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    Manullang & Kolopaking Re-Branding: Project

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    Alfonso Dame
    The document summarizes a rebranding project for the law firm Manullang & Kolopaking. The project aims to refresh the firm's visual brand to communicate in a more dynamic, flexible, friendly and professional manner. This will be achieved through a new logo, fonts, color palette, and photography style. The new logo keeps the original typeface but adds a circle around the ampersand to represent the firm's partnership with clients. Fonts and colors were also refreshed. Stationary mockups were included to demonstrate applications of the new branding.

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    Manullang & Kolopaking Re-Branding: Project

    Uploaded by

    Alfonso Dame
    42 views17 pages
    The document summarizes a rebranding project for the law firm Manullang & Kolopaking. The project aims to refresh the firm's visual brand to communicate in a more dynamic, flexible, friendly and professional manner. This will be achieved through a new logo, fonts, color palette, and photography style. The new logo keeps the original typeface but adds a circle around the ampersand to represent the firm's partnership with clients. Fonts and colors were also refreshed. Stationary mockups were included to demonstrate applications of the new branding.

    Original Title

    MAKO Rebranding

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    The document summarizes a rebranding project for the law firm Manullang & Kolopaking. The project aims to refresh the firm's visual brand to communicate in a more dynamic, flexible, friendly and professional manner. This will be achieved through a new logo, fonts, color palette, and photography style. The new logo keeps the original typeface but adds a circle around the ampersand to represent the firm's partnership with clients. Fonts and colors were also refreshed. Stationary mockups were included to demonstrate applications of the new branding.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    42 views17 pages

    Manullang & Kolopaking Re-Branding: Project

    Uploaded by

    Alfonso Dame
    The document summarizes a rebranding project for the law firm Manullang & Kolopaking. The project aims to refresh the firm's visual brand to communicate in a more dynamic, flexible, friendly and professional manner. This will be achieved through a new logo, fonts, color palette, and photography style. The new logo keeps the original typeface but adds a circle around the ampersand to represent the firm's partnership with clients. Fonts and colors were also refreshed. Stationary mockups were included to demonstrate applications of the new branding.

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 17

    PROJEC T:

    MANULLANG & KOLOPAKING RE–BRANDING

    prepared by
    INTRODUC TION

    As a law–firm with rich experience, Manullang & Kolopaking is looking to


    make a bolder statement of its brand image. The project is motivated with a
    brand new visual concept that is inspired by the values of the company itself.
    To be differentiated from the other local law–firms, the branding has to show
    the strenghts by giving a unique visual experience.

    Well–known with its international clients that reside in Indonesia, Manullang


    & Kolopaking need to communicate with similar ‘language’, which is through
    a refreshed visual brand. The new approaches that we are creating are;
    Dynamic, Flexible, Friendly, and Professional look. Which is equipped with a
    new set of colours, a new set of fonts, a new photography directions, and
    a refreshed logo.
    LOGO R ATIONALE

    LOGO

    The new logo is made from the original type–face, while to add more meanings to the “&”, by creating a
    circle outside. The circle is to represent a rather friendly relationship between Manullang & Kolopaking
    with the clients, and also how the company position itself (as a partner to the clients). The circle is also
    give a sense of firmness and unity. A new treatment of the logo usage is also added to give a modern
    look, that is to bolden up the initials.

    The font is still the same, while the treatment of the font is explored. Which is through the thickness,
    and a more letter-spacing treatment.
    FONTS

    regular Source San Pro

    BOLD AaBbCc0123
    abcdefghijklmnopqr s tuv w x y z
    abcdefghijklmnopqrs tu v w x y z
    LIGHT 12 3 456789!@#$%^&*( )_+

    Engraver’s Gothic

    AaBbCc0123
    a bcdefghijklmnop qrs tuv w x y z
    abcd efghi jk l mn o p q r s t u v w x y z
    regular 123456789!@#$%^&*() _ +
    COLOURS

    Lighter Colour:

    100% 80% 60% 40% 20% 10%

    C=10 Y=0 Y=0 K=12

    Darker Colour:

    100% 80% 60% 40% 20% 10%

    C=13 Y=0 Y=0 K=94


    refreshed LOGO

    The old logo

    The new logo


    refreshed LOGO

    a lighter font from the same font family

    the same height between capital


    and lower letters
    to simplify the mood

    the circle around the ampersand

    a wider gap / kerning between letters

    a new usage of the logo


    LOGO IMPLEMENTATIONS
    STATIONARIES
    STATIONARIES
    THANK YOU

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