Cambridge Roadmapping - Rob Phaal - Template BMC Layered

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Roadmap canvas – business model transformation

Topic: Team: Date:

Now Short-term 20 _ _ Medium-term 20 _ _ Long-term 20 _ _ Vision


Market drivers

Strategy Current state Transformation pathway Future state

Customer segments
Customer channels
Customer relationships
Revenue streams

Value propositions
Service

Product

System
Cost structure
Key activities
Key resources
Osterwalder
& Pigneur, 2014 Key partnerships
Technology

Enablers

© Robert Phaal, 10 March 2017 – Roadmapping template for strategic technology and innovation management. This template must not be modified without the permission of its originators. This template may be used for non-commercial purposes. The originator/s bear no responsibility for applications of this template and expressly disclaim any liability from its use. Feedback is welcome – for research, collaboration and training, please contact Rob Phaal: rp108@cam.ac.uk cambridgeroadmapping.net

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