Dissertation Report 1

INNOVATION IN FACADE THROUGH MEDIA
DISSERTATION
Year: 2020-21
Batch No. 18
INNOVATION IN FACADE THROUGH MEDIA.
Undertaken by:
Somya Goyal
Enrollment No.: 16E1AAARF45P121
V Year B.Arch (C)
Prof. Sanjeev Pareek Prof. ARCHANA SINGH

GUIDE COORDINATOR
Aayojan School of Architecture
ISI-4, RIICO Institutional Block,
Sitapura, Jaipur-302022
APPROVAL
The study titled

“INNOVATION IN FACADE THROUGH MEDIA.” is hereby approved as an original work of
SOMYA GOYAL, enrolment no.
16E1AAARF45P12 on the approved subject carried out and presented in manner satisfactory to
warrant its acceptance as per the standard laid down by the university. This report has been
submitted in the partial fulfillment for the award of Bachelor of Architecture degree from
Rajasthan Technical University, Kota.
It is to be understood that the undersigned does not necessarily endorse or approve any statement
made, any opinion expressed or conclusion drawn therein, but approves the study only for the
purpose it has been submitted.
December,2020
Jaipur
Prof. K.S. MAHAJANI

EXTERNAL EXAMINER 1
PRINCIPAL
Prof. ARCHANA SINGH

EXTERNAL EXAMINER 2 COORDINATOR
I
DECLARATION
I, Somya Goyal, here by solemnly declare that the research work undertaken by
me, titled ‘ INNOVATION IN FACADE THROUGH MEDIA.’
is my original work and wherever I have incorporated any information in the form of photographs,
text, data, maps, drawings, etc. from different sources, has been duly acknowledged in my report.
This dissertation has been completed under the supervision of the guide allotted to me by the
school. Further, whenever and wherever my work shall be presented or published it will be jointly
authored with my guide.
Somya Goyal
V Year B.Arch (C)
Aayojan School of Architecture, Jaipur
CERTIFICATE
This is to certify that the research title INNOVATION IN FACADE THROUGH MEDIA, is a
bonafide work by SOMYA GOYAL of Aayojan School of Architecture, Jaipur. This research work has
been completed under my guidance and supervision in a satisfactory manner. This report has been
submitted in partial fulfillment of award of BACHELOR OF ARCHITECTURE degree from Rajasthan
Technical University, Kota.
This research work fulfills the requirements relating to the nature and standard laid down by the
Rajasthan Technical University.
Prof. Sanjeev Pareek.

Guide
II
ACKNOWLEDGEMENT
I would like to register my sincere thanks towards everyone who genuinely contributed to the
successful completion of the study. I feel indebt to express my gratitude to Prof. Sanjeev Pareek for
his support and guidance towards the right path of attaining knowledge and dedication
demonstrated by my report. I faithfully appreciate the efforts by our coordinator, Prof. Archana
Singh Rathore in the well execution of the project during this entire course. I express my special
thanks of gratitude towards the school Prof. Kiran S. Mahajani, Principal and Director, Aayojan
School of Architecture, Jaipur. Prof. N.S. Rathore, Dean of Academics, Aayojan School of
Architecture, Jaipur to allow me to undergo this study.
I also owe a million thanks to my parents and my fellow mates for their constant support, love and
encouragement.
Somya Goyal
V Year (B.Arch.)
III
ABSTRACT
A number of shopping malls, garment industries, research and development centres for the textile
industry, somehow fails to provide an architectural icon that communicates with its surroundings.
Most of the buildings that fashion industries have, are somewhere solving an idea of a fashionable
image, but the point comes here is that is it really interacting to its surroundings ?
This is something that a fashion industry can relate to and identify with as a symbol of their
profession. The challenge should be to create a space and building which would keep the glamorous
image of the fashion world, along with the interacting capabilities that it can persist to boost up the
industrial sector as well as people’s interest in the field. The idea should be to explore a kind of setup
that a fashion hub deserves. The building has to be symbolic and interactive of the professional
stream, they are catering.
Whenever we look for a building, the first thing that comes into notice is it’s facade. A good facade
will be the one that interacts with people. The main function of facade is not restricted anymore.
Today it is used to broadcast information, awareness, advertisement, art and other entertainment
content.Interaction with building changes with the time of the day. This has been possible with new
innovations in media facade.
Today everyone is moving towards an infrastructure inheriting the latest media designs and
technologies.It is ecologically beneficial and feasible for the modern era. To adapt to the latest
transformations in the architecture, it is very important to study these innovative facade designs.
IV
CONTENTS Page No.

Approval i
Declaration ii
Certificate ii
Acknowledgement iii
Abstract iv
Contents v-vi
List of illustrations vii-viii
CHAPTER 1: INTRODUCTION 1-5
1.1 Background of the study
1.2 Criteria of selection
1.3 Hypothesis
1.4 Aim
1.5 Objectives
1.6 Scope and Limitations
1.7 Methodology
CHAPTER 2: ARCHITECTURE AND ITS EVOLUTION AS AN INTERACTIVE MEDIUM 6-9
2.1 Introduction
2.2 Form and surface
2.3 Media facade
CHAPTER 3: MULTIPLE USES OF FACADE 10-16
3.1 Introduction
3.2 Cases of multiple use
V
CHAPTER 4: ARCHITECTURE AND MEDIA 17-23
4.1 Integration of media into architecture
4.2 Innovative approaches of media and architecture
4.2.1 BIX
4.2.2 Greenpix
CHAPTER 5: INTERACTION THROUGH MEDIA 24-28
5.1 Introduction
5.2 Arhus by light
CHAPTER 6: ANALYSIS AND CONCLUSIONS 29-34
APPENDIX 35
BIBLIOGRAPHY 36
VI
List of illustrations
Figures Illustrations Title Page No.
Figure 1 Guggenheim Museum, Bilbao 7
Figure 2 Centre Georges Pompidou, Paris 7
Figure 3 LED media mesh 8
Figure 4 LED curtain mesh 8
Figure 5 LED Glass mesh 8
Figure 6 Signal Architecture 9
Figure 7 Advertising Architecture 9
Figure 8 Media Architecture 9
Figure 9 Multiple uses 11
Figure 10 Night view- Shree cement, 12

jaipur
Figure 11 Night view- Kunsthaus, Austria 12
Figure 12 Night view- Chanel Ginza tower, 13

Tokyo
Figure 13 Day & Night view- Bayer, 13

Leverkusen
Figure 14 Night view- Blinkenlight, Berlin 14
VII
Figure 15 Night view-Adam & Eve Hotel, 14

Antalya
Figure 16 15
Day & Night view-
Galleria
Department
Store, Seoul
Figure 17 Night view- Weather Tower, 16

Brussels
Figure 18 Day & Night view- Allianz 16

Arena, Germany
Figure 19 Day view- Kunsthaus Graz, 19

Austria
Figure 20 19
Exploded view
Figure 21 Day view- Kunsthaus Graz, 20

Austria
Figure 22 Night view- Kunsthaus Graz, 20

Austria
Figure 23 Transition in the facade during 22

different time of the day
Figure 24 Conceptual section- Day 22
Figure 25 Conceptual section- Night 22
Figure 26 Detail of media facade 22
Figure 27 Brighter colors during the night 23

time and dull colours during the
day time
Figure 28 Through touch 25
Figure 29 Through movement 25
Figure 30 :Through gesture 25
VIII
Figure 31 Through mobile 25
IX
CHAPTER 1
INTRODUCTION
1
Thesis: Fashion Creative Hub

Fashion hub is a meeting point for all the major activities related to fashion. The project will act as
a one stop solution for the industry, since it will be an amalgamation of all the spaces that foster
the fashion industry individually.
Activities and user groups
Why Fashion Creative Hub?
There is a need of a zone that is earmarked as the one stop shop for all the buyers and media who
want to reach out to the designers even before and after the fashion week.
 Nurture indian fashion industry by amalgamating various aspects of fashion into one central
location.
 Aid the revival of hand-loom sector.
 Generate employment opportunities.
 Permanent market place.

Dissertation:
Dissertation: Innovation
Innovation in in facade through media.
facade through media.
1.1Need of the study
Textile industry, somehow fails to provide an architectural icon that communicates with its
surroundings. The challenge should be to create a building envelope which would keep the
glamorous image of the fashion world.
It should not only be restricted to a fashionable structure but also be inviting and intriguing. With
being aesthetically pleasing to the human eye, it should also be interactive with the human
psychology as well as its surroundings.
The fashion hub provides a chance to play with the multiple type of facade used today, where the
main function of facade is not just a aesthetical approach but also can be used for advertising,
awareness, interaction and attraction.
Today everyone is moving towards an infrastructure inheriting the latest media designs and
technologies.It is ecologically beneficial and feasible for the modern era. To adapt to the latest
transformations in the architecture, it is very important to study these innovative facade designs.
1.2Research questions
- What are the parameters that make a facade innovative ?

- What are multiple uses of facade ?
- How media facade helps in the interaction of the user with the building ?
1.3Hypothesis
Innovation in facade through media serves an opportunity for multiple uses and increase the
interaction of the user with the building.
1.4Aim
To analyse the different innovative media facade, interaction factors and their multiple uses .
1.5Objectives
1.To study facade evolution as an interactive medium.
2.To study and analyse the multiple uses of facade seen today.
3.To study integration of architecture and media.
4.To study and analyse the variation in facade that contribute towards an innovative facade.
5.To study and analyse interaction factors through media.
1.6Scope and Limitations
1) The study shall focus on facade development through media.
2) In the research, the facades shall be studied on human interactive parameters.
3) The study shall identify the outcome of an innovative design approach with respect to the
multiple uses, built environment and interactive factors.
4) The research won’t emphasize on technical advancements in depth.

1.7METHEDOLOGY
Aim:To analyse the different innovative media facade, interaction factors and their
multiple uses .

Hypothesis :Innovation in facade through media serves an opportunity for multiple

uses and increase the interaction of the user with the building.
Objective 1 : Objective 2 : Objective 3 : Objective 4 :

To study facade To study and analyse To study To study and
evolution as an the multiple uses of integration of analyse interaction
interactive facade seen today. architecture and factors through
medium. media and analyse media.
the variation in
facade that
contribute towards
an innovative
Secondary Study : facade.
Primary Study : Primary Study :
Research papers and Survey & expert Case Studies
articles. advice
CONCLUSION
CHAPTER 2
ARCHITECTURE AND ITS EVOLUTION AS AN INTERACTIVE
MEDIUM
2.1 ARCHITECTURE AND ITS EVOLUTION AS AN INTERACTIVE MEDIUM
In the discourse of architecture we often encounter the notion that architecture "speaks" (Ledoux,
1852 9; Mayerovitch, 1996) or an understanding of architecture as "a language" (Alexander, 1978,
Jencks, 1977; Summerson, 1963).One way to think of this communication is how we "read" and
interpret the functional aspects of architecture as we move through spaces and appropriate them
for dwelling, working, consuming, etc. Another possible approach would be to see architecture as
communicating messages towards its surroundings by means of its exterior properties.
2.2 FORM AND SURFACE
Two properties seem to have been central to the language of architecture within the last hundred
years: the language of form and the language of the surface. These two modes of communication
are not mutually exclusive, one language does not eliminate the other Form concerns the volume or
the mass of a building, while surface is rather the skin, the face or, in architectural terms, the facade.
Figure 1: Guggenheim Museum, Figure

Bilbao 2: Centre Georges Pompidou, Paris
Gehry's Guggenheim Museum in Bilbao, which is composed of various forms and shapes
Figure 2:
intersected with each other, creating an asymmetrical, indefinable mass. It has often been Centre
interpreted as a grounded ship or a crystalline flower, but despite these interpretations it bears no
clear resemblance to any known shapes in our culture. The architecture communicates explicitly,
but in ambiguous words, which make little semantic meaning.
The facade of the pompidiou speaks for its self, its an expression of art. The different systems on
the exterior of the building are painted different colors to distinguish their different roles. The
building appears to be inside out. One of the "movement" elements that the center is most known
for is the escalator (painted red on the bottom) on the west facade, a tube that zigzags up to the
top of the building providing visitors with an astonishing view of the city of Paris.
Architecture has throughout history been constantly on the lookout for new ways of renewing itself
with new expressions and use of new materials. Use of mechanical devices are among ways of
dynamically altering the facade expression.
2.3 MEDIA FACADE

In a common sense, the term media facade describes the idea of turning the facade of a building
into a huge viewing engaging area by equipping its outer shell with interactive, light-emitting
elements. The display might appear as a second skin of the building.Media facades can evoke the
most diverse emotions.
This dissertation focuses on media integration into architecture.

Media Integration is about using media as a design input which is taken into consideration from the
conceptual stage of the project. On the other hand, “media attachment” is about hanging
billboards onto the built form after design process, where billboards act as independent elements.
MEDIA FACADE ELEMENTS
Flexible LED Media Mesh

 highly transparent (50-95%)
 extremely lightweight
 large scale media facade (>500 SQ.M)
 pixel pitch (>50MM)
 LED pixel strings, lightweight plastic or aluminum frame
 Can be designed for irregular shape as well.
Rigid LED Curtain Mesh

 smaller pixel pitch
 small size led facade around 30~60square meters.
 high resolution,
 Transparency (35-65%) , lightweight and slim design
 Rigid
LED Glass Mesh

 Transparency (35-70%)
 Higher resolution
 small size led facade around 30~60square meters.
 Heavy’
 Rigid
Fig 3: LED media mesh Fig 4: LED curtain mesh Fig 5: LED Glass mesh
2.4 HOW DID IT ALL STARTED?
It started some time ago, when light was used for orientation. later,the light which attracts users were
used to lure the customers through advertising architecture facade where mainly LED screens were
used and overlapped the actual architecture. Later, designers found out new ways to use the LED to
embrace the architecture and integrate it into the design process.became part of architecture to
embrace it at night. This technique of enhancing architecture through LED evolved into media facade.
Figure 6:Signal Architecture Figure 7: Advertising Architecture Figure 8: Media Architecture
It seems that the media facade originates from classical signal architecture. It mainly aims to:
· attract the public audience, even from a larger distance
· generate a landmark, which is easy to distinguish from the surrounding area
· foster a certain identity
· Communicate/narrate certain intrinsic functionalities (e.g. a lighthouse, church)

CHAPTER 3
MULTIPLE USES OF FACADE
3.1 MULTIPLE USES OF FACADE
Within the domain of media facades, a number of genres may be identified of which advertising
together with news is by far the most common. The buildings surrounding Times Square in New
York and Hachiko Square in Tokyo are some of the archetype examples of commercial advertising
used as a media facade. Art is the genre where artists are the driving forces behind the creation of
the media facade. Games are often used along with other genres such as art or community media.
Community media and news is the media facade version of community media and live events as
explored as part of BBC Big Screens all over the UK leading up to the 2012 London Olympics. Public
Service is driven by the need to provide information to citizens in urban areas, for instance in terms
of bus schedules, weather forecasts or traffic info.
Figure 9: Multiple uses
3.2 CASES OF MULTIPLE USES

Environmental Protection
Shree cement, Jaipur

Architect- Sanjay Puri Architects, It is a landmark
building in Jaipur, India. The futuristic building is
designed in response to the excessive heat as
Jaipur is a desert region with average
temperatures ranging from 30 to 50˚C through
most of the year. The concept of a jali exterior is to
force the air through small openings, cooling air
and increasing its force marginally. This element of
traditional architecture has been used to reduce
heat gain, increase ventilation and reduce noise
from the busy traffic outside.
Figure 10: Night view- Shree cement, jaipur The facade of the Shree Cements office building
incorporates LEDs throughout its mesh facade.
Every night the building’s facade comes alive with
different color sequences and on special occasions
Media facade element- Flexible LED media puts up astonishing displays to commemorate the
mesh event.
Awareness
Kunsthaus, Graz, Austria
The conceptual displays of the BIX was designed

to reflect both information and awareness. It
drives within the same context of the Kunsthaus:
images and graphics of the installation reflect the
current exhibition of the museum. While the
artists are exhibiting their projects, the media
laboratory of the BIX renders their productional
sites and instruments. It also awares by displays
graphics related to social causes (save water,
Figure 11: Night view- Kunsthaus, Austria
vote).
Media facade element- fluorescent

lamps
Advertisement / Branding
KUNSTHAUS, Graz,
Chanel Ginza tower,
Tokyo
The facade would at once serve as communications media, day
lighting source, and fashion icon—plus it would need to allow views
between interior and exterior at all times. The design team, led by
Peter Marino + Associates Architects, envisaged a 10-story-high
media wall, flashing messages and patterns by means of an LED
system.
The architectural concept was to treat the building as a means of

expression, says Tanteri. “The important thing it had to achieve was
becoming media, rather than a fixed graphic,” he explains. “So while
the facade also acts as lighting for the building, it's a communication
tool with imagery, logos, and branding.”
Figure 12: Night view- Chanel

Ginza tower, Tokyo
Media facade element- Flexible LED media mesh
Bayer,
It is mentioned in Media Architecture Group website

that the 122 meters high 68 office tower will be used
by Bayer as an impressive communication instrument.
Approximately 3.5 million LED lights are woven into
lattice and can display moving pictures and light
shows.
The logo on the huge advertising screen becomes a big

sign that will be visible at the level of car and highway.
Bayer Tower with its LED integrated logo is an example
of branding application for media facades.
Figure 13: Day & Night view- Bayer,
Leverkusen
Media facade element- Flexible LED media mesh

Entertainment Adam & Eve Hotel,

Blinkenlight, Antalya
Berlinwas installed onto a traditional empty building’s facade: the simple
The temporary display
halogen lamps were put behind each window. There are 18 windows in the each 8 stores means
the display occurred in 144 pixels which 61 created a low-resolution screen. The windows were
painted in white to achieve the appropriate self-illuminated effect. Because of the low luminance,
it was needed big viewing distances. It was an interactive installation and the content has been
created by the users through simple interfaces that had been programmed by the Blinkenlights
crew (Play pong, Blinkenpaint, Loveletters).
Media facade element- Halogen lamps
Figure 14: Night view- Blinkenlight, Berlin
Adam & Eve Hotel, Antalya

In the project, rooms were designed in white colour; however, their lighting systems are
consisted of LEDs in RGB colours which can be driven in accordance with public and private use.
visitors have ability to change the colour of the room for their preferences. From the outside,
each room as a component of the facade acts like a huge pixel which creates a colourful and
changeable surface. While providing a communication platform through public participation with
electronic displays, interactive form of media facades also creates a platform for entertainment
as a new form of spectacle in urban space.
Media facade element- fluorescent lamps
Figure 15: Night view-Adam & Eve Hotel, Antalya

Art
Galleria Department
Store, Seoul
It is a renovation for a shopping mall with a
colourful media facade (3280 m2) which acts both
at day and night-time to take people’s attention. A
chameleon-like exterior surface was developed.
“The effect of the facade during the day is that of
a shimmering mother of pearl effect.” At night the
discs are individually backlit and controlled by a
computer program to create brilliant and unique
colour schemes all over the building by placing
each of the glass discs a LED-light source - each
disc acts like a big pixel on a giant screen.
Figure 16: Day & Night view- What you find in the Galleria is stuff that lives for
Galleria Department Store, today. Beautiful, gorgeous clothes carefully
Seoul selected from the best designers in the world. It is
a living collection that changes with every season,
Media facade element- Flexible LED Media changes in composition every day. And our design
strips reflects that; the facade causes a continually
shifting, shimmering, alluring perception.
Uniqa Tower, Wien

The Uniqa Insurance Company built a new
headquarters in Vienna. Both the building’s
form (the plans of the building expresses the
shape of the logo) and the main facade with
media 64 displays become a new brand for
the company. it is given that the main
facade of the tower is constructed as a
double layered glass facade; in between LED
modules are integrated as identical with the
construction grid of the facade. Light
displays are generated by those LEDs.
Although the resolution is not high enough,

the location of the building and the
brightness of the display can help to receive
photographic imagery. however the building
becomes an integral part of the urban space
as to its abstract, constantly modulating
architectural form. Media facade element-Rigid LED
Curtain Mesh
WeatherInformation
Tower, Brussels
Weather Tower, Brussels
The belgian design studio lab[au]

transformed dexia tower in brussels
into a light-based weather forecasting
installation. the project uses the large
tower as a public canvas to visualize
the next day’s weather forecast. the
installation uses real time data to
project the temperature, cloudiness,
precipitation and wind using colors
and different geometrical patterns.
each of the building’s 6,000 windows
have been outfitted with around 12
LED lights each. the lights reflect off
the closed blinds at night, illuminating
the whole window. the temperature Figure 17: Night view- Weather Tower, Brussels
is displayed based on the monthly
average with a different colour for Media facade element- Flexible LED Media strips
each increase or decrease.
Allianz Arena, Munich
The stadium was made of 2874

diamond-shape translucent materials
called ethylene tetra fluoro ethylene
– ETFE (each 0.2 mm thick) in short
which gives the stadium cushiony
texture during day. The most
spectacular views of the Allianz
Arena are at night which is
illuminated by fluorescent lamps in
three colours (blue, red and white).
On most evenings, the building emits
a soft white light, but on nights when Figure 18: Day & Night view- Allianz Arena,
one of the two Munich soccer clubs Germany
has a home game, each component
acts as a huge pixel and can change
its colour with light display
CHAPTER 4
ARCHITECTURE AND MEDIA
4.1 Innovative approaches of media and architecture
BIX INSTALLATION FOR THE KUNSTHAUS

GRAZ, AUSTRIA, 2003
Client : Kunsthaus Graz AG
Architects : Designed by the “Archigram Legend” Peter Cook and Colin

Fournier in co-operation with Niels Jonkhaus, Mathis Osterhagen
and Marco Cruz is characterised by its organic shape.
facade Design : realities:united - Jan & Tim Edler
Display Design : realities:united
Interaction : indirect interaction
Display Area : The covered area of the organic facade is approximately 900 m2
Display Type : With the help of a digital control system schematic animations, graphics and
alphabets can be displayed.
Light Source : 930 ring-shaped, black and white fluorescent lamps
Luminance : Illumination is used both day and night-time.

INTRODUCTION
Kunsthaus is an art gallery which was built when Graz was European City of Culture 2003. BIX
Installation is a communicative display skin, a very large low resolution light & media facade for
the Kunsthaus. It was developed through a “conception for the thorough integration of media
technology into the Kunsthaus’ architecture”. The interior functioning defines the installation
contents, which are rendered in an abstract form to the outside public forming a symbiosis of art,
architecture and media. While the artists are exhibiting their projects, the media laboratory of
the BIX renders their productional sites and instruments. Leading themes of the first four years
are perception, movement, structure and knowledge. Because of its urban situation and large
scale surface, the installation can inform the exhibition theme to the public.
Figure 19: Day view- Kunsthaus Graz, Austria
Figure 20: Exploded

view
Figure 21: Day view- Kunsthaus Graz, Austria Figure 22: Night view- Kunsthaus Graz,
Austria
GREENPIX – ZERO ENERGY MEDIA WALL

BEIJING, CHINA, 2008
Client : Jingya Cooperation
Architects : Simona Giostra & Partners Architects
facade Design : Simona Giostra & Partners Architects
Display Design : Arup
Interaction : Partly interactive media wall
Display Area : The curtain glass facade is six-storey, its area is approx. 2200 m2
Display Type : Playback Videos, live performances from curators, art institutions, media
and user-generated content
Light Source : 2292 colour (RGB) LED light points behind translucent facade
Luminance : Illumination is used only night-time due to the fact that the energy
saved during day-time from sunlight by PVC
Solar Technology : The polycrystalline photovoltaic (PV) cells are slices of silicon
laminated within the glass of the curtain wall
INTRODUCTION
GreenPix – Zero Energy Media Wall - is the first implementation of sustainable and digital media
technology to the glass curtain wall of Xicui entertainment complex (contains a spa, mini golf course,
a movie theatre and a restaurant) in Beijing, China. The project was evolved in a city dominated with
outdoor visuals – screens, images, and boards – and needed of sustainable green designs.
The building, featuring with the world’s largest colour LED display and first photovoltaic system,
performs as a self-sufficient organic system that produces its own energy for light display. PV cells are
absorbing solar energy by day and using it to illuminate the screen and to create the light display at
night.
Figure 23: Transition in the facade during different time of

the day
Figure 24: Conceptual section- Day
Figure 25: Conceptual section- Night Figure 26: Detail of media facade
Figure 27: Brighter colors

Figure 27: during
Brighter the night
colors duringtime
theand dull
night colours
time during
and dull the day
colours time.
during the
day time.
CHAPTER 5
INTERACTION THROUGH MEDIA
5. INTERACTION THROUGH MEDIA
In contemporary architecture, bright and illuminated surfaces, electronic screens, video projections,
and interactive media are increasingly common, mixing together and overlapping the physical surface
of the traditional city. It is quite similar to an interaction between real and virtual world. The
evolution of the digital applications to architecture makes a necessary improvement on man’s
interaction with the architecture. To study how media facade interacts with the public a study by
Aarhus is considered for better understanding of the chapter. But before that lets understand
different type of interaction and their stages.
5.1 TYPES OF INTERACTION
Through touch
Any user can interact with media facade without special talents or any previous knowledge. Such as
CityWall, where is mainly appropriate for exploring media in general, and of photos in particular.
Through gesture
Gestures can originate from any bodily motion, however, usually originate from the faces or hands.
Users encountered
a view of dynamic participations following around the media facade. The best example is Aarhus by
Light.
Through movement
The media facade also responded to the movement of people passing by. The first example is a
Dynamically Transparent Window(DTW) that supported electrochromatic foil. It can change from
solid to transparent when any user pass front it.
The second example is The Climate Wall.
Through mobile
Recently, users can interact simultaneously with the facade in other ways through mobile devices.
Figure 28: Through touch Figure 29: Through

movement
Through
mobile
Figure 30: Through Figure 31: Through mobile
gesture
25
26
5.2 AARHUS BY LIGHT
Figure 32: View of concert hall
Aarhus by Light (AbL) was an interactive media façade, engaging local citizens in new kinds of public
behavior in order to explore new possibilities of digital media in urban life. The large glass facade on
the building was fitted with semi-transparent LED screen behind the surface of the Concert Hall
Aarhus towards to the adjacent public park.
Visitors in the park were met with the spectacular view of animated creatures crawling around the
structure of the glass facade along with a constantly moving outline of the skyline of Aarhus. When
visitors walked through the park, they passed through three interaction zones marked with colored
carpets. Once on the carpet, a sensor picked up the outlines of the body hereby creating a silhouette
on the screen. This silhouette encouraged a curious and playful investigation of the expression among
the users, while enabling them to interact with the creatures by pushing, lifting and dropping them.
Figure 33: The users behavior between attention and motivation through the stages of interactions.
27
Material: AbL was based on 180 m2 low-resolution LED panels. The panels themselves were semi-
transparent and were hardly visible from a distance. However, when the LEDs were lit, they
constantly created awareness by emitting visuals in bright colors. In addition to the façade, a pink, a
yellow, and a blue carpet were used in the park area to stage and call attention to the interaction
zones.
Form: The rectangular LED panels in AbL matched the glass façade modules of the Concert Hall.
irregular and elongated shape mainly placed alongside the main façade towards the park. The shape
of the LED panels was deliberately designed to break away from a rectangular TV screen look, and a
smaller part was wrapped around the facade corner in a spatial configuration.
Location: The Concert Hall, which is situated in the centre of Aarhus, the second largest city in
Denmark. The public park in front of the Concert Hall is defined by a series of adjoining cultural
buildings – among them an art museum, and the town hall.
Situation: Since AbL ran 24/7 for more than 50 days, it was designed to take multiple situations and
use scenarios into account. Among them were people passing by versus dedicated visitors of the
Concert Hall in relation to scheduled concerts and activities, all together with possible distances,
perspectives, and visual obstacles in the public park and the lobby area.
Content: There are three main content elements in AbL:

(1) A one pixel wide lineart skyline of Aarhus landmarks which slowly emerge and disappear
independently of other elements.
(2) 30 luminous creatures which move around on the lattice of the facade; each creature is
autonomous, though guided by specific rules which influence their behavior.
(3) silhouettes of users, which are displayed on specific parts of the facade in correlation with the
users’ position in the interaction zones in the park.
Interaction: In the case of AbL, users can interact by entering one of the three designated interaction
zones in the park. When they do so, their silhouettes are tracked and displayed on set areas of the
façade. The luminous creatures are drawn toward the silhouettes, and users can shove them around.
The creatures will respond in a friendly manner – by waving at, dancing with, or crawling onto users –
or hostile manner – by kicking the silhouettes. When no users are present, the creatures will go about
their own routines, sleeping, kissing, fighting, crawling, and dancing.
Values: AbL’s final form and function is a crystallization of three main values:
(1) playfulness as the key experiential quality which we sought to embed; this is reflected most
evidently in the content-interaction fusion (use your bodily movement and gestures to play with the
video game-like creatures.
(2) integration into the existing setting, both relating to integration of the LEDs with the architecture
of the Concert Hall, as well as the integration of the interaction into the existing practices and
situations.
(3) an eye-catching expression making evident to passers-by that something new was afoot.
Data Log sand Observations
In order to monitor the running status of the media façade and to capture events for later analysis,
we set up a time-lapse camera as well as logged the activation of the interaction zone sensors. Figure
shows the number of activations of the
three cameras summed up for each hour of the day during a 21 day period.
The primary focus for these observations was on social interactions and exchanges as well as user
experience, for instance if users displayed distaste or satisfaction.
 People engage with installation primarily during daytime, beginning around 7 a.m. and increasing
until 5 p.m.
 Second smaller peak between 9 and 11 p.m. The latter peak fits with the exit times from events in
the concert hall.
 the interaction zones generated a lot of movement, but also the area next to it seems to have
been a popular spot for observing others interacting.
 All kinds of people interact with the facade, ranging from young boys and girls to older men and
women.
CHAPTER 6
ANALYSIS AND CONCLUSIONS
CONCLUSION
The central objective of this dissertation was to find how innovative media facade interact. Though
media facade is at experimental phase, thus increasing the scope of research in this field. But the
main objective covered in this dissertation is interaction and innovation.
Here are the few points which help to conclude our area of research.
Media facade is more interactive during the night time but during the day time interaction through
media facade elements is limited.
Also usage of media facade is most suitable for commercial building typology. Other building
typologies cannot make a great use of it.
Moreover, media facade elements with high transparency are more suitable and flexible LED mesh
not only provide 90% transparency but also be molded into any shape. Thus increasing indoor and
outdoor interaction during the day. But other two media facade elements like glass LED mesh and
rigid LED mesh can obstruct the interaction.
Overall, the research carried out for this dissertation proved to be partially correct, that innovative
media facade increase the interaction.
RECOMMENDATIONS
Architectural elements and media should be integrated together to create an interactive media
facade which works best at all time of the day. (eg- glass disc, jali, ETFE)
Innovation in facade can be achieved through innovative combinations like sustainable and media
technology or water and media etc.
Designers should try to adapt self sufficient media facade, since media uses lot of energy.
Media facade can be used to achieve different uses like broadcasting information,
awareness,entertainment, branding etc.
Use flexible LED mesh, for higher transparency and flexibility.
Designer should design observing spots for the facade viewing, since people tend to enjoy observing
people engaging with the facade.
Use bright colour on facade during the night time which tend to attract more people attention.
Designer should enhance the architecture through media, not overlap it.
Media facade is more suitable for commercial typologies.
A good media facade must have a relation between the building interior and the exterior is necessary.
FUTURE WORK
With the work presented in this dissertation, new perspectives for interacting with media facades
and designing interactive media facade has been discussed. There are many other factors needed to
be further worked in the future.For future research, we identified the following main directions:
Technical aspects
Multi user interaction
Interaction during the day time.

SURVEY 1
Objective- To understand people understanding of media facade and about their interaction with it.
Have you ever attended to the media facade festival or seen any media facade?
(a) Yes
(b)No
what do you understand by media facade?

(a)light emmiting
(b)advertisement facade
(c)entertainment
Purpose of your visit?

(a)To see media facade (architecture)
(b)To socialize
(c)For entertainment
Did you liked any specific media facade(architecture)?

(a) Yes
(b)No
If yes, how much time spent on that facade?

(a) 0-15min
(b)15-30min
(c)30-60min
(d)60min and above
Mode of interaction you tried with the media facade?

(a)from distance
(b)through touch
(c)through movement/ gesture
(d)through mobile
what type of media facade you have seen?

(a)art
(b)gaming
(c)broadcasting
Do you think media facade will grow in nearby future?

(a)yes
(b)no
(c)may be
BIBLIOGRAPHY
Giostra Simone Interview with GreenPix Zero Energy Media Wall [Sound Recording] :
http://www.core77.com/blog/technology/interview_with_the_greenpix_zero_energy
_media_wall_10959.asp. - 2008.
Blinkenlights Blinkenlights Homepage [Online]. - 2011. - 02 06, 2011. -

http://blinkenlights.net/blinkenlights.
Hall Peter Living Skins: Architecture as Interface [Online]. - 2006. - 02 06, 2011. -
http://www.interactivearchitecture.org/living-skins-architecture-as-interface-
peterhall.html.
Hänel Andreas Light Pullution [Online]. - 2011. - 02 05, 2011. -

http://www.home.uniosnabrueck.de/ahaenel/darksky/introe.htm.
Joanneum Universalmuseum Kunsthaus Graz - Homepage [Online] // Kunsthaus Graz. -

2010. - http://www.museum-joanneum.at/de/kunsthaus.
Lester Paul Martin Firstmonday.org [Online] // Urban Screens: Discovering the

potential of outdoor screens for urban society. - 2006. - 11 14, 2010. -
http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1543/1458.
M. Ackermann Luminous buildings - Architecture of the night [Book]. - Stuttgart :

Kunstmuseum, 2006.
Müller Ralf Media Facades [Book]. - Köln : daab GmbH, 1996
Pakesch Peter Interview with Kunstaus Graz [Interview]. - Vienna : [s.n.], 10 18, 2010.
Tscherteu Gernot and Schürer Oliver Mediaarchitecture [Online]. - 2010. -

http://www.mediaarchitecture.org/category/media-urbanism/.

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INNOVATION IN FACADE THROUGH MEDIA

INNOVATION IN FACADE THROUGH MEDIA.

Prof. Sanjeev Pareek Prof. ARCHANA SINGH

The study titled

Prof. K.S. MAHAJANI

Prof. ARCHANA SINGH

Prof. Sanjeev Pareek.

CONTENTS Page No.

CHAPTER 1: INTRODUCTION 1-5

1.1 Background of the study

1.2 Criteria of selection

1.6 Scope and Limitations

CHAPTER 2: ARCHITECTURE AND ITS EVOLUTION AS AN INTERACTIVE MEDIUM 6-9

2.2 Form and surface

2.3 Media facade

CHAPTER 3: MULTIPLE USES OF FACADE 10-16

3.2 Cases of multiple use

CHAPTER 4: ARCHITECTURE AND MEDIA 17-23

4.1 Integration of media into architecture

4.2 Innovative approaches of media and architecture

CHAPTER 5: INTERACTION THROUGH MEDIA 24-28

5.2 Arhus by light

CHAPTER 6: ANALYSIS AND CONCLUSIONS 29-34

Figures Illustrations Title Page No.

Figure 1 Guggenheim Museum, Bilbao 7

Figure 2 Centre Georges Pompidou, Paris 7

Figure 3 LED media mesh 8

Figure 4 LED curtain mesh 8

Figure 5 LED Glass mesh 8

Figure 6 Signal Architecture 9

Figure 7 Advertising Architecture 9

Figure 8 Media Architecture 9

Figure 9 Multiple uses 11

Figure 10 Night view- Shree cement, 12

Figure 11 Night view- Kunsthaus, Austria 12

Figure 12 Night view- Chanel Ginza tower, 13

Figure 13 Day & Night view- Bayer, 13

Figure 14 Night view- Blinkenlight, Berlin 14

Figure 15 Night view-Adam & Eve Hotel, 14

Figure 17 Night view- Weather Tower, 16

Figure 18 Day & Night view- Allianz 16

Figure 19 Day view- Kunsthaus Graz, 19

Figure 21 Day view- Kunsthaus Graz, 20

Figure 22 Night view- Kunsthaus Graz, 20

Figure 23 Transition in the facade during 22

Figure 24 Conceptual section- Day 22

Figure 25 Conceptual section- Night 22

Figure 26 Detail of media facade 22

Figure 27 Brighter colors during the night 23

Figure 29 Through movement 25

Figure 30 :Through gesture 25

Figure 31 Through mobile 25

Thesis: Fashion Creative Hub

Activities and user groups

Why Fashion Creative Hub?

 Aid the revival of hand-loom sector.

 Generate employment opportunities.

 Permanent market place.

1.1Need of the study