Appropriation R
Appropriation R
Post-
modern appropriation artists, including Barbara Kruger, are keen to deny the notion of ‘originality’.2
They believe that in borrowing existing imagery or elements of imagery, they are re-contextualising or
appropriating the original imagery, allowing the viewer to renegotiate the meaning of the original in a
different, more relevant, or more current context.
Appropriation artists want the viewer to recognize the images they copy. They hope that the viewer will
bring all of his original associations with the image to the artist's new context, be it a painting, a
sculpture, a collage, a combine, or an entire installation.
The deliberate "borrowing" of an image for this new context is called "recontextualization."
Recontextualization helps the artist comment on the image's original meaning and the viewer's
association with either the original image or the real thing.
Appropriation in art is the use of pre-existing objects or images with little or no transformation applied
to them. The use of appropriation has played a significant role in the history of the arts. In the visual
arts, to appropriate means to properly adopt, borrow, or recycle. Notable in this respect are the
Readymades of Marcel Duchamp.