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Diagnostic Study: Aari Tari

This document provides an introduction and overview of the Aari Tari cluster in Jaipur, India. The cluster is known for its traditional embroidery work on sarees, bridal wear, and other fashion items. However, the artisans earn meager incomes while showroom owners and exporters earn large profits. The diagnostic study aims to develop a common facilities center and action plan to help the cluster establish itself in international and domestic markets through improved infrastructure, access to raw materials and designs, and stronger backward linkages. This will help strengthen the Aari Tari industry of Jaipur and better support the artisans.

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Vriti Sachdeva
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201 views18 pages

Diagnostic Study: Aari Tari

This document provides an introduction and overview of the Aari Tari cluster in Jaipur, India. The cluster is known for its traditional embroidery work on sarees, bridal wear, and other fashion items. However, the artisans earn meager incomes while showroom owners and exporters earn large profits. The diagnostic study aims to develop a common facilities center and action plan to help the cluster establish itself in international and domestic markets through improved infrastructure, access to raw materials and designs, and stronger backward linkages. This will help strengthen the Aari Tari industry of Jaipur and better support the artisans.

Uploaded by

Vriti Sachdeva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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DIAGNOSTIC STUDY

of
AARI TARI CLUSTER (ZARDOZI WORK)
In
JAIPUR
ACKNOWLEDGEMENT
We wish to offer our sincere thanks to all the
artisans and show room owners specially M/s
Rana Sarees and Mr. Hazi Abdula of National
Embroidery Zari works a veteran of this art
and other showroom owners and artisans who
have given inputs and contributed directly to in
terms of providing the information and data for
this cluster study.
We are also thankful to. office of the
Commissioner of Industries for awarding us
the diagnostic study, which is going to be very
important for future planning for this sector
INDEX

S.NO. CONTENT
• 1 INTRODUCTION OF CLUSTER
– 1.1 Cluster at a glance
– 1.2 Aim of Cluster
– 1.3 Historical Background
– 1.4 Cluster Map
– 1.5 Main Activities
– 1.6 Industry Analysis
– 1.7 Main Turning Point
– 1.8 Social Structure
– 1.9 Geographical Spread
– 1.10 Process for Diagnostic Study
INDEX
S.NO. CONTENT

• 2 THE PRESENT INFRASTRUCTURE AND SWOT ANALYSIS


– 2.1 Available Infrastructure
– 2.2 Marketing & Distribution Channel
– 2.3 The Contribution of Cluster in Local Economy
– 2.4 The Stake Holders of Cluster
– 2.5 SWOT Analysis

• 3 THE ACTION PLAN FOR CLUSTER DEVELOPMENT


– 3.1 The Main Problems of Cluster
– 3.2 Suggestive Elements
– 3.3 Available Information Channel
– 3.4 Proposed Action Plan
INDEX
S.NO. CONTENT

• 4 PROPOSED WORKING PLAN WITH FLOW CHART


– 4.1 Working Plan With Budget
– 4.2 Flow Chart
– 4.3 Expected Outcome
– 4.4 Implementing Agency
– 4.4 Executive Summary of Diagnostic Study

• 5 PHOTOGRAPHS

• 6 REFERENCES

• 7 SURVEY FORM
1. INTRODUCTION OF CLUSTER
1.1 Cluster at a glance
• Zardozi the traditional art of court embroidery
is the sheer magic of nimble fingers and
imaginative designs, envisaged by the
ensemble of lustrous metallic wire which was
traditionally the silver wire coated/plated with
gold, silk threads, beads and stones.
Document ID KA/06-07/CI/ATZ
Category Prepared by
Checked by
1.2 Aim of Cluster
• Jaipur is well known for its age-old form of
Aari Tari and heavy Zari work (earlier
patronized by Rajputs and Mughals for upper
class women fashion wear). Today the main
market for this art is also higher range sarees,
bridal sarees, bridal wear, and any fashion
items with lot of glitter and statement.
• The real profit is pocketed by the show room
owners and these artisans are surviving meager
income.
• Presently the work is mostly distributed
through agents of the show rooms and
exporters who pocket the large profits where
as the artisans sometimes don’t get even their
hard work day labor due to so called rejections
in the name of quality.
– The vision and action plan to be developed for the
cluster envisaged the functionally designed
common facilities center having facility of Adda
and work tables, raw material procurement
services and new designs. Provisions for storage of
raw material and finished goods along with sales
counters and business transactions will also be
made.
– “This Cluster will establish itself in the
international and high-end domestic market for its
eco-friendliness and ethnicity of the products.”
Such a center will attract business service
providers who can transact business more
efficiently with units operating from a
common functional area. Likewise health and
hygiene conditions would improve once the
living and working areas are separated in a
carefully planned way. Apart from this there
will be space to accommodate probable growth
of the firms over the next decade.
The long-run vision for the Aari Taari of Jaipur
should be as: “The Aarti Taari industry of
Jaipur will establish itself in the
international and high-end domestic market
for its ethnicity and usages in variety of
fashion articles ”. Backward linkages in the
form of availability of working capital,
infrastructure support, technical
development and enterprising organisations
will strengthen the process.
in making embroidered Indian sarees
in resham, gota patti, zari, gold &
silver threads work to give you a never
before collection of embroidered fancy.
– Zari Juties
– In Jaipur, Aari tari work has been done on Juties
since the Mughal era. This work was initially done
by the Muslim artisans. At present this work is
mainly done by Muslim women. There’s no such
special training given to these workers it is carried
forward from generation to generation.
Delhi, Bombay & Jaipur based
suppliers are engaged in exporting this
especiality of Jaipur to many foreign
• Raw materials Procurement
countries like Germany, U.S.A. &
West Asia etc., amounting to nearly Rs.
50 millions.

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