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Week 2: Module Title

The document outlines the manager's role in strategic human resource management. It discusses why strategic planning is important for managers and lists the basic steps in management planning and the seven steps in strategic planning. It also covers corporate and competitive strategies and defines strategic human resource management.

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JJ THOMPSON
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33 views

Week 2: Module Title

The document outlines the manager's role in strategic human resource management. It discusses why strategic planning is important for managers and lists the basic steps in management planning and the seven steps in strategic planning. It also covers corporate and competitive strategies and defines strategic human resource management.

Uploaded by

JJ THOMPSON
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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WEEK 2:

MODULE TITLE:

The Manager’s Role in Strategic Human Resource Management

OUTCOMES:

1. Explain why strategic planning is important to all managers;


Strategic planning is important to all managers because it is serving them as their guide in their
outline for their measurable goals. It is their useful tool for their everyday as their guide to make
effective decisions about evaluating the progress and changing way to reach the measurable goals.
The firm’s strategic plan guides much of what is done by all to accomplish organizational goals.
Decisions made by managers depend on the goals set at each organizational level in support of
higher level goals.

2. Outline the basic steps in the management planning process;

The Planning Process

 Establishing Objectives
 Make forecasts and check assumptions.
 Identification of alternative courses of action.
 Evaluate the alternatives.
 Implement and evaluate your plan.

3. Explain with examples each of the seven steps in strategic planning process;

 Define the current business and mission;

Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 750
stores. The company has also embarked on an aggressive international expansion plan in the USA,
Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing international
player. Jollibee’s product is different because of its delicious menu like its superior-tasting Chickenjoy,
mouth-watering Yumburger, and deliciously satisfying Jollibee Spaghetti. With a mission of “To serve
great tasting food, bringing the joy of eating to everyone”.

 Perform external and internal audits;

Economic Trends (such as recession, inflation, employment, monetary policies)

Jollibee cannot tell how the economic factors will turn out. Sometime in the future,inflation
could either be high or low. Also, the taxation policies, with is granted by the government.

Competitive and market trends (such as market/customer trends, entry/exit of competitors, new
product from competitors)
Political trends (such as legislation, and regulation/deregulation)

Jollibee are being affected by government policy on the regulations of FastFood Company such
as health and hygiene policy. The government realized health problem have beena big problem for
everyone, people are having diseases because they are eating too much fastfood.

Technological trends (such as introduction of new production/distribution technologies, rate of product


obsolescence, trends in availability of supplies and raw materials)

Jollibee has free Wi-Fi in most of their branches. They also have up to date machines thisis used
for producing their foods. Jollibee also uses the Internet to their advantage for advertising products and
promos. Companies, like Jollibee, look into the use of IT to enhance their inventoryoperations

Social trends (such as demographic trends, mobility, education, evolving values)

Jollibee’s social factors are affected depending on the population growth, age distribution,
health consciousness and so on. Jollibee has meals certain meals for certain groups.Like the kiddie meal,
which is for the kids and the value meals for those who want to spend lesson a meal.

Geographic trends (such as opening/closing of new markets, factors affecting current plant/office
facilities location decisions)

 Formulate a New Direction


 Translate the Mission into Strategic Goals
 Formulate strategies to achieve the Strategic Goals
 Implement the Strategies
 Evaluate Performance

4. List with examples the main generic types of corporate strategies and competitive strategies;

5. Define strategic human resource management and give an example of strategic human resource
management in practice.

6. Briefly describe three important strategic human resource management tools.


7. Explain with examples why metrics are essential for identifying and creating high-performance
human resource policies and practices.

Five-year goal: "Get hired as an art director."

One-year goal: "Land my first paid graphic design gig."

Six-month goal: "Graduate from my undergraduate Bachelor of Visual Communications degree."

One-month goal: "Find a graphic designer to intern with."

One-week goal: “Pull together a graphic design portfolio of all my work so far."

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