Cambridge Roadmapping - Rob Phaal - Template BMC Layered
Cambridge Roadmapping - Rob Phaal - Template BMC Layered
Cambridge Roadmapping - Rob Phaal - Template BMC Layered
Customer segments
Customer channels
Customer relationships
Revenue streams
Value propositions
Service
Product
System
Cost structure
Key activities
Key resources
Osterwalder
& Pigneur, 2014 Key partnerships
Technology
Enablers
© Robert Phaal, 10 March 2017 – Roadmapping template for strategic technology and innovation management. This template must not be modified without the permission of its originators. This template may be used for non-commercial purposes. The originator/s bear no responsibility for applications of this template and expressly disclaim any liability from its use. Feedback is welcome – for research, collaboration and training, please contact Rob Phaal: rp108@cam.ac.uk cambridgeroadmapping.net