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    Syllabus Business Research 2

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    Sherlock Holmes
    The document outlines the syllabus for a business research course at Cagayan State University. It includes the university and college missions, intended graduate attributes, and program learning outcomes which emphasize competence, social responsibility, and advocacy. The course aims to teach students to design and execute basic marketing research studies. By the end of the course, students should be able to translate marketing problems into research questions, understand the research process, evaluate research designs, identify information sources, and analyze data while considering biases. Class sessions will include lectures, discussions, and activities to familiarize students with the course requirements and the importance of business research.

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    Syllabus Business Research 2

    Uploaded by

    Sherlock Holmes
    149 views5 pages
    The document outlines the syllabus for a business research course at Cagayan State University. It includes the university and college missions, intended graduate attributes, and program learning outcomes which emphasize competence, social responsibility, and advocacy. The course aims to teach students to design and execute basic marketing research studies. By the end of the course, students should be able to translate marketing problems into research questions, understand the research process, evaluate research designs, identify information sources, and analyze data while considering biases. Class sessions will include lectures, discussions, and activities to familiarize students with the course requirements and the importance of business research.

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    The document outlines the syllabus for a business research course at Cagayan State University. It includes the university and college missions, intended graduate attributes, and program learning outcomes which emphasize competence, social responsibility, and advocacy. The course aims to teach students to design and execute basic marketing research studies. By the end of the course, students should be able to translate marketing problems into research questions, understand the research process, evaluate research designs, identify information sources, and analyze data while considering biases. Class sessions will include lectures, discussions, and activities to familiarize students with the course requirements and the importance of business research.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    149 views5 pages

    Syllabus Business Research 2

    Uploaded by

    Sherlock Holmes
    The document outlines the syllabus for a business research course at Cagayan State University. It includes the university and college missions, intended graduate attributes, and program learning outcomes which emphasize competence, social responsibility, and advocacy. The course aims to teach students to design and execute basic marketing research studies. By the end of the course, students should be able to translate marketing problems into research questions, understand the research process, evaluate research designs, identify information sources, and analyze data while considering biases. Class sessions will include lectures, discussions, and activities to familiarize students with the course requirements and the importance of business research.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    F-ODI-2056 1

    Republic of the Philippines


    Cagayan State University
    www.csu.edu.ph

    COLLEGE OF BUSINESS, ENTREPRENEURSHIP AND ACCOUNTANCY

    SYLLABUS IN BUSINESS RESEARCH


    The Cagayan State University aims to produce graduates who will exhibit:
    Competence - critical thinker, creative problem-solver, competitive performer regionally, nationally and globally
    Intended Graduate Social Responsibility – sensitive to ethical demands and compassionate particularly to the marginalized, steward of the environment for future generations
    Attributes while championing development and socially just and an advocate of economic and social equity
    Unifying Presence - uniting theory and practice, uniting strata of society, uniting tradition and innovation, uniting the nation, the ASEAN region and the world
    and uniting the University and the community
    Graduates of the college will be able to:
    1. apply knowledge and skills acquired with attitudes and values to the development of business, industry and entrepreneurship, locally, nationally, regionally
    and globally;
    College Intended Learning 2. initiate and participate in research that allows commerce and enterprise to be responsive to the challenges of inclusive growth and progress;
    Outcomes 3. exhibit social responsibility, a firm commitment to social justice and particular solicitude to the marginalized sectors of society;
    4. manifest personal and interpersonal skills imbued with professional ethics and perform tasks in a gender responsive manner;
    5. work effectively and independently in multi-disciplinary and multi-cultural teams; and
    6. preserve and promote “Filipino historical and cultural heritage.
    At the end of the program, the graduates of Bachelor of Science in Business Administration, are expected to:
    1. Analyze the business environment for strategic direction.
    2. Prepare operational plans.
    Program Intended 3. Innovate business ideas based on immerging industry.
    Learning Outcomes 4. Manage a strategic business unit for economic sustainability.
    5. Conduct business research.
    COURSE MAP
    After completion of the course, the students should be able to: PILO 1 PILO 2 PILO 3 PILO 4 PILO 5
    1. Translate a marketing problem into a feasible research question;
    2. Appreciate marketing research as a process that involves a sequence of
    activities, each is compatible with the preceding activities;
    3. Have a general understanding of the strengths and weakness of alternative
    research designs;
    4. Be aware of the many sources of marketing information and the various means
    of gathering such information;
    5. Be more sensitive to the biases and limitations of marketing data and basic data
    analysis;
    6. Decide when a technique is appropriate and understand the managerial
    implications of analytical results
    7. Design and execute a basic survey research project.
    OUTCOME- BASED LEARNING PLAN ON INFORMATION SYSTEMS ANALYSIS AND DESIGN
    Time Allotment Mode of Delivery
    Teaching and (1. Print (P),
    Learning Lec. Lab. Resources 2
    Teaching and 2. Audio-Visual (AV),
    Intended Learning (54)
    Republic of the Philippines
    References Learning Learning 3. Online/Mobile/SMS
    Outcome (ILO) Learning Content Cagayan State University Activities Assessment (O/M/SMS)
    www.csu.edu.ph (TLA) 4. Face-face (FF) )

    COLLEGE OF BUSINESS, ENTREPRENEURSHIP AND ACCOUNTANCY P AV


    O/M/
    SMS
    FF

     Get acquainted with Class Orientation University student 1 hr. Lecture / Laptop,
    the teacher and their manual, syllabus Discussion microphones
    Courseclassmates
    Code  Getting to know
    and be BACC4 Course oneTitle
    another Business Research
    and web
    able
    Credit Unitsto express their 3 Expectation setting
    Semester First Sem. School Year 2020-2021 Numbercamera
    of Lecture Hours 54
    expectations on the  House rules
    Pre-Requisite/s
    subject, on their  Use of the syllabus
    Co-Requisite/s Number of Laboratory Hours NONE
    The course addresses the use of marketing research as an aid to making marketing decision; specifically, how the information used to make marketing
    teacher and on their  Generalizations,
    classmates. decisionsinquiries
    is gatheredand
    and analyzed. Accordingly, this course is appropriate for both prospective users of research results and prospective marketing
    Course Description valuing researchers.
     Familiarize
    themselves with the  Orientation on vision, mission and
    coverage and Submission
    intended graduate of Assigned Activity
    attributes 20%
    requirements of the Student Engagement/Forum Discussion 30%
    subject and alsoSystem
    with Quizzes and Unit Examination 30%
    Grading
    the classroom Major Examinations (Midterm and Finals) 20%
    regulations.
     Recognize the TOTAL 100%
    importance of the
    course syllabus.
     Relate the
    importance of the
    subject to the
    school’s vision,
    mission and
    philosophy.
    Understand the Overview of Business Research Textbook and 5 hrs. Lecture and Laptop,
    Importance of  Importance of Business Research cross references, discussion , microphones
    Business Research  General Parts of Business Research Power point Modules, Online and web
    Identify the different presentations and recitations/ camera
     Preliminary pages: Title
    parts of Business Modules reporting and
    Research Page, Abstract,
    Activities in CSU
    Acknowledgment, List of
    LENS
    Tables, List of Figures
     Chapter 1: Introduction
     Chapter 2: Review of
    Related Literature
     Chapter 3: Research
    Methodology
     Chapter 4: Presentation,
    Interpretation and Analysis
    3
    Republic of the Philippines
    Cagayan State University
    www.csu.edu.ph

    COLLEGE OF BUSINESS, ENTREPRENEURSHIP AND ACCOUNTANCY

    INTENDED LABORATORY ACTIVITIES: None

    RUBRIC FOR ASSESSMENT TO BE USED FOR Major Competencies Outputs (MCOs)

    Criteria Excellent Good Satisfactory Unsatisfactory


    91 - 100% 81 - 90% 71 - 80% 70 - 61%

    OTHER COURSE REQUIREMENTS:

    COURSE POLICIES
    • Attendance – Students are required to attend classes regularly. Attendance is 5% of the total grade. Once a student acquires absences of more than 20% of the total
    number of meetings, the students may get a failing grade.
    • Class participation –Students are encouraged to participate in all class activities.
    • Late work –Late submission of outputs will receive a deduction.
    • Missed exam/quiz/seatwork –Students who missed an activity will not be given a privilege unless excused by the Dean.
    • Academic integrity – Students must be honest and respectful at all times.
    • Requests for extensions and for rescheduling of exams – In case the teacher is not available on the scheduled examination date, rescheduling will be decided by the
    entire class.
    4
    Republic of the Philippines
    Cagayan State University
    www.csu.edu.ph

    COLLEGE OF BUSINESS, ENTREPRENEURSHIP AND ACCOUNTANCY

    • Expectations for student conduct in the classroom or laboratory – The students are expected to submit quality and authentic output in all activities.

    INPUT FOR REVISION:


    REFERENCES/OTHER REFERENCES
    Input for Revision:

    Textbook:

    Other Suggested Book/s:

    Online Sites:

    https://www.questionpro.com/blog/business-research/
    http://professionals-bench.blogspot.com/2010/09/what-kind-of-business-might-need.html
    http:// ncbi.nlm.nih.gov
    https://www.slideshare.net/rajuindukoori/business-research-ethics-131585798

    Date of Revision/Enrichment: August 2020

    Prepared by:
    5
    Republic of the Philippines
    Cagayan State University
    www.csu.edu.ph

    COLLEGE OF BUSINESS, ENTREPRENEURSHIP AND ACCOUNTANCY

    MA. VICTORIA C. GANNABAN , DPA, LPT ABIGAIL M. NARAG, MBA


    Faculty Member Program Coordinator – BSBA Marketing

    Endorsed by: Reviewed by:


    ANTONIA JOSEFA A. TAGUINOD,MBM LIRIIO GUDINA C. MANGAWIL,Ph.D
    College Dean Director of Instruction

    Approved by:

    MARIDEN VENTURA-CAULAN,DPA
    Vice President for Academic Affair

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