PAMANTASAN NG LUNGSOD NG PASIG

PASIG JAPANESE CAKE

A Marketing Plan

Presented to the Faculty of the College of Business & Accountancy

Pamantasan ng Lungsod ng Pasig

12-B Alcalde Jose, Pasig, 1600 Metro Manila

In partial fulfillment

Of the Requirements for the Subject

Marketing Management

by

DACIR, DIVINA D.

ENDRIGA, JOHANNA MARGARITA G.

EVIOTA, MIRIAM JOY L.

April 2019
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TABLE OF CONTENTS
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I. EXECUTIVE SUMMARY

Pasig’s Japanese Cake holding an advantage at having good information about the

market. They will use that information to better understand their customers, its needs, and

how they can better understand them.

They also face a good opportunity of being the first entity offering the said product

around the market. The constant popularity of Japanese shows, combined with the

technological and globalization factors, has a great impact to the said product because people

nowadays welcoming foreign foods to their references.

Their target market is the barangay of Malinao in city of Pasig. They expects to catch the

interest of a regular loyal customer base with its broad variety of Japanese Cake. PJC aims

to offer its product at a competitive price to meet the demand of the local market area

residents. When it comes to products and services PJC offers a broad range of Japanses Cake,

all from high quality ingredients and well-combined fillings. PJC is willing to give the best

service for the customers by making the delicious cake that can catch the taste of its

customers. Creating a delicious product that can afford by the customers so that many people

can buy it. They serve a good quality of cake and the facility is comfortable and peaceful so

that are customers can relax their mind. Our store will be good destination for relaxing and

place to do something like school works/ office works because of its accommodation and

facility.

Customers’ satisfaction and trust is the main target so for us to do that, PJC will

always and keep in our minds to assure the worthiness of the product by maintaining the

product’s quality and standard.

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II. SITUATIONAL ANALYSIS

This chapter describes the context of Pasig’s Japanese Cake’s introduction and how

the business operates. It will also discuss the assessment of both internal and external factors

affecting the business and its product. This chapter will serves as the primary structure on

how a business can better understand the factors they need to consider when creating

strategies and implementing them.

II.A. Market Summary, Demographics, Needs and Trends

Pasig’s Japanese Cake opened its business for a year ago, and they are close to

entering their second year of operation. They offer one of the basic needs of a person, which

is food. They offer every individual a fresh-made, warm, delicious but an affordable Japanese

cake. Pasig’s Japanese Cake makes sure that they giving their best to satisfy that kind of

market’s need. The business was well-accepted to the taste and preference of Pasigueños, but

still need to focus on additional efforts on generating strategies, tactics, and scheme and

business plan.

Market Summary

Pasig’s Japanese Cake holding an advantage at having good information about the

market. They will use that information to better understand their customers, its needs, and

how they can better understand them.

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They also face a good opportunity of being the first entity offering the said product

around the market. The constant popularity of Japanese shows, combined with the

technological and globalization factors, has a great impact to the said product because people

nowadays welcoming foreign foods to their references.

PJC faced with a large number of potential customers and as a matter of fact, every

individual can be their targets market especially a survey shows that numerous people prefer

to spend their money on food. But PJC still has one (1) major target market: people around

the store, or better to say the Barangay Malinao.

Market Demographics

The profile for Pasig’s Japanese Cake’s customer consists of the following

geographic, demographic, and behavioral factors:

Geographic

 PJC’s immediate geographic target is barangay of Malinao with a population of

6,545.

 Approximately 15% of the geographic area is in need of the product.

 The total targeted population at 982.

Demographic

 Male and female

 Ages 07-30

 Students and employees who work close to the location

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 Have a good allowance of 20 pesos for food

 Foodies

 Tend to patronize foreign food

 Are cognizant about their health

Behavioral Factors

 Enjoying a good quality snack without the mess of making it themselves.

 When looking for food, health concerns in regard to foods are taken into account.

 There is value attributed to the appearance or presentation of food.

Market Needs

Pasig’s Japanese Cake is providing its customers with delectable satisfying but

affordable mini-round cake and pleasing in presentation, offer a good snack for those health

conscious, and it made from well-selected ingredients. PJC seeks to fulfill the following

benefits that are important to their customers.

 Selection. A wide choice of flavor of the product.

 Customer Service. The patron will be impressed with the level of attention

that they receive,

 Competitive Pricing. The product will be competitively priced relative to

comparable with its competitors.

Market Trends
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The market for product is headed toward more delicate customers. The patron today

relative to yesterday is more delicate in number of different ways.

 Food quality. The preference for high-quality ingredients is increasing as customers

are learning to appreciate the qualitative differences.

 Presentation / Appearance. As presentation of an element of the culinary experience

becomes more pervasive, patrons are learning to appreciate this aspect of the industry.

Especially, foods with “instragramable” appearance tend to be more popular for

teens.

 Health consciousness. As people nowadays in general are more conscious of their

health, evidenced by the increase in individuals exercising, gym and health club

memberships. Customers tend to request and look for healthy choice they want to eat.

 Selection. People are demanding a larger selection and varieties of food’s flavor; they

are no longer accepting a limited choice.

The reason for this trend is that within the last couple of years, the store offerings

have increased, providing customers with new choices. Consumers no longer need to accept

a limited number of options. With more choice, they have become more delicate.
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II.B. SWOT Analysis

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II.C. Competition

A. Perceptual Mapping

High Price

Goldilocks

Red Ribbon

Low Quality High Quality

Sidewalk Store’s Pancake

Store’s Banana Fritter

Pasig’s Japanese Cake

Low Price
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2 Major Competitors:

Goldilocks

Advantages: Goldilocks is most competitive and potent competitor of Pasig Japanese

cake. It is well-known nationwide and has good products. Goldilocks has different strategies

like having printed ads, brochures, commercials and billboards.

Disadvantages: Their products can take during rainy and sunny seasons only. The

Goldilocks has a good and popular product but their price is expensive.

Red Ribbon

Advantages: Red Ribbon, as like Goldilocks offers cake and it was also known

nationwide. It has different branches around Pasig. Their stores have different strategies like

having printed ads, brochures, commercials and billboards.

Disadvantages: Their cakes have price ranges 25-500+. The products of Red Ribbon

can be consumed occasional only.

The advantages of the two major competitor of PJC are: they had a good quality

product and known nationwide. Their brands are also popular and tested by many people.

They can also afford to promote their market by printed ads, brochures, billboards and

commercials.

The disadvantages of the two Major competitor of the PJC are, their products can

only take depends on the season and to the occasion, and it cannot take for everyday life of
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the consumer. The price is a little bit expensive for an average person, because their brands

are known and labeled.

PJC positioned at the quadrant of high quality with a low price, simply because the

product was made with affordable but well-quality ingredients.

II.D. Product Offering

Product Feature Advantage Benefit

Japanese Cake -Mini-round -Handy and -Health benefit. A

Cake easy to eat good source of

-Different -Free from mess potassium and

varieties of when eating it other vitamins.

fillings: -Easy to be -Provide energy.

chocolate, satisfied. Carbohydrates are

cheese one of the major

sources of energy

in plenty of foods.

By mixing flour

and sugar together,

which are excellent

sources of

carbohydrates.
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Advantages: The PJC offered a delicious with optimal nutrients in a modest price. It

is free from mess, it is handy and easy to eat and the customer will be easy to satisfy. And

PJC product can take during in any seasons and occasional.

Disadvantages: The PJC only started last year, the product is not that yet popular or

known by many people. No budget for print ads, brochures, commercials and billboards.
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II.E. Distribution

Direct to Consumer / Personal Selling

The Pasig’s Japanese Cake’s distribution method is personal selling. It is the use of a

sales force to promote and sell a product using social interactions such as face-to-face

conversations. It is the primary way to sell products and services in many industries and is

particularly common in high value business-to-business sales.

II.F. Critical Issues

Internal Factors:

 Penetration into the target market- Pasig’s Japanese Cake should use promotional

tools like personal selling and advertising in social media.

 Customer relationship management- It is important to manage a good relationship

with the customer to get their trust and loyalty.

 Financial Stability- The financial stability of the customer is very important. Pasig’s

Japanese Cake should take measures to ensure the financial strength of a potential

customer.

External factors:

Macro environmental factors like to affect Pasig’s Japanese Cake include:

Economic
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The recession influenced the PJC to some extent. Spending per consumer has

increased. Most of the store have included cheaper options in their foods and improved

customer service. A number of changes including increased health consciousness affected

Pasigueños Japanese Cake. Delicious food was insufficient to attract the customers.

Social

Health and lifestyle trends also influence the fast PJC. Health awareness has affected

the entire food industry. People now think before they eat. Consumers’ changed attitude. The

social perception of health has changed vastly. Media has played its own important role in

creating this perception. The PJC has faced heavy criticism for targeting young children.

Micro environmental factors like to affect Pasig’s Japanese Cake include:

a. Competitors- Competition exist

b. Customers- This includes the customer’s perception of the product provided.

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III. MARKETING STRATEGY

III.A. Objectives

Mission

Pasig Japanese cake's mission is to be the leader in providing incredible taste at a

modest price point. To help the citizens of the world live better by making healthy food,

convenient and affordable. Through close customer contact and excellent relationship, we

will meet the needs of our customer whenever we can.

Vision

Our aim is to provide well-quality foods in modest price with optimal nutrition.

Marketing Objectives

 Maintain positive steady growth each month.

 Increase market penetration every quarter.

 Generate increased brand awareness quantified by reactions/ feedback of customer.

Financial Objectives

 Decrease customer acquisition costs by 1% a quarter.

 Continue to decrease variable costs through efficiencies gained from experience.

 Increase profit margins by .5% per quarter.

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III.B. Target Market

Focus Target Market Strategy

Pasig Japanese Cake will give focus to a certain location as their target market which

is the barangay of Malinao in Pasig City with a population of 6,545 wherein their store

positioned. They make an assumptions of at least approximately 15% of the geographic area

is in need of the product so the total targeted population is 982.

Segment Strategy

Pasig Japanese Cake’s intends to cater to a wide customer base. We want everyone to

taste our product and be satisfied. We have defined the following groups as targeted

segments that contribute to our growth projections:

 Students- Classes all day and lots of schoolwork. They can eat PJC while studying because it

is convenient, handy and easy to eat.

 Employees- They work hard all day and often stay overnight. They need a competent

establishment that helps to relieve their stress. Afterward, they want to relax  and use the

money they are making. And they spend the most in the foods.

 Health Buffs- Suitable for their taste. It is free from mess when they are eating.

These particular market segments are 7-30 years old, have disposable income, and are

seeking healthy food, convenient and affordable. These are the types of people who frequent

walk near in the area. They are likely to spend more on convenient and affordable but healthy

food.
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III.C. Positioning

The Pasig Japanese Cake shall be a purveyor of a warm and delicious cake. For busy

people whose looking and wanting a healthy and well-quality foods but modest in price

point. Unlike most store offerings of high quality product but the price is expensive, low

price product but with the low quality, we offer delicious and healthy Japanese cake with a

variety of flavors in affordable price.

Its major benefit is good for health as it is a good source of potassium and other vitamins.

It also provides energy. Carbohydrates are one of the major sources of energy in plenty of

foods. By mixing flour and sugar together, which are excellent sources of carbohydrates.

The PJC shall be positioned in Pasig area with the slogan of “Japanese cake is the

Happiest Cake”. The center is to envisioned to provide a delicious Japanese cake in a modest

point with an optimal nutrition.

III.D. Marketing Strategies

The marketing strategy will seek to first create customer awareness regarding the offered

products, develop the customer base, and work toward building strong customer loyalty.

Product Strategies

The Product
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Customer Care- If the dear customer wants a sugar-free, we will give them a sugar-

free Japanese cake but we will assure that the cheese, chocolate, fruits and other

flavorings will be enough to make the product tasteful and enjoyable.

Finance- We should remember the affordability of our product when we’re going to

create new product lines.

Packaging- The packaging will be a friendly paper bag with logo of the product.

Labeling- Nowadays people are curious about the nutrition facts of what they are

consuming, that is why we will include it on the packaging.

Pricing Strategies

Price skimming

Designed to help businesses maximize sales on new products. It involves setting rates

high during the introductory phase. PJC then lowers prices gradually as competitor goods

appear on the market.

Over time, however, the increase in awareness can drive profits and help us to stand

out from the crowd. In the long run, after sufficiently penetrating a market, we will raise our

prices to better reflect the state of our position within the market.

One of the benefits of price skimming is that it allows businesses to maximize profits

on early adopters before dropping prices to attract more price-sensitive consumers. Not only

does price skimming help a small business recoup its development costs, but it also creates

an illusion of quality and exclusivity when your item is first introduced to the marketplace.
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Penetration Pricing

We aim to attract buyers by offering lower prices on goods. To draw attention away

from our competition but does tend to result in an initial loss of income for the business, but

we will raise our prices to better reflect the state of our position within the market.

Next Year’s pricing Strategy Plan

Optional product pricing

We choose this pricing strategy in our products because on the main product we have

with its specific price is not enough, commonly the customers will loved to eat food

especially Japanese Cake when it has additional twist to taste different amazing flavor. This

twist on the product will avoid the customer’s satiation. That’s why the twist like addition of

flavorings and toppings (that we will offer soon) will cost some additional amount. It would

be more helpful for us to return the profit and to avoid bankruptcy. In this case we can

assume that our customers will become our partners in the near future for the successful of

this business line on industry.

Product Line Pricing

The price will be dependent from the flavor of other ingredients like syrup/toppings.

We should set prices for multiple products that our company offers in coordination with one

another. We aim to maximize the sales of different products by creating more

complementary, rather than competitive, products. We will also remember that by offering

more than one product or service, consider the impact that one product's or service's price
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will have on the others. We think that some consumers want the best product available and

are willing to pay more for it, while other shoppers just want a basic product and buy

primarily based on affordability. Creating a product line that offers low-end, mid-range and

high-end pricing can lead consumers to believe that different products have different values.

We will have to offer more features on its top-end product to justify a higher price.

Distribution Strategies

Food Express/ Food Panda (Collaboration)

The Pasig’s Japanese Cake’s first distribution strategy is online selling. They thought

that this kind of distribution (online selling) is easy to attract customers because they know

that people nowadays are prone on social media. People prefer to look online for purchasing

new product to buy. One of the reason why they choose online selling is people cite most

often for shopping online and also they can compare and review dozens of products at once.

Although the shoppers understand that they have to wait for few minutes and time before

receiving the product, it still fine with them because it is less hassle for them to buy.

According to April Ort of Bizfluent, a writer about effective marketing and

entrepreneurship, there’s a lot of advantages in selling online. Selling products or services

online can greatly expand the business. The benefits of choosing an Internet marketplace as

opposed to a traditional storefront are extensive. By analyzing these benefits, businessman

can make an informed decision about the direction of the business and determine if the

business to an online selling format will suit the individual needs.

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The Internet allows business owners to reach a far broader customer base. Instead of

merely catering to a local customer demographic, they can reach a global audience. They will

expose the business to customers who might never have shopped in the traditional sales

space.

They can easily tailor their ad campaigns around their designated demographic.

Social media websites offer an inexpensive form of marketing that gives business owners the

advantage of word-of-mouth advertising on a grand scale.

Online selling gives businesses the opportunity to provide around-the-clock hours of

operation, thus increasing their profit margins. Customers can browse through their goods or

services whenever and wherever they have Internet access.

The ease and relatively inexpensive startup and overhead costs of selling online allow

small business owners to compete at the same level as other professional sellers in their

market.

Direct Selling/ Stall Based Selling Method

Besides from that, they still decided to have a traditional method too. They will sell

on their own stall or shop because they think that other people are not confident in online

selling because many issues were reported about it. That is why having a physical shop will

be a big help most especially to those people doesn’t want to shop online.
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a. Channels of Distribution

The JPC’s Channel of Distribution

Suppliers

Manufacturers

Consumer

Factors affecting the channel of distribution…

Product Consideration

 Perishability

Japanese Cake must have sterilized and clean storage to reach our target market.

Choice of Middlemen

 Availability

Availability of desired middlemen.

Company Considerations and Decisions

 Desire for Control of Channel of Distribution

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Producers or manufacturers of the Japanese cake would like to control the channel of

distribution to achieve more promotion and advertising to sustain product superiority to have

the provision of better services to the customers and sustaining patronage loyalty for the

brand.

Food Supplier

The quality of food has a major impact on whether customers will return to our store.

We will choose a supplier of our ingredients for our Japanese Cake. A supplier that can give

us a fresh, affordable and always on time delivery is the most important thing to prioritize

and to consider.

b. Channels of Distribution (Retailing and Wholesaling)

 Retailing

The company is planning to make a franchising line. Like other business, they can

easily gain profit by letting other people to have a franchises of one specific business like

branches. They think that its way more accessible and fastest way.

 Wholesaling

Manufacturers’ sales branches and offices. As the manufacturer, we plan to sell

directly to retailers. We tend to modify our products frequently and to whom rapid, accurate

information on sales and suggestions for improvement are especially valuable.

We can also assure the quality of our product if we’re the one that going to make and

distribute our product.

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D. Marketing Communication

Inbound Marketing

With an inbound marketing strategy, we will attract a person to our brand by

putting content in front of them that is relevant to what they are searching for and what our

business can provide, making them more likely to become customers. An inbound marketing

strategy is both cost-effective and user-friendly and fits well in our business.

Social Media Marketing Strategy

 Using Twitter and Facebook to share discounts, specials, content, news, and more

(use a ‘#’ on Twitter to reach a wider audience)

 Posting photos of anything related to your brand on Instagram

 Engaging users on social media by tagging on Facebook and Twitter

 Inviting a Vlogger to create a story for PJC.

 Facebook Page

Marketing Strategy

 Sponsor a local sport teams

 Referrals

 Special offer for the loyal customer.

 Discounts and coupons.

 “Word of Mouth”
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III.E. Marketing Research

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IV. FINANCIALS

Initial Capital Requirement

The startup cost or the capital investment needed in putting up PJC is estimated at

PHP 944 thousands. This includes the construction of the facility, purchase of equipment,

and cost of operation for the first year of the store.

Requirement Cost (PhP)

Construction Cost 500,000

Equipment and Machine 50,000.00

Furniture and Fixtures 30,000.00
Salaries 144,000.00
Supplies and Utilities 220,000.00
Total 944,000.00

Sources of Financing

 Sources selected for long-term financing is the Land Bank of the Philippines.

 PJC alternative sources will be the sale.

 Seeking investments from friends and family can be an ideal way to raise

seed money to get your company off the ground.

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Target Market / Demand

 PJC’s immediate geographic target is barangay of Malinao with a population of

6,545.

 Approximately 15% of the geographic area (yearly) is in need of the product.

 The total targeted population at 982.

 Both male and female

Year Population Target Market

2019 6,545 982

2020 6,696 1,005

2021 6,851 1,028

Financial Assumption

 Assuming:

o 30% of target market will avail the product every day which means
295 number of customer each day;
o 295 a day, 8,850 a month, 106,200 number of customer on the first
year of operation (based on projected sales)
o Each customer will avail 2 Japanese Cake
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 Increase of 10% in customer for the succeeding years

 Taxes / Politico Legal– amounting to 12% of the yearly income

 Utilities / expenses – increase 2%

 Salaries expense will varies

 Depreciation Cost

o The Japanese Cake Molder with 12 holes amounting to 5,000 with 0

salvage value and 5 years of useful life.

Projected Income Statement

The data has been collected from the owner of the Pasig’s Japanese Cake but still

maintaining its confidentiality.

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  YEAR 1 (2019) YEAR 2 (2020) YEAR 3 (2021)

Sales 1,062,000 1,447,200 1,850,400

Less: Cost of Goods Sold 849,600 1,157,760 1,480,320

Gross Profit 212,400 289,440 370,080

Less: Operating Expenses 185,500 189,190 192,953.80

Utilities 12,000 12,240 12,484.80

Salaries and Wages 120,000 122,400 124,848

Depreciation 1,000 1,000 1,000

Maintenance 1,000 1,020 1,040.40

Marketing 500 510 520.20

Insurance 1,000 1,020 1,040.40

Supplies 50,000 51,000 52,020

NET INCOME BEFORE

TAX 26,900 100,250 177,126.20

Less: Income Tax 3,228.00 12,030.00 21,255.14

NET INCOME AFTER

TAX 23,672.00 88,220.00 155,871.06

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V. CONTROLS

Implementation (Gantt chart)

Activities for Year 2019

The following activities were the planned event that the PJC will conduct for the

months of July to December, year 2019.

Nutrition Month Campaign

 Serving healthy varieties of Japanese cakes like using fruits fillings;

 Having a friendly and healthy theme for the store place.

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House-to-House Endorsement

 Inviting young girl scout to be part of this amazing activity wherein instead of

cookies, they will introduce Japanese cake to homeowners around the barangay;

 They will have part for the income that will be collected.

Raffle

 The customers that will purchase the product will receive an entry for the raffle of the

month.

Sponsorship

 The PJC will sponsor school activities. For example of it are the colleges week on

schools near the store. (e.g. PLP, LICS)

 In return, they have allowed the store to offer its products inside the campus.

Halloween Special Treat

 Using Halloween theme for the store place;

 The product will be decorated with this theme but still will assure to be appetizing.

Santa’s coming to Town with Japanese Cake

 It’s Christmas, so the store will use Christmas theme;

 Will invite a Santa for Kids to enjoy while eating the delicious Christmas themed

Japanese Cake.
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Food Bazaar

 The New Year will come, so the store will use this theme;

 PJC will join food bazaar and booth to the near open area like in “Peryahan ng

Pasig”.

Activities for Year 2020

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The following activities were the planned event that the PJC will conduct for the

whole year of 2020.

School / Univerisity Tour

 The PJC will join the celebration of schools and universities near on it wherein they

will sell Japanese Cakes;

 Same as being a sponsor for the program and event.

Feb-Ibig Month

 Month of Love, the theme will be Valentine’s Day;

 Customize Cakes design will be accepted;

 Promotions for orders and take outs.

Graduation Treats

 Memorable months for students, so except from having this theme, we will give

promos for graduates;

 Kids or circle of friends that will celebrate their graduation in the shop will get

freebies and surprise gift.

Japanese Ice-Cream Cake

 Collaborating with public swimming pools owner to sell the product and having part

in income;
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 The cake will have the ice cream filling to be a suitable food on a hot summer.

Back-to-School Promo

 The students will receive promos and friendly discount;

 Store Theme

Online Challenge

 PJC will conduct a challenge for its customers having an order online, then the

winner will have a surprising prizes.

 Different challenges will be posted on the page every day and the customers that will

come to the store will be informed about the online challenge for them to join if they

are interested.

Free-Taste (New Launch Flavor)

 In this month, the PJC will introduce new flavored Japanese Cake to its market and

for them to be aware, there will be a free taste activity.

UN Celebration

 Japanese are popular for its welcoming to other culture while conserving its own

culture, that’s why in the celebration of United Nation Month, they will take part.

Having this theme on the store and offering Japanese Cake with fillings that

compatible to give identity to a certain country.

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Hello-Win Treat

 Hello- Greetings, Win- Prizes and Treats

 Month for kids

 Having challenge to kids in relation with Halloween month, wherein they have to

answer riddles, and once they understand the message, they have to greet or say hello

to the monster/ ghost on the riddle. Right answer will be awarded a prize, if wrong,

don’t be sad because there still treats.

Christmas Bazaar

 It’s Christmas, so the store will use Christmas theme;

 PJC will join food bazaar and booth to the near open area like in “Peryahan ng

Pasig”.
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Activities for Year 2021

The following activities were the planned event that the PJC will conduct for the

whole year of 2021.

School / Univerisity Tour

 The PJC will join the celebration of schools and universities near on it wherein they

will sell Japanese Cakes;

 Same as being a sponsor for the program and event.

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A Treat for My Sweets

 Month of Love, the theme will be Valentine’s Day;

 Customize Cakes design will be accepted;

 Promotions for orders and take outs.

It’s Celebration for My Graduation

 Memorable months for students, so except from having this theme, we will give

promos for graduates;

 Kids or circle of friends that will celebrate their graduation in the shop will get

freebies and surprise gift.

Let’s Have Fun in summer

 Collaborating with public swimming pools owner to sell the product and having part

in income;

 The cake will have the ice cream filling to be a suitable food on a hot summer;

 A fun surprise waits.

Give Away / Freebies

 The students will receive promos and friendly discount especially it’s back to school

month;

 Store Theme;

 New students from schools near the store will receive give aways.
 PAMANTASAN NG LUNGSOD NG PASIG

Is it your Day?

 Like the fortune cookies, there will be a surprise paper with quotes, short messages

and riddle inside / top of Japanese Cake;

 Except from that, at the back of that, they have to look for a hidden mark, once they

have it, they will receive a treat.

Keep Calm, Be Healthy

 Serving healthy varieties of Japanese cakes like using fruits fillings;

 Having a friendly and healthy theme for the store place.

Heal the World

 Japanese are popular for its welcoming to other culture while conserving its own

culture, that’s why in the celebration of United Nation Month, they will take part.

Having this theme on the store and offering Japanese Cake with fillings that

compatible to give identity to a certain country.

My Boo

 Month for Kids;

 Freebies;

 Treats.
 PAMANTASAN NG LUNGSOD NG PASIG

Live Entertainment

 The PJC will turn the store into a mini café style destination;

 They will invite Cos-players to entertain the customers;

Christmas Bazaar

 It’s Christmas, so the store will use Christmas theme;

 PJC will join food bazaar and booth to the near open area like in “Peryahan ng

Pasig”.