which lets you consider other people opinions before you
go ahead.
Check Delivery Time
When you zero in on a product that you need to buy, you can enter your pincode and
check your delivery time, weather cash on delivery option or exchange is applicable and
Return period. Jabong offers 30 days return period on several products that we checked
which is commendable.
What’s New
If you are a fashion enthusiast, which you probably are if you like to visit jabong often,
you will agree that finding everything new in one place is very convenient and handy.
Jabong has included this feature in the categories as well to further enhance your
experience.
SNAPDEAL.COM
Snapdeal has introduced new features in its Price Panel to make the lives of sellers easier
and more convenient. What was previously a hassle has now been rectified with options
that would save time, this enhancing the selling experience.
According to a mail received from Snapdeal, new features available for sellers are as
below:
• Sellers can now update MRP of their products on their own.
• A tool tip on the price panel will let sellers check the disabling reason for products
that no longer have the ‘live’ status.
• Payable related details, without fulfillment charges, will be incorporated as per the
new definition of TP.
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ALIBABA.COM
FEATURES
• Introduction of new functions
• Merge conversation windows
• Screen capture
• Graffiti
• Writing board
• Files
o Sending a File
o Sending Files
o Receiving Files
• Zones
o Community Rule
o Activate a Community
o Search Community
o Community Guest
o Manage Community Members
o Disable Community
o Quit a Community
o Disturbing Free Settings
o Community Message History
o Copy Community ID and Name
4.1.1 Introduction of New Functions:

1. Multiple websites members can use it
When you want to sign in to Alibaba China, Alibaba international or Taobao.com on one
computer, you do not need to download several programs.
2. Multi-level grouping contacts
Are you still standing the pain of too many contacts in your group to locate a certain
contact? TradeManager 2009 offers the ability of grouping contacts into multiple levels.
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With this, you can set sub-group within each group. This helps you locate a certain contact
easily.
3. Merge conversation windows
Does it pain you when you have to shift conversation windows frequently when you are
chatting with several contacts at the same time? TradeManager 2009 can merge
conversation windows into one window. It will be more convenient for you to chat with
several contacts simultaneously. However, it is not available to community chat
4. Capture and Edit Picture
TradeManager 2009 offers powerful capture function. With it, you can edit the captured
picture to convey your ideas more precisely
5. Hand Writing Tablet
You can use Hand Writing Tablet to edit or create emoticons easily and send them to your
contacts. With it, you can draw, import system/conversation window pictures, transform
pictures, create and edit animation in GIF format
6. White Board
Will you feel words can not convey your ideas precisely and timely when you chat with
your contacts? TradeManager 2009 is featured with drawing function. Based upon it, you
can better express your ideas.
7. Sharing Files
With TradeManager 2009, you can send the same file to several contacts simultaneously.
8. Community Guest
With community guest function, you do not have to join in a community to know what
they are talking about. It helps you know this community better before you join in to it.
9. Interact with Yahoo! Messenger users
You can add Yahoo! Messenger users to your contacts list on the TradeManager 2009
10. Merge conversation windows
TradeManager 2009 can merge conversation windows into one window, but not available
in community chat. It is much more convenient for chatting with several contacts.
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11. Screen Capture
You can take a screenshot of the content displayed on your computer and send it to your
contacts. When you are taking screenshot, you can also edit the picture and add notes using
tools displayed bellow the chosen area.
12. Graffiti
You can use TradeManager 2009 to communicate with your contacts efficiently. You can
import a picture as background and edit it if necessary. When you finish, you can save the
graffito. You can also click "Invite for Graffiti" in the conversation window.
13. Writing Board
TradeManager now is featured with Writing Board. With it, you can edit/draw emoticons
and send them to your .With Writing Board, you can draw pictures, import local
pictures/pictures in conversation window, transform pictures, and create/edit pictures in
GIF format etc. By clicking "Insert to chat window", you can copy the picture to the
conversation window. By clicking "Send", you can send the picture to your contact
directly.
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MODULE- 5
SWOT ANALYSIS
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JABONG.COM:-
Strengths:-
1. Collaboration with biggest names of international fashion industry.
2. Fresh fashion with 150 plus branded products getting launched every week.
3. Private label fashion collection gets launched every month with the help of its London based
fashion hub..
4. Decision to go public by listing under AIM, a sub market of London Stock Exchange.
5. Collaboration with UK’s popular contemporary fashion company- Supreme being leading to
Stanton Warriers creating a fresh collection for Koovs.
6. Collections like “Giles at Koovs” by famous designer Giles Deacon or collection by British
brand “Hype” increases the fashion quotient of Koovs.
Weaknesses:-
1. Relatively less brand visibility in India in comparison to its strong competitors
2. People in India still not very comfortable making online payments means limited customers
Opportunities:-
1. Tie ups with various high end offline fashion stores to sell products under “Koovs” brand.
2. Bringing in more high profile Indian fashion designers on board to cater to Indian taste.
3. Increasing its brand visibility by showcasing their collections in major fashion weeks like
Lakme Fashion Week, Wills India Fashion week etc
Threats:-
1.Increased competition from ecommerce giants like myntra, jabong etc who have better visibility
2. Heavy discounts offered by competitors.
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3.Reliance on offline stores and designer’s boutiques for high end fashion products
SNAPDEAL.COM:-
Strengths :-
1. Constant innovations and good branding
2. Vast network of retailers across nation
3. Excellent service through convenient processes
4. Wide range of deals and transactions to choose from
5. Lots of awards and recognition as best startups, ecommerce etc
Weaknesses:-
1.Services not available in all cities
2.Dependence on internet only
Opportunities:-
1. The markets devoid of internet
2.Customers reluctant in shopping online can be persuaded
3.Partnerships with bigger corporate houses for bulk selling
Threats:-
1. Can be subjected to frauds
2. Risk of being involved into selling of illegal entities
3. Newly emerging competitive online shopping portals
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ALIBABA.COM:-
STRENGTH:-
Scale of operations – One of the first strengths of Alibaba that come to my mind is the sheer scale
of operations and the market which it majorly operates. China is the most populated country in the
world and is one of the leading economics and to have a strong hold in such a market and be a
market leader is no mean feat. This kind of a success story is sure to go a long way in scripting
Alibaba’s growth trajectory.
Market Share – As of 2015, Alibaba had a market share of 58% in China and its closest rival was
far away at 22%. One of the major strengths of China is that this market share dominance comes
because of the backing of solid manufacturers who are capable of manufacturing at mass levels
and supplying across the world.
Visionary Leader – Another strength, though qualitative in nature, is the presence of a visionary
like Jack Ma at the helm of the company. We all have heard the visionary ideas of Steve Jobs and
many often attribute Apple’s success to him. It’s important to have an iconic founder/leader who
can lead from the front and Jack Ma’s popularity and visions for the company are not letting them
down on this count.
Good relationship with partners – Alibaba also provides a very conducive environment to all
those who participate in scripting its success. Merchants, Consumers, third party dealers etc. all
get access to financial schemes, scalable platforms, cloud storage and real time access to all
information. This makes it very attractive for more and more partners to join hands with Alibaba.
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WEAKNESS:-
Way too many sellers – Alibaba is not putting a cap on the number of sellers who register to
partner up with the company. This has resulted in a huge number of sellers competing in the
online market place. While this is good for the buyers, it might not be so good to the buyers. Not
being able to taste success because of the huge competition will make the sellers withdraw from
the contract. When Alibaba went public a couple of years ago, there were more than 8.5 million
active sellers and the number has only been going up ever since. Because of this, a few reputed
brands have pulled out from selling their products on Taobao and Tmall, the two websites by
Alibaba.
Very high discounts – Not being able to allow sellers to sell at fair and profitable prices is
another weakness that the company has. It makes most of its revenues by selling advertising
spaces for the sellers. The sellers are being suppressed now and do not have the freedom or
opportunity to sell at profitable rates.
OPPORTUNITIES:-
Experience in China – The opportunities that Alibaba has in store are immense. Most of these
result from the strengths. Since it has a sound base in the Chinese market and an in-depth
understanding of the e-commerce business, it has immense opportunities in term of tapping other
markets. Thought the Indian market has two dominant players, a big blown entry by Alibaba sure
has the ability to create ripples.
Rising Investments and demand of E-commerce portals – Very few E-commerce portals garner
the amount of trust which Alibaba has. Naturally, when Alibaba expands to a new country, it
comes with the years of trust on the brand. And hence, it gives tough competition to the local e-
commerce players. Plus, it has the backing of the manufacturers.
Aggregator based model – Its aggregator based model helps it reduce costs and keep its
operations lean. This also presents an opportunity to replicate the model in other markets.
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THREATS:-
Flipkart & Amazon in India – If Alibaba is looking to expand its operations to other countries,
particularly to India, then the biggest threat will be the presence and solidified establishments of
Flipkart & Amazon. The time that Alibaba will take to set up its full functionality will be long and
the two major players of the Indian E-Commerce industry will start adopting new strategies to
ward off competition.
Overall rising competition – Other entities like Tencent and JD.com are local competitors to
Alibaba in China while Amazon and eBay are the global threats.
Stability of the economy – The stability of the Chinese economy will also play a role in deciding
the success of the business. But since almost all of Alibaba’s business comes from within China,
the global markets will have an impact only in dire situations.
Dropping profitability – With rising demand in service levels from E-commerce portals, the
profitability of most E-commerce firms is dropping which is a point of worry for Alibaba as well.
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MODULE- 6
E- BUSINESS ELEMENTS
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ELEMENTS OF E- COMMERCE:-
Online shopping is mainstream. Everyone does it and in lieu of recent in-store credit card security
issues, it's often viewed as more secure than going to a retail store or giving your credit card to a
random customer service rep on the phone. Trust in online shopping is not an issue anymore. The
issue is getting your visitors to shop on your website over a competitor's. In order to capture your
audience and make the sales, your e-commerce website needs to be current and implement several
very important elements. Here are seven things to consider when developing or restructuring your
e-commerce site:
1. User Friendly:-
If your store is easy to navigate, you will have a greater chance of making a sale from the start.
The homepage should be inviting and encourage visitors to click on products or categories of
items they are looking to purchase. Categories should be self-explanatory and should be broken
down into subcategories so visitors can quickly find what they are looking for.The search bar
should be easy to find and quickly list all applicable items that are currently available for sale once
the user types in their query.
2. Shopping Cart and Checkout Process:-
Adding items to the shopping cart should be simple. Color choices or style preferences should be
easy to view and select. Customers like to view what they have in their cart while continuing to
shop, so make sure you have a design and functionality that makes it easy. Don't confuse users
during checkout. Keep things basic and value your customer's time. The shopper should feel
confident shopping on your website.
3. Mobile Compatibility:-
80% of all online adults own a smartphone. Mobile visits, in many cases now, outrank desktop
use. Your e-commerce site needs to be designed and built for all devices, not just a personal
computer or laptops.
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4. Calls to Action (CTA):-
Make sure to lead your customers through your site with calls to action that are specific to what
you want them to do. For example, if you have a sale, your CTA button could be "Click Here to
Save 20%!" It may be obvious to you and even to most people, but there are still a lot of people
out there that have lives, raised kids or are raising kids, own or run businesses that don't spend
much time on the web. Adding that extra help builds confidence in your business, shows that you
care about your customers and helps to make things less frustrating. Always avoid making your
customer feel stupid because they not. If they are going to your website they must be smart
enough to buy from the best company out there.
5. Images and Descriptions:-
When people are searching for a product to buy, they want to know all the details about it before
making their purchase. Shopping online can have it's drawbacks because one cannot physically see
or touch the items they are looking at. Because of this, it's important to have professional quality
images of your products and when applicable images from multiple angles, views, and even
context. It is also important to thoroughly describe the items in detail. Cover all aspects, including
size, texture, uses, benefits, colors available, etc. You want your potential customer to feel
confident that they know enough about your product to purchase it, instead of going elsewhere.
6. Customer Support:-
Some sort of customer support needs to be available in case of any problems or questions. There
are several different types of customer support, such as 800 numbers, email support, and online
chat. Decide which is the best choice for your budget and type of business. Keep in mind to
always be friendly and respond in a timely manner to resolve any issues to keep your customers
happy.
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7. Security and Privacy:-
Last but not least is security. Make sure you have an SSL certificate installed to encrypt data
coming and going to the browser. Today every website, e-commerce or not, should have one.
Also, have a transparent privacy policy that tells your customers how their information is used on
your site and by your company.
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MODULE- 7
COMPARATIVE STUDY
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COMPARISION:-
All b2b portal have its own particular speciality such as if you want to business with
domestic you prefer local portal , if import export you pick or chose international global portal. if
you want to specific business like textile apparel , textile machinery and cloth garment ,
textileinfomedia online b2b apparel portal is best where you can find 10000+ manufacturers,
supplier and exporter.
1. Alibaba - International global portal (import or export business in all category)
2. Indiamart- Industry manufacturer business
3. Tradeindia - Trading local business
4. Textileinfomedia- Textile market place portal (find 50,000+ textile manufacturers and supplier)
5. Exporterindia- Export industry product
6. Agroinfomart- Best for agricultural business portal where find agricutlure supplier and
manufacturers
7. justdial- B2C local enquiries generally find retailer and wholesaler shop address
8. manta - USA B2b portal (Global business)
If u r looking to search local retailers ,shops,small business or b2c business like cabs,pest
control,packers movers in india etc then just dial is good ! now justdial operating in few more
countries. And if u r looking to search indian manufacturers / suppliers then Indiamart ,Tradeindia
are the best. And if u r looking to import Chinese item, machinery then alibaba is the best!But
Best point of alibaba is : Escrow ac (Buyer protection)- its B2B E Commerce website,u can buy
items in bulk quanity with buyer protection. However according to my knowledge ..95% people
search business on google. And according to google search,,…u will always see indiamart and
tradeindia on top search (if u r looking to search any type of manufacturers or suppliers in india ).
yeah u will see lots of complaint against indiamart and tradeindia,however these r only two B2B
Directories in india ..who r providing details of b2b business and working since 1996.
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The Current options like Indiamart,Just dial or other options available in the market are B2B
business listing sites. These sites are a place to publish your profile and wait for your customer
leads to approach you asking for your products/services. When you subscribe for these kind
business listing services for leads, you will receive a lead list which is shared with multiple
companies. Once you approach these companies offering your products/services, you will end up
in no sales transactions as their requirement would have already been fulfilled (as the lead is
shared with multiple companies) or because of trust issues. This ultimately ends up zero returns on
your investment. We at ConnectFirms are trying to solve these problems for many SMB
companies by our platform.ConnectFirms is an international business Networking and
promotional platform where you can build your own business community by connecting or
following the companies that of your interest area. Once you are connected with your targeted
prospects, you can promote your company using text, images, videos and web links. You can get
real time updates of the companies in your network with the help of News feed system .You can
also get updated from companies which are not in your network using post/promotion page.
Internal Messaging system helps you to communicate with your prospects and build the trust.
Also, with the help of social Media features you can share posts onto multiple social networking
sites like LinkedIn, Facebook, twitter, google +, and use hashtags to rank higher up in the search
engine.
Alibaba is mainly exports driven company handling bulk orders. It offers you a platform to
give minute description about your product, billing details, shipping details etc...It has a very very
good detailing page of your product. Indiamart, tradeIndia are portals mainly handling domestic
sales. They offer you a web portal where you can post all your products, just like the retailers who
display products on their windows. Justdial does good for local area sales. You are listed there
against your categories, the moment someone asks for your categories you name and details are
shooted on his mobile. OLX, Quickrr too provide good classified services. It helps you to drive of
local area sales. The magic is all is offered is free.
See, the two Indian websites IndiaMart and TradeIndia, although they are big and claim to
provide great services are actually not so good as most of the user suggest. The problem is their
negative and exploitation based business models. Maybe they have helped a few of the suppliers
and manufacturers but a big majority is only distressed by them. Alibaba is seriously good for
36
exporters. Most of the people in India use it for importing goods from Chinese manufacturers. But
even for Indian suppliers, they are great.
I know about a website CoreLogs which is new but great. They are B2B business enabling
website and registering your company there gives you a great company profile which for all
practical purposes is much better than a normal website of an SME and much better and
transparent than the website given by Indiamart and TradeIndia. The way CoreLogs is designed, it
is going to be the facebook for SMEs in a very short time. Then they have this option of listing
products. Unlike other website, it is not just a directory of products. It is basically a seller's
Backend kind of thing. The seller lists the products, handles the inquiries by himself. The whole
thing is free. For purchasing in bulk quantity, Indusrybuying is a good platform and tolexo by
indiamart has also made great progress. But both are infested by the timely delivery problem. For
chemical and plastics segment, bizongo is a good platform. There are good platforms but I still
think, CoreLogs is a must for the SMEs. It is the future of the SME world on Internet and it is
gonna revolutionize the world of SMEs as facebook did with Humans.
Alibaba is mainly for those who wish to source from China. Whereas its preferable to use
Indiamart, Purchasemantra , Justdial to find local sources. At Purchasemantrayou can post your
buy requirements and these leads wont be sold to members willing to pay only but will be shared
with all eligible vendors thus improving options for buyers. Morover as a seller you can post your
products and services free. You can also sell your used / surplus inventory and also post business
offers.
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MODULE- 8
CASE STUDY
38
CASE STUDY:-
“In the wild west of mobile display advertising, Sociomantic is one step ahead, helping us to
leverage our proprietary data to drive transactions on the full reach of smartphones and tablets
today. Jabong needed to e ciently drive mobile sales and mobile shopper engagement at a
sustainable marketing cost. Jabong needed to drive additional sales for their mobile shop while
hitting a hard cost-per-action (CPA) target for the mobile performance display channel.
Additionally, Jabong had the goal of maintaining the same highly personalized brand experience
that its customers had come to expect from its desktop display retargeting campaigns. Sociomantic
Mobile performance campaigns contributed to 7% of Sales* for Jabong in 2013Sociomantic’s
proprietary bidder analyses real-time user profitles in combination with streams of shop,
performance, and yield data to calculate the perfect price for each display ad impression while
optimising campaigns to JABONG’s cost-per-action (eCPA) goals.
SUGGESTIONS:-
With the global economic slowdown, profits at Alibaba have declined. Chinese exports, as well as
from the rest of the world, have declined as global demand has fallen. While some companies
would see such an environment as causing a need for reduction, Ma sees it as an opportunity for
expansion and is hiring more employees. Ma feels that as travel budgets tighten in the world
companies will forgo trade shows and instead seek more online interactions. He has also begun to
expand in the opposite direction by creating export to China, a system which allows non-Chinese
firms to establish Chinese language storefronts to export their products to China. China's economy
has sufferes with the rest of the world but its economic growth has remained strong, relative to
other countries. There is a strong and growing consumer base in China, and Ma hopes to tap into a
part of that growth opportunity as well. With Alibaba.com as the B2B component, Taobao as the
retail equal, and the support functions of Alipay, Alisoft, and HiChina, the Alibaba Group seems
well positioned to change global purchasing practices. Jack Ma's success is based on hard work, a
strong consumer focus, and a sophisticated knowledge of market needs. He has competed
successfully against eBay in China, attributing his success to knowing the Chinese market better,
and employing Chinese business practices.
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MODULE-9
CONCLUSION
40
CONCLUSION:-
In evaluating the individual components of overall compensation for each of our executive
officers, the Compensation Committee reviews not only the individual elements of compensation,
but also total compensation. Through the compensation programs described above, a significant
portion of the compensation awarded to our executive officers is contingent upon individual and
eBay performance. The committee remains committed to this philosophy of pay-for-performance
and will continue to review executive compensation programs to ensure that the interests of our
stockholders are served.
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MODULE- 10
SNAPSHOT AND ANNEXURE
42
SNAP SHOT:-
43
44
BUSINESS INTELLIGENCE
45
Real-Time Business Intelligence for the Utilities Industry:-
In today’s competitive environment with rapid innovation in smart metering and smart grids, there
is an increased need for real-time business intelligence (RTBI) in the utilities industry. Giving the
fact that this industry is an environment where decisions are time sensitive, RTBI solutions will
help utilities improve customer experiences and operational efficiencies. The focus of this paper is
on the importance of real-time business intelligence (RTBI) in the utilities industry, outlining our
vision of real-time business intelligence for this industry. Besides the analysis in this area, the
article presents as a case study the Oracle Business Intelligence solution for utilities.
1. Introduction :-
Over the past years, energy mption has increased dramatically. The rise in consumption of energy
resources has meant increasing costs and CO2 emissions, and the reduction of nonrenewable
supplies. In an effort to cut costs and CO 2 emissions, measures are being taken to reduce energy
consumption and to use more energy from renewable sources. The term smart grid has been
frequently used in the last few years in order to meet the challenges facing developed and
developing countries alike, such as the growing demand for electric power, the need to increase
efficiency in energy conversion, delivery, consumption, the provision of high quality power, and
the integration of renewable resources for sustainable development. The smart grid will provide a
large volume of sensor and meter data that will require intelligent analytics that move further than
data management, querying and reporting. In addition to increased amounts of data, utilities must
manage an increasingly varied set of data from a variety of sources. Sources can include real-time
data from external resources such as weather and geospatial information or real-time data about
energy production and consumption. Integrating these sources of data in order to make real-time
business decisions will require more advanced business solutions.
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To survive in this competitive world, a utility enterprise must have the ability to integrate data
from numerous sources, compile and filter that data and also analyze and present the data in a
clear way in order to support rapid and confident decisions. True business intelligence can support,
grow and ensure the success of the utilities enterprise, and assist the business user in gathering and
analyzing data that is critical to forecast and predict demand, anticipate pricing adjustments,
manage utility programs, and customers, installations, equipment, facilities, billing, and industry
and governmental regulations.
But utilities industry is an environment where decisions are time sensitive, so this paper focuses
on the importance of realtime business intelligence for utilities. The rest of the paper is structured
as follows. Sections 2 and 3 define business intelligence and real-time business intelligence.
Section 4 makes a review of relevant literature. Section 5 presents Oracle Utilities Business
Intelligence solution, while section 6 outlines our vision of real-time business intelligence for the
utilities industry. Finally, we conclude this paper in section 7 with a number of results and
observations.
2. Defining Business Intelligence
There are numerous definitions of business intelligence by some professionals in the industry.
According to Wayne W. Eckerson, Director of Research and Services for The Data Warehousing
Institute (TDWI), “business intelligence is an umbrella term that encompasses a raft of data
warehousing, and data integration technologies as well as querying, reporting and analysis tools
that fulfill the promise of giving business users selfservice access to information". Cindi Howson
thinks that "business intelligence allows people at all levels of an organization to access, interact
with, and analyze data to manage the business, improve performance, discover opportunities and
operate efficiently." Common functions of business intelligence technologies are reporting, online
analytical processing, analytics, data mining, process mining, complex event processing, business
performance management, benchmarking, text mining, predictive analytics and prescriptive
analytics.
Powerful BI features include personalised dashboards, automated alerts, graphs, charts, gauges
and other view options that enable clear, concise display of data with complete drill through
analytical capability. Business intelligence solutions help energy companies in many ways, by
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enabling them to Optimize the supply chain by providing data access to suppliers, distributors,
and customers to enhance performance and responsiveness (all while reducing costs); ƒ Improve
stock control by providing visibility across the organization and supply chain to enhance just-in-
time management and reduce excess inventory; ƒ Minimize procurement inefficiencies by
analyzing supplier performance, and driving negotiations and pricing structures; ƒ Respond
quickly to market opportunities by tracking and analyzing operational data from inventory,
financial, point-of-sale, and marketing; ƒ Differentiate and refine product offering by analyzing
historical information and assessing product profitability on a geographic basis; Strengthen
customer relationships and increase their value by tracking customer behavior and service issues,
better targeting promotions, and improving service deliver. According to Dr. Richard Hackathorn,
creator of the Time-Value Curve, “the value of data is directly proportionate to how fast a business
can react to it. In other words, a corporation loses money every time it delays getting information
into the hands of decision-makers.” Latency is the temporal delay between the moment of an
event initiation and the moment an action is taken to respond to that event.
There are three types of latency in a decision making process data latency - the period of time
needed to collect the data from the source systems, to prepare it for analysis and save it into the
data warehouse or data centers; • analytic latency - the period of time needed to access and analyze
the data, to transform the data in information, to apply the business rules. • decisional latency - the
period of time needed to review the analysis, decide the action to be taken and implement the
action. The degree of latency in a BI system is one of the most important issues because business
executives and analytics simply want these systems to deliver the right information in the right
format and to the right people, at the right time, so they can make optimal business decisions.
3. Defining Real-
Time Business Intelligence Real-time business intelligence is the process of delivering

information about business operations as they occur, with minimum latency. All real-time BI
systems have some latency, but the goal is to minimize the time from the business event
happening to a corrective action or notification being initiated. Right-time is a better term to use
than real time. “Right-time implies that different business situations and events require different
response or action times. When planning a right-time processing environment, it is important to
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match technology requirements to the actual action times required by the business - some
situations require close to a real-time action, whereas with others, a delay of a few minutes or
hours is acceptable.”
In this context, real-time means a range from milliseconds to a few seconds after the business
event has occurred. For example, in order to keep the smart grid performing optimally, a system
for monitoring and managing an electrical utility needs data delivered in milliseconds, so that
problems can be solved within seconds or minutes. In this example, data must be accessed,
processed and delivered in milliseconds. Besides data latency, data unavailability is another
impediment to efficient realtime business intelligence. Giving the fact that utilities are dependent
on real-time business intelligence, the unavailability of this intelligence due to a failed system
could stop the operations. Great availability of the real-time business intelligence services is vital.
RTBI provides almost the same functionality as the traditional business intelligence, but operates
on data that is extracted from operational data sources with zero latency, and provides means to
propagate actions back into business processes in real-time. While traditional business
intelligence presents historical data for manual analysis, real-time business intelligence compares
current business events with historical patterns to detect problems or opportunities automatically.
This automated analysis capability enables corrective actions to be initiated and or business rules
to be adjusted to optimize business processes.
A real-time business intelligence system is based on a real-time ETL and a real-time data
warehouse. Also known as active data warehouse, realtime data warehouse is a combination of
fast technologies and fast-paced business processes. One of the most challenging parts of building
any data warehouse is the process of extracting, transforming and loading (ETL) the data from the
sources. Talking about real-time data warehouse, additional challenges are being introduced. The
traditional ETL process involves downtime of the data warehouse while the loads are performed,
but when loading real-time data, there cannot be any downtime of the system. For some
applications, increasing the frequency of the current data load may be a solution. Beside the raised
costs, real-time data warehouse brings up some important issues like data modeling, scalability,
OLAP and query tools. To resolve these problems, researchers proposed various solutions. Storing
real-time data along with the historical data, in the same fact tables, can be a good idea from the
data modeling perspective because a real-time data warehouse is modeled just like a traditional
49
data warehouse. But many query and OLAP tools that are not so real-time aware and tables
frequently changings bring up another issue – caching. From the administration perspective,
storing real-time data in separate fact tables is the most complex approach. Storing real-time data
in different tables from historical data, but in the same table structure, and using database views to
combine these smaller tables, more easily updated, into a single logical table do not resolve
caching issues. Nobody wants that the query tools return old cache results when we need real-time
data.
4. Literature review
The utilities industry is expected to be one of the fastest-growing industries in adopting business
intelligence technology in the next few years. IDC Energy Insights announced in 2011 the
availability of the new report “Business Strategy. Utility Business Analytics”, that exposes the
critical need for the utilities industry to use business intelligence solutions to support automation
processes, to take better decisions and to allow customers to manage their energy lifestyles.
Unlike any other research available in the industry, this report details how utilities can efficiently
leverage business analytics in both the near and long term to improve operations, increase
customer satisfaction, and continuously optimize business decisions. In its “2012 Utility Industry
Survey on Business Intelligence/Analytics,” BRIDGE Energy Group questioned more than 14.000
energy industry officers on their experiences with business intelligence solutions. 29 percent of
utilities reported that they are planning a major business intelligence program within the next two
years, and another 62 percent were planning smaller scale projects, like adding a predictive
analytics tool.
According to numerous surveys, utilities expect to expand business intelligence with more
programs that involve predictive modeling, the ability to collect and analyze operational data in
real-time, and to respond to events and provide near-real-time data updates. In the academic
literature, few articles deal with real-time business intelligence: 9 In “Towards real-time business
intelligence” article, discuss the issues and problems of current BI systems and then outlines their
vision of future real-time BI. 9 In 2006, B. Azvine et al. present their vision of what future real-
time business intelligence would provide, discuss the technology challenges involved, and
describe some of their programmes towards the implementation of our vision. 9 B.S. Sahay and
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Jayanthi Ranjan focus on the necessity of real-time BI in supply chain analytics. They believe that
supply chain analytics using real time BI in organizations will derive better operational efficiency
and KPI for any organization in SCM. 9 D. Sandu reviews the differences in the various types of
business intelligence. 9 Judith. R. Davis presents a case study which describes the specific
business problem, the right-time BI solution, benefits achieved, return on investment (ROI),
features critical to success and implementation advice.
5. Oracle Utilities Business Intelligence –
case study Oracle Utilities helps utilities prepare for smart metering and smart grid initiatives that
enhance efficiency and provide critical intelligence metrics that can help
drive more-informed energy and water usage decisions for consumers and businesses. Oracle
Business Intelligence for Utilities facilitates utilities to simply organize data into reports, ad-hoc
queries, in-depth analyses and set up notifications and alerts. This solution delivers intelligence
thru maps, charts and graphics, making it easy to manage complex data and to understand
relationships. Utilities can use these near real-time visuals to improve decisionmaking and to
update rapidly on situations like outage restoration. The Oracle Utilities Business Intelligence
data-warehouse is a separate database from your operational database. All data extracted from the
production system and transferred to the Oracle Utilities Business Intelligence data-warehouse is
held in star schemas. The tables in a star-schema are divided into two categories: facts and
dimensions. Every star-schema has a single fact table (at the center of the star) and one or more
dimensions. Fact tables contain individual rows for every occurrence of a fact in the production
system. Fact tables contain columns called measures. It is these columns that are aggregated to
calculate key performance indicators (KPIs). • Dimension tables are used to "slice" the facts in
different ways. For example, the star schema above would allow users to "slice" the financial fact
by the attributes on the 6 dimensions linked to it. ETL programs are provided for every fact and
dimension in Oracle Utilities Business Intelligence.The extract programs are extracting
operational data and performing some transformation activities. A separate extract program is used
for every distinct fact and dimension. Figure 10 illustrates the components involved in Oracle
Utilities Business Intelligence's ETL methodology.
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6. Our RTBI vision for the utilities industry
This paper proposes a RTBI solution for the utilities industry, considering the type of data source.
For real-time data, such as weather data, data about sensors and meters states, production and
consumption data, we propose to use an external real-time data cache. This data cache contains
only the tables that are real-time, while non-realtime date are extracted, transformed and loaded
directly into the traditional data warehouse. Using an external real-time data cache we can
eliminate performance problems associated with the process of integrating real-time data into a
data warehouse. Also, this can solve other problems like internal inconsistency and data latency.
Having all the real-time activity on the external cache database, the warehouse does not support
any additional load, so the scalability and query problems will be solved. The connection between
the real-time data cache and data warehouse is accomplished by scheduled and real-time updates
when certain conditions are met. For example, production and consumption data are updated
hourly, while alerts based on measurable factors or alerts caused by the malfunctioning equipment
need to be updated instantly into the data warehouse. In order to create advanced business
analytics, with a just-in-time information merging solution, we can easily merge realtime data
from the external real-time data cache with the historical information from the data warehouse.
SUGGESTIONS:-
An ideal business intelligence system gives utilities the right information in the right format, at the
right time, so they can make optimal business decisions. Giving the fact that this industry is an
environment where decisions are time sensitive, utilities need RTBI solutions to improve customer
experiences and operational efficiencies. Our vision of real-time business intelligence for the
utilities industry proposes the use of an external real-time data cache and a traditional data
warehouse, in order to eliminate performance problems and to solve problems like internal
inconsistency, scalability and data latency. Although many technologies are available to
implement real-time business intelligence, many challenges remain to make this a reality.
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2. Evaluating Business Intelligence Platforms: a case study :-
Abstract:
The paper examines some common platforms supporting Business Intelligence activities in order
to state evaluation criteria for the system choice. The evaluation considers a software measurement
method based on the analysis of the functional complexity of the platforms. The study has been
performed on an academic warehouse that uses historical data available in legacy databases.
Experimental results are reported which show the advantages and the drawbacks of each
considered system.
Key-Words: - Data warehouse, Data mart, OLAP system, Functional size measurement.
1. Introduction :-
Modern Business Intelligence (BI) technologies are tightly integrated, easily, and widely deployed
and usable for they are based on prepackaged application solutions . For these reasons, Business
Intelligence has become so much easy to justify relevant investments and the cost for developing
and maintaining a data warehouse has significantly decreased. Traditional users of data
warehouses are banks, financial services, or chains of supermarkets; instead, Institutional
Organizations (e.g. Academies) in the past were not interested to collect and store large amount of
data to use for strategic decision making. Now the trend is reversed: nowadays, we can consider
the management of a University as critical as the management of a big business company, because
the factors affecting an optimal management of a University are the same involved in the business
processes . It is clear that the development of an academic data warehouse can provide a lot of
benefits, as these databases represent the source of knowledge for the researchers and for the
Academic Decision Makers. However, without an effective Business Intelligence System that
allows users to extract vital information, the data often go underutilized; in this case, if there is a
very large collection of data to manage and there is an effective and competitive IT-competence, a
Business Intelligence solution can help academic staff to ask questions that are impractical in a
traditional way . In order to implement a Business Intelligence solution in different business
contexts and to maximize the benefits that end users can obtain, its technologies must be
organized. The techonology must be deployed within an infrastructure with the capabilities to
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implement the Business Intelligence process that has been described in this paper and to support
the range of applications best suited to every user of every type this infrastructure is called
Business Intelligence Platform. These tools are software designed to support access to all forms of
business information, not only the data stored in the data warehouse . In fact, an effective business
intelligence tool must be able to access quality information from a variety of sources stored in
different forms, even in unstructured forms; in these cases, vertical collection-building and
metasearching methods are necessary . It is evident that BI platforms are very different among
themselves as concerns performances and features; in spite of everything that, only in the April
2007, Gartner has formalized standard criteria for executing an evaluation and a comparison of
the technical and functional characteristics that must be owned by these software tools. The
platforms are the client side components of the Business Intelligence Architecture; the server side
is called OLAP Server and it is always a subsystem embedded in modern DBMSs, that usually are
able to integrate MOLAP and ROLAP technologies . It is possible to find a complete checklist for
evaluating OLAP Servers in , since this topic is outside the scope of this paper. In particular, the
aims of the platforms to get force and weakness points of these software and (b) developing a
Business Intelligence Application that uses real data stored in an Academic data warehouse.
2. Evaluation criteria:-
As stated in Section 1, the evaluation criteria adopted in this paper are the ones introduced by
Gartner in , which defines twelve capabilities, grouped in three main areas. For each capability, we
have established a series of tasks that can be object of evaluation.
I. Information delivery a. Reporting. This capability comprises the task of creating and formatting
interactive reports, by performing on-line analytical queries on both relational and
multidimensional data sources, hiding the complexity of the warehouse’s logical schema. The
capacities of scheduling and sharing a report between end users are comprised too. b. Dashboards.
This capability is logically linked with the previous one and it concerns the ability to build, to
publish and to update a set of meaningful and interactive charts to a webbased application. c. Ad
hoc queries. This capability allows users to create their own queries. In this case, users need to
know the data warehouse’s logical schema and SQL programming language. d. Microsoft Office
integration. A lot of users are used to create their own report with Microsoft Excel. This capability
54
comprises the tasks that a user have to do for creating a report using Excel as a OLAP client and
the BI Platform as a middleware.
II. Integration a. BI infrastructure. In this capability we insert all the tasks regarding the
implementation of the political rules for the security administration. b. Metadata management. The
process of metadata creation is the first and the most important task to carry out the integration of
the BI Platform with the OLAP Server. c. Development environment. A BI Platform must be
equipped with a set of reusable component to integrate in a BI Application. d. Workflow and
collaboration. In this capability they are included all the tasks that allow users to share
information, to communicate each other in a public way, or to implement business rules to
generate information by trigger-driven events.
III. Analysis a. OLAP. This capability comprises all the tasks that allow users to execute
traditional OLAP queries (as drilling) and to define their own functions. b. Visualization. In some
cases, users need to visualize a report containing multidimensional data so as to get an optimal
view even in a two-dimensional screen; as an example, this effect for example can be obtained
defining the graphics details of the tool. c. Predictive modeling and data mining. This capability
comprises the tasks that allow users to manage a predictive modeling environment. d.
Scorecarding. This capability regards the tasks needed for designing strategy maps that align key
performance metrics with the achievement of strategic objectives.
Software evaluation metric Software measurement is a field of the Software Engineering and it
consists in a quantitative evaluation of a tool. In the experiment illustrated in this paper, we have
used the Function Point metric , that has been the most utilized metric for the functional size
measurement of a software in the last years. In fact, its main feature is to be platformindependent,
not only from hardware technology but also from the programming language used for the
development. Moreover, a function point analysis is carried out from the user’s point of view, not
the developer’s one. The Function Point analysis measures the features whose an application is
composed of, by listing all the real elements that are enumerable by the end user. A key-factor is
that the Function Point metric provides a normalization technique that allows the comparison
among systems of different vendors. In fact, this metric measures an application on the basis of
two evaluation areas: the first is based on the Unadjusted Function Point value, that reflects the
55
features provided to the user by the application; the second provides the Adjustment Factors
values, that emphasize the complexity of the general features provided to the user. The final value
of this metric is get by adding the first value to the second one. The first step consists of
determining the type of functional counting, in reference to the state of development of the
application; the second step establishes the counting context determined by the scope of the
counting and it identifies the tasks that must be evaluated. In this paper, we have applied the
metric at the Application Counting level, that measures an application already installed.
3. Academic Business Intelligence System :-
The Academic Business Intelligence System faced by this paper is represented in and it has the
following principal components: A. Didactics Data Mart. The Didactics Data Mart is part of the
Academic Data Warehouse, developed with Oracle Database 9i and explained in . The Didactics
Data Mart’s logical model can be thought as a cube, whose axes represent analysis dimensions; the
principal dimensions are: time, student, and course of study; these are the base dimensions,
because they represent the minimum of information to express who, where and when aggregation
levels for business analysis; according to these three coordinates, it is possible to find data; such
data is stored in a cell of the cube that represents the value of a measure; a measure is the
quantitative description of a fact; in a business context, a fact is a meaningful event to be analyzed.
In general, the Didactics Data Mart has got 4 cubes: tax, examination, bachelor’s degree, and
enrolment. B. MicroStrategy 8. MicroStrategy Desktop is a Business Intelligence Platform that
enables users to develop applications using a simple graphical interface. MicroStrategy Desktop is
the tool that allows users to define metadata (called schema objects), such as attributes, facts,
tables, and hierarchies. These metadata are mapped to the data warehouse structures and they are
stored by MicroStrategy in a relational database in a proprietary format; the schema objects are
used to convert user requests into SQL queries. With this tool, users can develop application
objects too; these objects, as metrics, prompts and filters, are the building blocks for creating
reports and documents and they are shared among applications.
C. Oracle Discoverer. Oracle Business Intelligence Discoverer is a Business Intelligence Platform

that gives business users the ability to access information stored in a data warehouse, providing a
business view that hides the complexity of the underlying data structures. Oracle Discoverer is
56
composed of two components: Desktop and Administrator. Discoverer Desktop is a Windows-
only application that enables end users to build new worksheets to analyze relational data.
Discoverer Administration is a Windows-only application used by the Discoverer manager to
create and maintain a business oriented view of relational data. The Discoverer End User Layer
component is a repository for storing and retrieving definitions of objects used when querying
relational data sources. D. Microsoft SQL Server 2005. This is a software that comprises a set of
powerful Business Intelligence tools ; Analysis Services is the tool that provides a unified and
integrated view of all business data and provides algorithms for data mining with which it is
possible to identify rules and patterns in business data; Integration Services is a component that
can integrate data.
3.1. Business Intelligence Application :-
We have developed a Business Intelligence Application to evaluate the Academic Information

System. The evaluation of the university information system is fundamental for the total university
improvement. In fact, it stimulates the introduction in every Athenaeum of excellent quality
systems, as the universities have to behave like business companies. The major difference is that
in the business environment the omnipresent hard metric of prices or amount is used. Such hard
metric is not applicable to educational environment for most of the activities. It is fundamental to
develop an application that enables universities to measure the success or failure of teaching
activities . The aim of a business intelligence application developed on the Didactics Business
Area is to allow analysis of the student status relative to the single registration centres, for
discovering eventual problems affecting a particular course of study or a teaching matter; such a
Business Intelligence application has got some metrics that allow the analysis of the academic
career and the Didactics. Typical Academic business applications are: Monitoring the incoming
and the outgoing flows of the student in the University; • Monitoring the didactic workload of the
teaching staff; Monitoring the payment of the taxes. The application we have chosen to create is
the one relative to the payment of the student’s taxes. In particular, the report calculates the sum of
the taxes paid by the students grouped by degree course. The same Business Intelligence
Application has been developed with the three tools showed . The development of such an
57
application allowed us to obtain an evaluation of the Business Intelligence Platforms. To obtain a
quantitative and not experience-based evaluation, we have used the metric illustrated in section 2.1
to the tasks listed in section 2. The experimental results are described below.
4. Experimental data:-
Here, we report the comparison carried out on the following Business Intelligence Platforms:
Oracle Discoverer, MicroStrategy 8, and MS SQL Server. The first step to obtain the complexity
of a task is to list all the components of that task. The components can be of two types: Data
Functions and Transactional Functions. Data Functions are:
(a) Internal Logical File (ILF) and (b) External Interface File (EIF). The ILF is a logical, persistent
entity about which data will be maintained. ILFs are based on logical user requirements and they
are independent of the physical implementation or storage (tables or databases). The EIF is a
logical, persistent entity which is required for reference or validation by the task being counted,
but which is maintained by another task. The complexity of ILFs/EIFs is evaluated by counting
the non-recursive user data fields (Data Element Type - DET) and the logical record element types
(Record Element Type - RET) it contains, according to the following
Transactional Functions are: External Input (EI), External Output (EO), and External Inquiry
(EQ). The EI is a logical business process that maintains the data within one or more ILFs. The
EO is a logical business process that generates data to a user or other application outside of the
software. The EQ consists of a trigger and response (or question and answer) pair whereby the
question or request for data comes into the application from outside and data are retrieved to
answer the request and sent out. The complexity of EIs/EOs is evaluated by counting the user data
fields involved (Data Element Type) and the sum of the ILFs and EIFs involved in the process
(File Type Referenced). The complexity is given by the next Tab. The complexity of EQs is the
maximum between the complexity of the EI and the EO components, by using the their own
tables. The function point value of each task component is assigned according to the own function
type and the evaluated complexity.
58
SUGGESTION:-
In this paper we have showed an evaluation of three important Business Intelligence Platforms:
MS SQL Server, MicroStrategy and Oracle Discoverer. The evaluation has been executed using a
software measurement method that consists of the analysis of the functional complexity. The
experimental data allow us to say what is already known in literature: an object oriented approach
leads more complex tasks to be executed but it favours the reuse of the objects, ensuring
consistency across business objects and minimizing the number of objects to maintain during the
development of a Business Application. Future works have the aims to extend this benchmark in
breadth and depth; in breadth, it is possible to add others columns relative to different Business
Intelligence Platforms; in depth, it is possible to insert new rows relative to the capabilities not
considered in this paper, also including more than one task for each capability.
59

A Report On E-Commerce and Business Intelligence

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A REPORT ON E-COMMERCE AND BUSINESS INTELLIGENCE 2017

A REPORT ON E-COMMERCE AND BUSINESS

ABOUT THE E-COMMERCE :

E-Commerce or Electronics Commerce business models can generally categorized in

• Business - to - Business (B2B)

• Business - to - Consumer (B2C)

• Consumer - to - Consumer (C2C)

• Consumer - to - Business (C2B)

• Business - to - Government (B2G)

• Government - to - Business (G2B)

• Government - to - Citizen (G2C)

BUSINESS- TO -BUSINESS (B2B):-

BUSINESS- TO -CONSUMER (B2C):-

CONSUMER- TO -CONSUMER (C2C):-

CONSUMER- TO -BUSINESS (C2B):-

BUSINESS- TO -GOVERNMENT (B2G):-

GOVERNMENT- TO -BUSINESS (G2B):-

GOVERNMENT- TO -CITIZEN (G2C):-

The Big Idea of Jabong

Advantages and disadvantages of online shopping

Now, coming on to the advantages of online shopping, firstly it provides consumers

PRODUCTS AND SERVICES:-

The biggies in the Indian eCommerce space—Snapdeal, Amazon or Flipkart—are intensifying

Share with Friends

4.1.1 Introduction of New Functions:

1. Collaboration with biggest names of international fashion industry.

1. Relatively less brand visibility in India in comparison to its strong competitors

2. Heavy discounts offered by competitors.

1. Constant innovations and good branding

2. Vast network of retailers across nation

3. Excellent service through convenient processes

4. Wide range of deals and transactions to choose from

5. Lots of awards and recognition as best startups, ecommerce etc

1.Services not available in all cities

2.Dependence on internet only

1. The markets devoid of internet

2.Customers reluctant in shopping online can be persuaded

3.Partnerships with bigger corporate houses for bulk selling

1. Can be subjected to frauds

2. Risk of being involved into selling of illegal entities

3. Newly emerging competitive online shopping portals

2. Shopping Cart and Checkout Process:-

4. Calls to Action (CTA):-

5. Images and Descriptions:-

1. Alibaba - International global portal (import or export business in all category)

2. Indiamart- Industry manufacturer business

3. Tradeindia - Trading local business

5. Exporterindia- Export industry product

8. manta - USA B2b portal (Global business)

2. Defining Business Intelligence

Time Business Intelligence Real-time business intelligence is the process of delivering

5. Oracle Utilities Business Intelligence –

2. Evaluating Business Intelligence Platforms: a case study :-

3. Academic Business Intelligence System :-

C. Oracle Discoverer. Oracle Business Intelligence Discoverer is a Business Intelligence Platform

3.1. Business Intelligence Application :-

We have developed a Business Intelligence Application to evaluate the Academic Information

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