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    Environmental Marketing 1. Discuss The Company's Objectives

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    Ikia Refendor
    The document discusses various objectives that companies aim to achieve through different departments. Production objectives help companies compete through quality, costs, speed, and flexibility. Financial objectives provide a plan for long-term success through increasing revenue, profits, and returns. Marketing objectives outline intentions and provide direction. Human resources objectives ensure a willing workforce. Research and development aims to innovate and develop new products/services to stay competitive. Information technology plays an integral role by improving processes, efficiencies, growth, and competitive advantage. Objectives convert visions into measurable targets so employees are clear on expectations. The document also discusses a company's capacity, which is the maximum sustainable output level to provide products/services. Capacity ensures a company maximizes

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    Environmental Marketing 1. Discuss The Company's Objectives

    Uploaded by

    Ikia Refendor
    82 views2 pages
    The document discusses various objectives that companies aim to achieve through different departments. Production objectives help companies compete through quality, costs, speed, and flexibility. Financial objectives provide a plan for long-term success through increasing revenue, profits, and returns. Marketing objectives outline intentions and provide direction. Human resources objectives ensure a willing workforce. Research and development aims to innovate and develop new products/services to stay competitive. Information technology plays an integral role by improving processes, efficiencies, growth, and competitive advantage. Objectives convert visions into measurable targets so employees are clear on expectations. The document also discusses a company's capacity, which is the maximum sustainable output level to provide products/services. Capacity ensures a company maximizes

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    Environmental Marketing. Discussing company's objectives and company's capacity

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    Environmental Marketing

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    The document discusses various objectives that companies aim to achieve through different departments. Production objectives help companies compete through quality, costs, speed, and flexibility. Financial objectives provide a plan for long-term success through increasing revenue, profits, and returns. Marketing objectives outline intentions and provide direction. Human resources objectives ensure a willing workforce. Research and development aims to innovate and develop new products/services to stay competitive. Information technology plays an integral role by improving processes, efficiencies, growth, and competitive advantage. Objectives convert visions into measurable targets so employees are clear on expectations. The document also discusses a company's capacity, which is the maximum sustainable output level to provide products/services. Capacity ensures a company maximizes

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    82 views2 pages

    Environmental Marketing 1. Discuss The Company's Objectives

    Uploaded by

    Ikia Refendor
    The document discusses various objectives that companies aim to achieve through different departments. Production objectives help companies compete through quality, costs, speed, and flexibility. Financial objectives provide a plan for long-term success through increasing revenue, profits, and returns. Marketing objectives outline intentions and provide direction. Human resources objectives ensure a willing workforce. Research and development aims to innovate and develop new products/services to stay competitive. Information technology plays an integral role by improving processes, efficiencies, growth, and competitive advantage. Objectives convert visions into measurable targets so employees are clear on expectations. The document also discusses a company's capacity, which is the maximum sustainable output level to provide products/services. Capacity ensures a company maximizes

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    ENVIRONMENTAL MARKETING

    1. Discuss the company’s objectives.

    The company’s objective is to shape the direction and operation of the whole business. It is to
    guide the present and future development of a company.

    Production objectives such as improving quality, reducing costs, speeding throughout and


    increasing production flexibility help companies compete more effectively and meet their
    customers' price, quality and delivery requirements. Financial objective gives the company a solid
    plan for moving in the direction of long-term success. Common financial business objectives
    include increasing revenue, increasing profit margins, retrenching in times of hardship and
    earning a return on investment. Marketing objectives are a company's defined goals. They outline
    the intentions of the marketing team, provide clear direction for team members to follow, and offer
    information for executives to review and support. A human resources objective directly
    contributes to an organization's achievement of its goals. Its main objective is to ensure the
    availability of competent and willing workforce to the organization. Research and Development
    department includes activities that companies undertake to innovate and introduce new products
    and services. R&D department is to keep a business competitive by providing insights into the
    market and developing new services / products or improving existing ones accordingly. The future
    growth of the business sits in a large part with the R&D department. Companies rely on IT for fast
    communications, data processing and market intelligence. IT plays an integral role in every
    industry, helping companies improve business processes, achieve cost efficiencies, drive revenue
    growth and maintain a competitive advantage in the marketplace.

    Objectives are important because they convert visions into clear-cut measurable targets.


    Employees are very clear as to what they are expected to achieve and when. By setting aims and
    objectives, companies give themselves a sense of purpose and direction.

    2. Discuss the company’s capacity.

    Capacity is the maximum output level a company can sustain to provide its products or
    services. Depending on the business type, capacity can refer to a production process,
    human resources allocation, technical thresholds, or several other related concepts.
    Company’s capacity also ensures that the company maximizes its potential activities and
    production output—at all times, under all conditions. The capacity of a company measures
    how much can be achieved, produced, or sell within a given time period. Companies must
    remain nimble enough to constantly meet expectations in a cost-effective manner.

    Companies that poorly execute capacity management may experience diminished


    revenues due to unfulfilled orders, customer attrition, and decreased market share.

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